history of the district - whccd · 2017-10-23 · history 2 history of the district west hills...

HISTORY OF THE DISTRICT

The establishment of a college for the Coalinga Union High

School District was proposed in the spring of 1932. The

official beginning of the Coalinga Extension Center of Fresno

State College dates from October 3, 1932. In September

1941, Coalinga Junior College became an independent

unit under the direction of the Governing Board of the

Coalinga Union High School District. Construction of a new

campus on Cherry Lane near the northern limit of the City of

Coalinga was begun on October 3, 1955, and the buildings

were occupied on September 13, 1956.

In November of 1961, the voters of Coalinga Union High

School District approved the formation of a separate junior

college district, and in June of 1962, the voters of Lemoore

High School District voted to annex to the college district, as

did voters of Riverdale and Tranquillity High School Districts

in December of 1962. Effective July 1, 1969, the official

name of the college was changed to West Hills College in

keeping with the nature of the expanded district.

H I S TO R Y

Frank Gornick, Chancellor West Hills Community College District

1

VISUAL IDENTITY STANDARDSA GUIDE TO

H I S TO R Y 2

HISTORY OF THE DISTRICT

West Hills Community College District has served the educational needs of the San Joaquin Valley’s west side for over eight decades. We

encompass a 3,464 square mile region that includes portions of five surrounding counties: Fresno, Kings, Madera, Monterey and San Benito.

Since our establishment in 1932, we have had many renditions of our brand identity. The progression of the logos below represent our rich

history in the surrounding areas that we serve, and continues to show our ability to move our vision forward and continually adapt to the

needs of our community.

Original logo used from1932-1947

Logo used from1985-1987



Seal used from1949-1969


Original logo used from1969-1985


COALINGAEXTENSION

F . S . C .

West HillsCommunityCollege District

3

Don Warkentin, President West Hills College Lemoore

I N T R O D U C T I O N

FROM THE PRESIDENT

MissionWest Hills College Lemoore enriches the lives of our students and the community we serve by being dedicated to quality educational learning opportunities and partnerships. The college provides a positive environment that is committed to student learning and empowering students to achieve their educational goals.

VisionLearning through excellence and

innovation

As West Hills College Lemoore approaches it tenth anniversary as the only full service

community college in Kings County, it is important that we standardize our graphics

and written presentations to our communities. Our new college logo visualizes our

commitment to quality and a clear identity.

In addition, our new graphic standards serve as guidelines on how we present our

vision by ensuring adherence to our theme. We will continue to work to develop or

modify these standards for all our programs from academics, student services, and

athletics. We appreciate your commitment to quality.

Don Warkentin, President

West Hills College Lemoore

4

The Meaning Behind the Logo

The West Hills College Lemoore logo is the most visible and

recognizable element of our identity.

Our logo includes a contemporary version of the Central Valley

landscape that surrounds us. The logo as a whole symbolizes

the great San Joaquin Valley, a geographic area unique to the

world, served by a group of talented professionals dedicated

to teaching and improving the lives of students and the

communities we serve.

Within the icon, lush green fields symbolize life, growth and

perseverance of our communities. The water represents the

California Aqueduct that brought transformation to the region,

as the college experience brings opportunity to students. The

sun signifies strength, while the foothills stand for stability.

Below the icon is an updated typographical treatment of our

name that reflects our commitment to move our vision forward.

LO G O

WEST HILLS COLLEGE LEMOORE LOGO

The West Hills College Lemoore logo is an official symbol, any alteration, distortion, re-creation, translation, or misuse is strictly prohibited. The

logo includes both the icon and the logotype. It must be used on all district digital and/or printed materials. Guidance for the logo usage is

shown in detail within this guide. The logo may not appear in any arrangement not shown within this guide. A number of digital file formats are

available (jpg, pdf, tif, ,eps, ai). Each file format is optimized for a variety of applications, both print and on-screen communications. Do not re-

create the logo under any circumstances. Specific Pantone colors are also referenced in this guide.

