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PwC Switzerland 2017 Hospitality and Tourism Centre of Competency Capability statement www.pwc.com Europe, Middle East, Africa

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PwC Switzerland2017

Hospitality and Tourism Centre of Competency

Capability statement

www.pwc.com

Europe, Middle East, Africa

PwC

May 2017

2

“Our purpose is to build trust and solve important problems within the hospitality industry.”

All our team members have hands-on experience in various operational and managerial positions in some of the industry’s leading companies

Morgane KoteckiAssistant Manager

Nicolas MayerPartner

Marco RentschSenior Manager

Anil VargheseManager

Annina BinderSenior Consultant

Bettina BülteSenior Manager

David ErmenSenior Manager

Gerry RomanescuDirector

Julia BaagSenior Consultant

Kristian NenchevSenior Consultant

Luca FaeschSenior Consultant

Susanne HunoldSenior Consultant

Our former employers include:

Tourism and Hospitality Centre of Competency

Hotels & Resorts

Our references

Curricula vitae

Our services in detail

About us

We cooperate with local PwC offices throughout the world to provide local know-how and international industry expertise to our clients

The highlighted countries indicate former engagements.

Our global presence and extensive network

enable us to leverage international experience and local knowledge and

thereby meet ourclients’ needs.

Close collaborationwith PwC teams in 157 countries allows us to

leverage industry experience and local

knowledge.

Based in Zurich, active

worldwide.

We provide end-to-end services covering the entire lifecycle of

projects in hospitality and tourism.

We currently advise lodging and tourism clients in more than

60 countries worldwide.

Network and flexibility

Tourism and Hospitality Centre of Competency

Our references

Curricula vitae

Our services in detail

About us

Our clients benefit from our end-to-end understanding of the hospitality industry as reflected by our service offering

Tourism and Hospitality Centre of Competency

Hospitality education services

Target audience: We help hotels, tourism companies and destinations by developing and delivering customised online courses for vocational and managerial skills.

• Online education courses for the hospitality and tourism industry

• Courses for vocational skills training from Lobster Ink, our delivery partner

• Customised course development for companies and destinations

Hotel investor services

Target audience: We support owners, developers and investors throughout the process of buying, selling and constructing hotels.

• Feasibility studies• Best-use analysis• Valuations• Asset or corporate buy-side/sell-side• Project finance planning and development• Buy-side/sell-side due diligence• Operator search• Owner’s representation and asset management/monitoring

Destination services

Target audience: We help destination management and marketing companies (DMCs) to plan and develop their destinations.

• Strategic tourism planning• Tourism development and planning assistance• Tourism flow analyses and market studies• Tourism education strategies

Our references

Curricula vitae

Our services in detail

About us

Hospitality operations services

Target audience: We help hotel operators optimise operating performance by enhancing revenues, assuring quality, and analysing and streamlining their costs.

• Guest experience design • Quality monitoring system design and implementation planning• Planning and implementation of brand standards

and SOPs • Total revenue management optimisation at strategic and

tactical levels• Cost item analyses, benchmarking, and improvement

identification

We actively and continuously shape the hospitality industry with our thought leadership

Lecturing appointments

Chinese investment inSwiss hotels

German

HTR, 2017

Design to cost

German

HTW, 2015

Standing out from the crowd,European cities hotel forecast

English

PwC, 2017

The condition of theSwiss hotel industry

German

Schweizer Immobilienbrief, 2017

How to increase hoteloperational effectiveness

German

HTR, 2017

5 global megatrends

German

Hotelier, 2014

Impact of the strengtheningSwiss franc on alpine tourism

German

PwC, 2015

International hotel chainsare on the move

German

Schweizer Immobilienbrief, 2012

Staying power – European citieshotel forecast

English

PwC, 2016-2017

Why hotel reviews matterand how hotels respond

English

PwC, 2016

Global employers need torethink recruitment

English

Hospitality channel, video

The power of hotel onlineratings

English

Hospitality channel, video

Tourism and Hospitality Centre of Competency

Publications

PartnershipsOur references

Curricula vitae

Our services in detail

About us

PwC

Our services in detail

Feasibility study

Macro and micromarket analysis

Perform macro-economic analysis

Identify the demand driver of the destination

Review the project site

Hotel marketanalysis

Analyse demand and supply patterns and trends

Determine segments and markets for potential scenarios

Define the competitive set

Identify future developments in terms of hotel and tourism projects

Conduct a SWOT analysis

Scenariodevelopment

Position and develop a concept in terms of product and services

Establish a development program, taking into account capacity and sizing

Define an operating model, potential operators and their requirements

Estimate investment and risks for the project

Valuationand feasibility

Estimate revenue flows

Develop a 10-year projection of profit and loss (P&L statement) and EBITDA

Project the return on investment (NPV/IRR) based on client specifications

Summarise financial projections of optimal scenario

We will state our opinion transparently in our feasibility studies allowing for a frank discussion of a project’s attractiveness.

