HNK RIJEKABUSINESS RESULTS AND

STRATEGIC PLAN

October,2019

HNK Rijeka, Season 2019/20

“Our goal is to create a strong Rijeka!” Damir Mišković, February 2012

Dear Sir or Madam

This year CFC Rijeka once again brings you a brochure with all the news from certain segments of the Club’s work. The brochure is divided into several chapters: Strategic objectives of the organisation, Sports segment with the results, Special projects of the club, Marketing, Social communication and public relations, Financial analysis, Plan and Investments, and Service information. In the past year, we have achieved much better results than in the previous year, and this fact is an incentive for us to improve the performance wherever possible next year too, because the mission and vision of CFC Rijeka is – to always generate better results both in sports and in every other sense.

Yours,

CFC Rijeka

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Celebrating winning the Croatian Title Championship at the HNK Rijeka Stadium, 2016/2017 season.

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TABLE OF CONTENTS:

HNK Rijeka – strategic goals 6

Sports segment 10

The club's special projects 36

Marketing 40

Corporate communications and public relations 44

Financial analysis and investment plan 50

Service information 64

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CFC RIJEKA: STRATEGIC OBJECTIVES

6

• Continually maintain the financial stability of the operations

• Operate transparently within the set financial framework

• Present work principles and development strategy

• Be at the top of Croatian football and qualify for European competitions

• Qualify for the finals of the Croatian Football Cup

• Prepare players from the CFC Rijeka Football School for the senior team after 5 years of planned work with them

• Gain recognisability and strengthen the Club’s image in Croatia and abroad

• Increase the number of Club members and increase the number of ticket package holders

• Invest in the youngest generations and attract new fans and members of the Club

• Digitalise operations (online memberships, online ticket packages, webshop)

STRATEGIC OBJECTIVES OF CFC RIJEKA: 2018 – 2022

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Mišković Family – Anna, Snježana, Damir and Matea Mišković

In December 2012, the conversion of CFC RI-JEKA from a sports association into a sports public limited company was successfully car-ried out and, after the completed conversion process, Stichting Social Sport became the only shareholder of HNK Rijeka s.d.d., as the owner of 70% of the shares, while the City of Rijeka owns the remaining 30% of the shares.

During 2017, the majority shareholder of the company, Stichting Social Sport, started the procedure aimed at terminating the partici-pation of this shareholder in the ownership structure of the Company, which ended with the transfer of all shares held by Stichting Social Sport in HNK Rijeka s.d.d. to a new shareholder, London-based Teanna Limited. Teanna Limited is co-owned by Matea and Anna Mišković, daughters of Damir Mišković.

CFC RIJEKA AS A SPORTS PUBLIC LIMITED COMPANY

11.049.413 SHARE CAPITAL OF THE

COMPANY IN EUR

7.734.666 SHARE OF TEANNA LIMITED

THE CAPITAL IN EUR

3.314.746 SHARE OF THE CITY OF

RIJEKA IN CAPITAL IN EUR

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SPORTS SEGMENT

SPORTS RESULTS FOR SEASONS 2011/12 TO 2018/19

SEASON 2011/2012 2012/2013 2013/2014 2014/2015 2015/2016 2016/2017 2017/2018 2018/2019PLACEMENT IN CROATIAN FOOTBALL LEAGUE

12 3 2 2 2 1 2 2

POINTS WON 38 53 73 75 77 88 70 67

PERCENTAGE 42% 53,5% 67,5% 69,4% 71,2% 81,5% 64,8% 62%

FALLING BEHIND THE CHAMPION BY 37 POINTS 24 POINTS 11 POINTS 13 POINTS 8 POINTS - 3 POINTS 25 POINTS

SCORED/ RECEIVED GOALS 29/29 46/42 72/35 76/29 56/20 71/23 75/32 70/36

CROATIAN CUP QUARTERFI-NAL

SIXTEENTH OF THE FINALS CUP WINNER

CUP SE-MI-FINAL, SUPERCUP CHAMPION

SEMI-FINAL CUP WINNER SEMI-FINAL CUP WINNER

EUROPEAN CHAMPIONSHIPS - -

EUROPA LEAGUE GROUPS

EUROPA LEAGUE GROUPS

2ND QUALIFYING

ROUND

3RD

QUALIFYING ROUND

CHAMPIONS LEAGUE

PLAYOFF/ EU-ROPA LEAGUE

GROUP

3RD

QUALIFYING ROUND

BEST SCORER DAMIR KREILACH (9)

LEON BENKO (18)

LEON BENKO (16), ANDREJ

KRAMARIĆ (16)

ANDREJ KRAMARIĆ

(21)

ROMAN BEZJAK

(13)

FRANKO ANDRIJAŠEVIĆ

(16)

HEBER(16)

PULJIĆ (16)

TEAM VALUE ACCORDING TO TRANSFERMARKT

10.7 MILLION EUROS

17 MILLION EUROS

26 MILLION EUROS

27,4 MILLION EUROS

27,2 MILLION EUROS

29,42 MILLION EUROS

26,05 MILLION EUROS

22.90 MILLION EUROS

MOST EXPENSIVE PLAYER ACCORDING TO TRANSFERMARKT

EUR 800,000.00;

BOŠNJAK, KREILACH, ALFEREZ,

ČAGALJ

1,75 MILLION EUROS;

MEHMED ALISPAHIĆ

2 MILLION EUROS;

ANAS SHARBINI

3 MILLION EUROS;

ZECKRAMARIĆ

2,5 MILLION EUROS;

