IntroductionWhen promoting a film there are many different elements used, from posters and billboards to tv and radio adverts as well as tv appearences from the stars of the film. However the cast will usually only do tv appearences that appeal to their target audiences for example the film Fast and Furious, the star of the film Arron Paul made an appearance on the tv show Top Gear, this is because both the film and the tv show share a similar target audience.

Elements With tv appearences Arron Paul featured on a number on different shows, for example he made a guest appearance on ‘Top Gear’ this was because both the film and tv shows audience liked watching things about cars, usually fast cars and finding out about the speed of certain cars meanin that the audience of top gear was one of the main target audience of the film ‘Need For Speed.’ Another tv appearance Arron Paul made was on the chat show Grahame Norton, the reason he made an appearance on this particular type of show was to reach a wider audience. As Arron Paul was in a hit tv show called ‘Breaking Bad’ he was able to appeal to fans of this and try and pursade them to watch his new film.

I think Arron Pauls apperance on ‘The Graham Norton Show’ was a more effective way of promoting the film. This is because this show has a larger and wider audience including his own Target audience who would tune in to watch him on the show. He also has more time to talk about the film compared to shows such as top gear.

Arron Paul was the best choice of actor to promote the film as he is well known for his hit tv show breaking bad. He will also appeal to both men who are fans of need for speed and breaking bad as well as women who may not be a typical fan of these programmes due to him being good looking.

Discussion

Pre ProductionFilms use marketing campaignes to help create more income from a film especially blockbuster films, apart from profit they will receive from the box office, toys, games, posters, and mechandise can help bring the film bring in even more profit.

Need for speed was origanally a video game which appealed to males aged between 15 to 30 years old.

The makers of the film will look back at not only the films but also the games focus groups, research and surveys.

Post ProductionDuring post production for the film, the makers are able to make changes to certain elements of the film which will improve it.

By doing this they will show previews to a group of people and ask for feedback and host focus groups on what they think worked and didn’t work in the film so that they can make sure that film is the best it can be meaning that they can genreate more profit.

AnchorageIn the posters for Need For Speed the audiences eyes are immedetaly drawn to either the fast expensive car or thewoman standing in front of it. The reason this is done if for two reasons, the car appeals to the main target audience as in anchors down what the film is about, this appeals to car fanatics. Also using the woman is sex appeal asthe main target audience for this film is males aged 15 to 30. The other posters shows helicopters, cars and the lead actor Arron Paul, this is done as it anchors down that he plays a big part in the movie , this will also appeal to fans of Paul in general.

Synergy & USPSynergy means two industries and companies working together. This is used in this film as Need For Speed was originally a video game meaning that fans of the game will want to watch this film already attracting a wide audience compared to a film that the public has no previous knowledge of.

USP means unique selling point that all films try to have to make them stand out to other films, in this case not only is this film based on the video game but the storyline also revolves around racing cars and attractive women, this will appeal to the films target audience.