history of puma

7/30/2019 History of PUMA

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History of PUMA - An Overview

1924 to 1948: The road that led to the PUMA shoe factory owned by Rudolf

Dassler

1924- Brothers Rudolf and Adolf Dassler found the company Gebrder DasslerSchuhfabrik [Dassler Brothers Shoe Factory] in Herzogenaurach, Germany.

1936- Jesse Owens wins four gold medals at the Olympic Games wearing theDassler shoes. Overall, numerous world class athletes sporting Dassler shoes winseven gold and five bronze medals as well as breaking two world and five Olympicrecords.

1948- Rudolf Dassler founds PUMA Schuhfabrik Rudolf Dassler [Rudolf Dassler shoefactory]. It is officially registered on October 1, 1948. The same year, PUMAs firstfootball boot, the ATOM, is launched on the market.

The 1950s: Sports Achievements

Shortly after the company is founded, Rudolf Dassler successfully develops a footballboot with screw-in studs, in collaboration with experts, such as Sepp Herberger. Thelaunch of the SUPER ATOM, the worlds first screw-in boot, which Dassler launchesin 1952, marks the beginning of a long-term and highly successful relationshipbetween PUMA and football. In May1954, the German premier league teamHannover 96 wins the league and are crowned champions in the final game againstFC Kaiserslautern. The majority of the players is wearing the enhanced version of theboot, called BRASIL. PUMA is also successful in track and field: 1954 - HeinzFtterer breaks the world record in the 100 meters in Japan, wearing PUMA running

shoes. 1958 - PUMA introduces its trademark logo, the unmistakable PUMA formstrip. In the same year, at the Football World Cup in Sweden, the PUMA boot is wornby players on both teams and is the only German-made football boot in the final.

The 1960s: Revolutionary Technologies

1960 PUMA partner Armin Hary continues the company's success story in trackand field and wins gold in the 100 meters at the Olympic Games in Rome. 1968 -The MEXICO 1968 running shoe amazes with its innovative brush soles 68 small,only 4 mm long bristles in the front area of the foot: Numerous Americanathletes,who wear the shoe, set new world records just a few weeks prior to thegames in Mexico. However, according to the association, the shoe is too dangerousand consequently banned. The athletes are deprived of the world records.

Nonetheless, PUMA athlete Tommie Smith wins gold in the 200 meters and causes astir: He and his team colleague John Carlos (bronze) raise their fists in the BlackPower salute, protesting against discrimination ofAfrican Americans and otherminorities in the USA, Apartheid and racism. In the meantime, PUMA makes morehistory in football. The world class football players Eusbio and Pl are equippedwith PUMA boots and PUMA develops the legendary PUMA KING football boot.

The 1970s: Passion for sports


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During the World Cup in Mexico in 1970, the Player of the Tournament, Pl leadsBrazil to win the title wearing PUMA KING. Four years later, Johan Cruyff shows hisloyalty towards his sponsor by tearing off the third stripe of his shirt, is named thePlayer of the Tournament and European Player of the Year for the second time ina row. Even in tennis PUMA has established a reputation: 1977 - The ArgentineanGuillermo Vilas wins the French, US and Australian Open.

The 1980s: Dynamics and Top Performances

The 80s are dominated by the tennis boom, triggered by Boris Becker and hisspectacular victory in Wimbledon in 1985. As the youngest, first unseeded andGerman player, he wins the tournament, wearing PUMA shoes and sporting a PUMAracket. From 1984 to 1987, PUMA also has Martina Navratilova under contract, oneof the most successful players in tennis history. In the world of football, one playerwas making the headlines: Diego Armando Maradona sports PUMA boots during hisfirst World Cup appearance in 1982 and went down in history with the Hand ofGod goal at the World Cup 1986.

The 1990s: Pastures New

In 1990, PUMA KING player Lothar Matthus is crowned World Cup Champion withthe German National Team in Italy. The team captain is also named EuropeanPlayer of the Year, World Cup Footballer, World Athlete and ARD Top GoalScorer of the Year. In 1993, top athletes Heike Drechsler, Merlene Ottey, LinfordChristie and Colin Jackson win gold medals in track and field at the WorldChampionship in Stuttgart. At the Olympic Games 1996 PUMA causes a stir with acreative contact lens campaign. PUMA is the first sports brand to combine sports withfashion as it enters into a collaborative agreement with fashion designer Jil Sanderin1998.

2000 - 2009: Moving forward with Sportlifestlye

In the 21st century, PUMA has constantly set new trends and expanded its brand inthe most spectacular ways: As a professional equipment supplier in motorsports(Ferrari, Renault), through cooperation agreements in design and fashion (e.g.Yasuhiro Mihara), with sensational football shirts for the Cameroon national footballteam (sleeveless and one piece), as the supplier of the Jamaican track and fieldteam, as the sponsor of the 2006 World Cup Champions (Italy) and as a supplier ofgolf fashion. In 2008, PUMA sets sails for the first time by entering its own sailingyacht into the Volvo Ocean Race, one of the longest and hardest sailing races in theworld and finishes the race in second place. At the 2009 World Championships inAthletics, PUMA again writes sport history: sprint hero Usain Bolt smashes the 100mand 200m world records.

2010: Africa at the Centre of the Football World

The year 2010 is marked by the Football World Cup in Africa, PUMAs home-away-from-home, and a milestone in motorsport. PUMA successfully kicks off the WorldCup year at the Africa Cup in Angola with Egypts Pharaohs winning the Cup ofNations for the third successive time. At the FIFA World Cup 2010 in South AfricaPUMA sponsors seven football federations, including the African Teams Ghana,Cameroon, Ivory Coast and Algeria, alongside Italy, Switzerland and Uruguay. InNovember Sebastian Vettel of PUMA supplied Red Bull Racing becomes the youngest-


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ever Formula One champion at the age of 23 and is voted German- as well asEuropean Sports Man Of The Year 2010.

BrandsThe PUMA Group owns the brands PUMA, Cobra Golf and Tretorn.

PUMA

PUMA starts in Sport and ends in the Fashion. Its Sport Performance and Lifestyle labels includecategories such as Football, Running, Motorsports, Golf, and Sailing. The Black label featurescollaborations with renowned designer labels such as Alexander McQueen, Yasuhiro Mihara and SergioRossi.

http://puma.com/

Cobra Golf

Cobra Golf is a leading golf equipment manufacturer, committed to providing superior-quality, highperformance products for avid golfers of all abilities. Cobra golf clubs offer golfers a competitiveperformance advantage and functionality through innovative design, such as 9 Point Face Technology,

Adjustable Flight Technology and Baffler Rail Technology. Cobra Golf is a major brand of COBRA-PUMAGOLF, a corporate division of PUMA North America.

http://www.cobragolf.com/

Tretorn

Tretorn is casually refined and stylishly understated. Established by Henry Dunker in Helsingborg, Swedenat the end of the 19th century, Tretorn takes inspiration from its Scandinavian roots and carries this vitalityof spirit throughout its collection of leisure shoes, rubber boots and tennis balls. Tretorns expertise inrubber-made products demonstrates a consistent commitment to quality and brand over hype, offering acollection most appreciated by those with a practical sensibility and a lifestyle largely enjoyed outside.

http://tretorn.com/
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