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1/31/2017

COPYRIGHT 2017 JOANNE LENART-WEARY,DECORATING & STAGING COACH814.440.3044 1

Take 1720-17 Minute Ways to

Increase Business & Make More Money

Professional Interior Decorator & Home Stager-41 yearsFounder of The Decorating & Staging AcademyCreator of:

Confident Color SystemConfident Consultation System and FormsPID-Professional Interior Decorating Certification

Certified Guerilla Marketing Coach

[email protected] or 814-440-3044

Created and Presented byJoAnne Lenart-Weary

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Tell meAbout You!

How many years in business?• Are you making money? Is it enough?• Has your spouse or accountant said now or never?• Do You have a Growth & Marketing Strategy?

Chances are, you’re here because you love to create beautifulspaces for selling or staying. But if you’re like many of us,

you drop the ball when it comes to building a successstrategy.

More often than not, you are simply overwhelmed byall the options and don’t know where to begin.

Let’s talk about a variety of freeor low cost ways to increase your business…

that will take about 17 minutes each.

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Most of us use the SOP(seat of pants) Approach

Build it and they will comeI don’t need marketing, I can rely on referralsI’m very busy (but not making money)I don’t even know where to beginI hate social media and who caresPeople just don’t want what I have to sellThis is a tough market

Are you guilty of any of these comments?

JoAnne’s 5 CApproach to Success

• Concept

• Credibility

• Cachet

• Clients

• Chutzpah

PERSON^

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Concepta plan or intention

idea or invention tohelp sell or publicize acommodity or service

“Design & Define”

1. Take 17-Design the Change

Analyze your Concept or business model• Has it changed since you began?• Is it wildly successful as is?• Does it need new services? Are the services you offer profitable?• Your business…like a room…is never done but always evolving

The JLW Company EvolutionWallpaper/Painting-Real Estate Sales-Consultations-Staging-Full Service Design-

One Day Decorating-Training-Speaking-Coaching-DIY Decorating

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Define-Tell me what you do…in less than 30 secondsThree Elements-Explain-USP-Question

Explain-My company trains people how to turn theirtalent into successful interior decorating and homestaging businesses.USP-In business over 40 years, Industry speaker andwriter and frequent TV segments including HGTV.Question- Do you love decorating?Or Are you familiar with Home Staging?

Let’s talk about your USP.

2. Take 17-Define your Concept

Credibilityquality of being

trusted and believed in

the quality of beingconvincing or believable

“Know-Like-Trust”

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3.Take 17-Building CredibilityCreate a list of why you’re trustworthy

More important than anything you might do atbeginning…you must build credibility

Have you proven your worthiness?Do they feel like they know you,

like you and can trust you?

It takes more than talent

4. Take 17 to focus on regional exposure• In their Face, more important that Facebook…start there

5. Take 17- Three things to do this week• Find a place to speak and share your wisdom

• Women’s Group, Kindred Spirits• Purchase my two for one Presentations-$149 for two• Start building short videos

• Two Tip Tuesday, Show It Sunday, Wow Them Wednesday6. Take 17 to discover trends and the “deco-lebrities”7. Take 17 to implement wrap around marketing

Credibility Building Continued

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8. Take 17 to update Social Media• Facebook• Pinterest-Curate and Create• Instagram-• Houzz-Client reviews critical

9. Take 17 to create VALUABLE Content• Solve problems• Connect with Influencers• Don’t just post to post• Refer everything back to your website

Maximize Credibility with Visual and Virtual

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10. Take 17-Feed and Flourish

Schedule Open House or LunchNetwork with Partner Businesses

Build your own Focus Group

Cacheta distinguishing mark or seal

A Unique Identity

“Power of Perception”

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Your Cachet is your Brand, visual, story

What is first thing people will do when they want to know more?GOOGLE…which leads them to social media and website11. Take 17 to Google you and your services in your region12. Take 17 to explore your online persona…your cachet.

• Is there continuity?• What is the message it sends?• Is your online presence wearing a mullet?• Is your site responsive?

Cachet Continued13. Take 17 to give your website a facelift.

• Eliminate slideshows…hurts SEO• No floating pages-fill the screen.• Don’t hide navigation bar…hamburg can be frustrating• On trend graphics are Instagram square and Flat Lays• Title Page that build SEO• Change content often

14. Take 17 and grade your site Websitegrader.com

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Flat Layand

BoutiqueStock

Photos

HauteChocolate.Ca

Clientsa person or organization that buysgoods or services from a business:

a person one has to deal with:

“Increase number or average sale”

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Clients are the Key15. Take 17 to examine 2016 sales

• Number of clients• Average Sale per Client

• How many do you need?• What service most profitable?• Two Choices

• Search for new clients• Increase average sale

• Amp up add-on sales• Add new services

Price for Profit

Pricing ModelsCompetitive or Operating

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16. Take 17 to Find New ClientsPro-Bono or Volunteer EventsSchool or Church FunctionsWomen’s GroupsLocal Home Dec or Supply StoresFabric StoresCraft/Antique/Vintage EventsRealtors Office…if you are prepared to be memorableOld School AdvertisingFacebook Ads-Get the PixelAdvertising on Kindred Spirit Website

Virtual Database Building17. Take 17 and create Converting CTA

• Mini-consult• Article• Ebook• Video

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18. Take 17-Gather in Real Time

Make it worth their whileCouponDoor prize Drawings

19. Take 17 for Client RetentionIt costs less to keep existing than to add a new oneWhat do you do with existing clients…simply hope they call you again?

• Cherish them, reward them, remember them• Weekly Newsletters Passe, Quarterly Connects• Consistent and interesting blog and content• Special Sales or Discounts• Special Thank You Event• Improve Customer Service• Do the Unexpected

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Chutzpah

Audacity; nerve

unmitigated effrontery orimpudence;

“Not afraid to Fail”

20. Take 17 to get your Chutzpah on

It doesn’t matter what you do…if you aren’t memorable

Let me share some of my most Chutzpah filled successes

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1. Design the Change 11. Google you and yourself

2. Define the Concept 12. Compare your online persona

3. List your Selling Features 13. Update Website

4. Create Regional Awareness in real time 14. Website Grader

5. Three things to do this week 15.Analyze Past Financials, Price for Profit

6. Trends and Deco-lebrities 16.Seek out Clients

7. Wrap Around Marketing 17.Virtual Database

8. Update Social Media 18.Real time Database

9. Build Content 19. Client Retention

10. Feed and Flourish 20. CHUTZPAH

20-17 Minute Task Review

Hi, I hope you have enjoyed my presentation. I am a Certified GuerillaMarketing Coach and more importantly, whatever you are struggling with…I

have been there. Whether you are struggling with staging, design, color, businessor marketing…I can help. My services include:

Coaching $149 RESACON Special $99 for 1 HourDesign or Staging Project Advice Beginning at $25Team Building and Training Per ProjectSocial Media Content Creation Per ProjectConfident Color System Certification Online or Classroom $895 or 1195Professional Interior Decorating-3 Day Workshop-Advanced $1750

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Thanks for Joining MeEmail or Call

[email protected]

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