HOFSTEDE ANALYSIS

Country: JAPANProduct:DOG FOOD

Galina KokhanAwa Oyetayo

Ankit Chaubey

1. Individualism/Collectivism

Japanese people position themselves as collectivistic society

Harmony of group is above the expression of individual opinions

Customers in Japan listen to their friends or sellers regarding the products choice, rather than choose anything by themselves

This dimension indicates the extent to which this or that society is concentrated on individual achievement as opposed to that of the group.

2. Power distance

Japan has a mid to high-ranking on Power Distance

Workers in Japan listen to their superiors and not question their decisions

Business card should be placed into a card holder

No first names, titles are important

It shows the degree to which people of a culture accept the difference in power between higher ranking individuals and lower ranking individuals.

3. Uncertainty avoidance

Japan is one of the most uncertainty avoiding countries on earth

A lot of time and effort is put into risk management so that everything is worked out before any project can start

Advantageous for our Company

The ways how this or that society deals with anxiety triggered by ambiguity is discussed in this dimension.

4. Masculinity/Femininity Japanese society is one of the most masculine societies

in the world nowadays Attitudes are changing but behaviors are not In the business world, the men call the shots. the Japanese are beginning to take positive steps

towards increased gender equality

Indicates the extent to which the society is focused more on competition or caring and nurturing aspect of life.

OUR PRODUCT - AMORE PET FOOD

Marketing Mix

Developed for busy people who love their animals and want to give them a species-appropriate diet

Only free-range and organic meats free from antibiotics, steroids and growth hormones are used

Ingredients are human-grade

PRICE

Marketing Mix

In Japan they choose a very expensive product or a very cheap one

Japanese consumers never show any interest in a middle category product

Amore Pet Food Company promotes its product as a premium one, therefore the price will be above average

PLACE

Marketing Mix

The Japanese remain loyal to the old distributors

Half of the daily consumers’ expenses are made in small shops in the residence vicinity

“7-Eleven” has gained absolute trust among Japanese consumers

Kanako Momota

Marketing Mix

Create a Facebook page for a cartoon-like character which will personalize our product

Presente our product on YouTube channel

Distribute pocket tissue advertisement

Launch a commercial on TV

Obtain support and interest toward our product from a Japanese celebrity

PROMOTION

Kyaro

Work Cited

1) "Japan." The Hofstede Centre. N.p.. Web. 15 Feb 2014. <http://geert-hofstede.com/japan.html>.2) "Japanese Art & Culture." N.p.. Web. 17 Feb 2014. <http://www.pem.org/aux/pdf/learn/asia_curriculum/japan-tsb.pdf>.3) "Japanese Consumer Behaviour - General View." Romanian Economic and Business Review. N.p.. Web. 15 Feb 2014. <http://www.rebe.rau.ro/RePEc/rau/journl/SU07/REBE-SU07-A7.pdf>.4) "Power Distance And Uncertainty Avoidance In Japan." Exploring the World. N.p., 8 Oct 2012. Web. 3 Mar 2014. <http://andymahoney29.wordpress.com/2012/10/08/power-distance-and-uncertainty-avoidance-in-japan/>.5) Amoré Pet Foods (Canada). N.p.. Web. 17 Feb 2014. <http://amorepetfoods.com/>.