Our studies detail project relevant information only, enabling you to get to the essentials quickly.

We are both thorough in our assessment of a projects commercial viability and ready to engage in creative discussions to bring concepts forward.

Added value

Tourism and Hospitality Centre of Competency

Our references

Curricula vitae

Our services in detail

About us

1 2 3 4

Investor search

Project selling points definition

Define clear sales arguments within realistic limitations

Provide tax, legal and risk assessments of structuring options

Evaluate the required terms and conditions for the agreement(s)

Long list generation

Identify potential investor profiles and their requirements and the implications

Develop a long list of potential investors to be targeted

Prepare necessary documentation, blind teaser and NDA

Spark operator’s interest in the project by presenting the information

Short listgeneration

Assess interested investors and generate a short list

Develop the information memorandum with return on investment potential

Exchange information and manage inquiries

Negotiations and agreement closure

Receive and compare offers

Assess different approaches to optimise the parameters of the operation

Conduct final negotiations with investor(s)

Facilitate meetings and close agreement(s)

Our global network and experience in a variety of markets will open doors to investors from around the globe.

We only take projects to the market that we believe represent a long-term value for both investor and operator.

Our comprehensive experience across competencies enables us to accompany you through the full project cycle, reducing the risk of any surprises.

Added value

1 2 3 4

Tourism and Hospitality Centre of Competency

Our references

Curricula vitae

Our services in detail

About us

Operator search

Operator requirements definition

Evaluate terms and conditions for the agreement(s) and the operator profile

Develop guideline of negotiation terms and commercial conditions

Develop a short list of operators

Negotiations withshortlisted operators

Prepare project presentation

Facilitate site visits/meetings

Conduct comparative analysis of operator’s offers and projections

Assist with legal and commercial terms

Conduct negations with shortlisted operators on behalf of client

Signage LOI and agreement review

Make recommendation on best offer and most suitable operator

Facilitate the signing of the letter of intent (LOI)

Fully review agreement terms

Negotiations and agreement closure

Conduct final negotiations with selected operator

Facilitate meetings and closing of agreement(s) as well as annexes

We maintain trusted relationships with a broad range of reputable operators, allowing for swift and candid conversations.

From branded to white label, from budget to luxury operators; we consider the right match for every project, always focusing on the value creation a client is looking for.

As your sparring partner, we offer services from market sounding through to negotiating terms and conditions, which allows you to get involved at any project level.

Added value

1 2 3 4

Tourism and Hospitality Centre of Competency

Our references

Curricula vitae

Our services in detail

About us

Operational effectiveness review

Quantitativereview

Develop tailored assessment programme, including KPIs and key processes

Aggregate key figures from properties of competitive relevance

Review policies and procedures to analyse key performance indicators

Ascertain over or under performance of subject property

Property visit and interviews

Interview heads of departments to determine property specifics

Assess the department heads’ day-to-day use of policies and procedures

Perform process walkthroughs

Assess process efficiency on a maturity scale

Review and appraise current system landscape

Gap identification and recommendations

Identify gaps to ‘best practice’ along processes, people and systems

Qualify performance quantitatively based on the situation of the property

Develop recommendation on how to close gaps

Remediation design

Prioritise closure of gaps

Design implementation plan

Assign responsibility and accountability (RACI matrix)

Our dual approach of quantitative benchmarking and qualitative interviews ensures that recommendations are tailored to the specifics of the property and current market.

Based on our broad range of internal and external benchmarks and professional experience, we create value by sharing international best-practice examples.

Our hands-on operational knowledge will ensure the identification of achievable yet value-creating opportunities for improvement.

Added value

1 2 3 4

Tourism and Hospitality Centre of Competency

Our references

Curricula vitae

Our services in detail

About us

Standardisation, control and SOP design

Assessment

Identify brand characteristics and unique selling points

Develop fitting guest journey

Identify key guest touch points for differentiating the guest experience

Standard andSOP design

Develop brand hallmarks and aspirations

Create the administrative backbone

Develop standards and SOPs along relevant guest touch points

Training and roll-out programme design

Design comprehensive training approach

Develop training roll out programme

Create tailored training material

Deliver workshops or trainings on-site or remotely

Quality-monitoring design

Design quality-monitoring framework

Develop interactive dashboards

Our experience in standard creation helps us to design internal processes, building the backbone for smooth future expansion and profitable growth.

