· honda (china) delegation visited catarc ... and publishing of auto consumption index in order...
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CONTENTS2 0 1 3 . 0 3 w w w. c a t a r c . a c . c n
CATARC UpdatesCATARC leader visited CATARC Shanghai Operations
CATARC leader visited CATARC Hanyang Operations
“Auto Tour of Consumer Education Outcomes in Tianjin” was held successfully
Press Conference of the 2012 Customer Satisfaction Ranking and Research Result for the Chinese
Automotive Industry
2013 Board meeting of CATARC Yancheng Automotive Proving Ground Co., Ltd. was held successfully
The 6th Training of Exploring International Market of Tianjin Auto Industry was held with great success
Summit on Strategic Development of Chinese Auto Companies in Russia was held with great success
Vice President Wu Zhixin led a delegation to carry out scientifi c and research investigation among new
energy vehicle companies
Seminar for Rao Bin’s 100th Birthday Anniversary was held in Beijing
Important VisitsHaima delegation visited CATARC
Honda (China) Delegation visited CATARC
Government offi cials from Tianjin Dongli District visited CATARC
FAW Group visited CATARC
Guests from SAIC Passenger Vehicle Company visited CATARC
Former auto industrial leader Liu Shuze visited CATARC
Director Wei Di of Management Center of Vehicles and Motorcycles of General Administration of Sport
visited CATARC
Data Release
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C O N T E N T S
www.catarc.ac.cn
On March 5, Vice President Zhang Jianwei led a delegation to visit CATARC Shanghai Operations
and made important arrangement for Shanghai Operations in 2013.
Firstly, Vice President Zhang Jianwei reported on CATARC work achievement in 2012 and the
arrangement in 2013. Meanwhile, he put forward the requirement to Shanghai Operations and the
new expectations. Afterwards, on behalf of Shanghai Operations, Deputy Director Zhou Hua of
Shanghai Operations expressed the appreciation to the great care of CATARC leaders. He also made
specifi c reports on the work objective, plan and the implementation situation. Mr. Zhou Hua said that
he was more confi dent in the prospect in 2013 after Mr. Geng Lei and Mr. Zhang Long joined them.
Moreover, Deputy Director Geng Lei of Shanghai Operations and Deputy General Manager Zhang
Long of CENAT New Energy Co., Ltd. also made some reports. Finally, Vice President Zhang Jianwei
and Director Song Wenyu of Management and Development Department gave some advices on the
management of Shanghai Operations and expressed the will to support Shanghai Operation in the
aspects of business plan, resource sharing and market exploration.
Through this visit, CATARC leader learned more about the management situation of Shanghai
Operations in 2013.
CATARC Updates
CATARC leader visited CATARC Shanghai Operations
3
On March 6, Vice President Zhang Jianwei led a delegation to visit CATARC
Hanyang Operations. They visited the construction site of vehicle and component
testing base, learned about the latest construction situation. Afterwards, Vice President
Zhang Jianwei had a meeting with the leaders of Hanyang Operations.
At the meeting, on behalf of CATARC President Zhao Hang, Vice President Zhang
Jianwei passed on the specific management requirements of SASAC to CATARC.
Director Wang Huanmin reported on the work plan and management targets of
Hanyang Operations in 2013 and made specific introduction about the major work
and some important items. Vice President Zhang Jianwei approved their management
target, appraised the development and accomplishments Hanyang Operations
received in the past few years, and encouraged them to focus on the self-improvement
to further enhance industrial position and set up a great brand image.
Director Song Wenyu of Management and Development Department gave some
advices on the specific issues during the meeting.
CATARC leader visited CATARC Hanyang Operations
4
In order to further enhance the idea of auto consumption safety and
lead the consumers to purchase and use auto products logically and
safely, “Auto Tour of Consumer Education Outcomes in Tianjin” was
held successfully on March 10, which was co-organized by Tianjin
Consumer’s Association, China Consumer’s Association and CATARC.
