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Page 1: Hospitality Digital Leaderboard · 2020. 4. 16. · CRM Leaderboard 15 Custom Grid & Consulting -> Success Story 29 Analytics Leaderboard 16 Digital Vendor Selection -> Success Story

Hospitality Digital

Leaderboard2018 Q1

© 2018 – Grid Decision LLC – All Rights Reserved

Page 2: Hospitality Digital Leaderboard · 2020. 4. 16. · CRM Leaderboard 15 Custom Grid & Consulting -> Success Story 29 Analytics Leaderboard 16 Digital Vendor Selection -> Success Story

Research Priorities 4Vendor

SummaryLoyaltyPlant Results 19

Research Leadership & Advisory Board 5 NCR Results 20

Research Methodology 6 orderTalk Results 21

Digital Ecosystem 7 Punchh Results 22

Digital Vendor Market Map 8 TakeOut Tech Results 23

Participating Vendors 9 Tillster Results 24

Exec Summary Leaderboard Summary 11 Xenial Results 25

Ordering Leaderboard 13 Custom Grid Option 27

Loyalty Leaderboard 14 Consulting Option 28

CRM Leaderboard 15 Custom Grid & Consulting -> Success Story 29

Analytics Leaderboard 16 Digital Vendor Selection -> Success Story 30

UX Leaderboard 17

Leaderboards

Custom Grid

& Consulting

Introduction

Report Contents

Recommended Use of Report

• Becoming educated on the top hospitality restaurantchain digital vendors and solutions

• If your current vendor ranks low, use the report to helpjustify prioritizing a digital vendor selection

• If your current vendor ranks high, use the report to sellthe continued use of the vendor to your stakeholders(ex: franchisees questioning the digital solution)

• Custom Grid: use this option to quickly short-listvendors (1 day) by applying your weighting/priorities toour data. Then move straight to the qualitative analysis

• Note: We formatted each leaderboard so that it can beprinted for stand-alone distribution

Not Recommended

• Making a digital vendor decision solely based on avendor’s ranking in this report. This is only thequantitative analysis based on a general weightingmodel - it doesn’t apply your unique priorities. See ourCustom Grid option (page 27) to learn more about howwe can apply your weighting/priorities to our data tohelp short-list vendors.

2© 2018 – Grid Decision LLC – All Rights Reserved Custom Grid Inquiries: visit griddecision.com

Page 3: Hospitality Digital Leaderboard · 2020. 4. 16. · CRM Leaderboard 15 Custom Grid & Consulting -> Success Story 29 Analytics Leaderboard 16 Digital Vendor Selection -> Success Story

Introduction

Page 4: Hospitality Digital Leaderboard · 2020. 4. 16. · CRM Leaderboard 15 Custom Grid & Consulting -> Success Story 29 Analytics Leaderboard 16 Digital Vendor Selection -> Success Story

Our goal is to build the business model to ensure objectivity, transparency, and accuracy in technology market reports and research.

How We Achieve This:

• RFI scoring is automatic based onthe vendor’s drop-down boxselections (they’re essentiallyscoring themselves)

• Our Hospitality Advisory Board(see next page) provides input onweighting models for eachcategory by market

Example of Our Objectivity:

• Peak Portfolio (Grid Decision’ssister company for consultingservices) has performed 3 POSselections with large chains in thepast 3 years, each resulting in adifferent vendor decision basedon that chain’s uniquerequirements and priorities

How We Achieve This:

• At the time of this report, neitherPeak Portfolio, Grid Decision, orthe Research Leader of thisreport have received any fundingfrom any vendor participating inthe report

• Participating vendors receive amarket grid showing theircategory score versus theaverage of the top 2-3 scores ineach category

How We Achieve This:

• Grid Decision encouragesvendors to provide feedback forimprovement of the RFI eachquarter

• Grid Decision will continue toimprove the RFI each quarterbased on restaurant chainfeedback from the HospitalityAdvisory Board (see page 5) andCustom Grid customers (see page27)

Research Priorities

We help clients objectify their decision process by

providing unbiased Market Reports and Custom Grids

(see page 31)

Objectivity

Vendors provide feedback each quarter on how the RFI can be improved and more accurately represent their

capabilities against the competition

Accuracy

The Custom Grid provides a greater level of detail and

Vendor RFI Responses provide the underlying research data used to

generate the Market Report and Custom Grid

Transparency

4© 2018 – Grid Decision LLC – All Rights Reserved Custom Grid Inquiries: visit griddecision.com

Page 5: Hospitality Digital Leaderboard · 2020. 4. 16. · CRM Leaderboard 15 Custom Grid & Consulting -> Success Story 29 Analytics Leaderboard 16 Digital Vendor Selection -> Success Story

Research Leadership & Advisory Board

Jack ClareSVP, Strategy & CIODunkin’ BrandsQuick-Service category

Jyoti LynchCIOJamba JuiceFast-Casual category

Donagh HerlihyEVP, Digital & CIOBloomin’ BrandsTable-Service category

Allen EskelinCEO, Grid Decision - researchCEO, Peak Portfolio - consulting

Research Leader Hospitality Advisory Board

5© 2018 – Grid Decision LLC – All Rights Reserved Custom Grid Inquiries: visit griddecision.com

