homeaway - bto 2014 - marcello mastioni
TRANSCRIPT
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MARCELLO MASTIONI HomeAway
VP & Managing Director EMEA
BTO 2014
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LA GALASSIA COLLABORATIVA
CROWD companies
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Fonte: In « The Sharing Economy: Why People Participate in Collaborative Consumption” , Juho Hamari and Antti Ukkonen, Helsinki Institute for Information Technology.
FIDUCIA
ACCESSIBILITA’ DELL’INFORMAZIONE
RIDUZIONE DEGLI INTERMEDIARI
I MOTORI DELLO SVILUPPO DELL’ECONOMIA COLLABORATIVA
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HomeAwayChi siamo
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HOMEAWAY
5
(NASDAQ : AWAY), l’azienda leader mondiale nel mercato
online degli affitti di case vacanza tra privati
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…DIECI ANNI FA NON AVEVAMO IDEA
DEL POTENZIALE DI QUESTO MERCATO…
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10 ANNI FA:
60,000Annunci
OGGI:
OLTRE
1,000,000Annunci
FRA 10 ANNI:
?
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HOMEAWAY GLOBAL NETWORK
+ 50 Siti internet
20 uffici nel mondo
Anche in Italia da un anno
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IL NETWORK GLOBALE PIU’ RICERCATO DAI VIAGGIATORI
0
200
400
600
800
1000
1200
2009 2010 2011 2012 2013 2014YTD
Visite sulla nostra rete (Mln.)
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HOMEAWAY.IT
+ DI 5 Mln DI PERNOTTAMENTI NEL 2013
DOMANDA IN CRESCITA + 30% NEL 2014
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*U.S. and EU based on 2010 Radius Global Market Research
GRANDE POTENZIALE DI
CASE
NON AFFITATE
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IN ITALIA IL POTENZIALE PIU’ FORTE D’EUROPA
20K 30K 30K70K
100K 120K
400K 400K
500K
600K
700K
FI DK NO NL SE AT UK FR DE ES IT
Inventario disponibile
Note: I numeri rifletano l’inventario nel mercato localeSource: HA owner research 2011, web searches, team estimates
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I VIAGGIATORI CHE SCELGONO LECASE VACANZA…
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HOTEL VS. CASE VACANZA
Source: Radius Global Market Research 2011; VR defined as vacation homes rented short-term to vacationers 2+ weeks/year
Properties 0.3M 6.1M
$230B
$85B
Hotel Case vacanze
Mercato US + EU
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RICERCA GOOGLE IN ITALIA
* Based on Google searches
CASE VACANZA: +23%HOTEL: +6%
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PERCHE’ LA CASE VACANZA
+ SPAZIO ECONOMICITA’ COME A CASA AUTENTICITA’ INTIMITA’
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Esperienza autentica
Personalizzazione
Comfort come a casa
Più spazio
Comodo per I gruppi
Cucina
PERCHE’ LA CASA VACANZA
Source: 2012 global traveler survey
Alternative to the previous slide
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FAMIGLIA = NUOVE ESPERIENZE DI VACANZA
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LA FAMIGLIA MODERNA
KALEIDOSCOPE FRAMILIES IN TUTTO IL MONDO
PANKS & PUNKS
LE TRIBU’…
MILLENIUMS BLEASURE KIDS
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Il fatto di stare insieme agli altri
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CREARE UN AMBIENTE DI FIDUCIA
=più esperienze memorabili
MILIONI DI RECENSIONI
ASSICURAZIONI
+
TOOLS & GARANZIE
+
ASSISTENZA CLIENTI
+
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*U.S. and EU based on 2010 Radius Global Market Research
FACILITARE L’ESPERIENZA LOCALE E IL CONTATTO OVUNQUE
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VISITE PER TIPO DI DISPOSITIVO
2014 YTD2013
Source: HomeAway internal
2012
PC Tablet Smartphone
37%28%14%
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PRENOTAZIONI PER TIPO DI DISPOSITIVO
2014 YTD2013
14% 20%
Prenotazioni PC Prenotazioni Tablet Prenotazioni Smartphone
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MIGLIORARE L’ ESPERIENZA DEL VIAGGIATORE
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E DOMANI ANCHE OLTRE…CON NUOVE INTEGRAZIONI
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GRAZIE!