Hosted by Organized by

Thur Sat

Hosted by Organized by

Thur Sat

Title

Period

Venue

Hosted by

Organized by

Estimate

The 5th Korea Festival Fair K-Festival 2017

15th(Thur)~17th(Sat) June 2017, For 3 Days / 10:00~17:00

Hall C,COEX

The Dong-A Ilbo, Channel A, Dongin&com

Dongin Expo, Korea Festival Forum

33,000 Visitors

Exhibition Outline

Unit Event

What Do We Have

Special Event

•The 5th Asia Festival Forum

•New Technical Presentation of Festival Industry

•Festival Concert

•Opening Ceremony

•Network Dinner

•Awards Ceremony

Official Event

* The final result will be based on the actual situation

K -Festival 2017The 5th Korea Festival Fair

* The final result will be based on the actual situation

Festival Promotion Pavilion

Event Industry Pavilion

Performance Contents Pavilion

Festival Information Pavilion

Festival Merchandise Pavilion

Special Stage

International Mega Festival and Event Promotion Pavilion

Event Planning, equipments, event supplies maker and renter pavilion

Performance planning, management, artist (singer, actor etc.) liaison agency promotion pavilion

International festival information, travel agency, resorts, car rent, related media information pavilion

Festival related travel goods, experience coupon onsite or pre-selling pavilion

•Cultural tourism festival, local government festival, inhabitants Initiative village festival, art culture festival, ecological nature festival, traditional ethnohistory festival, speciality festival, concert/industry/sports festival etc.•Culture event, industry event, sports event, mega event etc.

•Festival /event planning production company, temporary agency etc.•Stage/acoustics/relay video/lighting/FX making/direction rent and generator truck system company•Printing, promotional material, uniform, sculpture planning and producing company•Comprehensive renter company of translation device, event operation product portable toilet etc.•Tent, ceremonial cars, outdoor event supplies, equipment producing and renter company•Participatory playground equipment, air bounce, ceremonial furniture, video vehicle making and renter company•Others related festival/event producing and renter company

•Director of festival and event planning and directing•Musical concert group, dance performance group, traditional art performance group, MC, performance (horn, magic, parade, Laser performer, bubble etc.) group•Performance planning, management, artist liaison agent etc.

•Festival related newspaper and books publication•Festival region car rent company •Festival merchandise selling company, accommodation / leisure facility and town

•Festival related tourism goods selling travel agency•Festival pre-selling ticket market•Festival specialty

Variety events and concert showcase of festival performer, live event and lecture etc.

All about Festival!Improve the quality of local festival industry and

giving a direction of new culture industry through communicating with event industry.

Festival Promotion Pavilion

Review of domestic and foreignfestival value through festival

promotion and festival industry networking.

Event Industry Pavilion

Strengthen specialty event market and create business

through mutual communication.

Participant Benefit * Please refer to the final negotiation result

Promote your festival through “The Dong-A Ilbo” special article!

Publish Special Press Report

Benefit01

Promote your festival through the SNS channels of K-Festival.

SNS Promotion

Benefit02

Promote your festival through the K-Festival exhibitors and visitors database.

Newsletter Promotion

Benefit03

Here comes festival supporters! Support the viral marketing with supporters.

Supporters Promotion

Benefit04

Promotion/marketing lecture and gala night would be made the festival industry communication.

Support for Communication of Festival Industry

Benefit05

Experience activity, performance, new-tech press conference of festival industry.Provide the stage/marketing promotion/onsite broadcast on free.

Support for Onsite Event

Benefit06

Performance Content Pavilion

Creative development of culture and art and vitalization of performance distribution.

