hospital communications media. i ntroduction we are a full service advertising company in india. our...
TRANSCRIPT
HOSPITALCOMMUNICATIO
NSMEDIA
INTRODUCTION
We are a Full Service Advertising Company in India.
Our Excellence is to provide BEST Solutions for, Brand Promotions.
We enhance eco - friendly Brand Concepts to serve you better.
12 years in the industry
6 Successful Years in Kolkata
26 Established Offices throughout INDIA
FACTS
Hoarding
Gantry
Back-lit / LED kiosk
Airport Advertising Mobile Media
Hospital Branding
OUR BUSINESS STRUCTURE
GANTRY
HOARDING
KIOSK
AIRPORT ADVERTISING
Private Bus Mini Bus
Yellow Cab Auto
MOBILE MEDIA
We are taking the heights of Brand Promotion one step ahead by Introducing IN HOSPITAL BRANDING
Mediums such as Hoarding, Kiosk, Television, Internet ect , has been an integral part of Media Communications .
In Hospital Branding is a very Innovative and Important Media for your Brand Promotion where the OTS value is Extremely High.
IN HOSPITAL BRANDING
What is - In Hospital Branding ?
Hospital is one of the places where people from all the economic strata of the society visits.
Though it is an non clustered form of advertising,the OTS value would be sky reaching.
No additional investment from the hospitals end because ,the available existing spaces of the premise will be used for the brand promotion.
Additional income for the Hospital Authority.
spaces provided would be use for Specific Branding as well as Dual Branding.
Branding will be done considering the reputation and the brand value of the Hospital.
Innovative and Effective Media for the incoming brands to communicate with the target audience
Benefits to the Hospital
No additional investments.
By using the vacant spaces can generate more revenue.
Taking interiors into the consideration the fixtures to be used for the brandings would be of most advanced quality such as stainless steel,powder coated steel,alluminium,acrylic sheet,ect.Incoming Brands will be of relevant products so that the Hospitals also get benefits in terms of revenue as well as brand value.
Maintenance of the fixtures and other branding materials will be done by us.
Benefits to the Incoming BrandsGet to gel amongst the various economic strata of the society.
As it is a non clustered form of advertisement the OTS value would be very high.
No other distractions involved for the waiting patients or by standers while viewing the attractive advertisements
Dual Branding Concept
A portion of the panel is used for advertisement and the other portion to be used for certain information about the hospitals such as :
The department infoDoctors scheduleTreatment modalitiesTreatment packages info , etc
Areas to be utilised for Branding purpose
Main Entrance
Drive Ways
Parking lots
Main porch
Reception/ Lobby
Patient waiting Areas
Individual Consultant Rooms
Washrooms
Cafeteria
Individual Wards
Specific Departments, etc
Parking lot
Sectors to be Approached Pharmaceutical Companies (Ranbaxy,Pfizer,Cipla,etc)
FMHG (Crocin,Moov,Iodex,ect)
FMCG (Britannia,Parle,Dabur,ect)
Cosmetics (Emami,Hindusthan Uniliver,Garnier,ect)
Toiletries (Lux,Dettol,Colgate Palmolive)
Chocolates (Dairy Milk,Nestle,Amul)
Baby care products (Huggies,Lactogen,Johnson & Johnson,ect)
Health Drinks (Complan,Horlicks,Glucovita,ect)
Antiseptics (Boroline,Suthol,Savlon,etc)
Contraceptives (I Pill,Unwanted 72,etc)
Fitness equipments (GK Sports,Bodyline,Goldy’s Gym,etc)
General medical equipments (Acucheck,Hicks,etc)
Sugar supplement (Sugarfree,Zero,etc)
Dietary Supplements (Dabur,P&G,Emami,etc)
Calcium supplements (Calcium Sandoz,etc)
Telecom sector (Vodafone,Airtel,TataIndicom,Nokia,ect)
Insurance sector (LIC of India,Max New York Life,Aviva,etc)
Banking (HDFC,ICICI,SBI,ect)
Educational Institutes (NIIT,NSHM,ICFAI,etc)
Real Estate (Urbana,Pioneer,Eden City,etc)
FMCD (Samsung,LG,Vidiocon,etc)
Automobile (Hyundai,Maruti Suzuki,Mitsubishi,etc)
WIN – WIN SITUATION
HOSPITAL
INCOMING BRANDS
THANK YOU
Best Regards,Prerna SadaniAsst. Manager