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HONDA CARS

HONDA CARSSUBMITTED BY-MEGHA DASSILA KAMBOJ

1HISTORY OF HONDA CARSBegan in 1948 by Soinchiro HondaIn Los Angeles in 19591970s, major turning pointIn United States in 1982

BOARD OF DIRECTORSMr. Yusuf H. Shirazi- ChairmanMr. Atsushi Yamazaki- President/CEOMr. Yukimistu Miyagi- Director / VP ProductionMr. Takashi Nagai- DirectorMr. Shigeru Yamazaki- Director

MISSION AND VISIONMission Proceed alwaysDevelop fresh ideasEnjoy work and strive constantly Vision Quality in all jobsReliable products

SWOT ANALYSIS STRENGTHR& DInnovationBrand equityUnique productsPopularity Weakness Depends on north America for 85% of its profitsRelies on Civic and Accord for 55% of salesHas failed to make a dent in the small-car market

OpportunityMore fuel efficient and lower pollution Alliances are the best opportunities for Honda company Emerging market Can increase its production by focusing on sales and researchThreatsDeclining buyer considerationOutdated inventory system Accord is 18 months from a redesign. Sliding reputation Losing its appealINNOVATIVE HONDAASIMOWorlds most advanced humanoid robotRespond to voice commands and recognize faces

... INNOVATIVECommitment to safetyProtection to drivers Focuses on future innovation to invent safer ways for people to drive today

INNOVATIVE HONDA!PEDESTERIAN SAFETYDeveloped the most advanced dummy in the world, POLAR IIMeasure the level of injury in eight regionsHONDA better understand the real world dynamics

BUSINESS LEVEL STRATEGYRESEARCH AND DEVELOPMENTOne of the proudest thingFocus on durability, reliabilityCreative and innovative technical foundation

JOY OF SELLINGHeartfelt endeavors into servicesResponding to changing values and needs of customer Focus on improving customer relations

GLOBALISATIONUnifying its multiple dealership channels into a single Strategies somehow include the globalization Local operation around the world

COMPETITORS IN MARKETAudiBMWBugattiCaterham ChevroletFerrariFiatForce MotorsFordHondaHyundaiICMLJaguarLamborghini

COMPETITORSMahindraMainiMarutiMercedesMiniMitsubishiNissanPorshePremierRenault

COMPETITORS!Rolls RoyeeSanSkodaSsangyongTataToyotaVolkswagenVolvo

BRIO VS I 10 AND A-STAR

ITS BRIO ALL THE WAY!BASISHONDA BRIOHYUNDAI I 10MARUTI A STARPRICE5,74,0006,11,0004,55,000MILEAGE18.416.9516.98SITTING CAPACITY555AUTOMATIC TRANSMISSION5 SPEED 4 SPEED 4 SPEEDENGINE1.2L1.2L1LPOWER OF bhp867966Nm OF TORQUE 1101119016AMONG SEDANS

CIVIC VS ELANTRA BASIS HONDA CIVIC HYUNDAI ELANTRAPRICE12 Lakh12LakhBASE ENGINE1.8L1.8LFUEL CAPACITY 13.2gal12.8galA\C WITH CLIMATE CONTROLStandardNOT ANYSITTING CAPACITY55WHEELSALLOY WHEELSSTEELWHEELS???