homework 10.30.2012
TRANSCRIPT
ARE YOU PAYING ATTENTION?
10/30/2012
Stores selected:1. Trader Joe
2. Disney
3. Apple
4. Peet’s Coffee
5. UNIQLO
6. GG’s (Neighborhood gifts shop)
Trader Joe There are plenty of parking
spaces in this Trader Joe location.
The store is located in the underground. After taking the escalator down, I was greeted by the cinnamon sent, fresh flowers and wall fully stocked with vegetables.
There are mini shopping carts available for children to use.
More Trader Joe’s photos
Trader Joe Food samples and fresh coffee available
The store is designed in a loop, customers start from one end and work themselves to the register.
Store staffs are very welcoming and eager to help
Products available is limited compare to traditional supermarket but more emphasis on organic and natural products
There is a special shelf that promote new products
Disney Store
Downtown San Francisco
Disney Store Disney music was playing through out the store.
Store is organized by different Disney characters. Products aim at children are located in the front and ground level.
The store is dark but with gentle lights projected around the walls which gave the environment a “magical” sensation.
Disney Special areas that encourage children to play
Build your own toy car Watch TV and Coloring
Disney Stuff animals are placed
all over the store and easy for children to reach
Store staffs address children by calling them “princess” and “prince”. They would also hand out stickers or mini gift bags and encourage children to shop with their parents
Apple
Apple
The Apple logo lights up on the outside, just like their computer or laptop would light up
The latest product is displayed in the front window
Apple Sales persons are all very
well trained, very helpful
Apple encourage customers to test and play with their products in store
To make a purchase, sales person can do everything at the spot, no need to line up at register
Peet’s Coffee You can smell the coffee
before you enter the store
Outside seating for sunny days and customers with pets
Dark wood interior design offer a calm environment
An expert who roast the coffee is always available for questions
Peet’s Coffee Seasonal products are
display near the cash register
Staffs can remember regulars’ name and their drink order, sometimes they make the drink when the customer is still in line
UNIQLO UNIQLO is a Japanese
clothing store
Its slogan: “UNIQLO clothes are MADE FOR ALL”
Recently opened a store in Downtown San Francisco
UNIQLO Before the store even opened, the UNIQLO logo were
seen on all the MUNI bus around San Francisco
Store is brightly lid, with many young friendly sales persons handing out store catalog and direct customers to the right sections
Music is blast at high level.
Products are organized by style and then by color
GG’s
GG’s is a small neighborhood gifts shop located in West Portal San Francisco.
It has the most attractive store front with beautiful flowers and gorgeous window display
GG’s The store always smell wonderful
with beauty products neatly lined up near the front door.
Sales person welcome you immediately and encourage you to spend a long time in the store to browse their products.
All the purchses are neatly wrap with tissue papers and ribbons, they also offer free gift wrap. The store receipt is written in old fashion paper.