Meanwhile, Tianjin Consumer’s Association set up Professional
Committee of Auto Consumption and Right-safeguarding Station of
Auto Consumption, and signed strategic cooperative agreement with
CATARC Auto Technical Information Research Institute during this
activity. Deputy Mayor Yin Hailin of Tianjin Municipal government, Chief
Wang Haifu of Tianjin Administration for Industry and Commerce and Deputy Secretary General
Dong Zhuli of China Consumer’s Association attended this activity. CATARC Vice President Gao
Hesheng participated in this activity and delivered a speech.
Under this agreement, Tianjin Consumer’s Association will closely cooperate with Auto
Consumption Department of CATARC Auto Technical Information Research Institute to carry out
consumption education, investigation and consultancy service platform and so on. Meanwhile,
the website of Cheyeah. com, as CATARC’s affiliate, was designated as auto consumption
consultancy platform of Tianjin By Tianjin Consumer’s Association. This website will provide
guidance on vehicle selection, purchase and use for consumers in Tianjin area even in China.
The website of Cheyeah.
com will take this opportunity
to cooperate with nationwide
consumer ’s assoc ia t ions
and endeavor to establish a
domestic professional media
for auto manufacturers and
consumers.
“Auto Tour of Consumer Education Outcomes in Tianjin” was held successfully
5
On March 12, with the supported from the Consumers’ Rights Protection Bureau under the State Administration for Industry and Commerce and China Consumers’ Association, CATARC and China Consumers’ News jointly held the “Press Conference of the 2012 Customer Satisfaction Ranking and Research Result for the Chinese Automotive Industry” in Beijing. CATARC Vice President Wu Zhixin attended the conference and gave a speech. Leaders from Consumers’ Rights Protection Bureau under the State Administration for Industry
and Commerce and China Consumers’ Association were present on the conference and made addresses while the leaders and experts from CATARC and China Consumers’ News published the 2012 Customer Satisfaction Ranking and Research Result for the Chinese Automotive Industry. Over 20 whole vehicle manufacturers and mainstream media participated in the conference and made relevant reports.
The Consumption Research Department of the CATARC Auto Technical Information Research Institute was the undertaker of this project and finished the tasks as early system building, questionnaire design, survey implementation, report writing and so on. This survey system featured more real feeling and experience on the consumer side and focused on not only the enterprise management process but also the accumulated feeling during the overall consumption and using process of the consumer. The evaluation system evaluated the factors as product, service etc. and checked all of the business elements that might affect the consumer satisfaction. The algorithm combined canonical correlation analysis, multiple regress analysis, principal component analysis etc. and was suitable for multivariate issue and capable of effectively solving the collinearity issue among the variables in satisfaction research.
In the future, the Auto Consumption Research Department will further complete the evaluation system by adding the information like automotive product complaint, automotive insurance etc. with which the department can evaluate the satisfaction reality in the Chinese automotive market more thoroughly and more objectively and make regular annual press conference. What’s more, a new series of activities will be launched like the researching and publishing of auto consumption index in order to promote the maturity of Chinese auto consumption and the building of market discipline. Meanwhile with the national survey supplier team constructed by CATARC, the department will undertake the projects like enterprise committed vehicle type diagnose, vehicle type concept testing, vehicle type special survey, brand special survey, consumer research etc..
Press Conference of the 2012 Customer Satisfaction Ranking and Research Result for the Chinese Automotive Industry
6
On March 15, 2013 Board meeting of CATARC Yancheng
Automotive Proving Ground Co., Ltd. (hereinafter referred to
as Yancheng Proving Ground) was held in CATARC with great
success. This meeting was presided over by CATARC President
Zhao Hang, and representatives of shareholders and all board
directors participated in this meeting.
