homework 10.30.2012

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ARE YOU PAYING ATTENTION? 10/30/2012

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Page 1: Homework 10.30.2012

ARE YOU PAYING ATTENTION?

10/30/2012

Page 2: Homework 10.30.2012

Stores selected:1. Trader Joe

2. Disney

3. Apple

4. Peet’s Coffee

5. UNIQLO

6. GG’s (Neighborhood gifts shop)

Page 3: Homework 10.30.2012

Trader Joe There are plenty of parking

spaces in this Trader Joe location.

The store is located in the underground. After taking the escalator down, I was greeted by the cinnamon sent, fresh flowers and wall fully stocked with vegetables.

There are mini shopping carts available for children to use.

Page 4: Homework 10.30.2012

More Trader Joe’s photos

Page 5: Homework 10.30.2012

Trader Joe Food samples and fresh coffee available

The store is designed in a loop, customers start from one end and work themselves to the register.

Store staffs are very welcoming and eager to help

Products available is limited compare to traditional supermarket but more emphasis on organic and natural products

There is a special shelf that promote new products

Page 6: Homework 10.30.2012

Disney Store

Downtown San Francisco

Page 7: Homework 10.30.2012

Disney Store Disney music was playing through out the store.

Store is organized by different Disney characters. Products aim at children are located in the front and ground level.

The store is dark but with gentle lights projected around the walls which gave the environment a “magical” sensation.

Page 8: Homework 10.30.2012

Disney Special areas that encourage children to play

Build your own toy car Watch TV and Coloring

Page 9: Homework 10.30.2012

Disney Stuff animals are placed

all over the store and easy for children to reach

Store staffs address children by calling them “princess” and “prince”. They would also hand out stickers or mini gift bags and encourage children to shop with their parents

Page 10: Homework 10.30.2012

Apple

Page 11: Homework 10.30.2012

Apple

The Apple logo lights up on the outside, just like their computer or laptop would light up

The latest product is displayed in the front window

Page 12: Homework 10.30.2012

Apple Sales persons are all very

well trained, very helpful

Apple encourage customers to test and play with their products in store

To make a purchase, sales person can do everything at the spot, no need to line up at register

Page 13: Homework 10.30.2012

Peet’s Coffee You can smell the coffee

before you enter the store

Outside seating for sunny days and customers with pets

Dark wood interior design offer a calm environment

An expert who roast the coffee is always available for questions

Page 14: Homework 10.30.2012

Peet’s Coffee Seasonal products are

display near the cash register

Staffs can remember regulars’ name and their drink order, sometimes they make the drink when the customer is still in line

Page 15: Homework 10.30.2012

UNIQLO UNIQLO is a Japanese

clothing store

Its slogan: “UNIQLO clothes are MADE FOR ALL”

Recently opened a store in Downtown San Francisco

Page 16: Homework 10.30.2012

UNIQLO Before the store even opened, the UNIQLO logo were

seen on all the MUNI bus around San Francisco

Store is brightly lid, with many young friendly sales persons handing out store catalog and direct customers to the right sections

Music is blast at high level.

Products are organized by style and then by color

Page 17: Homework 10.30.2012

GG’s

GG’s is a small neighborhood gifts shop located in West Portal San Francisco.

It has the most attractive store front with beautiful flowers and gorgeous window display

Page 18: Homework 10.30.2012

GG’s The store always smell wonderful

with beauty products neatly lined up near the front door.

Sales person welcome you immediately and encourage you to spend a long time in the store to browse their products.

All the purchses are neatly wrap with tissue papers and ribbons, they also offer free gift wrap. The store receipt is written in old fashion paper.