Page 6: Hospitality Digital Leaderboard · 2020. 4. 16. · CRM Leaderboard 15 Custom Grid & Consulting -> Success Story 29 Analytics Leaderboard 16 Digital Vendor Selection -> Success Story

1400Questions

RFI Data

Quarterly

WeightingModels

Weighting models (priorities) for each market

1%

1.2%

1.3%

AdvisoryBoard

Research Methodology

Custom GridMarket Report

WeightingModel

Client’s unique weighting model (priorities)

1%

1.2%

1.3%

Custom Grid Client

See Page 27 for Custom Grid Details

Our RFI is based on an RFP that has been leveraged by a multi-brand franchisor to select their digital vendors

6© 2018 – Grid Decision LLC – All Rights Reserved Custom Grid Inquiries: visit griddecision.com

DigitalVendors

Page 7: Hospitality Digital Leaderboard · 2020. 4. 16. · CRM Leaderboard 15 Custom Grid & Consulting -> Success Story 29 Analytics Leaderboard 16 Digital Vendor Selection -> Success Story

Digital Ecosystem

7© 2018 – Grid Decision LLC – All Rights Reserved Custom Grid Inquiries: visit griddecision.com

As you can see in the diagram below, the digital ecosystem can be very complex and there are many differentconfigurations possible. Many chains are struggling today with manually keying in menu data in multiple systems. To addadditional complexity, most vendors check different boxes below so there are some that aim to resolve the complexity bybecoming a one-stop shop and others who aim to be the best of breed for a specific box and integrate with everyone.There’s also the question of who provides the UX (app or web). In some cases the loyalty provider builds it, in others theorder engine builds it, and in others an app/web dev shop builds it. The right approach will be different for each chainbased on their priorities, funding, and internal capabilities.

Order MarketplacesMany chains have the dreaded wallof tablets to receive orders from theOrder Marketplaces and manuallykey them into their POS. Vendors areracing to partner and integrate withleading order marketplaces to solvethis problem for their customers.This will eliminate the manualintegration as well as enable syncingmenu data to ensure the order canbe fulfilled when thecustomer/delivery carrier arrives topick it up.

Delivery MarketplacesChains are announcing partnershipswith delivery marketplaces regularlyto expand their customer base.Quality and coverage is the primaryfocus in selecting ordermarketplaces. There is also anopportunity for digital vendors toautomatically select from multipledelivery carriers on a per-order basisbased on pre-defined criteria.Integration with digital vendors willenable an improved guestexperience by providing statusupdates back to the customer.

Page 8: Hospitality Digital Leaderboard · 2020. 4. 16. · CRM Leaderboard 15 Custom Grid & Consulting -> Success Story 29 Analytics Leaderboard 16 Digital Vendor Selection -> Success Story

Digital Vendor Market Map

8© 2018 – Grid Decision LLC – All Rights Reserved Custom Grid Inquiries: visit griddecision.com

Page 9: Hospitality Digital Leaderboard · 2020. 4. 16. · CRM Leaderboard 15 Custom Grid & Consulting -> Success Story 29 Analytics Leaderboard 16 Digital Vendor Selection -> Success Story

Participating Vendors

2018 Q1 Leaderboard Report Custom Grid Option Only

The following is a list of reputable digital vendors whoelected not to participate in this initial quarterly report.Custom Grid customers have the option of requesting thatthese vendors fill out our RFI in order to be included intheir customized grid for short-listing digital vendorsbased on their unique priorities:

• Fishbowl

• Givex

• LevelUP

• MonkeyMedia

• OLO

• ONOSYS

• Oracle CRM

• Paytronix

• Relevant Mobile

• Restaurant Revolution Technologies

• Salesforce.com

• SessionM

• SAP Hybris

Note: If you would like to see one of the vendors aboveincluded in next quarter’s report, please encourage themto participate.

LoyaltyPlant

NCR

orderTalk

Punchh

TakeOut Technologies

Tillster

9© 2018 – Grid Decision LLC – All Rights Reserved Custom Grid Inquiries: visit griddecision.com

Xenial

Xenial

Page 10: Hospitality Digital Leaderboard · 2020. 4. 16. · CRM Leaderboard 15 Custom Grid & Consulting -> Success Story 29 Analytics Leaderboard 16 Digital Vendor Selection -> Success Story

ExecutiveSummary

Page 11: Hospitality Digital Leaderboard · 2020. 4. 16. · CRM Leaderboard 15 Custom Grid & Consulting -> Success Story 29 Analytics Leaderboard 16 Digital Vendor Selection -> Success Story

Executive Summary

11 Custom Grid Inquiries: visit griddecision.com

Leaderboard Highlights

Ordering leaders:

• orderTalk (ordering/catering)

• Tillster (ordering)

• NCR (ordering/catering)

Loyalty leaders:

• Punchh

• Tillster

CRM leaders:

• Punchh

• Tillster

Analytics leaders:

• Punchh

• Tillster

UX leaders:

• Tillster

• orderTalk

Vendor Highlights

• orderTalk is a strong candidate for an ordering engine only vendor. Ranked #1 in all Ordering leaderboards except Quick-Service and ranked #1 in Product category of Ordering leaderboards.