CATARC Deputy Chief Engineer and General Manger
of Yancheng Proving Ground Li Zanfeng reported to the
board on the accomplishments received in 2012 including
project construction, market development, organization and
management and the work plan and objectives of 2013. He
asked for the deliberation and decision of the Board on relevant
content. After the serious discussion, the Board agreed that the
work of Yancheng Proving Ground in 2012 was successful. They
thought that the year of 2013 was the key year, and the project
progress and quality were the double guarantee for realizing the
work objectives of 2013. All shareholders will provide support
with the maximum local resource.
At the meeting, all shareholders negotiated on the capital
application and financing in the next stage. They all expressed
to give ful l support for the development of Yancheng
Proving Ground. At present stage, Yancheng Proving Ground should meet the capital demand via financial
management and may launch the financing in the future.
In terms of company development strategy, the Board members put forward efficient guidance and advice on
the aspects of development target, position, business and industrial function etc.. They believed that Yancheng
Proving Ground should focus on providing high-end service, promoting comprehensive technical service and
considering the close connection with CATARC business and resources.
After the meeting, participants visited CATARC New Headquarters.
2013 Board meeting of CATARC Yancheng Automotive Proving Ground Co., Ltd. was held successfully
7
The 6th Training of Exploring International Market of Tianjin Auto Industry was held with great success
On March 15, the 6th Training of Exploring International Market of Tianjin Auto Industry was held with great
success, which was hosted by the Leading Group of Developing Tianjin National Export Base of Vehicles and
Components and organized by CATARC. CATARC Vice President Gao Hesheng attended this training and delivered
a speech. During this half-day training, experts from Tianjin Commerce Committee, Tianjin State Administration of
Taxation, China Export & Credit Insurance Corporation and CATARC introduced the import policies, promoting the
development of export companies, product of export credit insurance and policies in FTA. This introduction was
signifi cant for assisting the company to explore international market.
At the meeting, Vice President Gao Hesheng introduced that CATARC was the only technical administration body
in Chinese auto industry and the technical service agency to the governmental authorities. Since the beginning
of 2010, according to the guidance of relevant national policies, CATARC has integrated its internal resources
to construct the one-stop service platform—Platform of Export Consultation Service providing Chinese export
companies policy, market information, consultation of standard and regulation, homologation and testing, factory
requirement and so on. At present, the website of Chinese auto export service as the demonstration of this platform
has accomplished and put into service. CATARC also completed the export database of Chinese auto products and
database of global auto technical standards and regulations.
8
In order to enhance the cooperation and communication
between Chinese and Russian auto industries, assist Chinese
companies to better know the policies, technical regulations
and access system of Russian auto market, improve the
quality and benefit of export auto products, Summit on
Strategic Development of Chinese Auto Companies in Russia
was held with great success in Tianjin on March 29, which
was jointly organized by CATARC and NAMI and supported
by MOC, NDRC and Ministry of Russian Industry and Trade. Deputy Director Wang Yinyin
of Electromechanical and Science & Technology Industry Division of MOC, Director Gu Hua
of Foreign Economy and Trade Committee of Chongqing, Deputy Chief Yuan Yue of Foreign
Economy and Trade Bureau, Deputy Director Shi Yan of Tianjin Commerce Committee and
other government leaders participated in this forum. In addition, over 70 representatives of
major auto companies such as Chery, Geely, GWM, BYD etc. also attended this forum. This
forum was presided over by CATARC senior expert Huang Yonghe.
CATARC Vice President Wu Zhixin and Executive Director Zhilinskiy Anton delivered
opening remarks on behalf of two sides. In his
speech, Vice President Wu Zhixin expressed
that as two major auto research institutes in
China and Russia, CATARC and NAMI would
work together to build a communication platform
and hold auto companies to enter into Russian
market.
Summit on Strategic Development of Chinese Auto Companies in Russia was held with great success
9
In order to enhance the influence of CATARC in the field of new energy vehicle research
and service and strengthen the good cooperative relationship with the important companies,
CATARC Vice President Wu Zhixin led the delegation of experts from CATARC Scientific and
Research Department, Auto Testing Research Institute, Auto Standardization Research Institute,
Auto Information Research Institute, Auto Engineering Research Institute, Tianjin Qingyuan EV
Company etc. to visit those companies, including GWM, Yutong, Huanyu and so on.
