holyrood secondary school matthew algie. the brief develop a range of three smoothie/iced drink...
TRANSCRIPT
HOLYROOD SECONDARY SCHOOL
Matthew Algie
The Brief• Develop a range of three smoothie/iced drink products and a marketing plan for the 12-18 year old market
• They are:
• Healthy• Taste Great!• Easily made in a coffee bar with a blender
What We Produced• Names of the products that appeal to people our age.
• Recipe Cards• Nutritional Information• Promotional Materials including: -Posters, Cups and keyrings
The Brand Name
Drinks• Palm Slam• Caribbean Crusher• Sparkle Fusion• Groovie Smoothie
What next?•Group 1: The radio group. - Vanessa, Lauren, Nicola, Caitlin, Kim, Monica and Abi
•Group 2: the TV advert group. - Louisa, Kyrena, Caitlin, Caragh, Lori and Olivia
•Group 3: The nutritional and supplier group. - John Paul and Jack
• Group 4: The Cup Design and Recipe Card group. - Ciaran, Caitlin, Amy, Katie ,Kimberley and Lisa
• Group 5: The Poster and Logo Group.- Ciara, Stephanie, Kasey, Gillian, Erika, Katie and
Niamh
Posters/Display Material
Palm Slam Caribbean Crusher
Sparkle Fusion Groovie Smoothie
Name of Penguin - MASH
M – Matthew A – AlgieS – SchoolH - Holyrood
B liz z a rd B lend z
Slogan
Promotional Items
Cups Keyrings/Fridge Magnets
Recipe Cards
Palm Slam Caribbean Crush
Sparkle Fusion Groovie Smoothie
Nutritional Information • Caribbean Crusher – 450 calories• Groovie Smoothie – 343 calories• Palm Slam - 459 calories• Sparkle Fusion - 177 calories
Where to get Supplies?• Greencity whole foods• Greencity.coop (website)
• Angussoft fruits• Angussoftfruits.co.uk (website)
• Berryscotland.com (website)
• Abbey fruit, Arbroath fresh whole and frozen, Blairgowrie fruit packers and Blairgowrie
TV AdvertAdvert
Radio Advert• We wanted our advert to target teenagers, so we usedteenagers in our advert.
• We listened to radio jingles, and heard which ones targeted different markets on certain radio stations.
• Radio 1 and Capital Fm targeted teenagers. • We added music that linked to the flavours of the smoothies, so the advert would be distinctive and effective.
• We created our advert on audicity using our knowledge from the first year course.
Price
Range from £2.50 for a small to £4.00.
Our Experience• Fun experience• Enjoyable• Difficult to come up with flavour ideas that had not been done before.
• Names for each of the drinks were a challenge.• Not everyone worked as hard as they should have done – some people had contributed no ideas to their groups.
• Took along time to get all of the information gathered together and for people to produce the items they had been asked for.
Questions?• Any questions?