• Punchh strong candidate for a Loyalty-CRM-Analytics vendor. Ranked #1 in 4 of 6 Loyalty leaderboards, ranked #1 in 3 of 6 CRM leaderboards, ranked #1 in all 6 Analytics leaderboards. Ranked #1 in the Experience and Product categories in the Loyalty, CRM, and Analytics leaderboards.

• Tillster is a strong candidate for a one-stop shop vendor. Ranked #1 in Quick-Service Ordering leaderboards, ranked #1 in Quick-Service and Franchisor Loyalty leaderboards, ranked #1 in Quick-Service, Table-Service, and Franchisor CRM leaderboards, and ranked #1 in App and Web UX leaderboards.

• Xenial is a solid one-stop shop vendor option, especially if they are the POS. Ranked #2 in Fast-Casual Loyalty leaderboard and ranked in top 3 in 20 out of 26 leaderboards. Ranked #1 in Integration category and ranked in top 2 in Technology category of all leaderboards.

• NCR is a solid one-stop shop vendor option, especially if they are the POS. Ranked #2 in Quick-Service Ordering leaderboard and ranked #2 in Table-Service Ordering leaderboard. Balanced scores in all categories except Experience on many leaderboards.

• TakeOutTech ranked #4 in Table-Service and Pizza-Service Ordering leaderboards. Ranked #1 in Technology category but ranked low in the Experience category of the Ordering leaderboards.

• LoyaltyPlant ranked #4 in UX App leaderboard. Ranked low in all leaderboards due to Experience category but performed well in all other categories.

© 2018 – Grid Decision LLC – All Rights Reserved

1 orderTalk 77% orderTalk 72% Punchh 87% Punchh 82% Punchh 82% Tillster 78% Tillster 78%

2 Tillster 76% NCR 64% Tillster 80% Tillster 79% Tillster 79% orderTalk 76% orderTalk 75%

3 NCR 73% TakeOutTech 60% Xenial 75% Xenial 71% Xenial 66% Xenial 67% Xenial 67%

4 Xenial 67% NCR 70% LoyaltyPlant 50% NCR 54% LoyaltyPlant 62% NCR 63%

5 TakeOutTech 64% LoyaltyPlant 56% LoyaltyPlant 50% TakeOutTech 61% TakeOutTech 61%

6 TakeOutTech 50% NCR 60%

Ordering Loyalty-CRM-Analytics UX Design/Dev

Take-out Catering Loyalty CRM Analytics UX-App UX-Web

Page 12: Hospitality Digital Leaderboard · 2020. 4. 16. · CRM Leaderboard 15 Custom Grid & Consulting -> Success Story 29 Analytics Leaderboard 16 Digital Vendor Selection -> Success Story

Leaderboards

Page 13: Hospitality Digital Leaderboard · 2020. 4. 16. · CRM Leaderboard 15 Custom Grid & Consulting -> Success Story 29 Analytics Leaderboard 16 Digital Vendor Selection -> Success Story

Ordering Leaderboard

Leaderboard Highlights

• Vendors fit into 3 groups:

• Clear leaders (3.7% apart): orderTalkTillsterNCR

• Significant experience:Xenial

• Limited experience:TakeOutTech

Key Vendor Differentiators

• Experience category is the primary differentiator in the By Market and Franchisor leaderboards

• orderTalk advantage comes from the Product and Services category

• Tillster strong in all categories

• NCR advantage comes from Experience category and balanced scores in all other categories

• Xenial led Integration category and performed well in Quick-Service and Franchisor leaderboards

• TakeOutTech low on overall experience but performed well in Table-Service and Pizza-Service leaderboards

13© 2018 – Grid Decision LLC – All Rights Reserved Custom Grid Inquiries: visit griddecision.com

1 orderTalk 77% orderTalk 72% Tillster 82% orderTalk 84% orderTalk 77% orderTalk 73% orderTalk 84%

2 Tillster 76% NCR 64% NCR 78% Tillster 74% NCR 72% Tillster 73% Tillster 82%

3 NCR 73% TakeOutTech 60% Xenial 75% NCR 74% Tillster 69% NCR 70% Xenial 75%

4 Xenial 67% orderTalk 67% Xenial 67% TakeOutTech 62% TakeOutTech 61% NCR 73%

5 TakeOutTech 64% TakeOutTech 66% TakeOutTech 63% Xenial 59% Xenial 59% TakeOutTech 67%

Pizza-Service

By Market OtherBy Order Type

Take-out Catering Quick-Service Fast-Casual Table-Service Franchisors

Vendor Experience Product Services Integration Technology Overall

1 orderTalk 50.6% 92.8% 82.0% 72.7% 71.1% 77.0%

2 Tillster 51.2% 84.1% 82.0% 81.8% 78.3% 75.8%

3 NCR 69.2% 76.0% 70.2% 71.7% 74.9% 73.3%

4 Xenial 40.8% 63.6% 72.6% 88.1% 84.5% 66.7%

5 TakeOutTech 13.6% 74.9% 61.9% 76.6% 89.5% 63.8%

RFI Category Scores

Page 14: Hospitality Digital Leaderboard · 2020. 4. 16. · CRM Leaderboard 15 Custom Grid & Consulting -> Success Story 29 Analytics Leaderboard 16 Digital Vendor Selection -> Success Story