Our approach ensures the alignment of the overall strategy, guest journey and points of differentiation, ultimately leading to increased guest satisfaction and loyalty.

You will be able to take fast and effective decisions with the help of our interactive and real-time quality-monitoring framework to assess operating effectiveness.

Added value

1 2 3 4

Tourism and Hospitality Centre of Competency

Our references

Curricula vitae

Our services in detail

About us

Total revenue strategy optimisation

Assessment ofset-up

Validate departmental organisation and cross-departmental synergies

Assess organisational culture and executive support

Assess alignment of vision with strategic and tactical aspects

Appraise the system landscape

Comprehensivedepartmental audit

Review market environment

Assess performance of competitive set

Evaluate revenue streams based on pricing, inventory and distribution strategy

Review internal processes and capabilities

Identify bottlenecks and prioritise opportunities for improvement

Remediation designprogramme design

Design comprehensive training approach

Develop training roll out programme

Create tailored training material

Deliver workshops or trainings on-site or remotely

Implementationsupport

Develop implementation road map

Support on-site system and process migration with third parties

Perform on-site training and simulations

We will deliver an unbiased assessment of economic and property specific indicators, laying the groundwork for a tailored strategy.

Our certified revenue management professionals ensure effective training material and tools for your employees to implement a profitable strategy.

We create a tailored total revenue management strategy, including conference, catering, food and beverage and spa revenues to optimise revenues in all departments.

Added value

1 2 3 4

Tourism and Hospitality Centre of Competency

Our references

Curricula vitae

Our services in detail

About us

Destination services

Analysis

Assess destination requirements and stakeholder interests

Develop clear strategic goals for the project

Conduct detailed research to frame the project and set priorities

Analyse gaps with benchmarks and best practices and conduct competitor analyses.

Design

Develop clear strategic options

Facilitate strategic validation with all stakeholders involved

Identify business cases and set priorities in collaboration with key stakeholders

Support in framing decision-making and negotiations

Planning

Conduct detailed implementation planning

Analyse requirements for the implementation phase

Support in the development of stakeholder engagement and communication plans

Develop measurement mechanisms to track performance

Implementationsupport

Support project management

Support in setting up the required capacity and capabilities

Topical expert support, as required.

Our experts work closely with individual clients to define and implement a customised and tailored project design to solve the destination’s unique challenges.

Our experts ability to identify and plan quick wins will ensure sustained traction in the early phases of the project.

Our understanding of the needs of a variety of stakeholders will enable you to ensure the alignment of expectations and the long-term success of your project.

You will benefit from our exposure to international best practices and expertise in successful tourism destination development around the world.

Added value

1 2 3 4

Tourism and Hospitality Centre of Competency

Our references

Curricula vitae

Our services in detail

About us

PwC

Our references

Hotel investor services Hospitality operator services Destination services Hospitality education services

SOP & standard design 2012Global

Worldwide alignment, development, and regionalisation

of standards and SOPs

Operator selection 2017Denmark

Operator and investor search for development project (600 rooms, incl.

hotel and serviced apartments)

Strategy development 2017Eastern Europe

Analysis of tourism ecosystem and development of new vision, strategy

and implementation plan

Vocational college planning 2014–2016

Middle East

Planning of a vocational academy in the hospitality and tourism sector to develop a skilled workforce in UAE

Revenue optimisation 2015Switzerland

Contract compliance assessment and profitability improvement for a 5-star

luxury property

Due diligence 2016Switzerland

Commercial and financial buy-side due diligence for the sale of a large

hotel management school

Tourism marketing strategy 2014

Switzerland

Analysis of collaborative tourism marketing strategies in a major

tourism region

Cyber security andEU GDPR training 2017

Global

Development of cyber security and EU GDPR awareness trainings

(coming in 2017)

Operational efficiency 2016France

Operational efficiency review for restaurants of flagship property of an

international luxury hotel chain

Feasibility study 2016Kazakhstan

Market study, definition of scenarios and feasibility study for a ski-resort

development project

Tourism flow analysis 2014Switzerland

Tourism flow and capacity management study to better manage

tour-group tourism

PCI DSS training 2016-2017Global

Development of PCI DSS awareness training for hospitality employees and

retail staff (coming in 2017)

