honda beat brand market performance
DESCRIPTION
TRANSCRIPT
Syndicate 5 – R46A
Agung Mahendra29111324
Rangga Tri Raeros29111314
Joseph Enrico 29111349
Reski Mapriharto29111326
Gilang Surawijaya29111350
*Honda BeatBrand Measure
Company Profile
PT. Federal Motor
PT. Astra Honda Motor • Sunter, North Jakarta as head office.
• Pegangsaan Dua, Kelapa Gading
• Cikarang Barat, Bekasi
Supported by• 1600 showroom,
• 3800 AHASS (Astra Honda Authorized Servie Station)
• 6500 sparepart outlets in Indonesia
Honda Beat Profile
O Honda beat is one superior product from PT.AHM
O Most of Honda Beat consumen is young people
O Economical fuel consumption and compact body design
O Won several awards
2008 2009 2010 20110
200000
400000
600000
800000
1000000
1200000
Honda BeAT Sales
Honda BeAT
Market Share
Sales Quantity
0
10,000
20,000
30,000
40,000
50,000
60,000
70,000
80,000
90,000
100,000 96,154
76,394
5,35511,573
29,754
25,549
163 91 12
Beat Vario series Spacy Scoopy Soul GTMio J FI Fino Mio Sporty Xeon
Market Share
Unit Market Share 39%
Revenue Market Share 37%
Market Penetration
Total Sales 0
50,000
100,000
150,000
200,000
250,000
300,000
245,064
47,047
102,855
Scooter Matic Sport MotorcycleMoped
Market and Brand Penetration
Market Penetration
62%
Brand Penetration
24%
Penetration Share
39%
Margin & Profit
Margin• Rp3,795,000• Margin 30%
Net profit• Rp364,904,430,000• Return On Share 30%
Thank You