NYI-4504643v1

JONES DAY 222 East 41st Street New York New York 10017 Telephone (212) 326-3939 Facsimile (212) 755-7306 Corinne Ball Heather Lennox Lisa Laukitis Michael D Silberfarb - and - JONES DAY 325 John H McConnell Boulevard Suite 600 Columbus Ohio 43215 Telephone (614) 469-3939 Facsimile (614) 461-4198 Robert W Hamilton Attorneys for Debtors and Debtors in Possession

UNITED STATES BANKRUPTCY COURT SOUTHERN DISTRICT OF NEW YORK

--------------------------------------------------------------- In re Hostess Brands Inc et al1

Debtors

---------------------------------------------------------------

x x

Chapter 11 Case No 12-22052 (RDD) (Jointly Administered)

NOTICE OF FILING OF SWORN STATEMENT REGARDING GOOGLE ADWORDS CAMPAIGN

1 The Debtors are the following six entities (the last four digits of their respective taxpayer

identification numbers follow in parentheses) Hostess Brands Inc (0322) IBC Sales Corporation (3634) IBC Services LLC (3639) IBC Trucking LLC (8328) Interstate Brands Corporation (6705) and MCF Legacy Inc (0599)

12-22052-rdd Doc 2334 Filed 022213 Entered 022213 144843 Main Document Pg 1 of 6

NYI-4504643v1 -2-

The above-captioned debtors and debtors in possession hereby file the attached

sworn statement of Adam B Levin attesting to the Google AdWords advertising campaign

related to the termination of retiree benefits which began on February 11 2013 and ran

continuously through 1200 pm Eastern Time on February 21 2013 (see Exhibit A)

Dated February 22 2013 New York New York

Respectfully submitted

s Corinne Ball Corinne Ball Heather Lennox Lisa Laukitis Michael D Silberfarb JONES DAY 222 East 41st Street New York New York 10017 Telephone (212) 326-3939 Facsimile (212) 755-7306 - and - Robert W Hamilton JONES DAY 325 John H McConnell Boulevard Suite 600 Columbus Ohio 43215 Telephone (614) 469-3939 Facsimile (614) 461-4198 ATTORNEYS FOR DEBTORS AND DEBTORS IN POSSESSION

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NYI-4504643v1

EXHIBIT A

12-22052-rdd Doc 2334 Filed 022213 Entered 022213 144843 Main Document Pg 3 of 6

AFFIDAVIT OF ADAM B LEVIN REGARDING GOOGLE ADWORDS CAMPAIGN FOR HOSTESS BRANDS INC

I Adam B Levin being duly sworn hereby declare as follows

1 I am Senior Account Executive at Miller Advertising Agency Inc an advertising agency that specializes in the publication of legal notice advertisements

2 This affidavit is based upon my personal knowledge and upon information provided by Google Inc

3 I managed a Google AdWords campaign for Hostess Brands Inc that began on Monday February 1 L 2013 and ran continuously through noon ET on Thursday February 21 2013

4 The campaign targeted search results for the keyword Hostess for Google users

worldwide on all types of devices (eg computers tablets smartphones etc) at

all times ofday

5 A copy of the ad that appeared on Google search results is attached hereto as

Exhibit 1

6 The ad linked those that clicked on it to http-Wwkccllcnethostessretireebenefits a web page that hosted various notices pertaining to retiree benefits

7 The campaign achieved a total of 557407 impressions and 1635 clicks

(Signature)

S( Acc-fmiddot rKac-

(Title)

-q 1-1 I1gt

(Date)

Sworn to before me this raquo11 c day of_----l-t-e_h_v_vt_tA-=-f+__2013 I

OFFICIAL SEAL ATHEOOORE KAMBEROS

NOTARY PUBLICmiddot STATE OF ILLINOIS MY COMMISSION EXPIRES07l31113Notary Public

12-22052-rdd Doc 2334 Filed 022213 Entered 022213 144843 Main Document Pg 4 of 6

NYI-4504643v1 -2-

The above-captioned debtors and debtors in possession hereby file the attached

sworn statement of Adam B Levin attesting to the Google AdWords advertising campaign

related to the termination of retiree benefits which began on February 11 2013 and ran

continuously through 1200 pm Eastern Time on February 21 2013 (see Exhibit A)

Dated February 22 2013 New York New York

Respectfully submitted

s Corinne Ball Corinne Ball Heather Lennox Lisa Laukitis Michael D Silberfarb JONES DAY 222 East 41st Street New York New York 10017 Telephone (212) 326-3939 Facsimile (212) 755-7306 - and - Robert W Hamilton JONES DAY 325 John H McConnell Boulevard Suite 600 Columbus Ohio 43215 Telephone (614) 469-3939 Facsimile (614) 461-4198 ATTORNEYS FOR DEBTORS AND DEBTORS IN POSSESSION

12-22052-rdd Doc 2334 Filed 022213 Entered 022213 144843 Main Document Pg 2 of 6

NYI-4504643v1

EXHIBIT A

12-22052-rdd Doc 2334 Filed 022213 Entered 022213 144843 Main Document Pg 3 of 6

AFFIDAVIT OF ADAM B LEVIN REGARDING GOOGLE ADWORDS CAMPAIGN FOR HOSTESS BRANDS INC

I Adam B Levin being duly sworn hereby declare as follows

1 I am Senior Account Executive at Miller Advertising Agency Inc an advertising agency that specializes in the publication of legal notice advertisements