LOGOTYPE

ICON

5LO G O

WEST HILLS COLLEGE LEMOORE LOGO

In 1962, voters in Lemoore and Avenal voted to become part

of the West Hills Community College District. Riverdale and

Tranquillity joined the district in 1963. Coalinga College began

offering classes in Lemoore in 1964. In 1971, the pre-release

program was developed to serve sailors at Naval Air Station

Lemoore. In 1979, the district purchased land for Kings County

Center and construction began in 1981. Construction began on

the current West Hills College Lemoore campus in 2001 after

the land was donated by the Pedersen and Semas families. The

doors to the Lemoore campus on College Avenue and Bush

Street opened in 2002. The district serves more than 6,000

students each semester.

There are three versions of our logo, the Primary Logo

(stacked), the Secondary Logo (horizontal) and the Alternate

Logo (horizontal). Either version is acceptable. The space

requirements of a project will determine the appropriate

version.

The Primary Logo works best when it can be centered and

floated with a generous amount of margin space, such as on

the cover of a formal communication.

The Secondary and Alternate Logos work well in tight

horizontal spaces, such as in online banners and other projects

with limited depth.

PRIMARY LOGO(Stacked Version)

SECONDARY LOGO(Horizontal Version)

ALTERNATE LOGO(Horizontal Version)

6S LO G A N

Slogan

Once you go here, you can go anywhere™

This is the slogan for West Hills College Lemoore and the text should

always be used consistently:

• Trademark: include the trademark ™ symbol when using the slogan.

• Capitalization: Only the word “Once” should be capitalized.

• Punctuation: there should be a comma after “here,”

and no period after “anywhere”.

• Line Break: “Once you go here,” should be on one line, and “you can

go anywhere” should be on a second line.

When using the logo/slogan block, pay attention to the locked-up

relation of the two elements. Do not separate them into any other

configuration. Use the files that are provided.

There is a horizontal version and a vertical version of the logo/slogan

block, to use as space permits.

There is a standard color version suitable for a white background and

approved neutral backgrounds, and a reverse version suitable for

primary and secondary palette backgrounds, as well as for approved

photo backgrounds.

COLLEGE SLOGAN

LOGO/SLOGAN BLOCK(Horizontal Version)

LOGO/SLOGAN BLOCK(Horizontal Reverse Version)

LOGO/SLOGAN BLOCK(Vertical Version)

LOGO/SLOGAN BLOCK(Vertical Reverse Version)

7S LO G A N

The slogan may be used alone as a graphic element or headline,

to complement photography or other backgrounds. When

using the slogan as a graphic element or headline, pay attention

to the clear space area around it. The only permitted use on

photography is when there is an ample amount of copy space in

the photo .

When there is not an ample amount of copy space, the logo/

slogan block or the slogan alone must be placed on a solid

primary or secondary color background.

There is a standard color version suitable for a white

background, approved neutral backgrounds and approved

photos with ample copy space.

There is a standard reverse version approved for primary and

secondary palette backgrounds, as well as approved photos

with ample copy space.

SLOGAN USAGE

SLOGAN (Placed as headline on photo with approved ample copy space area)

LOGO/SLOGAN BLOCK(Placed on photo with approved

ample copy space area)

LOGO/SLOGAN BLOCK(Placed on a solid primary color

background when photo has no ample copy space area)

8

The legibility and distinction of our college logo is very

important. To ensure that the logo is highly visible, always

separate it from its surroundings.

The area of isolation, or clear space, surrounding the logo

should equal the height of the “W” in “WEST HILLS”

Do not allow any other graphic element to penetrate this

area of isolation.

LO G O

AREA OF ISOLATION

9

APPROVED COLLEGE CO-BRANDED LOGO

LO G O

The West Hills College Lemoore logo may include a specific

department descriptor if the department is a College wide

Logos with department descriptors must be provided by

the Marketing Department. Adding a department descriptor

independently is not permitted.

Logos with co-branding must also be provided by the

Marketing Department. Adding any other logo to use as a

co-branded set is not permitted.

