Partner destinationsinformation pack 2011

A passion for what we do with a social

Our story began in 2006 when weset up a collaboration withowners of idyllic holidaydestinations across Italy. As partof our affiliation we requestedfrom our holiday partners ‘FREE’weeks of accommodation. Thesefree weeks were then offered tofamilies affected by cancer.

Everyone needs a break,particularly from cancer.

cause at the heart of our operation

Our story

We added value to our partner destinations:

- They built brand equity and awareness through being involved in a cause related campaign

- They attracted new guests - Owners and staff gained a

greater sense of purpose and value for their work through providing the holidays.

What we learnt : th isworksOur programme inspiredothers to start their owncause related projects.

A holiday for a family effected by cancer can bring real healing benefits

“ W e v i s i t I t a l y e v e r y y e a r , w e s h a l l n o w a l w a y s c h o o s e o n e

o f your partner destinations. What a wonderful idea”

Mike Wi l l iams, Canada

“This trip was beyond words for me. For the

first time in months l ife has been about something else, other than cancer. I feel I

can breathe again. Everyone has been so kind, the staff at Hotel Vannucci

were wonderful”

Jan Mandico, Angel hol iday guest .

We have a passionfor putting campaignstogether that empowera n d c h a n g e l i v e s .

We are a dedicated marketingteam focused on takingforward ecological business,natural health and socialresponsibility. T junctionorganic have many years ofexperience in marketing withinthese sectors plus, multi- mediaadvertising, web and creativedesign.

Who are we? T

We see opportunitythen we go to work tofind the right partnersto make things happen.

Junction organic.com

When we step -extraordinary things can happen.

up

Expansion of our range of partner properties across Italy plus other destinations including United Kingdom, France, Spain, Greece and Israel.

Our brand magazine – Il business di BIO, a B2B digital publication focusing on business and marketing within the organic and ecological sectors. Supporting all aspects of the market including sustainable tourism.

Re- branding, a new website, advertising and marketing campaigns.

We extend our marketing reach with a partner destinations digital brochure and targeted social media campaigns.

Green sourcing directory for hospitality –Providing a useful resource of organic/green suppliers in Europe.

An exciting new chapter to our

programme in 2011- What’s happening?

Working closely with our social mediapartners, our campaigns are targetedthrough all the new digital mediachannels, giving you opportunity to bevisible and differentiate yourself withinthe highly competitive tourism sector.

Digital marketingengages viewers inthe developmentof viral campaignsthat can span theglobe in a fast andeffortless manner.

…something that hasbecome synonomouswithsocialmediamarketing and similarthought provokingdigitalcontent.

Consumers today connect with brands in fundamentally newways, often through media channels that are beyond the control ofbusiness owners. That means traditional marketing strategies must

be redesigned to accord with how client relationships have changed.Source: Harvard Business Review

Social media-

61% of marketersreport that social media helps themfind new business .

Holidaysfor your

SOUL

Ho l idays for your sou l dig ita l brochure

A digital brochure allowsgreater flexibility than a staticwebsite. Allowing readers easyability to share content and forour holiday partners to benefitfrom the many advantages ofdigital media.

With digital publicationsreaders don’t just receiveinformation, they experience itwith video, live links and flashanimation.

Holidays for your soul digitalbrochure contains all ourpartner destinations, (approx500 across 6 countries)articles on local culture,places of interest, a calendarof festas and important dates,green travel tips, video andinteractive links, PLUS greatincentives and prizes forreaders who display andshare our brochure on theirfacebook page.

Italy

France

Spain

Israel

Greece

United Kingdom

EcoKosher

destinations

D i s p l a y e d i n t e r n a t i o n a l l y o n : P a r t n e r d e s t i n a t i o n w e b s i t e sD i g i t a l m a g a z i n e p l a t f o r m s T r a v e l s i t e s b l o g s F a c e b o o k

The benefits of digital publications:

44% of readers find digital advertisments more appealing.

37% said they would be more likely to engage digitally.

80% look at the publication within the first week of receiving notice that it isready.

53% email an article to a friend.

50% recommend or purchase a product or service.

72% go to an advertisers website.

56% read the table of contents to choosearticles of interest.

58% read articles of interest and lookedthrough the remaining pages.

Immediate delivery.

The ability to archive.

The capacity to read anytime, anywhere, on

and offline.

Easy to extend your target audience.

Produced with a ZERO CARBON IMPACT.

Highly targeted ad placement based on

analytic data .

Leader campaign 2011. (video and page-flip format)

A story that reaches into the hearts of everyone touched by cancer .

First published in 2007 on thewebsite of our media partners,Italy magazine, this wonderfulstory produced an emotiveresponse from propertyowners, tourists to Italy,holisitic therapists offering freetreatments plus a British GPliving in Tuscany who offeredfree support, advice and evento change beds!

Now fully illustrated by awardwinning cartoonist Alvalenti,Muriel’s story is ready to bringa smile and possibly a tear tothe millions of people that weshall reach in our new targeted2011 campaigns.

“ H o w c o me w e a re g o i ng t o I ta l y ? , yo u s a i d w e w e re b ro k e , yo u s a i d w he n I w ante d ne w s k a te s tha t I w o u l d ha ve to s e l l a k i dne y”

Click on book cover to read

The b enef its o f j o i n i ng H o l id ays fo r yo ur so u l -

Differentiate your holiday destination through our uniquecause marketing project.