Strategy formulation 2013Russia

Repositioning strategy development and profit-maximisation analyses for

20 sanatoriums

Owner representation 2017Switzerland

Owner representation for luxury and upscale property, incl. operational and

financial review, plus monitoring services

Destination workshops 2015European Island

Destination management workshops for key tourism stakeholders

Custom training development 2017

Global

Development of customised training for destination staff

Tourism and Hospitality Centre of Competency

Our references

Curricula vitae

Our services in detail

About us

A = Feasibility and market study B = Operator selection C = Global transaction and asset monitoring

Tourism and Hospitality Centre of Competency

Hotel investor services

A

2016Switzerland

Valuation of six upscale and luxury

properties for a fund manager

A

2017Denmark

Concept review, market study and feasibility analysis

continued byoperator and investor

search for three development projects

(each +300 keys)

B

2015Switzerland

Operator search and selection and support

in the negotiation process up to closing

for the planned construction

of a hotel

B

2015Switzerland

Site search for a leading international

hotel operator

B

2017France

Operator selectionand negotiation

support for a luxury property (+90 keys),

including spa and MICE facilities

C

2017Switzerland

Owner’srepresentation for a luxury (+230 keys)

and an upscale property (+240 keys), including operational and financial review

and monitoring services

C

2015Switzerland

Sale of luxury spa resort hotel

A

2016Kazakhstan

Market study, definition of

scenarios and feasibility studyfor a ski-resort

development project

A

2015France

Feasibility study, scenario analysis and operator assessment for a luxury property

(+340 keys)

B

2016Kazakhstan

Operator search and selection for a

250-room luxury property

B

2015Slovenia

Operator search and selection for a

portfolio of600 rooms, six hotels

B

2017Belgium

Operator selectionand negotiating support for an

upscale property(+250 keys) annex

to a conferencecentre

C

2016Switzerland

Buy-sidedue diligence for two

hotel schools

C

2017Switzerland

Sale-side advisory services for a luxury property (+250 keys)

in a leading resort destination

Our references

Curricula vitae

Our services in detail

About us

Tourism and Hospitality Centre of Competency

A = Operational efficiency review B = Standardisation, cost control and SOP design C = Total revenue strategy optimisation

Hotel operator services

A

2015Switzerland

Operational assessment of

processes throughout all departments fora 5-star luxury hotel

A

2017Middle East

Development of strategy and

definition of business model for a mixed-use

resort includingMICE, recreation and

accommodation

A

2017UAE

Corporategovernance and

operational efficiency review for a resort and

recreation hub of national importance

B

2016Middle East

Redefinition of quality management system

based on guestjourney,

organisational structure and

operating manual for an iconic hotel

B

2015Saudi Arabia & Kuwait

Development of recommendation

catalogue tostreamline and

centralise processesfor family-owned

hotel operator

C

2015UAE

Owner’s in-depth distribution strategy

and tacticsassessment, incl.

distribution channel review of one of the

leading 5-star luxury resorts

C

2013Russia

Repositioningstrategy development

and profit-maximisation

analyses for 20 sanatoriums

A

2016France

Operationalefficiency review for

the restaurants of the flagship property of

an internationalluxury hotel chain

A

2015Switzerland

Contractual compliance

assessment and operational

effectiveness reviewfor a 5-star hotel managed by an

international luxury operator

A

2015Middle East

Mystery shoppingand efficiency review

as the basis for a strategic review of a

hotel of an international

operator

B

2014Switzerland

Assessment ofprocess and control environment for a small hotel chain,

measuring its efficiency and

compliance with standards

B

2016United Kingdom

Benchmark analyses, profitability and

process assessmentof all departmentsof a 5-star luxury

property

B

2012Global

Worldwide alignment, development and regionalisation of

standards and SOPsfor several brands

for a renowned hotel chain (>2000 hotels

affected)

C

2017Global

Process assessment and improvement

opportunity identification for a hotel operator, incl.

distribution and revenue management

strategy and tacticsOur references

Curricula vitae

Our services in detail

About us

Tourism and Hospitality Centre of Competency

A = Tourism funding B = Tourism education strate C = Tourism development and planning assistance

