Hosting Issues in a Global Village

Hosting Issues in a Global Village

Michele Neylon

Who am I?

Michele Neylon- Founder / CEO Blacknight- http://mneylon.tel- @mneylon- http://michele.me/blog- http://b.log.ie- Winner IIA Net Visionary 2013- On most other social networks ..

So you have a great idea!

And you want a website…

Where do you turn?

Competing against free options

• mycompanyname@live.com• Thing.tumblr.com• Facebook.com/bleurg• MySite.someserviceorother.xyz • Other shiny service to promote your business?• Orkut? MySpace? Bebo? …

You are the product!

Remember Posterous?

It’s about educating people(and dogs)

You need a domain

You could sell using their name…

Copyright Issues?

• Simply put don’t register a domain with a trademark term

• Just because bigbrand.tld is available doesn’t mean you can register / use it

• Companies will protect their IP rights

The world is big!

How do you spell that?

IDNs

• Know your target audience• English native speakers can’t type accents• First 4 new TLDs are ALL IDNs– 游戏 (xn--unup4y) – Chinese for “Game”– сайт (xn--80aswg) – Russian for “Web site”– онлайн (xn--80asehdb) – Russian for “Online”– Arabic for internet شبكة

Control

• Who is the domain registered to?• Who gets the renewal notices??• Whois Privacy? • Is the domain extension “safe” / “stable”?

(think .ly .. )

Content on your servers

DMCA

Privacy

The NOT Pink Floyd slide

You’re unique … just like everyone else

When do you work?

What currency do you accept?

What’s your brand image?

What’s your brand image?

Promoting yourself!

SEO

Social Media

Move with the times!

The Future ..

Make the right moves..

Questions?

Thank You …

Credits

• Logos image via http://www.flickr.com/photos/27845211@N02/2616906744/sizes/l/