DEPARTMENT/PROGRAM LOGOS

DISABLED STUDENTS PROGRAM & SERVICES

APPROVED COLLEGE LOGO WITH DEPARTMENT DESCRIPTOR

10LO G O

There is a minimum size for reproducing the

West Hills College Lemoore logos. This ensures

that our logo remains legible in every usage.

Never reproduce the logo smaller than the

minimum size.

These minimum sizes apply to all College logos,

both for print and digital usage.

The minimum size requirements are different

for the full color logo and the spot-color logo.

The spot-color logo contains less detail, so the

minimum size is slightly smaller than the full

color logo.

MINIMUM SIZE

1.25” 1”

2” 1.5”

3” 2”

Full Color Spot-Color

11LO G O

The logo shown is the Primary full-color logo.

Always use the full-color version of the logo unless

printing requirement restrict using full color.

The full-color logo may only be used on either a white background or on the colors specified in the neutral palette section (see page 18).

FULL-COLOR LOGO USAGE

Neutral Cream Background Neutral Green Background Neutral Blue Background

White Background

LO G O

Frank Gornick, Chancellor West Hills Community College District

12

FULL COLOR REVERSE LOGO USAGE

The logo shown is the Primary full-color

reverse logo.

Use the full-color reverse version of the logo

when placing on an approved darker color

background.

The full-color reverse logo may only be used on the colors on this page and a black background.

Pantone 873 BackgroundPantone 2757 Background

Pantone 2767 Background Pantone 369 Background Pantone 2995 Background

13LO G O

When printing is restricted to using only two spot

colors, use the black logo on the approved neutral

pallete backgrounds shown here.

When printing is restricted to using only one spot

color, use the reverse white logo on the approved

primary pallete backgrounds shown here.

ONE COLOR LOGO USAGE

Black logo on neutral cream White reverse logo on 873Black logo on neutral green White reverse logo on 2757

Black logo on neutral blue White reverse logo on 369Black logo on gray (20% black) White reverse logo on 2995

14LO G O

The examples shown represent incorrect usage of the West Hills College Lemoore logo.

INCORRECT LOGO USAGE

Do not use part of the logo,such as “West Hills College”

without “Lemoore”.

Do not use a different typeface in the logo.

Do not use theWest Hills Community College District

logotype without the icon.

Do not use a different color for any part of the logotype or icon.

Do not angle or rotate the logo.

Do not compress, stretch, or distort the logo in any way.

WEST HILLSCOLLEGE

L E M O O R E

15LO G O

INCORRECT BACKGROUND USAGE

The examples shown represent incorrect usage of the West Hills College Lemoore logo on different backgrounds.

Do not use any color that is notand approved background color.

Do not use any version of the logoon top of a patterned background.

Do not use the white logo reversed outof neutral palette colors.

Do not use any version of the logoon top of a photograph without

ample clear space.

16C O LO R PA L E T T E

Accurate color reproduction is crucial to the perception of

the West Hills College Lemoore brand. These are standards

for reproducing colors so they will always look consistent, no

matter where they appear.

The color chart indicates the colors by their Pantone Matching

System (PMS) number along with a corresponding formula for

electronic reproduction (RGB).

These colors should be employed throughout our

communications and are equivalent to the PANTONE numbers

listed in the table below.

Four-Color Process (also known as full-color printing):

Refer to the CMYK values shown.

Spot Color: Refer to the Pantone numbers shown.

Desktop Publishing (such as Microsoft Word or Microsoft

Powerpoint): Refer to the RGB values shown.

Website/online: Refer to the RGB or Hexadecimal values

shown.

The PANTONE and CMYK values provided can be used on both

coated and uncoated paper when printing. Although variations

in color will occur, these values match the brand colors as

closely as possible. For applications in color systems not

included here, use the PANTONE values for color matching.

PRIMARY COLOR PALETTE

Pantone 2757

CMYK100/82/8/32

RGB0/38/100

Hexadecimal#002664

Pantone 873

CMYK0/20/48/42

RGB149/119/77

Hexadecimal#95774d

Pantone 369

CMYK67/0/98/5

RGB85/165/28

Hexadecimal#55a51c

Always reproduce colors using the formulas specified in this guide. Do not use the standard software translation values when converting PMS colors to CMYK or RGB.