Benefit from high profile multi media campaigns and PR.

Make a difference - add value toyour business, gain new clients and improve staff moral through providing the gift of a holiday to a family.

Cause marketing has proven results. Our partner properties normally collaborate with us because they want to give unconditionally. However if you read our ‘Making business sense supporting social needs’ page and you will discover that there are also many positive business aspects to consider.

One off registration fee of €125.00 with NO further commissions on any bookings that come via Holidays for your soul.

Special social media marketing supplement. For €30.00* we will promote your special events or promotions on our social mediaplatforms.

Feature on the Holidays for your soul website with direct access to your hotel website.

Feature in our digital brochure. With a live link to your website.

Il business di BIO - Bi monthly magazine covering organic and hospitality business and marketing.

"Green" Purchasing Directory -Easily source a large range of organic and environmental products in our green hospitality directory.Member discounts on environmental services and products.

Continually updated information on statutory requirements as they relate to environmental issues and the hotel industry.

Enhancement of your hotel’s image presented to the public and guests by displaying and promoting hotel’s membership of Holidays for your soul.

*Up to 15 insertions per year added to ourfacebook and twitter pages. Content mustreach us 1 week prior to required posting

date.

How the partnership works-

Registration is €125.00(€155.00 inc of social media supplement) Members agree to providing two holidays of one week each during a 12 month calendar period.

Holidays for your soul do NOT charge commissions on any bookings that come via their website, brochure, media campaigns or any other source.

A ‘free’ holiday is termed as accommodation. In the instance where there is no self catering facilities we request that breakfast is included within the ‘free holiday’ for the comfort of the guests.

Angel holidays are available to families (immediate) couples or those who wish to travel alone. People who have been recently diagnosed with cancer, are currently receiving treatment or who have finished treatment within the last 12 months.

Any meals, services or activities that angel holiday guests have are to be charged as per the normal rates of the hotel or at the discretion of the management.

Our partner holiday destinations are at liberty to NOT accept angel guests during peak season periods.

Holidays for your soul promote destinations via our website, our digital brochure, social media, PR, sponsors and targeted campaigns.

Holidays for your soul collaborate with cancer organisations to promote our 'Angel holidays' however a partner destination can also organise promotion with a cancer organisation of their own choosing.

All partners must inform us of an angel holiday booking upon confirmation so we have a record plus so we can send a welcome letter, request testimonials, etc.

How do guests book their holidays –

Angel holiday guests contact holiday destinations directly to make their booking.

Guests must provide a doctors letter confirming their illness and approval to travel.

It is at the discretion of the holiday destination to impose a deposit. If imposed it is to be fully refunded on arrival of the angel holiday guests.

48% of consumers showed an actual change inbehaviour, saying that they switched brands,increased usage or tried new products orservices, as a result of Cause-RelatedMarketing.

46% of consumers said that it improved theirperceptions by making them feel better aboutusing a product, company or service.

68% of consumers would like moreorganisations to be involved in Cause RelatedMarketing.

Mak ing bus i ness sense , support ing soc ia l and env ironmenta l needs-

Brand Benefits (supported by Research International, Lightspeed Research and Dunnhumby/ The International ecotourism society.

In a U.K. survey, 87% of travellers said their holiday should not damage the environment; 39% said they were prepared to pay 5% extra for ethical guarantees.

A survey of U.S., British, and Australiantravellers revealed that 70% would pay up to €115.00 more for a two-week stay in a hotel with a ‚responsible environmental attitude‛.

Nearly 1/3 (46 million) of U.S. travelers buyspecifically from organisations that are involvedin good causes. In Europe, where there is a strong and growing sustainable tourism movement, these figures are even higher.

We carefully seek out the bestproperties for our guests toensure the perfect holiday pluswe are also dedicated toproviding a value added serviceto our partners. As well as ourongoing marketing campaigns,we work closely with our partnerdestinations introducing the latestinitiatives that encourage andsupport sustainable tourism.Through our magazine, Ilbusiness di BIO we report onvarious aspects of the industrygiving practical advice and case

studies. This Spring we will alsobe able to offer our Greensourcing directory. Withspecific reference to artisanproducers.

Our guests are also encouragedto consider green practices. Forexample, how they can minimisetheir environmental impactwhen they travel. Choosing railover air travel or the car, carbonoffsetting and using ecoproducts are among ourrecommendations.

Our story wouldn’t be complete without some information about how we work with both our partner destinations and guests regarding issues of sustainable tourism.

Sustainability

Holidays for your soul offers a trulyunique marketing proposal within thetourism sector.

We seek partner destinations that cantravel with us, taking us to the next levelof our journey, whilst we providekey opportunities for you to arrive at adestination of new possiblities broughtabout from the benefits of an innovativecause related programme.

This year we have a personal target ofproviding 1000 angel holidays. That’s 500partner destinations across 6 countries!

None of what we achieved previously or areembarking upon now would be possiblewithout the kindness and generosity of ourpartner destinations. We hope that you willchoose to join us on this most rewarding ofjourneys.

Join us -

F o r f u r t h e r i n f o r m a t i o n c o n t a c t :r u t h @ t j u n c t i o n o r g a n i c . c o m

Il business di BIO can be viewed on ourmain website tjunctionorganic.com