StrategicManagementandFirmPerformance

TheTripleBottomLine:ANewMeasureofFirmPerformance

Social

People

Environmental

Planet

Financial

Profit

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Table2.1TheRelationshipsamongExpectedValue,ActualValue,andFirmPerformance

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TheMeasureofFirmPerformance1. FirmSurvivalandPerformance2. AccountingMeasuresandPerformance3. TheMultipleStakeholderApproachandPerformance4. PresentValueandPerformance5. MarketBasedMeasuresandPerformance6. MarketValueAddedandEconomicValueAddedand

Performance7. TheBalancedScorecardandPerformance8. CorporateSocialResponsibility

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Table2.5TheBalancedScorecard

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