Pantone 2995

CMYK87/1/0/0

RGB0/168/225

Hexadecimal#00a8e1


SECONDARY COLOR PALETTE

The secondary colors for West Hills College Lemoore are

designed to complement the primary colors.

Like the primary colors, the colors in the Secondary

Palette express the solidity and strength associated

with the West Hills College Lemoore logo. The colors

are bold and modern, making these hues ideal for

communicating our focus on engaging, encouraging,

enriching and empowering the students we serve.

Remember that these secondary colors are subordinate

to the primary colors. They should play a supporting

role in their usage, complementing but never

overpowering the primary colors.

Pantone 5425

CMYK44/15/7/22

RGB126/153/170

Hexadecimal#7e99aa

Pantone 7530

CMYK10/18/25/29

RGB171/156/143

Hexadecimal#ab9c8f

Pantone 5285

CMYK48/39/5/14

RGB122/130/170

Hexadecimal#7a82aa

Pantone 577

CMYK33/1/49/4

RGB168/204/150

Hexadecimal#a8cc96



Neutral colors provide a visual stage for other colors

and graphic elements. As the name implies, they should

recede, allowing other visual elements to dominate.

Neutral colors are ideal as backgrounds behind other

visual elements such as the West Hills College Lemoore

Primary Color logo, photography, graphics and

typography.

NEUTRAL COLOR PALETTE

Neutral CreamFor use when printing on coated or uncoated paper

CMYK0/0/10/0

RGB255/253/233

Hexadecimal#fffde9

Neutral GreenFor use when printing on coated or uncoated paper

CMYK6/0/10/2

RGB232/240/226

Hexadecimal#e8f0e2

Neutral BlueFor use when printing on coated or uncoated paper

CMYK9/2/2/1

RGB225/235/240

Hexadecimal#e1ebf0

Neutral GrayFor use when printing on coated or uncoated paper

CMYK6/1/1/10

RGB214/222/226

Hexadecimal#d6dee2


19T Y P O G R A P H Y

West Hills College Lemoore has standards for typography to ensure brand consistency

across all mediums. Typography is one of the most important design elements. It is used

to differentiate sections of information as headlines, text or captions.

The primary sans serif font for West Hills College Lemoore is Myriad. It is available in ten

style/weights. Arial is acceptable as a substitute font.

As a general rule, Myriad Bold or Black is used for headlines, subheads, and highlighted

text; Myriad Regular is used for body text; and Myriad Italic is

used for captions.

It is the organic structure of Myriad that gives the typeface its friendly look.

Myriad offers great legibility when used in either large or small sizes.

Myriad is an Adobe font in the OpenType® format for use on both Windows

and Macintosh based computers.

Logotype Font

The West Hills College Lemoore logotype font is Highland Gothic Regular.

Highland Gothic is reserved for the logotype only, and should not be used in any

body copy or as a general typeface in any communications.

Highland Gothic RegularABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890#$%&?

PRIMARY FONT USAGE

Primary Font

Myriad LightABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890#$%&?Myriad Light ItalicABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890#$%&?Myriad RegularABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890#$%&?Myriad ItalicABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890#$%&?Myriad SemiboldABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890#$%&?Myriad Semibold ItalicABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890#$%&?Myriad BoldABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890#$%&?Myriad Bold ItalicABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890#$%&?Myriad BlackABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890#$%&?Myriad Black ItalicABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890#$%&?

20

The secondary font for West Hills College Lemoore is

Garamond. It is a serif font, and is available in six style/

weights.

The Secondary font should be used only when the West Hills

College Lemoore primary font is not available, or when a

serif font is preferred.

Garamond is a versatile, legible font used throughout the

world and is standard on most computers.

T Y P O G R A P H Y

SECONDARY FONT USAGE

Secondary Font

Garamond RegularABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890#$%&?