MOČINIĆ, BEZJAK,

MITROVIĆ

3,85 MILLION EUROS

GORGON, GAVRANOVIĆ,

BRADARIĆ

3,5 MILLION EUROSFILIP

BRADARIĆ

2.5 MILLION EUROSHEBER

ARAUJODOS SANTOS

NUMBER OF NATIONAL TEAM MEMBERS 0 4 8 18 11 11 7 10

AGE AVERAGE 22.5 25,3 23,2 24,6 25,9 25,6 25,9 23,3

UEFA RANKING 229 241 178 131 127 104 91 104

UEFA COEFFICIENT 4.774 4,916 8,925 13,700 14,275 14,97 15,5 13.5

NUMBER OF EMPLOYEES (WORK CONTRACTS) 25 18 23 28 20 16 17 19

SCHOLARSHIP CON-TRACTS 4 13 32 50 45 19 25 22

INDIVIDUALS (PROFESSI-ONAL PLAYER CON-TRACTS)

37 47 48 55 48 38 44 22

INDIVIDUALS (COACHES, DOCTORS, PHYSICAL THERAPISTS)

16 21 26 29 39 32 33 21

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2012/2013 SEASON1.HNL • 33 games, 15 wins, 8 draws 10 losses • 46 scored and 42 conceded goals • Total of 53 points • Best goalscorer: Leon Benko – 18 goals • Group stage of UEFA EL

CROATIAN CUP • One game and one loss (Nedelišće 1:0)

SEASON 2013/2014 1.HNL • 36 games, 21 wins, 10 draws and 5 losses • 72 scored and 35 conceded goals • Total of 73 points

CROATIAN CUP• Cup winners in the final against Dinamo

(1:0 and 2:0) • Seven victories and one defeat (against

Osijek in the quarterfinals 1:0, game won after penalties)

SUPERCUP• Winners• 2:1 against Dinamo

UEFA EUROPA LEAGUE• 2nd qualifying round: Prestatyn Town (5:0

and 3:0)• 3rd qualifying round: Žilina (2:1 and 1:1) • play-off: Stuttgart (2:1 and 2:2) • UEFA EL – group stage: 6 games, 4 draws

and 2 losses• Vitória de Guimarães (0:0 and 0:4)

• Real Betis (1:1 and 0:0) • Olympique Lyon (1:1 and 0:1 )

BEST SCORER• Andrej Kramarić: 18 goals

COMPLETE SEASON • 56 played matches: 33 wins, 16 draws, 8

losses

SEASON 2014/2015 1.HNL• 36 games, 22 wins, 9 draws and 5 losses• Total of 75 points • 76 scored and 29 conceded goals

CROATIAN CUP • loss against Dinamo in the semifinal (2:1

and 0:0) • Total of 6 games • 4 wins, 1 draw, 1 defeat

UEFA EUROPA LEAGUE • 2nd qualifying round: Ferencvaros (1:0

and 2:1) • 3rd qualifying round: Vikingur (4:0 and

5:1) • play-off: Sheriff Tiraspol (1:0 and 3:0)• Group stage UEFA EL: 6 games, 2 wins, 1

draw, 3 losses • Standard Liege (2:0 and 0:2) • Sevilla (2:2 and 0:1) • Feyenoord (3:1 and 0:2)

RESULTS PER SEASON

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BEST SCORER• Andrej Kramarić: 21 goals

COMPLETE SEASON• 54 played matches: 34 wins, 11 draws, 9

losses

SEASON 2015/2016 1.HNL • 36 games, 21 wins, 14 draws, 1 loss • Total of 77 points • 56 scored and 20 conceded goals

CROATIAN CUP• Four wins and one loss • Lost to Slaven Belupo in the semifinal 4:2

aggregate (2:1 and 0:3) EUROPA LEAGUE• 2nd qualifying round: Aberdeen (0:3 and

2:2)

BEST SCORER• Roman Bezjak: 13 goals

COMPLETE SEASON• 43 played matches: 25 wins, 15 draws, 3

losses

SEASON 2016/2017 1.HNL • First time in history HNK Rijeka won

Croatian championship • First time in history HNK Rijeka won the

double (Championship and Croatian cup) • HNK Rijeka had a streak of 45 matches

without a loss (1.HNL, Croatian cup, European competitions)

• HNK Rijeka had a streak of 45 matches without a loss in Croatian championship

• won record 88 points in 36 games • won 81,5 % of maximum points • 27 wins, 7 draws and 2 losses

• 71 scored and 23 conceded goals • most efficient attack (1,97 goals per

match) and best defence (0,63 goals per match)

CROATIAN CUP• 6 wins in 6 matches • Cup winners in the final against Dinamo

3:1

UEFA EUROPA LEAGUE• 3rd qualifying round: 2 draws against

Basaksehir Istanbul (0:0 and 2:2)

ATLANTIC CUP• Winners against Jablonec in the final (3:0)

BEST SCORER / ACHIEVEMENTS• Franko Andrijašević: 16 goals • Mario Gavranović scored the fastest goal

in HNK Rijeka history (in the 17th second in a match against Dinamo)

• Franko Andrijašević won two individual awards: the best player of the league (chosen by the captains of the teams from first division) and the “Yellow jersey” for the best player voted by the journalists from Sportske novosti

COMPLETE SEASON• 44 matches: 33 wins, 9 draws, 2 losses

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SEASON 2017/2018 1. HNL • second place in Croatian championship• 36 matches, 22 wins, 4 draws and 10

losses• Total of 70 points• best attack (75 goals) nad best defence of

the Croatian championship (32 goals)• Scored 2,5 goals per match, 0,88

conceded goals per match

CROATIAN CUP• 3 wins and one defeat• Semifinal of Croatian cup – lost to Dinamo

in semifinal 0:3

CHAMPIONS LEAGUE• 2nd qualifying round – Rijeka – The New

Saints (2:0 and 5:1)• 3rd qualifying round – RB Salzburg –

Rijeka (1:1 and 0:0)• playoff – Olympiacos – Rijeka (2:1 and 1:0)

EUROPEAN LEAGUE (GROUP STAGE)• AEK (1:2 and 2:2)• Milan (2:3 and 2:0)• Austria Beč (3:1 and 1:4)

COMPLETE SEASON• 52 matches: 29 wins, 7 draws, 16 losses

BEST SCORER / ACHIEVEMENTS• Heber Araujo dos Santos: 17 goals, 16 in

Croatian championship• Heber Araujo dos Santos won “Yellow

jersey” for the best player voted by the journalists from Sportske novosti

• Domagoj Pavičić most assists in Croatian championship (10 assists)

• Filip Bradarić – part of the Croatian national team, second place in the 2018 FIFA World cup in Russia.