During the communication, Vice President Wu Zhixin introduced CATARC scientific & Research
accomplishments of new energy vehicle and related business in terms of policy analysis, standard
development, testing and homologation and various services of R&D, export, information and
consumption investigation. Relevant company representatives introduced their development
situation of new energy vehicle and the technical demand during the developing process. Both
sides found many cooperation points during this visit.
This visit received great accomplishment. CATARC reached relevant cooperative intention
with Yutong, GWM and other companies. CATARC will cooperate with those major companies
to further improve the scope and depth of the cooperation in the area of new energy vehicle and
jointly promote the healthy development of Chinese industry of new energy vehicle.
Vice President Wu Zhixin led a delegation to carry out scientific and research investigation among new energy vehicle companies
10
For remembering the great forefather and
explorer of the Chinese automotive industry Rao
Bin, the Seminar for Rao Bin’s 100th Birthday
Anniversary was held in Beijing by CATARC on
March 28, 2013. Former standing committee
member of CPC Central Committee Political
Bureau and Former Vice Premier of China
Li Lanqing, Minister of MIIT Miao Wei, Vice
Minister Su Bo and Liu Lihua, leaders from
SASAC and former leaders from the machinery
and automotive industries attended the seminar.
Former CATARC CPC Committee Secretary
Gao Guangzhi attended the seminar as well.
Former President of China Jiang Zemin,
Former Premier of China Li Lanqing and other
state leaders all made their writings for Rao
Bin admiring the brilliant achievements and
dedication to the automotive industry.
The Rao Bin statue making project was
undertaken by CATARC. After 2 years of working
and with the help of the former leaders and Rao
Bin’s relatives, the statue was finally finished and
obtained the excellent remarks from the seminar
attendants. Mr. Li Lanqing and Mr. Wang
Zhaoguo unveiled the statue on the seminar.
Seminar for Rao Bin’s 100th Birthday Anniversary was held in Beijing
11
On March 4, Vice President of FAW Haima Automobilie Co., Ltd. and General Manager
of Haima Passenger Vehicle Co., Ltd. Sun Zhongchun led a delegation of 3 persons
to visit CATARC, which was warmly received by CATARC President Zhao Hang, Party
Secretary Yu Kai and other related CATARC leaders.
At the meeting, President Zhao Hang welcomed the visit of the honorable guests
and introduced the overall situation of CATARC New Headquarters. Vice President
Sun Zhongchun specifically introduced the business development plan of FAW Haima
Automobilie Co., Ltd. in the next year. Both sides highly appraised the long-term
cooperation, exchanged idea on the business development and cooperation in the aspect
of high-tech industry and reach a consensus.
After the meeting, the delegation visited CATARC New Headquarters. The delegation
highly appraised the level of construction, facilities and testing capacities.
Haima delegation visited CATARC
Important Visit
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On March 5, President Seiji Kuraishi of Honda (China) Company
led a delegation of 11 persons to visit CATARC, which was warmly
received by CATARC President Zhao Hang, Vice President Wu
Zhixin, Assistant President and Director of Auto Testing Research
Institute Li Wei and other related CATARC leaders.
President Zhao Hang warmly welcomed this delegation, and
introduced the cooperation history between CATARC and Honda
Company and the situation of CATARC new energy vehicle testing, R&D capacity and battery industry. President
Seiji Kuraishi introduced the development history of Honda new energy vehicle and related empirical tests. He also
highly appraised the great contribution of CATARC in terms of auto standard, testing, policy and regulation and its
high position in Chinese auto industry. Both sides reached future cooperative intension in the aspect of new energy
vehicle.
During the meeting, Dr. Wang Fang of CATARC and Manager Tamagawa of Honda (China) Company
respectively introduced the testing platform of new energy vehicle and Honda hybrid technology.
After the meeting, the delegation visited CATARC New Headquarters and the showcase of Acura ILX.