Jeju Fire Festival

Baekje Cultural Festival

Daejeon International Wine & Spirits Fair

Damyang Bamboo Festival

Mokpo Port Festival

Andong Maskdance Festival

Jinju Namgang Yudeung Festival

Gangjin Celadon Festival

Inje Wheel Festival

Sancheong Medical Herb Festival Committee

Tongyeong Great Battle ofHansan Festival

Ulsan Metropolitan City Cheoyong Cultural Festival

Water Gun Festa Sinchon

National Floral Emblem Mugunghwa Festival

Gagopa Chrysanthemum Festival

Busan One-Aisa Festival

Leading Exhibitors List of 2016

K-Festival 2016 Result of Presentation

ExhibitionPerfor-mance

Interest Area of Visitor

Intention of Visitor

Festival promotion pavilion 34..2 %

Interest festival27.8 %

Festival product pavilion 13.6 %

Event industry pavilion12.6 %

Performance content pavilion10.9 %

Performance stage9.5 %

Others9.2 %

General Visit 31.8 %

Collect the related festival information26.8 %

Experience the festival 25.5 %

Market research10.7 %

Others6.4 %

Business-match meeting 2.8 %

Attend the seminar and conference2.1 %

Exhibit in next show 1.8 %

K - F e s t i v a l 2 0 1 6

E x h i b i t o r s

70%Re-attendance Rate

Category of Exhibitor

Intention of Participation

46.7 %Promote the festival

4.4 %Promote the specialty

20.2 %Creation new business

15.6 %Expand

new network

8.7 %Others

4.4 %Promote thelocal tourist attraction45.6 %

Festival ( local government and organization)36.1 %

Event industry

12.3 %Performance

content

10.5 %Others

YearVisitors/Day

?

2013'

5,021

7,9188,181

10,666

2014' 2015' 2016' 2017'

2017 Estimated Numbers

33,000 Visitors280 Booths

Application

Guide

T. +82-2-6111-8802 F. +82-2-6111-8805 E. Krystal.bai@donginexpo.com H. www.kfef.co.kr

For any exhibit enquiries, please contact us

Booth Application

Application Process

Payment terms will be 7 days from

receipt of valid invoice(50% of enter fee)

Please email or FAX the booth application/

business license to the organizer

* Only discount for once, suitable in space only booth

Early Bird Discount

All Year Discount

Space Discount

1st until 28th February 2017

2nd until 30th April 2017

The 4th Korea Festival Fair exhibitos

Apply more than 4 booths

Discount PolicyApplication Fee

$2,500,00/9m2

$2,000,00/9m2

$500,00/per day

$2,800,00/9m2

* 1 booth (2m X 2m) standard

Standard Booth

Space Only

「Performance Content Pavilion」 Standard Booth

Premium Booth

* Exclude the VAT, 1 booth (3m X 3m) standard

Bank Account

INDUSTRIAL BANK OF KOREA 412-017602-01-011 Account holder : Dongin Expo

* Registration closed if the booth sold out

Application Deadline

1st Early-bird Until 2017.2.28

Tue.

2nd Early-bird Until 2017.4.30

Sun.

General Apply Until 2017.6.7

Wed.

Booth Category

SpecificationsWooden Wall, Carpet, Spotlight, Fascia board, Information counter/chair, Electricity (1kw/per booth)

Premium Booth (More than 2 booths)

Premium booths will be built by organizer to the following specifications for art wall style

SpecificationsStructural Wall, Carpet, Spotlight, Fascia board, Information counter/chair, Electricity (1kw/per booth)

Standard Booth

Standard booths will be built by organizer include the following specifications for every9 sqm standard shell booth.

Method of construction workContact with Coex suppliers( Please refer to the Coex official website)

Space Only (More than 4 booths)

Only provide the space, exhibitor should prepare the booth design and move in/out

Apply the booth facility and pay off the rent until 2017.6.8(Wed)

Receive the invoice from the organizer

20 %

15 %

10 %

10 %

We Design the Festival

“Korea Festival Fair”

Dong-A Ilbo

Dongin Expo

Korea Festival Forum

T. +82-2-2020-0796 E-mail. hansol89@donga.com

T. +82-2-6111-8802 E-mail. Krystal.bai@donginexpo.com

T. +82-2-782-0126 E-mail. koreafestival@naver.com

We Design the Festival

“Korea Festival Fair”

The 5th Korea Festival Fair

K -Festival 2017www.kfef.co.kr