Hospitality and Hospitality and SeasonalitySeasonality

Holli Howard, 2010Holli Howard, 2010

Hospitality/Tourism IndustryHospitality/Tourism IndustryLodgingLodging Food Food

ServiceServiceTravelTravel TourismTourism Sports and Sports and

EntertainmeEntertainment Eventsnt Events

HotelsHotels QSR QSR RestaurantsRestaurants

Cruise LinesCruise Lines DMOsDMOs ArenasArenas

MotelsMotels Catering Catering CompaniesCompanies

Rail ServiceRail Service CVBsCVBs Arts CentersArts Centers

B&BsB&Bs Banquet Banquet FacilitiesFacilities

Car RentalsCar Rentals Tour Tour OperatorsOperators

TheatersTheaters

ResortsResorts Fine-dining Fine-dining RestaurantsRestaurants

Motor CoachMotor Coach Visitor Visitor CentersCenters

ParksParks

•All of these industry segments share a common characteristic: All rely on providing a quality service experience to the guest.

Tourism IndustryTourism Industry

Group of businesses Group of businesses that encompass that encompass travel/transportation travel/transportation vendors for air, rail, vendors for air, rail, auto, cruise, and auto, cruise, and motor-coach travelmotor-coach travel

Promote travel and Promote travel and vacationsvacations

Hospitality IndustryHospitality Industry

Group of businesses composed of Group of businesses composed of establishments related to lodging and establishments related to lodging and food-service management. food-service management.

Examples include: catering companies, Examples include: catering companies, casinos, restaurants etc. casinos, restaurants etc.

Other ProvidersOther Providers

Recreational facilitiesRecreational facilities Planning/meeting facilitiesPlanning/meeting facilities Sports/entertainment facilitiesSports/entertainment facilities

Good vs. ServiceGood vs. Service

Good-tangibleGood-tangible Service-intangibleService-intangible Products can be goods or services. Products can be goods or services. Most products in H&T industry are Most products in H&T industry are

services. services.

Product VariablesProduct Variables

Perishability-probability of a product Perishability-probability of a product ceasing to exist or becoming unusable ceasing to exist or becoming unusable within a limited amount of timewithin a limited amount of time Ex. Hotel rooms that aren’t being rented for Ex. Hotel rooms that aren’t being rented for

the night, fish at a restaurant that didn’t get the night, fish at a restaurant that didn’t get ordered, rooms on a cruise ship that were not ordered, rooms on a cruise ship that were not booked when cruise set sailbooked when cruise set sail

Product VariablesProduct Variables

Intangibility- a state of being abstract, as Intangibility- a state of being abstract, as are things that can’t be touched. are things that can’t be touched. Ex. Experiences guest receiveEx. Experiences guest receive

Changeability-a condition of being subject Changeability-a condition of being subject to change or alteration.to change or alteration. Ex. Guest isn’t pleased with room and Ex. Guest isn’t pleased with room and

chooses to switchchooses to switch

Product VariablesProduct Variables

Seasonality-concept that certain Seasonality-concept that certain destinations appeal to travelers at certain destinations appeal to travelers at certain times of the year, based on climate and times of the year, based on climate and geography.geography.

““High season” is the most expensive High season” is the most expensive season and the most desirable period season and the most desirable period because of holidays, vacations and because of holidays, vacations and weather. weather.

SeasonalitySeasonality

Cold-weather -destinationsCold-weather -destinations Ski resortsSki resorts

Warm-weather destinationsWarm-weather destinations Beaches/water activitiesBeaches/water activities National ParksNational Parks Foreign countriesForeign countries MountainsMountains

Competitive Market-all destinations must offer Competitive Market-all destinations must offer something for everyone throughout each season something for everyone throughout each season in order to be successfulin order to be successful

ReviewReview

1.1. Explain the segments of the hospitality Explain the segments of the hospitality and tourism industries. and tourism industries.

2.2. Draw a venn diagram showing the Draw a venn diagram showing the differences between goods and services.differences between goods and services.

3.3. Identify 4 variables of hospitality and Identify 4 variables of hospitality and tourism products. tourism products.