Historical Precedents in

Japanese Tradition

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The Japanese are often depicted as being efficient at building staff loyalty on a more extensive scale than is usual on either side of the Atlantic, as if internal loyalty were their only concern. This is a fundamental misconception about both their art and business practices. During the Edo Period, (1603-1867), they recognised the significance of interpersonal relationships within a business environment, and also the effectiveness of corporate entertainment for existing and potential clients, business partners and employees, which enhances motivation and improves the corporation's performance.

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An apprentice in the entertainment world is expected to possess faultless etiquette even before professional training begins. It is regarded as a pillar of artistic perfection which eventually leads to superlative corporate hospitality in different entertainments such as Noh Dance, Kabuki, Tea Ceremonies, Garden Parties and Sumo Wrestling. Furthermore, offering exclusiveness has been the most powerful marketing tool after the highly productive direct sales method.

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Thus, superbly trained artists who dance, sing and play musical instruments are hired to create an elegant atmosphere in places where politicians or businesspeople gather to exchange strictly confidential information. This is the truth about Geisha. Under no circumstances, are they allowed to have private relationships with their clients, as they are neither courtesans nor concubines. It is because politics and businesses have historically been exclusively male domains that the Geisha's role has been misinterpreted, even among the Japanese themselves.

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IMAGES:

SHŌEN UEMURA

"Hana" ("Blossom")

Postcard

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