1 Punchh 87% Tillster 89% Punchh 85% Punchh 89% Punchh 90% Tillster 89%

2 Tillster 80% Punchh 85% Xenial 78% Tillster 69% Tillster 78% Punchh 89%

3 Xenial 75% Xenial 82% Tillster 78% NCR 69% Xenial 67% Xenial 82%

4 NCR 70% NCR 80% NCR 75% Xenial 67% NCR 63% NCR 63%

5 LoyaltyPlant 56% LoyaltyPlant 57% LoyaltyPlant 56% LoyaltyPlant 56% LoyaltyPlant 56% LoyaltyPlant 56%

Overall By Market Other

Loyalty Quick-Service Fast-Casual Table-Service Pizza-Service Franchisors

Loyalty Leaderboard

14© 2018 – Grid Decision LLC – All Rights Reserved Custom Grid Inquiries: visit griddecision.com

Vendor Experience Product Services Integration Technology Overall

1 Punchh 88.0% 98.9% 65.1% 78.4% 78.4% 87.2%

2 Tillster 58.0% 92.5% 82.0% 80.2% 78.3% 80.2%

3 Xenial 41.0% 84.2% 72.6% 88.9% 84.5% 75.1%

4 NCR 35.0% 84.1% 70.2% 71.2% 74.9% 69.6%

5 LoyaltyPlant 1.0% 70.3% 73.0% 64.0% 73.3% 56.2%

RFI Category Scores

Leaderboard Highlights

• Vendors fit into 3 groups:

• Clear leaders: PunchhTillster

• Significant experience:XenialNCR

• Limited experience:LoyaltyPlant

Key Vendor Differentiators

• Experience category is the primary differentiator in the By Market and Franchisor leaderboards

• Punchh led 4 of the 6 leaderboards with a strong performance in all but the Services category

• Tillster led the Quick-Service and Franchisor leaderboards

• Xenial led the Integration and Technology categories and ranked 2nd in the Fast-Casual leaderboard

• NCR had balanced scores in all but the Experience category

• LoyaltyPlant had balanced scores in all but the Experience category

Page 15: Hospitality Digital Leaderboard · 2020. 4. 16. · CRM Leaderboard 15 Custom Grid & Consulting -> Success Story 29 Analytics Leaderboard 16 Digital Vendor Selection -> Success Story

1 Punchh 82% Tillster 87% Punchh 80% Tillster 82% Punchh 85% Tillster 87%

2 Tillster 79% Punchh 80% Tillster 76% Punchh 82% Tillster 76% Punchh 84%

3 Xenial 71% Xenial 80% Xenial 74% Xenial 61% Xenial 62% Xenial 80%

4 LoyaltyPlant 50% LoyaltyPlant 51% LoyaltyPlant 50% LoyaltyPlant 48% LoyaltyPlant 50% LoyaltyPlant 50%

Overall By Market Other

CRM Quick-Service Fast-Casual Table-Service Pizza-Service Franchisors

CRM Leaderboard

15© 2018 – Grid Decision LLC – All Rights Reserved Custom Grid Inquiries: visit griddecision.com

Leaderboard Highlights

• Vendors fit into 3 groups:

• Clear leaders: PunchhTillster

• Significant experience:Xenial

• Limited experience:LoyaltyPlant

Key Vendor Differentiators

• Experience category is the primary differentiator in the By Market and Franchisor leaderboards

• Punchh led half of the leaderboards (Overall, Fast-Casual, and Pizza-Service) with a strong performance in all but the Services category

• Tillster led the other half of the leaderboards (Quick-Service, Table-Service, and Franchisors)

• Xenial led the Integration and Technology categories and barely missed 2nd in the Quick-Service and Fast-Casual leaderboards

• LoyaltyPlant had balanced scores in all but the Experience and Product categories

Vendor Experience Product Services Integration Technology Overall

1 Punchh 88.0% 88.2% 65.1% 75.4% 78.4% 82.5%

2 Tillster 58.0% 89.2% 82.0% 78.4% 78.3% 78.6%

3 Xenial 48.0% 70.8% 72.6% 88.4% 84.5% 71.1%

4 LoyaltyPlant 1.0% 55.4% 73.0% 60.8% 73.3% 49.8%

RFI Category Scores

Page 16: Hospitality Digital Leaderboard · 2020. 4. 16. · CRM Leaderboard 15 Custom Grid & Consulting -> Success Story 29 Analytics Leaderboard 16 Digital Vendor Selection -> Success Story