Destination services

A

2013Switzerland

Analysis of governmental

tourism funding

C

2014Switzerland

Analysis of collaborative tourism marketing strategiesin a major tourism

region

C

2014Mediterranean

Destination management

workshops for key tourism stakeholders

C

2013Spain

Consulting ontourism development

of an e-commerce strategy for a

medium-sizedtourism region

C

2014Mediterranean

Support in defining a sustainable tourism

strategy andincreasing the

number of jobs in the private sector

B

2014-2016Middle East

Planning of a vocational academy

in the hospitality and tourism sector to develop a skilled

workforce

C

2016-2017Central Europe

Analysis of thecurrent national

tourism ecosystemand development of

a new vision, strategy and implementation

plan

C

2014Switzerland

Detailed tourism flow and capacity

management studyto better manage

tour-group tourismin the city

C

2015European Island

Destination management

workshops for key tourism stakeholders

C

2016Mediterranean

Integrated strategic planning to revive a

top tourismdestination

Our references

Curricula vitae

Our services in detail

About us

Tourism and Hospitality Centre of Competency

A = Classroom and online education B = Online education

Hospitality education services

A

2014–2016Middle East

Planning of a vocational academy

in the hospitality and tourism sector to develop a skilled

workforce

B

2016–2017Global

Development of PCI DSS awareness

training forhospitality employees

(launched January 2017) and retail staff

(coming in 2017)

B

2017Global

Development ofcyber security and EU

GDPR awareness trainings (coming in

2017)

B

2017Global

Development of customised trainingfor destination staff

Our references

Curricula vitae

Our services in detail

About us

PwC

Our experts

My role in the team

“I am leading the European lodging and tourism consulting practice. My areas of expertise are primarily in the domain of operative process optimisation, quality management, brand positioning, organisational structuring and standardisation as well as strategy for lodging companies and tourism destinations.”

Main engagements

Operational efficiency review for the restaurants of the flagship property of an international luxury hotel chain located in Paris, France.

Analysis of the current national tourism ecosystem and development of a new vision, strategy and strategic implementation plan in Central and Eastern Europe.

Planning of a vocational academy in the hospitality and tourism sector to develop a skilled workforce in the Middle East.

22

Nicolas MayerPartner

BSc Hotel Administration and FinanceCornell University, School of Hotel Administration, Ithaca NY, USA

Certified Public Accountant (ACCA)USA and UK

Education

Languages

Interests

German

French

English

Spanish

Italian

Career development

Partner in chargeLodging & Tourism Clients Group

PwC Zurich, Switzerland

PwC Assurance and Advisory services

PwC Geneva, Berlin, Zurich

Development and Pre-opening functions

The Ritz-Carlton Hotel company, USA, Germany,Indonesia

Corporate Quality Manager

The Ritz-Carlton Hotel company, USA

Various Food & Beverage Management positions

Hilton International, Atlanta, USA

Management Training Programme

Hilton Hotels, USA

Tourism and Hospitality Centre of Competency

+41 58 792 21 91 +41 79 571 22 61 [email protected]

Our references

Curricula vitae

Our services in detail

About us

My role in the team

“With my extensive experience in the transport, travel and hospitality industry, I support the leadership team in strategic development questions. I advise my clients on how to differentiate in the market with a focus on creating value for the customer and guest.”

Main engagements

Supporting the lead partner in the team oversight and coaching and developing the team members. Developing new business opportunities and extending the global outreach of the team.

Developing the tourism strategy and project prioritisation plan for a prime European tourism destination with focus on transportation strategy.

Leading a quality assessment programme for a global hotel chain, including analysis and client engagement on remediation.

23

Gerry RomanescuDirector

SKU Advanced Management certificateSKU/HSG, Switzerland

Federal degree in Sales and Marketing (eidg. dipl. Verkaufsleiter)KLZ, Zurich, Switzerland

Apprenticeship in public business administrationStadt Opfikon, Zurich, Switzerland

Education

Languages

Interests

German

English

French

Career development

Director Lodging & Tourism Clients Group

PwC Zurich, Switzerland

Director PwC Experience, Global Organisational Development Initiative

Global PwC, Director

CMO

TransM AG and ISG, Switzerland

Vice President Customer Care/Loyalty

Orbitz.com, Chicago, USA

Managing Director

Sky Tours, Zurich, Switzerland

Key Account Director/SwitzerlandVP Customer Care/Experience

Swissair, Zurich, Switzerland

Tourism and Hospitality Centre of Competency

+41 58 792 11 50 +41 79 817 84 71 [email protected]

Our references

Curricula vitae

Our services in detail

About us

My role in the team

“I am heading up the destination and hospitality education services within our team. I assist our clients with destination strategy development and redesign, market study analyses and creating customised education tools to maximise staff performance and increase revenues.”

Main engagements

Analysis of the current national tourism ecosystem and development of a new vision, strategy and strategic implementation plan in a Europeancountry.