SEASON 2018/2019 1. HNL • Second place in Croatian Championship• 36 matches, 19 wins, 10 ties and 7 defeats• A total of 67 points won• Second-best offence of the League (70

goals) and second-best defence (32 goals)• Scored 1.9 goals/match, 1 received goal/

match• 13 April 2019 against Inter – 500th win in

the Croatian Football League

CROATIAN CUP• Winners of the Croatian Cup• Finals: Dinamo - Rijeka 1:3• 5 wins, all wins achieved in away matches• 19 scored, 4 received goals

EUROPA LEAGUE 2018/2019 • 3rd qualifying round Sarpsborg - Rijeka

(1:1, 1:0)

TOTAL IN SEASON• 43 matches/24 wins/11 ties/8 defeats

BEST SCORER / ACHIEVEMENTS• Jakov Puljić: 16 goals in the Croatian

Football League, third-best scorer of the League

• Zoran Kvržić is the record-holder in the number of matches for Rijeka in European competitions (38)

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SEASON 2019/2020 EUROPA LEAGUE 2019/2020 • 3rd Round - Rijeka - Aberdeen (2: 0, 2: 0)•  play off - Gent - Rijeka (2: 1, 1: 1)

Celebrating winning the Croatian Title at the Maksimir Stadium in the 2016/2017 season

Winning the Croatian Cup in Kantrida Stadium in the 2013/2014 season

Winning the Croatian Super Cup in Kantrida Stadium in the 2013/2014 season

UEFA Europa League Play-off match against Stuttgart in Kantrida Stadium and Mercedes Benz Arena, in the 2013/2014 season

UEFA Europa League match against Vitória de Guimarães in Kantrida Stadium in the 2013/2014 season.

UEFA Europa League match against Real Betis in Kantrida Stadium in the 2013/2014 season

UEFA Europa League match against Real Betis in Kantrida Stadium in the 2013/2014 season

UEFA Europa League match against Olympique Lyon in Kantrida Stadium in the 2013/2014 season

UEFA Europa League match against Feyenoord in Kantrida Stadium in the 2014/2015 season

UEFA Europa League match against Standard Liege in Kantrida Stadium in the 2014/2015 season

UEFA Europa League match against Sevilla in Kantrida Stadium in the 2014/2015 season

Winning the Croatian Cup at the Andelko Herjavec Stadium in the 2016/2017 season

Croatian Championship Title celebration at the Maksmir Stadium in the 2016/2017 season

UEFA Champions League match against RB Salzburg at the HNK Rijeka Stadium in the 2017/2018 season

UEFA Europa League win against AC Milan at the HNK Rijeka Stadium in the 2017/2018 season

UEFA Europa League match against Austria Beč at the HNK Rijeka Stadium in the 2017/2018 season

FOOTBALL SCHOOL OF THE CROATIAN FOOTBALL CLUB RIJEKA

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RESULTS OF THE FOOTBALL SCHOOL

FROM SEASON 2011/2012 TO SEASON 2018/2019

SEASON 2011/2012 2012/2013 2013/2014 2014/2015 2015/2016 2016/2017 2017/2018 2018/2019NUMBER OF ATTENDANTS OF THE FO-OTBALL SCHOOL

98 312 381 395 432 300 280 280

NUMBER OF TOURNAMENTS IN WHICH THE FO-OTBALL SCHOOL PARTICIPATES

10 32 38 41 61 42 45 40

NUMBER OF MEMBERS OF THE NATIONAL TEAM

8 5 15 18 15 25 21 20

REGIONAL CAMP 6 6 7 7 9 8 6 6NATIONAL CAMP 2 2 3 6 4 3 3 4

MOST SIGNIFI-CANT ACHIEVE-MENTS OF THE FOOTBALL SCHOOL

1ST PLACE IN THE PETAR

RADAKOVIĆ,

1ST PLACE IN THE

KVARNERSKA RIVJERA

-

1ST PLACE IN THE JUNIOR

HNL,

1ST PLACE IN THE

KVARNERSKA RIVIJERA

1ST PLACE IN THE PETAR RADA-

KOVIĆ

1ST PLACE IN THE FUTURE

CADETS TALENTS CUP1ST PLACE IN THE PETAR

RADAKOVIĆ,1ST PLACE

IN THE KVARNERSKA

RIVIJERA

1ST PLACE IN THE

KVARNERSKA RIVIJERA

1ST PLACE IN THE PETAR RADAKOVIĆ

PIONEERS FOR THE YOUTH

TEAM.QUARTERFI-NAL VIAREG-

GIO, 1ST PLACE IN

THE MEMORI-AL OF VUKOVA

DEFENDERS FOR PIONEERS

2004

1ST PLACE PETAR

RADAKOVIĆ TOURNAMENT

– PIONEERS 2005

HOURS SPENT TRAINING AT THE SCHOOL

2040 4350 4420 4495 4528 4350 3954 4050

NUMBER OF PROFESSIONAL STAFF

13 20 22 21 23 26 26 24

PART-TIME EMPLOYEES 0 4 6 7 4 4 4 8

TOTAL NUMBER OF EMPLOYEES 13 24 28 28 27 30 30 32

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IN JULY 2019, THE FOOTBALL SCHOOL COMPLETED THE SEASON WITH THE FOLLOWING RESULTS:

• Since 2012 so far, the number of children in the Football School grew from 98 to 280 members.