Analytics Leaderboard

16© 2018 – Grid Decision LLC – All Rights Reserved Custom Grid Inquiries: visit griddecision.com

Leaderboard Highlights

• Vendors fit into 3 groups:

• Clear leaders: PunchhTillster

• Significant experience:XenialTakeOutTech

• Limited experience:NCR LoyaltyPlant

Key Vendor Differentiators

• Experience category is the primary differentiator in the By Market and Franchisor leaderboards

• Punchh led 4 of the 6 leaderboards with a strong performance in all but the Services category

• Tillster led the Quick-Service and Franchisor leaderboards and Services category

• Xenial led the Integration category, ranked 2nd in the Technology category, and ranked a solid 3rd in all Analytics leaderboards

• NCR had balanced scores in all but the Experience category

• TakeOutTech led the Technology category but scored low on the Experience and Product categories

• LoyaltyPlant had balanced scores in all but the Experience category

1 Punchh 82% Tillster 87% Punchh 80% Punchh 84% Punchh 83% Tillster 87%

2 Tillster 79% Punchh 80% Tillster 77% Tillster 69% Tillster 76% Punchh 84%

3 Xenial 66% Xenial 72% Xenial 68% Xenial 68% Xenial 62% Xenial 62%

4 NCR 54% NCR 54% NCR 54% NCR 54% NCR 54% NCR 54%

5 TakeOutTech 50% TakeOutTech 53% TakeOutTech 51% LoyaltyPlant 50% LoyaltyPlant 50% TakeOutTech 51%

6 LoyaltyPlant 50% LoyaltyPlant 51% LoyaltyPlant 50% TakeOutTech 48% TakeOutTech 46% LoyaltyPlant 50%

Overall By Market Other

Analytics Quick-Service Fast-Casual Table-Service Pizza-Service Franchisors

Vendor Experience Product Services Integration Technology Overall

1 Punchh 86.0% 88.2% 65.1% 75.4% 78.4% 82.1%

2 Tillster 61.0% 89.2% 82.0% 78.4% 78.3% 79.2%

3 Xenial 22.0% 70.8% 72.6% 88.4% 84.5% 65.9%

4 NCR 0.0% 63.5% 70.2% 70.2% 74.9% 54.2%

5 TakeOutTech 19.0% 38.5% 61.9% 75.9% 89.5% 50.2%

6 LoyaltyPlant 1.0% 55.4% 73.0% 60.8% 73.3% 49.8%

RFI Category Scores

Page 17: Hospitality Digital Leaderboard · 2020. 4. 16. · CRM Leaderboard 15 Custom Grid & Consulting -> Success Story 29 Analytics Leaderboard 16 Digital Vendor Selection -> Success Story

UX Leaderboard

17© 2018 – Grid Decision LLC – All Rights Reserved Custom Grid Inquiries: visit griddecision.com

Experience Product Services Integration Technology Overall

1 Tillster 78% 60.0% 87.4% 82.0% 79.1% 78.3% 78.4%

2 orderTalk 76% 45.0% 94.0% 82.0% 69.5% 71.1% 75.9%

3 Xenial 67% 24.0% 72.4% 72.6% 88.5% 84.5% 67.0%

4 LoyaltyPlant 62% 1.0% 85.5% 73.0% 63.1% 73.3% 62.2%

5 TakeOutTech 61% 18.0% 65.2% 61.9% 75.1% 89.5% 60.6%

6 NCR 60% 0.0% 79.3% 70.2% 70.0% 74.9% 60.5%

Experience Product Services Integration Technology Overall

1 Tillster 78% 62.0% 86.0% 82.0% 79.1% 78.3% 78.2%

2 orderTalk 75% 53.0% 88.0% 82.0% 69.5% 71.1% 75.1%

3 Xenial 66% 16.0% 74.7% 72.6% 88.5% 84.5% 66.3%

4 NCR 63% 9.0% 80.9% 70.2% 70.0% 74.9% 62.9%

5 TakeOutTech 61% 18.0% 66.7% 61.9% 75.1% 89.5% 61.1%

UX-Web

Overall

UX-App

RFI Category Scores

Overall RFI Category Scores

Leaderboard Highlights

• Vendors fit into 3 groups:

• Clear leaders: Tillster orderTalk

• Significant experience:XenialTakeOutTech

• Limited experience:NCR LoyaltyPlant (app only)

Key Vendor Differentiators

• Experience category is the primary differentiator in the By Market and Franchisor leaderboards

• Tillster strong in all categories and leads both leaderboards due to their advantage in the Experience category

• orderTalk leads the Product category on both leaderboards

• Xenial led Integration category ranked 2nd in the Technology category

• LoyaltyPlant strong in Integration category and Catering leaderboard

• TakeOutTech led the Technology category on both leaderboards

• NCR balanced scores in all but the Experience category

Page 18: Hospitality Digital Leaderboard · 2020. 4. 16. · CRM Leaderboard 15 Custom Grid & Consulting -> Success Story 29 Analytics Leaderboard 16 Digital Vendor Selection -> Success Story