Planning of a vocational academy in the hospitality and tourism sector to develop a skilled workforce in the Middle East.

Analysis of governmental tourism funding in Switzerland.

24

David ErmenSenior Manager

PhD Marketing Management (Re-search focus on tourism destinations)University of Otago, New Zealand

Postgraduate Diploma of Commerce (Marketing Management)University of Otago, New Zealand

Bachelor of Commerce (Marketing Management)University of Otago, New Zealand

Certificate Finance Mgmt. and Hotel Revenue ManagementCornell University, USA

Education

Languages

Interests

German

English

Swedish

Career development

Senior ManagerLodging & Tourism Clients Group

PwC Zurich, Switzerland

Lecturer in Service Management and Marketing

Switzerland, China

Corporate Business Intelligence Consultant

PwC Zurich, Switzerland

Various positions in consulting, research and lecturing

Switzerland, Bhutan, New Zealand, Sweden

Tourism and Hospitality Centre of Competency

+41 58 792 18 16 +41 79 792 59 99 [email protected]

Our references

Curricula vitae

Our services in detail

About us

My role in the team

“I head up the hotel investor advisory services within our team and support our clients with operator and investor search, market and feasibility studies as well as asset transactions and negotiations.”

Main engagements

Sales-side advisory services for a luxury property (+250 keys) in a leading resort destination in Switzerland.

Buy-side due diligence for two hotel schools in Switzerland.

Analysis, restructuring and renegotiation of leases for several hotels in Switzerland on behalf of a leading fund manager.

25

Marco RentschSenior Manager

BSc Hotel Administration and FinanceEcole hôtelière de Lausanne, Switzerland

Advisory board of European Hotel Conference (London) and Swiss Hotel Investment Forum (Basel)

Education

Languages

Interests

German

English

French

Italian

Career development

Senior ManagerLodging & Tourism Clients Group

PwC Zurich, Switzerland

Senior Vice President Europe

Netex Hospitality Consulting

Analyst

HVS International, London, UK

Consultant

imhotel Consulting, Bern, Switzerland

Tourism and Hospitality Centre of Competency

+41 58 792 46 18 +41 79 612 32 58 [email protected]

Our references

Curricula vitae

Our services in detail

About us

My role in the team

“I am heading up the operational and strategic consulting arm of the team and support our clients in ensuring that their organisation leverages the full potential of the operation. I specialise in quality assurance, profit optimisation and strategy mandates for independent properties and hotel chains.”

Main engagements

Process assessment and improvement opportunity identification for a worldwide hotel operator with a focus on distribution and revenue management strategy and tactics.

Contractual compliance assessment and operational effectiveness review for a 5-star hotel managed by an international luxury operator located in Geneva.

Worldwide alignment, development and regionalisation of standards and SOPs for several brands for an internationally renowned global hotel chain (>2000 hotels affected).

26

Bettina BülteSenior Manager

MBA, Master in Business AdministrationESADE Business and Law School, Barcelona, Spain

BSc International Hospitality ManagementEcole hôtelière de Lausanne, Switzerland

Certificate in Financial ManagementCornell University, USA

Education

y

Languages

Interests

German

English

Spanish

French

Mandarin

Career development

Senior ManagerLodging & Tourism Clients Group

PwC Zurich, Switzerland

Consultant specialised in hotel advisory

Jones Lang LaSalle, London, UK

Project manager for all food and beverage outlets

International Olympic Committee, Beijing, China

Event Manager

Royal Palaces including Buckingham & Kensington Palace, Mosimann Collection, London, UK

Management Trainee – Conference and Events

The Ritz Carlton Hotel company, Hotel Arts, Barcelona, Spain

Management Training Programme

Hilton Hotels, USA

Tourism and Hospitality Centre of Competency

+41 58 792 27 83 +41 79 904 04 51 [email protected]

Our references

Curricula vitae

Our services in detail

About us

My role in the team

“My role covers national and international operational and strategic consulting mandates. I am keen to support my clients in creating richer guest experiences in order to drive their business. With a strong background in real estate, I regularly advise clients in areas beyond hotel operations.”

Main engagements

Assessment of the revenue space optimisation potential of an iconic luxury property in Abu Dhabi (+450 keys). The assignment was followed by the definition of specific initiatives, including a detailed concept and feasibility study.

Assessment, design and implementation of corporate brand standards including the definition of differentiating hallmark standards for a leading global luxury operator (+70 properties).

Site search in Zurich, Switzerland for a leading hotel operator.

