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Page 1: Home - Surf Coast Shire · •Affordable housing •Areas of unproductive land ... 4000 5000 6000 Local jobs growth 2011-2016 2011 2016 Change 40% residents work in the Surf Coast
Page 5: Home - Surf Coast Shire · •Affordable housing •Areas of unproductive land ... 4000 5000 6000 Local jobs growth 2011-2016 2011 2016 Change 40% residents work in the Surf Coast

$2.4 billion economy

Lifestyle and visitor

destination

Benefits from being close

to Melbourne and Geelong

A growing population

Many small and home

based businesses

Page 6: Home - Surf Coast Shire · •Affordable housing •Areas of unproductive land ... 4000 5000 6000 Local jobs growth 2011-2016 2011 2016 Change 40% residents work in the Surf Coast

•14% jobs construction based

•13% jobs tourism based

• Internationally significant events

•Dominated by at home businesses

• Cottage industry servicing global markets

• Strong surf history

• Entrepreneurs seeking lifestyle.

• Provides skilled labour to Geelong & Melbourne

• Main population centre

• 22% jobs tourism based

• 15% jobs construction based

• Seasonal visitor market

• Emerging visitor products

• Significant major events

• Low population growth

•High property prices and low rental availability

•High percent of holiday homes

• Difficult to attract & retain skilled staff

• 39% jobs agriculture & foresty based.

• Services regional & national markets

• 19% jobs construction based.

• Services Torquay & greater Geelong

• Receives 3% of Surf Coast visitation

•Emerging agritourism

•Affordable housing

• Areas of unproductive land

Page 10: Home - Surf Coast Shire · •Affordable housing •Areas of unproductive land ... 4000 5000 6000 Local jobs growth 2011-2016 2011 2016 Change 40% residents work in the Surf Coast

Torquay Coast Hinterland

2011 4226 1768 1160

2016 5348 1919 1405

Change 1122 151 245

0100020003000400050006000

Local jobs growth 2011-2016

2011 2016 Change

40% residents work in the Surf Coast

60% of residents work outside the Surf Coast

Page 13: Home - Surf Coast Shire · •Affordable housing •Areas of unproductive land ... 4000 5000 6000 Local jobs growth 2011-2016 2011 2016 Change 40% residents work in the Surf Coast

Business services (accountants, lawyers, mortgage brokers, etc.)

Medical and allied health (doctors, physios, dentists, osteos, psychologists, etc.)

Community services

There will be some additional demand for industrial land and retail and food services.

Co-working space would also accommodate: new start-ups; some

business, which downsize from their own space to a co-working space; and other businesses that

may set up in Torquay and decide that a co-working facility better suits their needs. This mix of

business types has been the trend in co-working internationally and in Australia.

Page 17: Home - Surf Coast Shire · •Affordable housing •Areas of unproductive land ... 4000 5000 6000 Local jobs growth 2011-2016 2011 2016 Change 40% residents work in the Surf Coast

Positive

(drive these)

Negative (manage these)

Overcrowding

Environmental degradation

Loss of town's identity

Supply of land

Work where you live

Things to do

More local services

Job diversity and careers

Page 18: Home - Surf Coast Shire · •Affordable housing •Areas of unproductive land ... 4000 5000 6000 Local jobs growth 2011-2016 2011 2016 Change 40% residents work in the Surf Coast

Prosperity & Quality of Life

(Lifestyle)

Prosperous Businesses

Embrace our

innovative &

entrepreneurial spirit

Values driven leaders

hip

Other challeng

es & opportu

nities

Prosperous Places

Natural Environmen

t: Connection

with environment is part of

our lifestyle.

Our Towns: should express

our character

and identity

Climate Change: how do

we minimise

our impact?

Other challenge

s and opportun

ities

Prosperous People

Local Opportu

nities for work

and educati

on

Equal pay and opportu

nity

Other challeng

e and opportu

nities