• The number of tournaments in which members participate continually increases from initial 10 to current 45 tournaments in Croatia and abroad.

• In the same period, the number of hours spent training at the Football School has been increased from 2,040 to 4,050. It is important to note that the conditions for children’s training and spending time on the sports infrastructure have been significantly improved.

• Until summer 2015, attendants of the School trained on two pitches (“Robert Komen” and auxiliary pitch at Kantrida)

• In August 2015, attendants of the Football School moved to the new infrastructure of the Training Camp “CFC Rijeka”, in which EUR 26,3 million was invested.

• The number of national team members at the Football School ranges between 13 and 25 members per year, depending on the season.

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DEVELOPMENT PROGRAMME AND WORK STRATEGY OF THE FOOTBALL SCHOOL FOR 2018 – 2022:

• Generating players who can compete for the senior team in the five-year plan

• Systematisation of work and work programmes with the aim to develop at least one to two players per year who can compete for the senior team

• Reorganisation of the team and professional staff adapted to the development strategy with the aim of improving the quality of work with children

• Systematisation and adaptation of the professional staff of the Football School

• Loaning our players and strengthening the cooperation of CFC Rijeka with football clubs in Primorje-Gorski kotar County

• Strengthening the base of talented players in young categories in Primorje-Gorski kotar County

• Popularisation of football in Primorje-Gorski kotar County

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SPECIAL PROJECTS OF THE CLUB

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CFC RIJEKA – FRIEND OF CHILDREN

By investing in the youngest generations, we recruit new members and fans of our beloved club.

THE NUMBER OF CHILDREN WHO HAD SCHEDULED VISITS TO THE STADIUM WITHIN THE PROJECT, WATCHED MATCHES AND BECAME NEW MEMBERS OF CFC RIJEKA

As a socially responsible organisation, CFC Rijeka devotes special attention to humanitarian campaigns, thus providing support to the local community in accordance with its capabilities.

SEASON 2012/2013 2013/2014 2014/2015 2015/2016 2016/2017 2017/2018 2018/2019NUMBER OF CHILDREN WHO HAD SCHEDULED VISITS TO THE STADIUM AND WATCHED MATCHES

225 386 1300 2115 2677 1700 1592

NUMBER OF CHILDREN VISITED IN EDUCATIONAL INSTITUTIONS

ACTIVITY NOT INTRODUCED

TO THE PROGRAMME

730 1725 1880 763 584 532

NUMBER OF CHILDREN WHO BECAME NEW MEMBERS OF CFC RIJEKA WITHIN THE PROJECT

97 170 / 246 915 520 603

“In the season 2013/2014, in coopera-tion with the Administrative Department of Education of the Primorje-Gorski ko-tar County, we launched this unique project in Croatia (no other sports club has such a programme), which was ac-credited by the Ministry of Science and Education. The objectives of the project are: the interaction of CFC Rijeka, as the largest sporting institution in the Primorje-Gorski kotar County, with the youngest fans, encouraging the youth to choose sports as one of the important factors for healthy growth and develop-ment, and also to be creative about their fandom through fair play. Through such activities, we also present the youth with the benefits of the overall football experience at our matches.

Through a series of activities within the project, we are trying to involve as many children and young people as possible. We regularly visit educational institu-tions and establish a direct interaction between children and team players. We allow visits at training and the tour of Training Camp as part of the activ-ity ‘Dani otvorenih vrata (Open Doors Days)’. We cooperate with secondary vo-cational schools, various sections of el-ementary schools, enable attendance at the matches, establish fan clubs within educational institutions, etc. It is a com-plete programme that we supplement and expand every year."

Marina Vela, Administrative Director of CFC Rijeka

“CFC RIJEKA – FRIEND OF CHILDREN”, daily show Dobro jutro Hrvatska (Good

Morning, Croatia), 17 February 2016

A traditional annual party that brings together players, professional staff, Club management, former and current employees, and their guests and friends.

AN EVENING FOR CFC RIJEKA “TOGETHER WE ARE RIJEKA”

CFC RIJEKA – FRIEND OF THE TOWNS AND MUNICIPALITIES OF PRIMORJE-GORSKI KOTAR COUNTY

TOGETHER WE ARE THE CHAMPIONS

CARNIVAL IN THE COLOURS OF RIJEKA

SPONSORS DAY

A project that connects CFC Rijeka with 36 municipalities and towns of the Primorje-Gorski kotar County to mutual satisfaction.

Spending time with fans next to the Club’s trophies.

Painting children’s faces with motives and colours of CFC Rijeka in the Children’s Carnival Parade of the Rijeka Carnival and at the Children’s Carnival Corso in Opatija.

A day dedicated to sponsors and partners of the Club, to mark the end of the current competi-tive season, with an analysis of sports achievements and presentation of the business and marketing strategies of the Club.