Anil VargheseManager

BSc International Hospitality ManagementEcole hôtelière de Lausanne, Switzerland

Education

Languages

Interests

German

English

Spanish

French

Italian

Career development

ManagerLodging & Tourism Clients Group

PwC Zurich, Switzerland

Co-founder

Creative Supply, Creative Brand Agency

Senior ConsultantReal Estate Advisory

PwC Zurich, Switzerland

Management Trainee

Armani Hotel Dubai, UAE

Co-founder

YHS Global, International Hotel Association

Junior Consultant

Feuring Hotel Development, Mainz, Germany

Restaurant Operations Trainee

Four Seasons, Geneva, Switzerland

+41 58 792 20 34 +41 75 415 04 05 [email protected]

Tourism and Hospitality Centre of Competency

Our references

Curricula vitae

Our services in detail

About us

My role in the team

“My main focus is to provide strategic advice and support to hotel owners in the field of asset valuation, operator selection, disposal strategies, M&A as well as development and redevelopment projects.”

Main engagements

Valuation of a 30-asset portfolio in France on behalf of a regulated French real-estate fund.

Feasibility study for the redevelopment and repositioning of a luxury hotel asset in Switzerland.

Operator selection process and project management (renovation works, debt, equity partner) for an iconic hotel asset in France.

28

Morgane KoteckiAssistant Manager

Master in Management (EQUIS, AACSB, AMBA)EDHEC Business School, France

Certificate in Hotel Real Estate Investment & Asset ManagementCornell University, eCornell

Education

Languages

Interests

French

English

German

Career development

Assistant ManagerLodging & Tourism Clients Group

PwC Zurich, Switzerland

Associate DirectorHotels Valuation & Advisory

CBRE, Paris, France

Investment Sales AnalystHotels & Hospitality Group

Jones Lang LaSalle, Singapore

Analyst Front OfficeCommodity Trade Finance

Société Générale Corporate & Investment Bank, Singapore

Tourism and Hospitality Centre of Competency

+41 58 792 2653 +41 79 179 46 55

Our references

Curricula vitae

Our services in detail

About us

[email protected]

My role in the team

“I mainly focus on project management including project plan control, document administration, stakeholder management and implementation assistance within all our four services. During past engagements and through my heavy involvement in the development of training courses, I have built up expertise in education related subjects.”

Main engagements

Planning of a vocational academy in the hospitality and tourism sector to develop a skilled workforce in the Middle East.

Analysis of the current national tourism ecosystem and development of a new vision, strategy and strategic implementation plan in Central and Eastern Europe.

Buy-side due diligence for two hotel schools in Switzerland.

Julia BaagSenior Consultant

Bachelor of Business Administration in Hotel Mgmt.Hotelschool The Hague, The Netherlands

Education

Languages

Interests

German

English

Polish

Russian

Spanish

Career development

Senior ConsultantLodging & Tourism Clients Group

PwC Zurich, Switzerland

ConsultantLodging & Tourism Clients Group

PwC Zurich, Switzerland

Assistant Banqueting Manager

Hotelschool The Hague, The Netherlands

Supervisor Trainee (Executive lounge and butler service)

St. Pancras Renaissance Hotel London, UK

+41 58 792 48 42 +41 76 334 11 45 [email protected]

Tourism and Hospitality Centre of Competency

Our references

Curricula vitae

Our services in detail

About us

My role in the team

“Within my focus on owner and operator services, I assist my clients both in gaining a better understanding of existing hotel operations and in identifying potential future opportunities. My main activities revolve around the analysis and design of SOPs, their execution and optimisation in terms of efficiency as well as the impact on the guest experience.”

Main engagements

Assessment, design, and implementation of the set of corporate brand standards including the definition of differentiating hallmark standards for a leading global luxury operator (+70 properties).

Valuation of two upscale properties in eastern Switzerland.

Feasibility study and operator search/negotiation for a double branded development in Bern, Switzerland.

Luca FaeschSenior Consultant

BSc International Hospitality ManagementEcole hôtelière de Lausanne, Switzerland

Education

Languages

Interests

German

English

French

Spanish

Italian

Career development

Senior ConsultantLodging & Tourism Clients Group

PwC Zurich, Switzerland

Customer Service Development Manager

Feldschlösschen, Rheinfelden, Switzerland

Research Consultant

GfK Switzerland, Basel, Switzerland

Finance Trainee

Winchester Mansions, Cape Town, South Africa

Food & Beverage Trainee

Hotel Hassler Roma, Rome, Italy

+41 58 792 27 34 +41 76 482 19 35 [email protected]

Tourism and Hospitality Centre of Competency

Our references

Curricula vitae

Our services in detail

About us

My role in the team

“I help my clients to respond to current trends within the hospitality industry and to increase the efficiency of their business. I consult clients in hotel ownership, hospitality operations and destination services with a focus on pre-openings, sales and marketing as well as SOP design.”