2 This affidavit is based upon my personal knowledge and upon information provided by Google Inc

3 I managed a Google AdWords campaign for Hostess Brands Inc that began on Monday February 1 L 2013 and ran continuously through noon ET on Thursday February 21 2013

4 The campaign targeted search results for the keyword Hostess for Google users

worldwide on all types of devices (eg computers tablets smartphones etc) at

all times ofday

5 A copy of the ad that appeared on Google search results is attached hereto as

Exhibit 1

6 The ad linked those that clicked on it to http-Wwkccllcnethostessretireebenefits a web page that hosted various notices pertaining to retiree benefits

7 The campaign achieved a total of 557407 impressions and 1635 clicks

(Signature)

S( Acc-fmiddot rKac-

(Title)

-q 1-1 I1gt

(Date)

Sworn to before me this raquo11 c day of_----l-t-e_h_v_vt_tA-=-f+__2013 I

OFFICIAL SEAL ATHEOOORE KAMBEROS

NOTARY PUBLICmiddot STATE OF ILLINOIS MY COMMISSION EXPIRES07l31113Notary Public

12-22052-rdd Doc 2334 Filed 022213 Entered 022213 144843 Main Document Pg 4 of 6

NYI-4504643v1

EXHIBIT A

12-22052-rdd Doc 2334 Filed 022213 Entered 022213 144843 Main Document Pg 3 of 6

AFFIDAVIT OF ADAM B LEVIN REGARDING GOOGLE ADWORDS CAMPAIGN FOR HOSTESS BRANDS INC

I Adam B Levin being duly sworn hereby declare as follows

1 I am Senior Account Executive at Miller Advertising Agency Inc an advertising agency that specializes in the publication of legal notice advertisements

2 This affidavit is based upon my personal knowledge and upon information provided by Google Inc

3 I managed a Google AdWords campaign for Hostess Brands Inc that began on Monday February 1 L 2013 and ran continuously through noon ET on Thursday February 21 2013

4 The campaign targeted search results for the keyword Hostess for Google users

worldwide on all types of devices (eg computers tablets smartphones etc) at

all times ofday

5 A copy of the ad that appeared on Google search results is attached hereto as

Exhibit 1

6 The ad linked those that clicked on it to http-Wwkccllcnethostessretireebenefits a web page that hosted various notices pertaining to retiree benefits

7 The campaign achieved a total of 557407 impressions and 1635 clicks

(Signature)

S( Acc-fmiddot rKac-

(Title)

-q 1-1 I1gt

(Date)

Sworn to before me this raquo11 c day of_----l-t-e_h_v_vt_tA-=-f+__2013 I

OFFICIAL SEAL ATHEOOORE KAMBEROS

NOTARY PUBLICmiddot STATE OF ILLINOIS MY COMMISSION EXPIRES07l31113Notary Public

12-22052-rdd Doc 2334 Filed 022213 Entered 022213 144843 Main Document Pg 4 of 6

AFFIDAVIT OF ADAM B LEVIN REGARDING GOOGLE ADWORDS CAMPAIGN FOR HOSTESS BRANDS INC

I Adam B Levin being duly sworn hereby declare as follows

1 I am Senior Account Executive at Miller Advertising Agency Inc an advertising agency that specializes in the publication of legal notice advertisements

2 This affidavit is based upon my personal knowledge and upon information provided by Google Inc

3 I managed a Google AdWords campaign for Hostess Brands Inc that began on Monday February 1 L 2013 and ran continuously through noon ET on Thursday February 21 2013

4 The campaign targeted search results for the keyword Hostess for Google users

worldwide on all types of devices (eg computers tablets smartphones etc) at

all times ofday

5 A copy of the ad that appeared on Google search results is attached hereto as

Exhibit 1

6 The ad linked those that clicked on it to http-Wwkccllcnethostessretireebenefits a web page that hosted various notices pertaining to retiree benefits

7 The campaign achieved a total of 557407 impressions and 1635 clicks

(Signature)

S( Acc-fmiddot rKac-

(Title)

-q 1-1 I1gt

(Date)

Sworn to before me this raquo11 c day of_----l-t-e_h_v_vt_tA-=-f+__2013 I

OFFICIAL SEAL ATHEOOORE KAMBEROS

NOTARY PUBLICmiddot STATE OF ILLINOIS MY COMMISSION EXPIRES07l31113Notary Public

12-22052-rdd Doc 2334 Filed 022213 Entered 022213 144843 Main Document Pg 4 of 6

EXHIBIT 1

12-22052-rdd Doc 2334 Filed 022213 Entered 022213 144843 Main Document Pg 5 of 6

Attn Hostess Retirees Click Here For Info On Retiree Medical amp Life Insurance Benefits wwwkccllcnethostessretireebenefits

12-22052-rdd Doc 2334 Filed 022213 Entered 022213 144843 Main Document Pg 6 of 6

Attn Hostess Retirees Click Here For Info On Retiree Medical amp Life Insurance Benefits wwwkccllcnethostessretireebenefits

12-22052-rdd Doc 2334 Filed 022213 Entered 022213 144843 Main Document Pg 6 of 6