HISTORY OF MUSIC VIDEOS

WHAT IS A MUSIC VIDEO?

A music video is a “short film” or filmed piece that accompanies a piece of music, usually a band that want to publicise their material.

Today, music videos are primarily used as a marketing facility

A music video can be presented through a story-telling film, an animation, film coverage of a playing band or stop motion.

QUEEN – BOHEMIAN RHAPSODY

Queen’s release of the Bohemian Rhapsody video has been credited as the first ever music video. It was released in the 70s. Some argue that it was a hit from The Buggles that really projected music video into the limelight.

MUSICAL INNOVATIONThe key to music videos becoming a success, of course, lies with the development of the video and editing processes, along with the development of “special effects”. This development has also increased the costing of making a music video meaning that a great deal of time, effort and money is in place to ensure they are successful. By the 80s, the release of a single was almost always accompanied with a music video – this became taken for granted and a mandatory expectation.

TOP OF THE POPS

The introduction of TOTP in the 70s created a whole new atmosphere surrounding music videos. The industry became more competitive with artists and record companies competing against one another to have the “best selling song”. The select few videos played on the programme helped boost sales and recognition of up and coming artists.

INTRODUCTION OF MTV

MTV was first introduced in 1981 and has continued to play a vital role in the development and distribution of different music videos. It has and still does influence and help sales of many albums and artist promotion.

MTV has encouraged and paved the way for many more ways of obtaining and watching music videos, i.e. band website YouTube other music channels such as: KISS, KERRANG