Main engagements

Development of strategy, definition of business model and operating model as well as SOP design for a large mixed-use resort in the Middle East.

Identification of blind spots in operational processes, followed by recommendations to eliminate detected weaknesses for a well-known global hotel brand.

Concept review, market study and feasibility analysis continued by operator search/selection and investor search in Copenhagen, Denmark.

Susanne HunoldSenior Consultant

MSc International Tourism and Hospitality ManagementOxford Brookes University, UK

BA International BusinessUniversity of Applied Science Trier, Germany

Apprenticeship as bankerSparkasse Vorderpfalz, Germany

Education

Languages

Interests

German

English

French

Spanish

Career development

Senior ConsultantLodging & Tourism Clients Group

PwC Zurich, Switzerland

Event Sales Manager

The Chedi Andermatt, Andermatt, Switzerland

Sales and Marketing Coordinator

The London EDITION, London, UK

The Ritz-Carlton Global Leadership Development Program

The London EDITION, London, UK

Hotel Pre-opening Assistant

The London EDITION, London, UK

+41 58 792 12 41 +41 79 267 78 29 [email protected]

Tourism and Hospitality Centre of Competency

Our references

Curricula vitae

Our services in detail

About us

My role in the team

“I add value to hospitality owners and operators by building profitable and efficient operations. My specialties are revenue management, distribution, sales and marketing as well as e-commerce.”

Main engagements

Development of strategy and definition of business and operating model for a mixed-use resort in the Middle East.

Benchmark analyses, profitability, and process assessment of all departments of a 5-star luxury property in London, UK.

Process assessment and improvement opportunity identification for a worldwide hotel operator, with a focus on distribution and revenue management strategy

Kristian NenchevSenior Consultant

Bachelor of Business Administration in Hospitality ManagementHotelschool The Hague, The Netherlands

Certified Revenue Management ExecutiveCRME

Education

Languages

Interests

Bulgarian

English

Dutch

Russian

German

Career development

Senior ConsultantLodging & Tourism Clients Group

PwC Zurich, Switzerland

Multi-property Revenue Manager

Autograph Collection, Noordwijk, The Netherlands

Lecturer in Revenue Management

Hotelschool The Hague, The Netherlands

Portfolio Revenue Manager (12 hotels)

Marriott Corporate HQ, Bethesda MD, USA

Sales and Revenue Management internship

Marriott International HQ MEA, Dubai, UAE

Tourism and Hospitality Centre of Competency

+41 58 792 45 33 +41 75 413 18 33 [email protected]

Our references

Curricula vitae

Our services in detail

About us

My role in the team

“I support clients in adding value to their respective business and in thinking out of the box. I serve hotel and tourism clients with a focus on sustainability, marketing and communication topics.”

Main engagements

Owner’s representation for a luxury (+230 keys) and an upscale property (+240 keys) in Zurich, Switzerland, including an operational and financial review followed by monitoring services.

Analysis of the current national tourism ecosystem and development of a new vision, strategy and strategic implementation plan in Central and Eastern Europe.

Valuation of six upscale and luxury properties across Switzerland for a fund manager.

Annina BinderSenior Consultant

International Master in FinanceEADA Business School, Spain

BSc International Hospitality ManagementEcole hôtelière de Lausanne, Switzerland

Certificate of Hotel Real Estate and Asset ManagementCornell University, USA

Education

Languages

Interests

German

English

Spanish

French

Catalán

Career development

Senior ConsultantLodging & Tourism Clients Group

PwC Zurich, Switzerland

Business DevelopmentMarketing and Communications

Horwath HTL Barcelona, Spain

Marketing internship

PwC Zurich, Switzerland

Sales and Development Assistant

MKG Hospitality Berlin, Germany

Operational internship

The Oberoi Rajvilas Jaipur, India

Tourism and Hospitality Centre of Competency

+41 58 792 28 88 +41 76 419 82 92 [email protected]

Our references

Curricula vitae

Our services in detail

About us

PwC

Hospitality and Tourism Centre of CompetenceEurope, Middle East, Africa

PwC Switzerland

Birchstrasse 160PO Box

8050 ZurichSwitzerland

+41 58 792 44 00

www.pwc.ch