hospital communications media. i ntroduction we are a full service advertising company in india. our...

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HOSPITAL COMMUNICATIONS MEDIA

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Page 1: HOSPITAL COMMUNICATIONS MEDIA. I NTRODUCTION We are a Full Service Advertising Company in India. Our Excellence is to provide BEST Solutions for, Brand

HOSPITALCOMMUNICATIO

NSMEDIA

Page 2: HOSPITAL COMMUNICATIONS MEDIA. I NTRODUCTION We are a Full Service Advertising Company in India. Our Excellence is to provide BEST Solutions for, Brand

INTRODUCTION

We are a Full Service Advertising Company in India.

Our Excellence is to provide BEST Solutions for, Brand Promotions.

We enhance eco - friendly Brand Concepts to serve you better.

Page 3: HOSPITAL COMMUNICATIONS MEDIA. I NTRODUCTION We are a Full Service Advertising Company in India. Our Excellence is to provide BEST Solutions for, Brand

12 years in the industry

6 Successful Years in Kolkata

26 Established Offices throughout INDIA

FACTS

Page 4: HOSPITAL COMMUNICATIONS MEDIA. I NTRODUCTION We are a Full Service Advertising Company in India. Our Excellence is to provide BEST Solutions for, Brand

Hoarding

Gantry

Back-lit / LED kiosk

Airport Advertising Mobile Media

Hospital Branding

OUR BUSINESS STRUCTURE

Page 5: HOSPITAL COMMUNICATIONS MEDIA. I NTRODUCTION We are a Full Service Advertising Company in India. Our Excellence is to provide BEST Solutions for, Brand

GANTRY

Page 6: HOSPITAL COMMUNICATIONS MEDIA. I NTRODUCTION We are a Full Service Advertising Company in India. Our Excellence is to provide BEST Solutions for, Brand

HOARDING

Page 7: HOSPITAL COMMUNICATIONS MEDIA. I NTRODUCTION We are a Full Service Advertising Company in India. Our Excellence is to provide BEST Solutions for, Brand

KIOSK

Page 8: HOSPITAL COMMUNICATIONS MEDIA. I NTRODUCTION We are a Full Service Advertising Company in India. Our Excellence is to provide BEST Solutions for, Brand

AIRPORT ADVERTISING

Page 9: HOSPITAL COMMUNICATIONS MEDIA. I NTRODUCTION We are a Full Service Advertising Company in India. Our Excellence is to provide BEST Solutions for, Brand

Private Bus Mini Bus

Yellow Cab Auto

MOBILE MEDIA

Page 10: HOSPITAL COMMUNICATIONS MEDIA. I NTRODUCTION We are a Full Service Advertising Company in India. Our Excellence is to provide BEST Solutions for, Brand

We are taking the heights of Brand Promotion one step ahead by Introducing IN HOSPITAL BRANDING

Page 11: HOSPITAL COMMUNICATIONS MEDIA. I NTRODUCTION We are a Full Service Advertising Company in India. Our Excellence is to provide BEST Solutions for, Brand

Mediums such as Hoarding, Kiosk, Television, Internet ect , has been an integral part of Media Communications .

In Hospital Branding is a very Innovative and Important Media for your Brand Promotion where the OTS value is Extremely High.

IN HOSPITAL BRANDING

Page 12: HOSPITAL COMMUNICATIONS MEDIA. I NTRODUCTION We are a Full Service Advertising Company in India. Our Excellence is to provide BEST Solutions for, Brand

What is - In Hospital Branding ?

Hospital is one of the places where people from all the economic strata of the society visits.

Though it is an non clustered form of advertising,the OTS value would be sky reaching.

No additional investment from the hospitals end because ,the available existing spaces of the premise will be used for the brand promotion.

Additional income for the Hospital Authority.

Page 13: HOSPITAL COMMUNICATIONS MEDIA. I NTRODUCTION We are a Full Service Advertising Company in India. Our Excellence is to provide BEST Solutions for, Brand

spaces provided would be use for Specific Branding as well as Dual Branding.

Branding will be done considering the reputation and the brand value of the Hospital.

Innovative and Effective Media for the incoming brands to communicate with the target audience

Page 14: HOSPITAL COMMUNICATIONS MEDIA. I NTRODUCTION We are a Full Service Advertising Company in India. Our Excellence is to provide BEST Solutions for, Brand
Page 15: HOSPITAL COMMUNICATIONS MEDIA. I NTRODUCTION We are a Full Service Advertising Company in India. Our Excellence is to provide BEST Solutions for, Brand
Page 16: HOSPITAL COMMUNICATIONS MEDIA. I NTRODUCTION We are a Full Service Advertising Company in India. Our Excellence is to provide BEST Solutions for, Brand
Page 17: HOSPITAL COMMUNICATIONS MEDIA. I NTRODUCTION We are a Full Service Advertising Company in India. Our Excellence is to provide BEST Solutions for, Brand
Page 18: HOSPITAL COMMUNICATIONS MEDIA. I NTRODUCTION We are a Full Service Advertising Company in India. Our Excellence is to provide BEST Solutions for, Brand
Page 19: HOSPITAL COMMUNICATIONS MEDIA. I NTRODUCTION We are a Full Service Advertising Company in India. Our Excellence is to provide BEST Solutions for, Brand
Page 20: HOSPITAL COMMUNICATIONS MEDIA. I NTRODUCTION We are a Full Service Advertising Company in India. Our Excellence is to provide BEST Solutions for, Brand
Page 21: HOSPITAL COMMUNICATIONS MEDIA. I NTRODUCTION We are a Full Service Advertising Company in India. Our Excellence is to provide BEST Solutions for, Brand
Page 22: HOSPITAL COMMUNICATIONS MEDIA. I NTRODUCTION We are a Full Service Advertising Company in India. Our Excellence is to provide BEST Solutions for, Brand