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THE NUMBER OF HUMANITARIAN CAMPAIGNS IN WHICH THE CLUB PARTICIPATED

SEASON NUMBER OF CHARITY CAMPAIGNS

2012/2013 9

2013/2014 10

2014/2015 11

2015/2016 15

2016/2017 17

2017/2018 9

2018/2019 10

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MARKETING

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• Create stronger marketing potentials by continuous strengthening of the brand of CFC Rijeka

• Cover the costs of the Football School and the administration costs from commercial revenues from the sales of sponsor, media and licensed rights and from the sale of tickets

• Cover the costs of the organisation of matches from the sale of tickets at commercial prices and in accordance with the seasonal plan

• Strengthen CFC Rijeka as a brand of regional and national capacity, with a special emphasis on the promotion of the economy of Rijeka, by implementing the Sponsors strategy

• Increase the sale of tickets by promoting membership in the CFC Rijeka Club, which brings benefits to members and thus increases the total sale of tickets

OBJECTIVES OF MARKETING ACTIVITIES OF CFC RIJEKA:

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• Increase in commercial revenues from the sale of sponsorship rights

• Increase in activities targeting sponsors at the national level, but also internationally

• Maximisation of marketing impact for local sponsors

• Reducing the Club’s operating costs through sponsorship agreements with the official suppliers

• Focusing on the long-term (two-year minimum) sponsorship cooperation

• Focusing on strategic partners with the national distributive network for the

placement of commercial products of CFC Rijeka

• Sale of all VIP tickets through two-year contracts

• Increase in benefits for Club members through exclusive sponsor offers

• Increase in the number of club members through co-branding of the marketing campaign with strategic sponsors

• Expanding the brand of CFC Rijeka through marketing cooperation with sponsors

• Marketing activities are particularly aimed at strengthening and expanding the brand of CFC Rijeka.

MARKETING STRATEGIC PLAN 2018 – 2022

CFC RIJEKA BRANDING

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43

SOCIAL COMMUNICATION AND PUBLIC RELATIONS

44

SEASON 2011/2012 2012/2013 2013/2014 2014/2015 2015/2016 2016/2017 2017/2018 2018/2019

WEBSITE VIEWING 12 000 512 000 1 010 189 1 373 103 1 886 620 1 461 921 1,367,110 998,876

FACEBOOK 14 000 60 000 120 000 124 700 139 924 146 766 148 665 147,503

TWITTER DID NOT EXIST 2 000 3 500 5 393 5 802 7 000 9 600 10,300

INSTAGRAM DID NOT EXIST 2 000 3 500 5 710 7 778 10 900 14 700 24,500

CFC RIJEKA TV DID NOT EXIST DID NOT EXIST DID NOT EXIST DID NOT EXIST 294

MINUTES2 141

MINUTES3 179

MINUTES3 158

MINUTES

NUMBER OF SPONSORS 21 25 27 34 41 62 51 64

WEB AND SOCIAL MEDIA

* The number of HNK Rijeka followers on social networks is stable, with significant growth being recorded on HNK Rijeka's official Instagram profile. The reason for this is the constant growth of this network in general compared to other social networks and in November 2019. the number of followers of HNK Rijeka on Instagram is almost 24,800.7

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STRATEGIC OBJECTIVES OF SOCIAL COMMUNICATION AND OTHER PUBLIC RELATION ACTIVITIES:

FULL STADIUM AND CHEERING CULTURE

A proactive approach to the fans, using the tactics and tools that will encourage chee-ring and regular sales of all seats at the stadium in the long run.

INCREASING THE NUMBER OF CLUB MEM-BERS AND BOOSTING THE SALE OF TICKET PACKAGES

Maximum promotion of benefits for the members of CFC Rijeka.

SPECIAL OBJECTIVES OF SOCIAL COMMUNICATION

CFC Rijeka pays special attention to open and friendly relations with the media and their representatives.Media-focused activities result in better quality of monitoring of the Club perfor-mance on a daily basis. For example, some of the most read articles in local newspaper are the articles on HNK Rijeka. The work of journalists of HNK Rijeka in charge of social

networks, HNK Rijeka website, HNK Rijeka newsletter certainly has a contribution, as well as numerous video reports produced independently.

In addition, HNK Rijeka is regularly followed by other national and specialized sports me-dia, such as Sportske novosti and national sports websites.

MEDIA RELATIONS

• Encourage interaction with the fans through all platforms of CFC Rijeka, with the ultimate long-term goal of selling out the seats at the stadium

• Strengthen the commercial position of CFC Rijeka

• Strengthen the positive emotions and impressions of the fans and the general public towards CFC Rijeka

• Monitor and implement communication trends with all the public

• Strengthen the local impact of CFC Rijeka by implementing selected activities

• Strengthen the internal communications system within the organisation and with related associates

• Produce independent publications through written and electronic media (special reports, television reports...)

46

47

8,444 subscribers to official

YouTube channel

911,600views

3,158viewed

minutes

HNK RIJEKA TV AND TV STADION (VIDEO)

• Produced live streams from the matches that were not broadcasted on the television (Vikingur – HNK Rijeka, Lekenik – HNK Rijeka, GOŠK Dubrovnik – HNK Rijeka, Kvarnerska rivijera)

• Video on the official YouTube channel with the most views was seen by 89 520 fans of HNK Rijeka

• Footage of the camp of HNK Rijeka from the camp

• 1 day and 3 hours of the total length of the footage (27 hours of footage)

• Most viewed video on the official Youtube channel in the season 2018./2019. was seen by 25,388 fans of "Rijeka".

• Kramarić after 5 goals in the match with Lokomotiva – 8 697 views in 24 hours

• 74 % views on the PC, 26% on the mobile devices

• Stadion TV is still being broadcasted using 2 or 3 cameras at the official display prior to the match, during the half-time and at the end of the match

• Organising entertainment content and prize draws at the stadium prior to the match and during the half-time

48

ATTENDANCE AT THE STADIUM AND CLUB MEMBERSHIPS

SEASON 2012/2013 2013/2014 2014/2015 2015/2016 2016/2017 2017/2018 2018/2019

STADIUM CAPACITY 10 250 10 250 10 250 6 036 6 036 8 191 8191

AVERAGE NUMBER OF SOLD TICKETS WITH INCLUDED TICKET PACKAGES, WITHOUT UEL

3 217 3 890 4 125 4 619 5 389 6 171 6202

AVERAGE NUMBER OF SOLD TICKETS WITH REGARD TO THE STADIUM CAPACITY

31,39% 37,95% 40,24% 76,52% 89,2% 75% 76%

CLUB MEMBERS 211 569 3 638 3 717 6 089 8 178 6673

OWNERS OF TICKET PACKAGES 658 1 115 2 733 3 304 3 450 5 922 5 688

* On 11/15/2019. the number of members of the HNK Rijeka Club reached 7544 members.

