hit the email marketing "easy" button with informz professional services
DESCRIPTION
This presentation walks you through how the agency services of Informz can help you to email smarter, get your day back and report like a rockstar.TRANSCRIPT
How Informz Professional Services
Can Help You
Andrea Zappone
Agenda
• Good news and bad news
• Email is more than just opens and clicks
• 5 of our agency offerings
• What’s in it for you?
Good News
Email is numero uno
*2014 Association Communications Benchmarking ReportConducted by Naylor and Association Adviser in Partnership with the Association Societies Alliance
Bad News
Most organizations believe that members
ignore their emails
*2014 Association Communications Benchmarking ReportConducted by Naylor and Association Adviser in Partnership with the Association Societies Alliance
Why do I care?
What do you use email for?
• Communicate member benefits
• Drive attendance to webinars,
conferences, events
• Recruit new members
• Renew current members
• Win back lapsed members
What does this mean to you?
Money Money Money
How Informz Professional Services
can help
I don’t have time to create and
send my mailings
Campaign Management + Strategy
• Send your copy, images, and target
audience to Informz
• Approve our suggested recommendations
• Approve final mailing
• Review what worked and what didn’t work
Campaign Management + Strategy
Warren County CVB saw a
216% lift in open rates
How do I attract younger members?
How do I attract younger members?
• Two month engagement
• Analyze your social media practices
• Create mailing campaign to recruit
younger demographic
How do I win-back lapsed members?
How do I win-back lapsed members?
• Three month engagement
• Identify and segment lapsed members
• Create 3 part email campaign
• Track the ROI
How do I win-back lapsed members?
Results:
First email – 0 renewals
Second email – 79 renewals
Third email – 47 renewals
How do I automate our welcome campaign?
How do I automate our welcome campaign?
• Two month engagement
• Analysis, recommendations, assessments
• Measure success
How do I automate our welcome campaign?
Results:
ASM International saved $30,000 by
automating their welcome campaign
How do I become more mobile friendly?
• Do you know what percentage of your
readers are mobile?
• Can you easily read and click on your
mailings?
How do I become more mobile friendly?
• Convert to responsive design
• Design with the mobile reader in mind
How do I become more mobile friendly?
Results:
Institute of Chartered Accountants Scotland – 61%
lift in clicks
Ohio Farm Bureau – 40% lift in clicks
Cedar Crest College – 764% lift in clicks