honda swot analysis
TRANSCRIPT
VERBAL COMMUNICATION
Group Members:
Umer Sajjad
Wasi ul Murtaza Zaidi
Mohsin Altaf Hashmi
SOCHIRIO HONDA
• Japanese Man
• Founder Of
Honda Company
INTRODUCTION
•Sochirio Honda had love motor vehicles since
birth.
•When he was 15, he left school and started
working at an auto repair shop, and his passion
grew.
HONDA DREAM
•His greatest dream was to become a world
renowned car racer, and it was ambition which
he would fulfill in time.
•But first, the auto lover found himself employed
as a technician.
HONDA’S REPAIR SHOP
•Honda skills allowed him to open the door of his
own repair shop in 1928.
• In this repair shop, they can also make the piston
rings and sold them to Toyota company.
ESTABLISHMENT OF HONDA MOTOR CO:
• In 1947, Honda sell his repair shop and
incorporate the Honda company at Tokyo,
Japan.
• INITIALLY HONDA COMPANY CAN MANUFACTURE THE BIKES, WHICH BECOMES VERY SUCCESSFUL WITH IN THE DECADE.
• IN 1973, THE HONDA CO. MANUFACTURE ITS FIRST CAR.
VISION
•We are a company built on dreams. And
these dreams inspire us to create
innovative products that enhance human
mobility and benefit society. We see "The
Power of Dreams" as a way of thinking that
guides us and inspires us to move forward.
HONDA STARTS WORKING IN PAKISTAN
• The company was incorporated on November 04, 1992 in pakistan and
joint venture agreement was signed on August 05, 1993. The ground
breaking ceremony was held on April 17, 1993 and within a record time of
11 months, construction and erection of machinery was completed.
• The first car rolled off the assembly line on May 26, 1994. Official
inauguration was done by then President of Pakistan, Farooq Ahmad
Khan Leghari. Mr.Kawamoto, President of Honda Motor Company
Limited Japan was also present to grace the occasion. The company is
listed in Karachi, Lahore and Islamabad Stock Exchanges.
HONDA OFFICE IN PAKISTAN
COMPETITORS OF HONDA IN PAKISTAN
• Toyota Motors Company.
• Suzuki Motors Company.
HONDA ATLAS CARS PAKISTAN
• Honda Atlas Cars Pakistan Limited is a joint venture
between Honda Motor Company Limited Japan, and
the Atlas Group of Companies, Pakistan.
Wasi ul Murtaza
HEAD OFFICE
•The Head Office of Honda company is situated at Tokyo, Japan.
HONDA OFFICE IN THE NORTH AMERICA
HONDA WORLDWIDE
•Honda Motor Company, Japan with its headquarters in Tokyo,
has manufacturing operations in 28 countries with 73 plants.
•Honda employed more then 200,000 employees in all over the
world.
CEO OF HONDA CO:
•Takanobu ito is currently working as a CEO of Honda Company in
Tokyo , Japan.
OPERATIONAL STRATEGY
• Honda divide 6 Administrative regional group.
• Honda pursue independence of local management and sale
operations .
REVENUE
• Honda generated $119.8 Billion in 2013
• Honda expected 10% more revenue in year 2014
HONDA CIVIC 2014
HONDA CITY 2014
HONDA ACCORD 2014
HONDA ADDRESS IN PAKISTAN
• Honda Customer Service
• Business hours: 9:00 am - 6:00 pm By Phone: +92-(0)300 8402 509By
Mail: [email protected]
• Head Office
• 43 - km, Multan Road, Manga Mandi, Lahore Hours of Operation 8:00
am - 5:00 pm Tel : 92-42-35384671-80Fax : +92-(0)42-35384691-92E-
mail: [email protected]
M Mohsin Altaf
4/24/2014
• Company's Internal Factors
• Strengths
• Weaknesses
• Company's External Factors
• Opportunities
• Threats
STRENGTH
• Brand Name Image
• Smoother drive as compared to competitors
• Efficient performance
• Quality ISO certification
• Exotic Interior
• Unique aerodynamic shape
• Revolutionary engine technology
• Comfortable
CONTINUE…
• Diversification
• Quality and customer satisfaction
• Providing greatest passenger safety
• Strong spare parts and dealership network
WEAKNESSES
• Higher car price acting adversely on market share
• Inefficient Cost management
• Not providing smaller cars that have maximum demand
• Cutting bend technology that gives acceleration to problems
• New Honda city dashboard is made of plastic that decreases
value of interior design
• Limited car designs
CONTINUE…
• Costly spare parts
• Shortage of trained technicians due to complex
• Sensor technology
• Maintenance cost
• Resale value
OPPORTUNITIES
• Growing automotive market
• Technology upgrading
• Development of new areas or markets creates more
opportunities for the company.
• Favorable government policies
• Economy expanding (increasing rural to urban immigration)
CONTINUE…
• Customer desire for hybrid and fuel efficient vehicles
• Increase in demand of small vehicles
THREATS
• Entry of reconditioned cars
• Political instability
• Energy crises
• Rising fuel prices
• Depreciation of rupee against dollar
• Rising tax rates
Questions?
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