Assignment 1Honda Values & Principles

World’s Largest Motorcycle Manufacturer

One of the Largest Automobile Manufacturers in the World

Honda develops, manufactures and markets a wide variety of products, ranging from small general-purpose engines and scooters to specialty sports cars,

Basic PrinciplesRespect for the individual. The Three Joys (buying, selling and creating)Company Principle(Mission Statement) Maintaining a global

viewpoint, we are dedicated to supplying products of the highest quality, yet at a reasonable price for worldwide customer satisfaction.

Management Policies• Proceed always with ambition and

youthfulness.• Respect sound theory, develop fresh ideas,

and make the most effective use of time.• Enjoy work and encourage open

communication.• Strive constantly for a harmonious flow of

work.• Be ever mindful of the value of research and

endeavor.

The Honda Philosophy

We see the world not as it is, but as it could be.We see the world through the eyes of dreamers.We see the pursuit of impossible dreams as an empowering force, producing revolutionary ideas. We see "The Power of Dreams" as a way of thinking that guides us and pushes us forward.We see things from a global perspective.We see it as our responsibility to serve humanity.We see a bright future fueled by the Power of Dreams.

Value Planks

1.Founding Vision

2.Innovation

3.Safety

4.EnvironmentalLeadership

Sochiro HondaFounded Honda Motor Company

Honda Technical Research Institute

Technologically based strategy

Stamped metal frame D model 1949

Superior, high power 4 Cycle engine 1951

Departure from industry norms

Multi-product line

Leadership in Product Innovation

Exploit mass production

Step through, automatic transmission

Honda 50, 1958

InnovationASIMO the world’s most advanced

humanoid robot.

InnovationHondaJet

Environment - A Message from the President and CEO, T. Ito

A New Phase of Global Business ExpansionI believe that to be a company society wants to exist, Honda must respond to the needs of its customers by supplying low carbon solutions in the form of products that offer new value.From its earliest days, Honda has actively worked to expand its business globally under its basic strategy of building products close to the customer.Environmental issues occur on two levels. There are issues that affect the entire world, such as global warming, and problems that are specific to certain localities and areas, such as water and soil issues. As a global enterprise, Honda takes both types of issues very seriously.

SafetyHonda is committed to providing safety for everyone—

that means crash protection not only for our own drivers

and passengers, but also for the occupants of other

vehicles, and injury mitigation for pedestrians. We are

dedicated to identifying and implementing advanced

designs and features that enhance the safety of vehicles

on the road.

As a leader, Honda looks beyond government regulations,

studying real world situations to develop new safety

technologies for everyone.

Sanity Check of Honda Values They are consistent and long term

They bridge the Past, Present and Future

They are both internally and externally

focused

They differentiate the organization

They forge a strong and popular brand

persona

They are communicated

They are inspirational