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FINANCIAL ANALYSIS OF BUSINESS, PLAN AND INVESTMENTS

50

HNK RIJEKA 1 JANUARY 2012 – 31 DECEMBER 2012

1 JANUARY 2013 – 31 DECEMBER 2013

1 JANUARY 2014 – 31 DECEMBER 2014

1 JANUARY 2015 – 31 DECEMBER 2015

1 JANUARY 2016 – 31 DECEMBER 2016

1 JANUARY 2017 – 31 DECEMBER 2017

1 JANUARY 2018 – 31 DECEMBER 2018

TOTAL REVENUE 2.085.754 6.015.367 8.990.739 17.271.516 14.748.341 19.347.692 14.819.485

REVENUE FROM TICKETS 278.391 776.965 1.033.944 800.998 721.043 825.181 740.090

REVENUE FROM SPONSORSHIPS AND ADVERTISING

415.042 471.452 531.274 673.573 902.908 1.179.749 1.268.211

REVENUE FROM PLAYER TRANSFERS

27.805 542.900 1.373.369 12.546.648 11.020.184 7.800.872 10.072.041

REVENUE FROM FOREIGN DONATIONS

840.716 1.523.207 2.548.673 1.531.471 0,00 0,00 0,00

REVENUE FROM UEFA AWARDS 91.185 2.140.133 2.841.034 1.029.194 1.118.658 7.696.877 1.248.316

OTHER UNCLASSIFIED REVENUE

432.613 560.708 662.443 689.636 1.030.879 1.845.011 1.490.826

SHARE OF CERTAIN REVENUE STRUCTURES IN THE CLUB’S TOTAL REVENUE

THE FIGURES IN ALL TABLES ARE EXPRESSED IN EUROS AT THE CNB MIDDLE EXCHANGE RATE (1 EURO = 7.5 KN)

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SHARE STRUCTURE OF THE CLUB’S TOTAL EXPENSES

HNK RIJEKA 1 JANUARY 2012 – 31 DECEMBER 2012

1 JANUARY 2013 – 31 DECEMBER 2013

1 JANUARY 2014 – 31 DECEMBER 2014

1 JANUARY 2015 – 31 DECEMBER 2015

1 JANUARY 2016 – 31 DECEMBER 2016

1 JANUARY 2017 – 31 DECEMBER 2017

1 JANUARY 2018 – 31 DECEMBER 2018

TOTAL REVENUE -3.507.920 -7.512.037 -10.906.516 -14.904.620 -14.911.322 -20.448.976 -15.216.810

COSTS OF HOLDING MATCHES WITH ASSOCIATED COSTS INCLUDING THE COST OF THE PITCH MAINTENANCE

-420.743 -1.199.461 -1.223.528 -1.104.503 -1.162.357 -1.176.738 - 1.288.808

COSTS OF THE FOOTBALL SCHOOL INCLUDING THE COST OF THE PITCH

-555.408 -668.070 -1.334.545 -1.336.485 -1.682.482 -2.058.166 – 2.162.699

COSTS OF THE SENIOR TEAM, THE PROFESSIONAL STAFF AND OTHER ASSOCIATED COSTS

-1.821.602 -4.050.581 -5.576.652 -8.508.986 -7.567.078 -8.628.244 - 6.201.041

COSTS OF ADMINISTRA-TION AND ASSOCIATED ADMINISTRA-TIVE COSTS

-457.679 -741.406 -887.415 -974.558 -1.145.992 -1.093.874 - 953.836

OTHER UNCLASSIFIED COSTS

-252.487 -852.517 -1.884.375 -2.980.087 -3.353.542 -7.491.952 -4.610.426

REVENUE FROM UEFA COMPETITIONS, PRIZES AND SOLIDARITY PAYMENTS IN 2017 EXCEED THE TOTAL REVENUES OF UEFA COMPETITION FROM 2012 TO 2017 AND ARE THE DOMINANT ITEM OF THE REVENUE IN 2017.

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FINANCIAL INVESTMENTSHNK RIJEKA S.D.D. AND STADION KANTRIDA D.O.O

• € 866,666.67 has been invested in obtaining the necessary documentation for the future Stadium Kantrida complex

• Stadion Kantrida Company d.o.o. is 100% owned by Teanna Limited.• Stadion Kantrida Company d.o.o. for strategic purposes it has: maintenance and

management of infrastructure, management of commercial value of the stadium.