VendorSummary

Page 19: Hospitality Digital Leaderboard · 2020. 4. 16. · CRM Leaderboard 15 Custom Grid & Consulting -> Success Story 29 Analytics Leaderboard 16 Digital Vendor Selection -> Success Story

# Leaderboard # Leaderboard # Leaderboard # Leaderboard # Leaderboard

NA Take-out 5 Overall 4 Overall 6 Overall 4 UX-App

NA Catering 5 Quick-Service 4 Quick-Service 6 Quick-Service NA UX-Web

NA Quick-Service 5 Fast-Casual 4 Fast-Casual 6 Fast-Casual

NA Fast-Casual 5 Table-Service 4 Table-Service 5 Table-Service

NA Table-Service 5 Pizza-Service 4 Pizza-Service 5 Pizza-Service

NA Pizza-Service 5 Franchisor 4 Franchisor 6 Franchisor

NA Franchisor

Ordering Loyalty CRM Analytics UX

LoyaltyPlant Results

Vendor Info

Company Name: LoyaltyPlant

Public/Private: Private

HQ: New York, NY

Website: loyaltyplant.com

Products Reviewed:

• Mobile loyalty & ordering app

• CRM system

• Loyalty Marketing Services

Q1 Highlights

• Leaderboards:

• Ranked low in all leaderboards due to Experience category

• Categories:

• Performed well in all categories except Experience

Note: For an in-depth understanding of the data behind the rankings, see the Custom Grid option on page 27

19© 2018 – Grid Decision LLC – All Rights Reserved Custom Grid Inquiries: visit griddecision.com

Page 20: Hospitality Digital Leaderboard · 2020. 4. 16. · CRM Leaderboard 15 Custom Grid & Consulting -> Success Story 29 Analytics Leaderboard 16 Digital Vendor Selection -> Success Story

# Leaderboard # Leaderboard # Leaderboard # Leaderboard # Leaderboard

3 Take-out 4 Overall NA Overall 4 Overall 6 UX-App

2 Catering 4 Quick-Service NA Quick-Service 4 Quick-Service 4 UX-Web

2 Quick-Service 4 Fast-Casual NA Fast-Casual 4 Fast-Casual

3 Fast-Casual 3 Table-Service NA Table-Service 4 Table-Service

2 Table-Service 4 Pizza-Service NA Pizza-Service 4 Pizza-Service

3 Pizza-Service 4 Franchisor NA Franchisor 4 Franchisor

4 Franchisor

Ordering Loyalty CRM Analytics UX

NCR Results

Vendor Info

Company Name: NCR Corporation

Public/Private: Public (NCR)

HQ: Atlanta, GA

Website: ncr.com

Products Reviewed:

• Digital Strategy & Solution Workshops

• General Front-end UI/UX Development and Customization (Aloha, Memberlink, OLO, etc.)

• Custom development (web, kiosk, display boards, POS, etc.)

• Native mobile apps (iOS, Android)

• Customer Engagement Workshops

• Targeted Advertising

• Recommendation Engine

• Mobile Pay Customization

• Fraud analytics

• API Integrations/Middleware Development

Q1 Highlights

• Leaderboards:

• Ranked #2 in Catering Ordering leaderboard

• Ranked #2 in Quick-Service Ordering leaderboard

• Ranked #2 in Table-Service Ordering leaderboard

• Categories:

• Balanced scores in all categories except Experience on many leaderboards

Note: For an in-depth understanding of the data behind the rankings, see the Custom Grid option on page 27

20© 2018 – Grid Decision LLC – All Rights Reserved Custom Grid Inquiries: visit griddecision.com

Page 21: Hospitality Digital Leaderboard · 2020. 4. 16. · CRM Leaderboard 15 Custom Grid & Consulting -> Success Story 29 Analytics Leaderboard 16 Digital Vendor Selection -> Success Story

# Leaderboard # Leaderboard # Leaderboard # Leaderboard # Leaderboard

1 Take-out NA Overall NA Overall NA Overall 2 UX-App

1 Catering NA Quick-Service NA Quick-Service NA Quick-Service 2 UX-Web

4 Quick-Service NA Fast-Casual NA Fast-Casual NA Fast-Casual

1 Fast-Casual NA Table-Service NA Table-Service NA Table-Service

1 Table-Service NA Pizza-Service NA Pizza-Service NA Pizza-Service

1 Pizza-Service NA Franchisor NA Franchisor NA Franchisor

1 Franchisor

CRM Analytics UXOrdering Loyalty

orderTalk Results

Vendor Info

Company Name: orderTalk Inc.

Public/Private: Private

HQ: Flower Mound, TX

Website: ordertalk.com

Products Reviewed:

• orderTalk Online Ordering 8.5

Q1 Highlights

• Leaderboards:

• Ranked #1 in all Ordering leaderboards leaderboards except Quick-Service

• Categories:

• Ranked #1 in Product category of Ordering leaderboard

Note: For an in-depth understanding of the data behind the rankings, see the Custom Grid option on page 27

21© 2018 – Grid Decision LLC – All Rights Reserved Custom Grid Inquiries: visit griddecision.com

Page 22: Hospitality Digital Leaderboard · 2020. 4. 16. · CRM Leaderboard 15 Custom Grid & Consulting -> Success Story 29 Analytics Leaderboard 16 Digital Vendor Selection -> Success Story

Punchh Results

Vendor Info

Company Name: Punchh, Inc.

