Holistic Marketing Concept

Components of Holistic Marketing 1. Relationship marketing2. Integrated marketing3. Internal marketing4. Social responsibility

marketing

Diagram of Holistic Marketing

Relationship marketingRelationship marketing includes of building mutual

satisfaction with customers long term relationships with key parties as well as go through profit of the business. key parties are-

• Customers-People those who are the target market for a firm.• Channel - Suppliers, distributors• Partner- Delears, agencies

Relationship marketing involves cultivating the right kind of Relationship with right kind of groups.

Outcomes of Relationship marketing is to create marketing network which consist of customers, employees, suppliers, distributors, retailer, agencies and so on.

Integrated marketing

The marketer task is to device marketing activities and assemble fully integrated marketing programs to create , communicate and deliver value for customers.

Marketing programs are the combination of decisions on value enhancing marketing activities to use.

M.C. Carthy classified marketing mix/ integrated marketing into 4 tools

Robert Lauterborn suggested that the seller four P’s correspont to the customers four C’s

Two key out comes of Integrated marketing are-•Many different marketing activities are employed to communicate and deliver value and •All corresponding activities are co-ordinated to maximize their joint effects

Internal Marketing• Internal Marketing is the task of hiring, training

and motivating to able employees who want to serve customers well.

• Intenal marketing must take place on two levels-• At one level think the various marketing function-

» Sales forcing» Advertising» Customer service» Product management» Marketing researchand so on

• Another level think about the customerswants, needs,demand and satisfaction.

Social Responsibility Marketing• Social Responsibility Marketing concept build

social and ethical consideration into their marketing parties

• Focus on satisfying customer needs and wants while enhancing individual and societal well-being

• Consider the collective needs of society as well as customer desires and the organization’s profits.

Society..…… #1 (Human welfare) Consumers ..#2 (Want satisfaction) Company ….#3 (Profits)

Outcomes of Holistic Marketing Concept

• Clear understanding about business vision/values, mission, and goals/objectives.

• Developing marketing strategies andplans. • Conducting marketing research. • Selecting target markets and connect with key customers. • Configuring products and services. • Making value ,price statements and shape market

offerings.• Deliver value by exploration and creation of value • Creating promotional messages and integrating media. • Managing the sales force. • Managing marketing/distribution partners. • Doing internal marketing. • Capture market insights and build strong Brand

ConclusionFinally we say that Holistic Marketing concept

meet all the challenges of 21st century which are-Changing TechnologyGlobalization Customer EmpowermentCustomizationCustomer relationship marketing Customer lifetime valueTarget marketingIntegrated marketing communication Channels as partners Every employee a marketer

THANKS TO ALL

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