REALIZED INVESTMENTS

IMPLEMENTED INFRASTRUCTURE PROJECTS

TRAINING CAMP AND STATION "HNK RIJEKA" 26.333.333,33

“KANTRIDA STADIUM” COMPLEX, ALREADY INVE-STED ASSETS 866.666,66

“ROBERT KOMEN” PITCH AND “NORTH STAND” INVESTMENT

800,000.00933,333.33

TOTAL 28,933,333.33

* AMOUNTS IN EURO

- OVER 26,000,000.00 EUROS (197,500,000.00 KN) HAS BEEN INVESTED SO FAR IN THE CONSTRUCTION OF THE TRAINING CAMP AND STADIUM OF THE CROATIAN NATIONAL THEATER RIJEKA- 800,000.00 EUROS (6,000,000.00 KN) WAS INVESTED IN ARTIFICIAL TRAINING GROUND ON THE ROBERT KOMEN PLAYGROUND- 870,000.00 EUROS (6.500.000,00 KN) HAS BEEN INVESTED SO FAR IN THE CONSTRUCTION PROJECT OF THE STADIUM OF KANTRIDA COMPLEX

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FUTURE PROJECT: THE KANTRIDA STADIUM COMPLEX

CFC Rijeka is continuously working on finding a partner to build the stadium on Kantrida. A significant step forward in that regard could be the signing of a Memorandum of Understan-ding with Chinese TIEC, which recognised the value of investing in the new stadium in Rijeka. The work on the project started at the same time as the planning of the camp. Almost EUR 1,000,000.00 has been invested in the project so far

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“The most beautiful moment in 2014 was the start of the Camp construction.”

Damir Mišković

TRAINING CAMP AND CFC RIJEKA STADIUM WERE BUILT IN LESS THAN A YEAR

Companies from Rijeka and Croatia were hired for 95% of the project.

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FUTURE PLAN OF THE INVESTMENT OF TRAINING CAMP AND CFC RIJEKA STADIUM:

Covering the east and north stands.

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HNK RIJEKA IN NUMBERS

WINNING STREAK

44Non-defeat Matches In

HNL

43Home matches without defeat

UEFA

12matches

2013/2014

12matches

2014/2015

2matches

2015/2016

2matches

2016/2017

12matches

2017/2018

2matches

2018/2019

4matches

2019/2020

46matches in total

7,544Number of members

5,688Number of subscribers

Andrej Kramarić

Record transfer of€ 10,000,000.00

(Leicister City)

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WINNING STREAK

44Non-defeat Matches In

HNL

43Home matches without defeat

UEFA

12matches

2013/2014

12matches

2014/2015

2matches

2015/2016

2matches

2016/2017

12matches

2017/2018

2matches

2018/2019

4matches

2019/2020

46matches in total

SOCIAL MEDIA

147,503Facebook

likes

144,000 Facebook followers

24,500Instagram followers

10,300Twitter

followers

SEASON 2018/2019: SOCIAL MEDIA IN NUMBERS

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TICKETS/MEMBERSHIP CONTACTS AND OPENING HOURS All questions can be asked at our e-mail address:• podrska@nk-rijeka.hrHours of info point and ticket office at the western entrance to the Camp HNK Rijeka:• It will be communicated on a weekly basis depending on the event • Telephone for information 051 563 640• podrska@nk-rijeka.hr

TICKET PACKAGES AND INDIVIDUAL PRICES FOR THE FIRST CROATIAN LEAGUE All information is available at:• Ticket packages http://www.nk-rijeka.hr/kompleti-ulaznica/• Individual tickets http://www.nk-rijeka.hr/ulaznice/ TICKETS FOR THE CROATIAN FOOTBALL CUP • Prices will be announced for each match• Prices are announced on the CFC Rijeka website and in the media one week before the match

TICKET PURCHASE TERMS AND CONDITIONS The ticket package sales plan for all sectors of the CFC Rijeka stadium was designed so as to protect both the existing and long-time package holders and the Club members. Therefore, all individuals who fell into one of these two categories when the stadium was still located at Kantrida got a discounted price, as well as a protected time limit within which they were guaranteed seating accommodations. CFC Rijeka members enjoy special benefits that are indicated next to the prices of the season ticket packages. All stadium sectors have a special price category for the members of CFC Rijeka, while the North sector also has a specially formed price for the members of the Armada Fan Club. Refunds for purchased tickets are not possible, except in the event of unforeseen circumstances, and in accordance with the Terms and Conditions of Ticket Use (http://www.nk-rijeka.hr/uvjeti-koristenja-ulaznica/). When playing the group phase of UCL or UEL matches, the Club allows the holders of the packages for the Croatian First Football League the priority right to purchase their tickets. Such prior-ity right does not apply to the seats allocated to UEFA. The Club is not authorised to dispose of those seats. The Club will provide substitute seating in the remaining vacant sectors for all the pack-age holders who lost their seats due to the aforementioned fact.

TICKET TRANSFER/ASSIGNMENTIn order to allow the ticket package holders to maximise the use of the purchased packages, since the 2015/2016 season all holders have been allowed to transfer their ticket to another person or, with prior notice, to assign the seat to the Club. The Club has made it possible for all the ticket package holders, who are also members of CFC Rijeka, to transfer their tickets to another person if they are unable to come to the match. In that case, they are required to notify the Club through the club cash desk or online via the official Club website: www.nk-rijeka.hr. The person to whom the ticket has been transferred has to present the ID card on admission. The prior notice can also be delivered by e-mail to ulaznice@nk-rijeka.hr or personally at the info desk. At the moment, we are fully prepared for all inquiries through our info desk at the entrance of the camp, but we also receive and process inquiries through a well-established channel of communication: ulaznice@nk-rijeka.hr.

MATCH DATE CHANGE AFTER THE TICKET HAS BEEN PURCHASED If you have purchased a ticket, and the date of the match has been changed, the system automatically updates the barcode on your ticket and you will have no problems with the admission.