Public/Private: Private

HQ: Mountain View, CA

Website: punchh.com

Products Reviewed:

• Customer Acquisition

• Customer Growth

Q1 Highlights

• Leaderboards:

• Ranked #1 in 4 of 6 Loyalty leaderboards

• Ranked #1 in 3 of 6 CRM leaderboards

• Ranked #1 in all 6 Analytics leaderboards

• Categories:

• Ranked #1 in the Experience and Product categories in the Loyalty, CRM, and Analytics leaderboards

Note: For an in-depth understanding of the data behind the rankings, see the Custom Grid option on page 27

22© 2018 – Grid Decision LLC – All Rights Reserved Custom Grid Inquiries: visit griddecision.com

# Leaderboard # Leaderboard # Leaderboard # Leaderboard # Leaderboard

NA Take-out 1 Overall 1 Overall 1 Overall NA UX-App

NA Catering 2 Quick-Service 2 Quick-Service 1 Quick-Service NA UX-Web

NA Quick-Service 1 Fast-Casual 1 Fast-Casual 1 Fast-Casual

NA Fast-Casual 1 Table-Service 2 Table-Service 1 Table-Service

NA Table-Service 1 Pizza-Service 1 Pizza-Service 1 Pizza-Service

NA Pizza-Service 2 Franchisor 2 Franchisor 1 Franchisor

NA Franchisor

Ordering Loyalty CRM Analytics UX

Page 23: Hospitality Digital Leaderboard · 2020. 4. 16. · CRM Leaderboard 15 Custom Grid & Consulting -> Success Story 29 Analytics Leaderboard 16 Digital Vendor Selection -> Success Story

# Leaderboard # Leaderboard # Leaderboard # Leaderboard # Leaderboard

5 Take-out NA Overall NA Overall 5 Overall 5 UX-App

4 Catering NA Quick-Service NA Quick-Service 5 Quick-Service 5 UX-Web

5 Quick-Service NA Fast-Casual NA Fast-Casual 5 Fast-Casual

5 Fast-Casual NA Table-Service NA Table-Service 6 Table-Service

4 Table-Service NA Pizza-Service NA Pizza-Service 6 Pizza-Service

4 Pizza-Service NA Franchisor NA Franchisor 5 Franchisor

5 Franchisor

Ordering Loyalty CRM Analytics UX

TakeOut Technologies Results

Vendor Info

Company Name: TakeOut Technologies

Public/Private: Public (GRUB)

HQ: Chicago, IL

Website: takeouttech.com

Products Reviewed:

• Online Ordering 5.x

• Mobile Ordering 3.x

• Call Center Ordering 3.x

• Stadium Suite Ordering 2.x

• Dash Board 5.x

• Table Ordering 1.x

• Loyalty/APP Integrations 3.x

• POS Integrations 5.x

Q1 Highlights

• Leaderboards:

• Ranked #4 in Catering, Table-Service, and Pizza-Service Ordering leaderboards

• Categories:

• Ranked #1 in Technology category of the Ordering leaderboards

• Ranked low in Experience category of the Ordering leaderboards

Note: For an in-depth understanding of the data behind the rankings, see the Custom Grid option on page 27

23© 2018 – Grid Decision LLC – All Rights Reserved Custom Grid Inquiries: visit griddecision.com

Page 24: Hospitality Digital Leaderboard · 2020. 4. 16. · CRM Leaderboard 15 Custom Grid & Consulting -> Success Story 29 Analytics Leaderboard 16 Digital Vendor Selection -> Success Story

# Leaderboard # Leaderboard # Leaderboard # Leaderboard # Leaderboard

2 Take-out 2 Overall 2 Overall 2 Overall 1 UX-App

NA Catering 1 Quick-Service 1 Quick-Service 1 Quick-Service 1 UX-Web

1 Quick-Service 3 Fast-Casual 2 Fast-Casual 2 Fast-Casual

2 Fast-Casual 2 Table-Service 1 Table-Service 2 Table-Service

3 Table-Service 2 Pizza-Service 2 Pizza-Service 2 Pizza-Service

2 Pizza-Service 1 Franchisor 1 Franchisor 1 Franchisor

2 Franchisor

Ordering Loyalty CRM Analytics UX

Tillster Results

Vendor Info

Company Name: Tillster, Inc.

