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Honoring Eli Broad, Los Angeles legendEntrepreneur Of The Year® 2018 Greater Los Angeles Lifetime Achievement Award
1933 1939 1951 1954 1957 1961 1971 1999 2000 2012 2018
Broad started a homebuilding company with Donald Kaufman in Detroit. Kaufman and Broad Home Corporation (now KB Home) recognized the type of housing that would appeal to a new generation of Detroit home buyers flocking to the suburbs. By streamlining the construction process, they could price the houses so the monthly mortgage would be less than the rent for a two‑bedroom apartment. The Kaufman and Broad model
featured an attached carport and omitted the basement. They christened this model the “Award Winner” and priced it at $13,700.
Broad’s first book, The Art of Being Unreasonable: Lessons in
Unconventional Thinking, was published by Wiley and Sons and debuted as a
New York Times bestseller.
Broad is honored with the
Entrepreneur Of The Year
Greater Los Angeles
Lifetime Achievement
Award.
Broad sold SunAmerica to the American International
Group for $18 billion. Broad continued as CEO of
SunAmerica until 2000.
Broad left SunAmerica to focus on philanthropy full time.
KB Home went public on the American Stock Exchange and was the first homebuilder listed on the New York Stock Exchange in 1969.
Broad acquired Sun Life Insurance Company of America, a family‑owned insurance company founded in Baltimore in 1890. Broad transformed Sun Life into the retirement savings powerhouse SunAmerica.
Eli Broad was born in the Bronx, NY.
Broad moved to Detroit, where he attended Detroit Public Schools and graduated from Detroit Central High School in 1951.
Broad attended Michigan State University, majoring
in Accounting with a minor in Economics. Among the jobs Broad held in college
were selling women’s shoes, selling garbage disposals
door‑to‑door, and working as a drill press operator at
Packard Motor, where he was a member of
the United Auto Workers.
Broad graduated cum laude
and married Edythe “Edye”
Lawson.
Broad became the youngest Michigan resident to attain the credentials of Certified Public Accountant (CPA), a record he held until 2010. Broad worked as an accountant for two years. He taught night classes at the Detroit Institute of Technology as an assistant professor of accounting in 1956.
Eli Broad — a lifetime of achievement
Benefits to receiving the Lifetime Achievement award• Mr. Broad will be honored at the
Entrepreneur Of The Year Greater Los Angeles Awards black‑tie Gala in front of 750 entrepreneurs and business leaders from across the region.
• A special video, produced by our production company, will be presented, highlighting Mr. Broad’s success and accomplishments.
• Mr. Broad will be inducted into the Entrepreneur Of The Year Hall of Fame for the US.
Awards Gala• Thursday, June 14, 2018
The Beverly Hilton, Beverly Hills Cocktail reception | 5:30 p.m. Dinner and awards program | 7:00 p.m.
Lifetime Achievement Award criteriaThis award is presented for:
• Extraordinary entrepreneurial achievements and executive leadership
• The embodiment of the entrepreneurial spirit and vision
• Fostering a brand that transcends time and enhances economic growth
• Creating the long‑term growth of a company or industry
• Being a role model for the next generation of entrepreneurs
• Making significant contributions to the community
Honoring Eli BroadAmerican philanthropist and entrepreneur
Founder, The Broad Foundations | Co‑founder, KB Home | Founder, SunAmerica, Inc.The only person to found two Fortune 500 companies in different industries
Celebrating its 32nd year in 2018, Entrepreneur Of The Year® is the world’s most prestigious business award for entrepreneurs. As the first and only truly global award of its kind, Entrepreneur Of The Year celebrates those who are building and leading successful, dynamic businesses, recognizing them through regional, national and global awards programs in more than 21 US regions and in more than 60 countries.
Other Greater Los Angeles honorees• Rick J. Caruso, Caruso Affiliated • James David Power, J.D. Power and Associates• Earvin “Magic” Johnson,
Magic Johnson Enterprises AKA June Bug Enterprises• Alfred E. Mann, Medtronic MiniMed, Inc.
Select award winners in the West• Hamid R. Moghadam,
AMB Property Corporation/Prologis• Sergey Brin and Larry Page, Google, Inc.• Jeff Weiner and Reid Hoffman, LinkedIn Corporation• Howard Schultz, Starbucks Coffee Company• Spencer Rascoff, Zillow, Inc.
Select award winners in the US• J.W. “Bill” Marriott, Marriott International, Inc.• Hamdi Ulukaya, Chobani, Inc.• Howard W. Lutnick, BGC Partners, Inc.
In total, the Broads have given more than $800 million to Los Angeles art institutions. Broad now calls Los Angeles a “cultural capital of the world.”
The Broad Foundations were established by entrepreneur and philanthropist Eli Broad to advance entrepreneurship for the public good in education, science and the arts. The Broad Foundations, which include The Eli and Edythe Broad Foundation and The Broad Art Foundation, have assets of $2.1 billion.
The mission of The Broad Foundations:
• Transforming K‑12 urban public education through better governance, management, labor relations and competition
• Making significant contributions to advance major scientific and medical research
• Fostering public appreciation of contemporary art by increasing access for audiences worldwide
• Leading and contributing to major civic projects in Los Angeles
Entrepreneur Of The Year®2 Honoring Eli Broad | Lifetime Achievement Award 3
“I believe that being unreasonable has been the key to my success.”
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About Entrepreneur Of The Year®
Entrepreneur Of The Year is the world’s most prestigious business awards program for entrepreneurs. The program makes a difference through the way it encourages entrepreneurial activity among those with potential and recognizes the contribution of people who inspire others with their vision, leadership and achievement. As the first and only truly global awards program of its kind, Entrepreneur Of The Year celebrates those who are building and leading successful, growing and dynamic businesses, recognizing them through regional, national and global awards programs in more than 145 cities in more than 60 countries. ey.com/eoy
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Greater Los Angeles program leadershipScott A. Porter Entrepreneur Of The Year Program Director+1 213 977 3636 [email protected]
April SpencerEntrepreneur Of The Year Program Director+1 213 977 3219 [email protected]
Ashley M. EvansEntrepreneur Of The Year Program Manager +1 213 240 [email protected]
Karen NickelsonEntrepreneur Of The Year Program Coordinator +1 213 240 [email protected]
For more information, visit www.ey.com/us/eoy/greaterla or email us at [email protected] the conversation! Follow us @EY_EOYUS and use #EOYGLA.