Honda (China) Delegation visited CATARC
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On March 5, Deputy Party Secretary and Chief of Tianjin Dongli District Shang Binyi led a delegation of 6 persons
to visit Tianjin CATARC Auto High-tech Company, which was warmly received by CATARC President Zhao Hang
and other related CATARC leaders.
At the meeting, President Zhao Hang welcomed the visit of Chief
Shang Binyi and introduced CATARC overall situation. Moreover, General
Manager Chen Ruiqing of Tianjin CATARC Auto High-tech Company
introduced the development situation and future development plan. Chief
Shang Binyi highly appraised the rapid development of CATARC and its
high position in Chinese auto industry.
After the meeting, the delegation visited the workshops of CATARC
Tianjin CATARC Auto High-tech Company. During the visit, Chief Shang
Binyi expressed that Government of Dongli District would further create
good development environment for CATARC and provide various support
for Tianjin CATARC Auto High-tech Company.
Government officials from Tianjin Dongli District visited CATARC
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On March 11, Deputy General Manager Yu Xiuhui of SAIC Passenger Vehicle Company led a delegation of 7
persons to visit CATARC, which was warmly received by CATARC President Zhao Hang, Assistant President and
Director of Auto Testing Research Institute Li Wei and other related CATARC leaders.
At the meeting, President Zhao Hang welcomed the visit of the honorable guests and introduced the testing
capacity of CATARC New Headquarters and its business development situation. In addition, he expressed his
gratitude to SAIC Passenger Vehicle Company for its support to CATARC during the past long-term cooperation.
Deputy General Manager Yu Xiuhui highly appraised the advanced level of construction, testing facilities and
capacities in CATARC New Headquarters, and fully confirmed the long-term cooperation. She also expected that
both sides could enlarge cooperation in the aspects of auto R&D and testing.
After the meeting, the delegation visited CATARC New Headquarters.
FAW Group visited CATARC
15
On March 20, Executive Vice President Yuan Zhongrong of GAC Group led a delegation of
2 persons to visit CATARC, which was warmly welcomed by CATARC Vice President Zhang
Jianwei, Assistant President and Director of Auto Testing Research Institute Li Wei and other
related CATARC leaders.
At the meeting, Vice President Zhang Jianwei welcomed the visit of Executive Vice President
Yuan Zhongrong and introduced overall situation of CATARC New Headquarters. In addition, he
highly appraised the long-term cooperation with GAC Group in the past. Executive Vice President
Yuan Zhongrong introduced the program planning and development situation in the next year
and fullly confirmed the world-class testing facilities and capacity in the New Headquarters.
He expected to carry out more effective cooperation with CATARC to promote the mutual
development.
After the meeting, the delegation visited CATARC New Headquarters.
Guests from GAC Group visited CATARC
16
On March 20, former auto industrial leader Liu Shuze, Secretary of Minister Rao Bin of Ministry of First Machinery
and Industry visited CATARC, who was warmly welcomed by CATARC Former President Zhu Dezhao, Former
Party Secretary Gao Guangzhi, CATARC Vice President Gao Hesheng and other leaders.
At the meeting, Vice President Gao Hesheng specifically introduced the overall situation of CATARC New
Headquarters and future development plan. Ms. Liu Shuze expressed that CATARC made great accomplishment
through 27-year hard working. She highly appraised the key role CATARC played in the fast development of
Chinese auto industry, expected CATARC to provide more qualified and comprehensive technologies and service
for the industry with those excellent facilities.
After the meeting, the delegation visited CATARC New Headquarters.
Former auto industrial leader Liu Shuze visited CATARC
17
On March 26, Director Wei Di and Deputy Director Lin
Jie of Management Center of Vehicles and Motorcycles of
General Administration of Sport led a delegation of 5 persons
to visit CATARC, which were well received by CATARC Vice
President Gao Hesheng and other CATARC leaders.