Garamond ItalicABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890#$%&?

Garamond SemiboldABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890#$%&?

Garamond Semibold ItalicABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890#$%&?

Garamond BoldABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890#$%&?

Garamond Bold ItalicABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890#$%&?

21C O M M U N I C AT I O N

Every communication from West Hills College Lemoore is

part of our identity, including e-mail correspondence.

An e-mail signature acts as a business card and lets

the recipient know that the e-mail is an authorized

correspondence from WHCL personnel. Therefore it is

important to follow the e-mail signature guidelines for all

external e-mails.

Follow the signature configuration shown here. Do not

customize or personalize an e-mail signature. Do not use

an electronic version of a business card in place of this

e-mail signature. E-mails must be on a white background,

do not use any personalized backgrounds. Make sure

text is dark and tall enough to be legible, this is usually

between 12pt and 14pt font.

E-MAIL SIGNATURE

Full NameTitleDepartmentAddress line 1Address line 2E-mail addressT 123-456-7890F 123-456-7890

22

To ensure that all materials have a unified look, a

standard Logo/Slogan/ Address block is available for all

communications.

There is a horizontal, and a vertical configuration available

in both standard coloring for placing on a neutral palette

background, and a reverse white option for placing on a

Primary or Secondary Palette background.

Follow the logo/slogan/address block configuration shown

here. Do not customize in any other variation.

C O M M U N I C AT I O N

LOGO SLOGAN ADDRESS BLOCK

Logo/Slogan/Address Block - Color - Horizontal version

Logo/Slogan/Address Block - Reverse - Horizontal version

Logo/Slogan/Address Block - Color - Vertical version Logo/Slogan/Address Block - Reverse - Vertical version


STATIONERY

The paper stock for all stationery items is:

Neenah, Classic Crest, Avon Brilliant White, smooth, 24 lb. text.

BUSINESS CARDS

The paper stock for all business cards is:

Neenah, Classic Crest, Avon Brilliant White, smooth, 110 lb. cover.

COLLATERAL MATERIALS

The paper stock for general flyers and copies is:

Xerox, Business 4200, white, 20 lb., 24 lb. and 60 lb cover.

The paper stock for posters is:

Xerox, 11x17, Business 4200, white, 24 lb. or Multipurpose 90 lb.

The paper stock for Athletic letterhead and envelopes is:

Mohawk Via, Light Blue Fiber, Smooth, 24 lb.

The paper stock for in-house printed brochures & programs is:

Xerox, Expressions Elite, White, 24 lb. or 32 lb.

PAPER STOCK


The West Hills College Lemoore stationery system is designed to unify all

correspondence under a consistent graphic identity.

All stationery items, including letterhead, business cards, envelopes and

note cards, will be supplied by West Hills College Lemoore Marketing

Department and may be ordered for each district entity. Do not attempt

to re-create any item in the stationery system.

All paper stock specifications may be found in the Paper Stock section.

PRINTED STATIONERY SYSTEM

555 College Ave.Lemoore, CA 93245

www.westhillscollege.comTeresa Quilici

Academic Advisor

(559) 925-3000

(559) 925-3000

(559) 123-4567

[email protected]

555 College AvenueLemoore, CA 93245

WHCL Mission West Hills College Lemoore enriches the lives of our students and

the community we serve by being dedicated to quality educational learning opportunities and partnerships. The college provides a positive environment that is committed to student learning and

empowering students to achieve their educational goals.

Front

Back

Business Card

Stationery Letterhead

Stationery Envelope


MICROSOFT WORD TEMPLATE

An electronic user template of the West Hills College

Lemoore letterhead has been created in Microsoft® Word.

This template may be used to send online correspondence

on district letterhead or may be used for agendas, minutes

and/or basic campus announcements.

Electronic Microsoft Word Template

January 1, 2011

First Name Last NameAddress line 1Address line 2

Salutation:

Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet. Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet. Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet.

Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.

Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi.