Public/Private: Private

HQ: Los Angeles, CA

Website: tillster.com

Products Reviewed:

• Loyalty Engine 1.1

• Coupon Authority1.1

• Operations Control Center 3.6

• MobileM8 6.0.65

• Responsive Web 6.0.65

• Native Mobile 6.0.65

• Kiosk/Tablet 6.0.65

• Delivery Hub 1.1

• Delivery Manager 2.0

• MenuM8 2.5

Q1 Highlights

• Leaderboards:

• Ranked #1 in Quick-Service Ordering leaderboards

• Ranked #1 in Quick-Service and Franchisor Loyalty leaderboards

• Ranked #1 in Quick-Service, Table-Service, and Franchisor CRM leaderboards

• Ranked #1 in Quick-Service and Franchisor Analytics leaderboards

• Ranked #1 in App and Web UX leaderboards

• Categories:

• Performed well in all categories in all leaderboards (very balanced)

Note: For an in-depth understanding of the data behind the rankings, see the Custom Grid option on page 27

24© 2018 – Grid Decision LLC – All Rights Reserved Custom Grid Inquiries: visit griddecision.com

Page 25: Hospitality Digital Leaderboard · 2020. 4. 16. · CRM Leaderboard 15 Custom Grid & Consulting -> Success Story 29 Analytics Leaderboard 16 Digital Vendor Selection -> Success Story

# Leaderboard # Leaderboard # Leaderboard # Leaderboard # Leaderboard

4 Take-out 3 Overall 3 Overall 3 Overall 3 UX-App

NA Catering 3 Quick-Service 3 Quick-Service 3 Quick-Service 3 UX-Web

3 Quick-Service 2 Fast-Casual 3 Fast-Casual 3 Fast-Casual

4 Fast-Casual 4 Table-Service 3 Table-Service 3 Table-Service

5 Table-Service 3 Pizza-Service 3 Pizza-Service 3 Pizza-Service

5 Pizza-Service 3 Franchisor 3 Franchisor 3 Franchisor

3 Franchisor

Ordering Loyalty CRM Analytics UX

Heartland Xenial Results

Vendor Info

Company Name: Xenial, Inc.

Public/Private: Public (GPN)

HQ: Atlanta, GA

Website: xenial.com

Products Reviewed:

• Xenial CRM 6.3.5

• Xenial Loyalty 6.3.5

• Xenial Ordering 1.2

• Xenial Analytics 1.0

Q1 Highlights

• Leaderboards:

• Ranked #2 in Fast-Casual Loyalty leaderboard

• Ranked in top 3 in 20 out of 26 leaderboards

• Categories:

• Ranked #1 in Integration category

• Ranked in top 2 in Technology category of all leaderboards

Note: For an in-depth understanding of the data behind the rankings, see the Custom Grid option on page 27

25© 2018 – Grid Decision LLC – All Rights Reserved Custom Grid Inquiries: visit griddecision.com

Page 26: Hospitality Digital Leaderboard · 2020. 4. 16. · CRM Leaderboard 15 Custom Grid & Consulting -> Success Story 29 Analytics Leaderboard 16 Digital Vendor Selection -> Success Story

Custom Grid &Consulting

Page 27: Hospitality Digital Leaderboard · 2020. 4. 16. · CRM Leaderboard 15 Custom Grid & Consulting -> Success Story 29 Analytics Leaderboard 16 Digital Vendor Selection -> Success Story

Custom Grid Option

Accomplish in 1 day what typically takes 4-6 weeksin a standard RFP process...

The Process• We already have the vendor data (refreshed quarterly)• We spend a day with your team adding your weighting to the data• The result is a scoring matrix formatted similar to the image below

What’s Included• 1 day onsite with your team (to create the weighting model)• Custom Grid (ranking vendors based on your weighting model)• Detailed RFI responses from all participating vendors (includes vendor

responses down to the question-level)

Email [email protected] to schedule your Custom Grid

27© 2018 – Grid Decision LLC – All Rights Reserved Custom Grid Inquiries: visit griddecision.com

Page 28: Hospitality Digital Leaderboard · 2020. 4. 16. · CRM Leaderboard 15 Custom Grid & Consulting -> Success Story 29 Analytics Leaderboard 16 Digital Vendor Selection -> Success Story

Consulting Option

1400

Email [email protected] to schedule an introductory call

We have successfully negotiated 9-figuresin technology deals for a top 10 QSR

The Process• Send a mini-RFP to your Custom Grid shortlist of vendors to get pricing• Facilitate onsite vendor presentations and reference calls• Negotiate pricing with vendors• Facilitate decision process• Manage contract negotiation process

28© 2018 – Grid Decision LLC – All Rights Reserved Custom Grid Inquiries: visit griddecision.com

DigitalVendors

Page 29: Hospitality Digital Leaderboard · 2020. 4. 16. · CRM Leaderboard 15 Custom Grid & Consulting -> Success Story 29 Analytics Leaderboard 16 Digital Vendor Selection -> Success Story

Custom Grid & Consulting Success Story

29© 2018 – Grid Decision LLC – All Rights Reserved Custom Grid Inquiries: visit griddecision.com

Page 30: Hospitality Digital Leaderboard · 2020. 4. 16. · CRM Leaderboard 15 Custom Grid & Consulting -> Success Story 29 Analytics Leaderboard 16 Digital Vendor Selection -> Success Story

Digital Vendor Selection Success Story

30© 2018 – Grid Decision LLC – All Rights Reserved Custom Grid Inquiries: visit griddecision.com