At the meeting, Vice President Gao Hesheng introduced
CATARC development course and status, future plan of
developing ATV industry. He also reviewed the situation of
2012 the first Chinese extreme challenge of ATV. He pointed
out that the cooperation between CATARC and Management
Center of Vehicles and Motorcycles of General Administration
of Sport upgraded the level of this extreme challenge and
the industry in 2012. He hoped to keep close relationship in
the future, continuously enhance the cooperation, promote
the development of Chinese ATV industry and build a solid
development foundation for Chinese self-owned brand and
regional economy.
Director Wei Di of Management Center of Vehicles and
Motorcycles of General Administration of Sport highly appraised CATARC development and the close cooperation
in 2012. He put forward that Management Center of Vehicles and Motorcycles of General Administration of Sport
would provide support and assistance for CATARC as always in next 5 years. It will jointly work with CATARC to
build the extreme challenge into an international brand.
Afterwards, both sides exchanged idea in terms of future development plan of Chinese extreme challenge,
development situation of this challenge in 2013, construction of training and management system etc.. Both sides
decided to follow the development map of “the game leading the industrial development, the industrial development
protecting the game”, promote its development with marketing and build a high-end platform of Chinese ATV
challenge.
Director Wei Di of Management Center of Vehicles and Motorcycles of General Administration of Sport visited CATARC
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Data Release
The Market Share of Five Automotive Groups in March 2013
No. Name Sales Market Share（％）
1 FAW 460797 22.64
2 Dongfeng 313011 15.38
3 SAIC 266626 13.1
4 Changan 228947 11.25
5 BAW 194351 9.55
6 Others 571391 28.08
total 1463732 71.92
Best Seller List of Automotive Companies in March 2013 (Top 10)
No. Name Sales Market Share（％）
1 SGMW Co., Ltd. 156232 7.68
2 Shanghai General Motors Co., Ltd. 132150 6.49
3 Shanghai VW Co., Ltd. 131866 6.48
4 FAW-VW Motors Co., Ltd. 130232 6.4
5 Dongfeng Motors Corporation 115135 5.66
6 Chongqing Changan Automobile Co., Ltd. 109764 5.39
7 Beijing Hyundai Motors Co., Ltd. 83500 4.1
8 BAIC Foton Motors Co., Ltd. 83395 4.1
9 Great Wall Motors Co., Ltd. 69337 3.41
10 Dongfeng Nissan Passenger Vehicle Co., Ltd. 61321 3.01
total 1072932 52.72
Best Seller List of the Car Brands in March 2013 (Top 10)
No. Brand Sales Market Share（％）
1 Lavida 38334 3.69
2 Focus 37814 3.64
3 Excelle 29875 2.88
4 Sail 26303 2.53
5 Sagitar 24942 2.4
6 Bora 21098 2.03
7 NMS 20534 1.98
8 Jetta 19039 1.83
9 Santana 18678 1.8
10 Magotan 18227 1.75
total 254844 24.53
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DATA Source: http://english.autoinfo.gov.cn/
autoinfo_eng/index.htm
Best Seller List of the SUV Brands in March 2013 (Top 10)
No. Brand Sales Market Share（％）
1 Hover 34687 14.77
2 Tiguan 16721 7.12
3 Honda CR-V 15327 6.52
4 IX35 12718 5.41
5 Tiggo 10821 4.61
6 RAV4 10736 4.57
7 Kuga 9572 4.07
8 Qashqai 9559 4.07
9 Sportage R 7241 3.08
10 V5 7093 3.02
total 134475 57.25
Best Seller List of the MPV Brands in March 2013 (Top 10)
No. Brand Sales Market Share（％）
1 Wuling Rongguang PV 50032 42.83
2 Lingzhi 11449 9.8
3 Honor 11297 9.67
4 JOYEAR 6551 5.61
5 REFINE 5874 5.03
6 Buick GL8 5457 4.67
7 XENIA 3930 3.36
8 Touran 3670 3.14
9 Succe 2879 2.46
10 E’Z 2321 1.99
total 103460 88.57
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