MATCH ORGANISATIONINQUIRIES AND SUGGESTIONSAll inquiries and suggestions can be sent to: info@nk-rijeka.hr

CODE OF CONDUCT AT THE STADIUM The code of conduct at the stadium is governed by Article 4 of the Act on the Prevention of Violence at Sporting Events, which lists the following offences: • Possession or consumption of alcoholic beverages and other beverages containing more than 6% of alcohol, drugs and possession of pyrotechnical substances, weapons and other objects conducive to injuries, disorder and violence;• Attempting to bring or bringing alcoholic beverages, drugs, pyrotechnical substances, weapons into the sporting facility, including any objects that the security officers consider conducive to injuries, disorder and violence; • Attempting to enter, entering and being at the sporting facility in a state of alcohol intoxication, above 0.50 g/kg, i.e. a corresponding milligrams per litre of exhaled air;• Masking the face with a cap, scarf or any other means of disguise for the purpose of concealing one’s identity;• Attempting to bring, bringing and waving banners, flags or any other objects with a text, picture, sign or other features that express or incite hatred or violence based on racial, ethnical, regional or religious affiliation;• Throwing objects onto the pitch or in the spectator’s area; • Singing songs or calling out messages that express or incite hatred or violence based on racial, ethnical, regional or religious affiliation;• Starting a fire or launching pyrotechnical substances;• Burning or otherwise destroying fan props and other objects;• An attempt of unauthorized entry or unauthorized entry into the pitch or in the spectator’s area or an area reserved for judges or other persons participating in the sporting event;• Staying at the spot in the spectator’s area for which a person has no ticket or an appropriate document issued by the organizer.

BLOOD ALCOHOL TEST PERFORMED BY THE POLICE WITHIN THE STADIUM The current practice and experience in organizing matches at the CFC Rijeka stadium has shown great communication with all the services involved in the organization of matches. Every single aspect of the organization is analysed at the regular meetings organized before each match, and we all share the common goal to make the fans feel comfortable within the stadium.

MATCH DATES All fans can get information about the CFC Rijeka match dates on the club website and in the local media. Before the season starts, a general plan of the Croatian First Football League competition and the proposed match dates are determined. An official confirmation of the dates is set for each round individually, usually 2-3 weeks before the match is due. INQUIRIES AND SUGGESTIONSAll inquiries and suggestions can be sent to info@nk-rijeka.hr

SERVICE INFORMATION

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We have channelled additional efforts in receiving suggestions and queries with the aim of improving communication with the members and fans of CFC Rijeka.

FOOTBALL CAMP TOURThe tour is currently available for children and youth within the project “CFC Rijeka - Friends of Children“.

DISABLED SUPPORTERSThe office of the Club constantly communicates with the disabled sup-porters. Tickets for the areas designated for the disabled supporters are free of charge, and any supporter with a certain degree of disability can contact the Club for more information at info@nk-rijeka.hr. Spots in the area designated for disabled persons are not pre-allocated, cannot be reserved, and here in the Club, we take particular care to ensure that all interested supporters are given an equal opportunity to see the matches of CFC Rijeka.

ACCESS TO FAN SHOP OF CFC RIJEKA IS ALLOWED TO ALL VISITORSUsers of all the stadium stands have the opportunity to purchase fan props offered at the Fan Shop points of sale located at the entrances.The match regime does not allow moving from one sector to another. Due to the installed control system of entrances, the ticket package holders or holders of the tickets for individual sectors cannot enter other sectors.

NUMBER OF ENTRANCES TO THE CFC RIJEKA STADIUMCurrently, there are 16 entrances to the CFC Rijeka stadium. The number of barriers is determined on the basis of the regulations of competent institutions and adapted to the regulations on the organization of matches. Current statistics for the previous games show that an admis-sion of a single visitor takes between 5 and 7 seconds. We regularly analyze the situation on the field.In season 2018/2019, with the aim of faster and more convenient admission of our youngest fans, we opened special entries for the junior ticket package holders (up to 16 years of age), and they are located at the west stand (ten meters to the right of entrance barriers), east stand (at the barrier I3), and north stand (an entrance adjacent to the barriers).Once again, we advise all visitors to arrive at the stadium at least one hour before the start of the match. The Club is constantly developing entertainment features that would make the stay at the stadium and on the stands before the start of the match as interesting as possible.

LIGHTING AT THE ENTRANCES Lighting is installed and switched on during all the matches of the Club. PARKING AT THE CFC RIJEKA STADIUMAt the CFC Rijeka stadium, there are parking slots designated for the staff, players, officials, sponsors, holders of skyboxes and VIP tickets, ticket package holders.The number of parking slots in the parking lot is limited.We constantly monitor parking vacancy rates, trying to simplify access to the stadium through various activities. We encourage all the fans and other traffic participants to abide by traffic signs and the instructions of security officers, and not to park their vehicles on the roadway to avoid creating additional traffic jams and to avoid sanctions by the police. Fans can also park in the newly-renovated parking lot of the renter Promoter d.o.o. with the capacity for 500 vehicles, located along the D427 road opposite the entrance to

the north stand. Also, in cooperation with Autotrolej, line 7a operates on the D427 road and stops at the stop near the CFC Rijeka camp.

POSSIBILITY OF PASSING FROM EAST TO WEST STAND The CFC Rijeka stadium is located within the training camp perimeter. During the match, lines of communication are subject to the organisa-tional rules that primarily aim to meet the needs of the stadium building.According to the urban plans, a road is to be constructed above the northern section of the camp, which will eventually facilitate the com-munication between the west and east stands. However, it should be noted that the existing admission control will remain in force.

CHILDREN DROP-OFF AT/PICK-UP FROM THE FOOTBALL SCHOOL AND TRAINING Croatian Football Club Rijeka pays great attention to the Football School and strives to ensure that the youngest members of the Club, who are also its future, have the optimal training conditions. It is important to emphasize that CFC Rijeka is aware of the current solution with regard to the camp access, and is working on improvements. The designs for such improvements are ready, but the implementation is not possible for the duration of the championship and the matches schedule because the extensive construction works. We believe that the works will start soon.In cooperation with parents, all measures have already been taken to provide the attendees of the Football School completely safe access to the camp, regardless of the current situation and conditions.

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TOGETHER WE ARE RIJEKA

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Rijeka, October 2019