Sincerely,

John Smith


An electronic user template has been created in PowerPoint®. Use

this template to easily create PowerPoint presentations. As with

any large-format medium, the fewer words, the more effective

the message. Follow the layout style shown, and create the

presentation using clean, uncluttered pages.

POWERPOINT TEMPLATE

Title Page / Section Divider Page Body Copy Page

27A P P E N D I X

LOGO FILE FORMATS

A number of digital file formats (jpg, pdf, tif, ,eps, ai) are available of the West Hill Community College District logo. Each file

format is optimized for a variety of applications. Please use the following reference for choosing the proper file format for

specific applications

.jpg files are low-resolution images, and are commonly used for the web and for documents that do not require a high-

resolution image. They can be used in PowerPoint presentations, Word docs, and all internal communication materials.

.tiff files are high-resolution images used in print publications, and can be placed in most document types that require a high-

resolution image. They can be used in corporate marketing collateral, stationery and all communication materials requiring the

highest resolution for printing.

.eps files are high-resolution vector files, used for signs, banners, large displays and any use requiring a graphic needing to

enlarge indefinitely.

.pdf files can be used accross all platforms (Mac, Windows, Linux, etc.) and can be used to publish electronic documents,

ebooks, etc.

.ai files are the native vector graphics file created in Adobe Illustrator.

West Hills College Lemoore staff, faculty and students can access these in the portal under the WHCCD Marketing team site. If

you are a vendor and need a logo, please contact the marketing department for access.

28A P P E N D I X

LOGO USAGE

Secondary Full Color LogoWHCLemoore_secondarylogo_color

Secondary Spot Color LogoWHCLemoore_secondarylogo_spot-color

Secondary Black LogoWHCLemoore_secondarylogo_black

Secondary Reverse LogoWHCLemoore_secondarylogo_reverse

Primary Full Color LogoWHCLemoore_primarylogo_color

College Athletic Full Color LogoWHCLemoore_collegeathletic_color

Primary Spot Color LogoWHCLemoore_primarylogo_spot-color

College Athletic Spot Color LogoWHCLemoore_collegeathletic_spot-color

Primary Black LogoWHCLemoore_primarylogo_black

Primary Reverse LogoWHCLemoore_primarylogo_color_reverse

College Athletic Reverse LogoWHCLemoore_collegeathletic_reverse

Note: Follow these same general rules for the Alternate Logo and any Co-branded Logo (not shown).

For high resolution full color printing: coporate collateral, brochures, flyers, banners, signs, etc.

When separated spot colors are necessary:silk-screen t-shirts, embroidery, promotional products, etc.

For printing with black ink or Pantone 286: embroidery, foil stamping, silkscreening, forms, signs, etc.

For use on solid dark colored backgrounds: embroidery, foil stamping, silkscreening, forms, signs, etc.

29

Marketing Approvals – External and internal documents, including flyers, posters, brochures, banners, etc., for college-

wide announcements, community events, student events, and special events require marketing involvement and

approval. Please make sure to include marketing staff in your planning meetings well in advance (at least a month) to

ensure ample time to develop materials.

Internal materials that include simple flyers or announcements to students or staff, that do not require photos or creative

design, do not need to be approved by marketing. The branded “Microsoft Word template” provided by marketing must

be used for this type of flyer or announcement.

Marketing Requests – The marketing request form can be found in the portal under the Marketing team site. This form

will allow you to select what type of marketing efforts you would like the marketing department to produce for your

announcement or event.

Approved Vendors – All vendors must work directly with the marketing department to ensure they are using the

appropriate graphics and that all artwork is approved before finalizing projects. Make sure your vendors communicate

with marketing before starting a project to ensure they are using the right logo and graphics and eliminate having to

redesign materials and increase production costs and time.

Promotional Materials – All designs for promotional materials must be approved by marketing.

Graphic Design – All design requests are handled by the district’s marketing department. The person submitting the

request may indicate that they would like one of our external designers to create materials but all communication with

graphic designers is handled by the marketing department.

A P P E N D I X

MARKETING PROCEDURES

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