Benefits to the Hospital

No additional investments.

By using the vacant spaces can generate more revenue.

Taking interiors into the consideration the fixtures to be used for the brandings would be of most advanced quality such as stainless steel,powder coated steel,alluminium,acrylic sheet,ect.Incoming Brands will be of relevant products so that the Hospitals also get benefits in terms of revenue as well as brand value.

Maintenance of the fixtures and other branding materials will be done by us.

Page 23: HOSPITAL COMMUNICATIONS MEDIA. I NTRODUCTION We are a Full Service Advertising Company in India. Our Excellence is to provide BEST Solutions for, Brand

Benefits to the Incoming BrandsGet to gel amongst the various economic strata of the society.

As it is a non clustered form of advertisement the OTS value would be very high.

No other distractions involved for the waiting patients or by standers while viewing the attractive advertisements

Page 24: HOSPITAL COMMUNICATIONS MEDIA. I NTRODUCTION We are a Full Service Advertising Company in India. Our Excellence is to provide BEST Solutions for, Brand

Dual Branding Concept

A portion of the panel is used for advertisement and the other portion to be used for certain information about the hospitals such as :

The department infoDoctors scheduleTreatment modalitiesTreatment packages info , etc

Page 25: HOSPITAL COMMUNICATIONS MEDIA. I NTRODUCTION We are a Full Service Advertising Company in India. Our Excellence is to provide BEST Solutions for, Brand

Areas to be utilised for Branding purpose

Main Entrance

Drive Ways

Parking lots

Main porch

Reception/ Lobby

Patient waiting Areas

Individual Consultant Rooms

Washrooms

Cafeteria

Individual Wards

Specific Departments, etc

Parking lot

Page 26: HOSPITAL COMMUNICATIONS MEDIA. I NTRODUCTION We are a Full Service Advertising Company in India. Our Excellence is to provide BEST Solutions for, Brand

Sectors to be Approached Pharmaceutical Companies (Ranbaxy,Pfizer,Cipla,etc)

FMHG (Crocin,Moov,Iodex,ect)

FMCG (Britannia,Parle,Dabur,ect)

Cosmetics (Emami,Hindusthan Uniliver,Garnier,ect)

Toiletries (Lux,Dettol,Colgate Palmolive)

Chocolates (Dairy Milk,Nestle,Amul)

Baby care products (Huggies,Lactogen,Johnson & Johnson,ect)

Health Drinks (Complan,Horlicks,Glucovita,ect)

Antiseptics (Boroline,Suthol,Savlon,etc)

Contraceptives (I Pill,Unwanted 72,etc)

Page 27: HOSPITAL COMMUNICATIONS MEDIA. I NTRODUCTION We are a Full Service Advertising Company in India. Our Excellence is to provide BEST Solutions for, Brand

Fitness equipments (GK Sports,Bodyline,Goldy’s Gym,etc)

General medical equipments (Acucheck,Hicks,etc)

Sugar supplement (Sugarfree,Zero,etc)

Dietary Supplements (Dabur,P&G,Emami,etc)

Calcium supplements (Calcium Sandoz,etc)

Telecom sector (Vodafone,Airtel,TataIndicom,Nokia,ect)

Insurance sector (LIC of India,Max New York Life,Aviva,etc)

Banking (HDFC,ICICI,SBI,ect)

Page 28: HOSPITAL COMMUNICATIONS MEDIA. I NTRODUCTION We are a Full Service Advertising Company in India. Our Excellence is to provide BEST Solutions for, Brand

Educational Institutes (NIIT,NSHM,ICFAI,etc)

Real Estate (Urbana,Pioneer,Eden City,etc)

FMCD (Samsung,LG,Vidiocon,etc)

Automobile (Hyundai,Maruti Suzuki,Mitsubishi,etc)

Page 29: HOSPITAL COMMUNICATIONS MEDIA. I NTRODUCTION We are a Full Service Advertising Company in India. Our Excellence is to provide BEST Solutions for, Brand

WIN – WIN SITUATION

HOSPITAL

INCOMING BRANDS

Page 30: HOSPITAL COMMUNICATIONS MEDIA. I NTRODUCTION We are a Full Service Advertising Company in India. Our Excellence is to provide BEST Solutions for, Brand

THANK YOU

Best Regards,Prerna SadaniAsst. Manager