HOBBY CAR MALAYSIA. llc

HOBBY CAR MALAYSIA. llc2015 new business venture competitionPresenters: wilson goh, yufeng ZHUO, Wenfei kou

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Who we areCompany Name: Hobby Car Malaysia, LLCFounded: June 15, 2014 in MalaysiaFounder: Wilson GohInvestor: Yufeng Zhuo, Wenfei Kou, Max ArburyLocation: Malaysia Jalan Tun Razak, Kuala Lumpur. America Marquette, MI.

Where is MALAYSIASource: https://www.maps.com/ref_map.aspx?pid=12155

What we doMissionHobby Car Malaysia (HCM) provides an exclusive variety of vintage American automobiles and classic muscle automobiles. Dedicated to customer service and membership exclusivity, HCM provides its patrons respectful and prompt service with a dedication of the highest quality of customer satisfaction and excellent driving experience.

We exist to create an exclusive experience where passion and hobby come together

Product and serviceDealershipClassic Car SearchCar Rental ServiceEventsPhoto shootsExclusive Club Membership

Procedures SummaryIdentification documents PUSKAPOM inspection report Customs Form K1 The Approved Permit for the vehicle A completed JK69 Customs Clearance form Tax

Why do thisKuala LumpurPopulation: 1.59 million GDP: Average annual growth rate - 5.9% Financial gap: Income: $2613/M on average; $1790/M median $239/M for poor VS. over $24900/M for rich Highest Gini ratio in Asia 0.44

Why do thisWhy do this

MakesSale Growth Rate 06-12AUDI140%BMW87%CHEVROLET293%FORD1785%LEXUS705%MERCEDES BENZ663%MINI665%PORSCHE657%VOLKSWAGEN1643%VOLVO383%Why do thisSocial Satisfaction: Vehicle marks class position even more than home ownership. Price

Malaysia's Car Sales by Model Price in Malaysia Price in USDTOYOTA CAMRY$41,308$22,970HONDA CIVIC$30,293$18,490VOLKSWAGEN GOLF$44,051$17,995MERCEDES-BENZ C-CLASS$64,990$38,400BMW 3-SERIES$57,803$32,950S-w-o-tStrengthMarket test driveExclusive service Malaysian government approvalWide connection to target marketStrong sales forceFirst-moverAdditional value from inventory

S-w-o-tWeaknessBuilding experienceCapital intensiveGrowing marketing presenceEstablishing reliable relationship with American supplier and transportation firm

S-w-o-tOpportunityNew business relationship international strategyCreate a trendSales of luxury cars keep growingPopulation in target market keeps growingWealthy people need a new toy

S-w-o-tthreatMalaysian government importing policyCustomer acceptance rateFluctuating currency exchange rateHigh import tax

Porters five factors

OUR TEAM

Our team-company structure

Our team-management structure

Strategic marketing plan

Target marketWho:Target customers are people with incredibly strong purchasing power a small portion of the top 20% income bracket.

Where: Kuala Lumpur Kuala Lumpur will remain the base location while future branches will be established in other cities along the west coast.

Given such good market potential

21Test drive

1929 Mercedes-Benz Gazelle

Status: Sold

Bought: $13,000

Sold:$50,000

Test drive

1965 Ford Mustang

Status: Pending

Bought: $18,000

Will be sold$70,000

Test drive

1963 Buick Riviera

Status: Available

Positioning strategyGoal: create the exclusiveness of our brand image.Core competency: customer intimacy.Products: as middle-to-high end imported automobiles for high income and high social status people.

The goal of positioning strategy is the product will open the gate for us, and the service is the way to maintain our consumers. Especially in the high income group, word of mouth is very powerful than other marketing tools. As speaking as products, we positioned our products as 25Promotion strategy-mediaGoal: to create a noble image for the company and also for the vintage and classic muscle car per se. RatioProduct placementSignagePrint publicationMobile application WebsiteSocial media

PUDU UPTOWN

Promotion strategy-sales and public relationSales promotionConsumer promotionBusiness promotionSales force promotionPublic relations Annual yearbook

International strategyHCM and BBM Mining Development GroupA multinational company that has large investment in other endeavors in China.BBM recently hosted a few car events and competitions in Guangzhou, China.January 2015, had a meeting with the CEO (Mr. Sony Lam) and discussed possibilities of partnership in future.

Future Marketing plan

NOWFUTUREImplementation timelineEmbryonic level, significant investment and high risk, maybe slow growth. Building customer loyalty as we introduce customer to new service and products, building scale, and reinvesting heavily in our operations to capitalize on increasing demand. 34Financial highlights

First car sold!BrandCOGS PriceGross MarginTax 155%Shipping expenseInsuranceSales CommissionOperation expensesOperation IncomeMercedes-Benz $13,000 $50,000 285% $20,150 $2,600 $700 $1,000 $750 $12,312

Pro-Forma income statement of pessimistic situation

Profitability ratio

Key Financial RatiosEBITA Margin ROIROA ROEProfitability ratio27.96%7.52%19.38%23.40%

Dupont AnalysisProfit Margin26%Asset turnover74%Equity Multiplier1.21ROE23.40%Liquidity Ratios

Key Financial RatiosCurrent ratio Quick RatioLiquidity Ratios3.851.45

Leverage Ratios

Key Financial RatiosDebt-to-assets ratioDebt-to-equity ratioLeverage Ratios0.1720.208

Q/A