Homework 2The magazine I have chosen to research into is Kerrang.

The company that produces Kerrang is Bauer Media Group.

Bauer Media Group also produces:

2 Fore 1 4Music Absolute Radio Aloud.com AM Car Car Mechanics Cash for Kids CFM Radio Classic Cars Classic Cars for Sale Closer Clyde Radio Downtown Radio Empire FHM Fleet News Garden Answers Garden News Go Fishing Golf World Grazia Hallam FM Heat Key 103 Kiss FM UK Land Rover Owner International Landscape Live for the Outdoors Magic Magic 105.4 Match! MCN Metro Radio

MFR Northsound Radio Parkers Performance Bikes Pet Product Marketing Practical Fishkeeping Practical Photography Practical Sportsbikes Q Radioaire Radio Borders Radiocity Radio Forth Rail Ride RockFM SeaAngler Sewells Steam Railway TayFM TFM Box Television The Hits Radio Today’s Golfer Top Sante Trail Trail Running Trout and Salmon Trout Fishermen VikingFM Wave FM West Sound What Bike? Your Horse Yours Zoo

Bauer Media Group owns a very wide range of magazines, catering to men, women and teenagers, so their target audience is very large too. They cover a broad range of interests and appeal such as fashion, music, lifestyle, celebrities, etc. This sort of appeal would be targeted mainly at teenagers and women. Men wouldn’t be as interested in this sort of stuff as it portrays many of these interests and appeals through magazines such as Heat and

Closer. These two magazines include stuff like celebrity stories, fashion and lifestyle, and so men wouldn’t be as interested in these magazines as women would be.

However Bauer Media Group also produces magazines specifically for men such as FHM, which mainly includes men’s lifestyle, and so men would take more of an interest in these sorts of magazines, rather than women lifestyle. They also produce magazines such as Match! Which is a football magazine, and so this would appeal more to men and young teenage boys because it sometimes gives away free Match Attax, which is a card collecting game for teenage boys, and so they’d take more of a favouring to this, rather than magazines about women’s lifestyle.

Media cross-ownership is the ownership of multiple media businesses by a person or corporation. An example of this would be broadcast and cable television, film, radio, newspaper, magazine, book publishing, music, video games and other various online entries. Another example would be Bauer produces Heat magazine, News Corporation produces The Sun and New Line Cinema produced Lord of the Rings.

The Bauer Media Group is one of Europe‘s leading media companies. The Bauer family has managed the publishing company since its inception 138 years ago. This continuity in the corporate management is a unique feature of the family-run company and a contributing factor in its stable growth and success.Around 11,000 employees at 16 different countries worldwide entertain and inform millions of people every day. In 2011 the Bauer Media Group generated EUR 2 billion in sales.

Bauer Media Group has a 50% stake in the British television company Box Television, the other half owned by Channel 4. Box Television acts as the content subsidiary that produces several popular music television channels, which include:

4Music The Box Heat Kerrang! Kiss Magic Smash Hits