Technology

Marketing

Corporationpresents

…Catalogs on CDPrepared for Home Depot

October 30,

2001

Technology Marketing Corporation is pleased to assist HOME DEPOT in evaluating this exciting new media…

eCatalogs

Logistics…

There is a broad spectrum of reasons why major catalog companies are reducing their catalog print runs by supplementing their websites with dynamic sales support tools…

For the next 5 -10 years, a large portion of the U.S. business community will still be using low-bandwidth web connections to access the web. (Currently >70%.)

Studies show that…

This means frustrating slow downloads and slow reviews of web content for millions of business customers.

eCatalogs...With TMC’s eCatalog CDs-- customers can gain instant access to your catalog by simply clicking a desktop icon-- instead of looking for a website where they might easily become frustrated.

Home DepoteCatalog

Internet Frustration

Instant access

This means that the HOME Depot eCatalog would be fast and easy to use-- far faster and easier for low bandwidth customers than waiting for web downloads-- especially if they want to buy multiple products.

Trends of today…If CDs are placed in-store…

right next to your printed catalogs,

many customers will choose a CD… because it is so easy to use.

Savings… $$$!

eCatalogs have the potential of saving you hundreds of thousands of dollars in printing and shipping costs, and when compared to your current catalog costs, the potential savings are…

ENORMOUS.

HarrisThe eCatalog TMC developed for Harris Corporation has saved them $750,000 per year in catalog printing costs and postage costs for the last several years-- not to mention helping them to grow their website hit levels to over 1,000,000 per week!

Unlike printed catalogs…

Finding products is easy. When you type in “PEN,” you can instantly get a list of-- and a link to-- every PEN and PENcil in your catalog-- or gain instant access to any other desired product.

With TMC’s proprietary CD search engine, eCatalogs are far easier to order from than a printed catalog.

Orders to go…

After your customers fill their shopping basket from their eCatalog, they can simply click one button to place their order.

How GREAT is that?

Hottest promotional tool…

Catalogs on CD are real attention-getters.

Offer the eCatalog CD in your ads and see how many people request it.

Consumer companies use CDs by the million to grab attention for their products and services.

eCatalogs don’t replace your print catalog or your website… they enhance them.

Affordable costs…Cost for development can be modest… because your catalog pages can easily be output in PDF format by your art department or your current catalog vendor.

We add the sizzle, the menus, the programming, the search engine, the (optional) desktop installation, and more. It is truly a shared effort, which helps keep your costs down.

Less to distribute…

eCatalog mailings cost far less than an equivalent catalog mailing.

eCatalogs will allow you to expand the number of prospects you promote to.

Heidelberg’s promotional mini-CD was delivered to over 25,000 prospects for less than half the cost of using printed sales literature.

CDs complement the Web…

You can easily put all of your products on the CD for easy access. PDF files are small, so the CD can include all of your products.

The PDF format allows a customer to print out a page, or an order form, right from the CD on virtually any printer… or link to your website to place an order.

Inexpensively updated…

Changing catalog pages is a relatively small task. With replication costs in quantities of well under $1.00, you can order any desired quantity, then run more copies without expensive set-up charges for film and/or plates.

Compare this with printed catalog runs, for which order quantities are hard to determine and which sometimes get thrown out by the ton if the wrong quantity has been ordered.

Add more excitement to buying office supplies…

Add a video clip or two…Add some pleasant background music… Add a fun game to challenge younger buyers!

TMC eCatalogs can truly help to make shopping at Home Depot a fun, enjoyable experience.

Extend direct mail campaigns

Include special offers on the CD… on the CD’s packaging … or in a cover letter.

CDs can easily be attached to letters or other mailers with plastic snap-ons in the center hole.

Spanish, Portuguese, French…

CDs can feature multi-lingual sound tracks. The user can thus select their preferred language.

This can help build regional sales and show that HOME Depot cares enough to speak the buyer’s language.

Multimedia expertise…

TMC offers you in–depth experience with electronic media and multimedia productions.

Winner of a 2000 Best in Show ADDY Award for electronic media production, TMC continues to serve Fortune 500 companies worldwide with award-winning creativity.

Step out in confidence…

AOL tried electronic media carefully and grew it into a highly successful promotional tool.

HOME Depot has the same opportunity before it… to help build more sales with an overall lower cost of sales.

Q & A

October 29, 2001

THANK YOU!

Technology Marketing Corporation4951 Babcock Street NE, Suite 4Palm Bay, FL 32905877.700.1611

www.cdromwizards.com