historic waitsfield village jan 2014

13
Historic Waitsfield Village Business Associa5on, Inc. 2014 January

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The outline minutes of the HWVBA marketing meeting 1/21/14

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Historic  Waitsfield  Village  Business  Associa5on,  Inc.  

2014  January      

 Agenda  

January  21,  2014  Associa5on  Update        Paul  

 Why  organize    Nonprofit  status    Member  Status  

 

Financials    /  Budget        Paul    Social  Media          Serena,  Sheri,  Veronica    Sub  CommiIees        All  

 Social  Media    Print    Events    Board  /  Finance  

Intern          Serena,  Sheri,  Veronica    

Open  Items        All    Mee5ng  Schedule        All  

 Quarterly    CommiIees    Minutes                                                                                                                    HWVBA                                                                                                                                

 Who  We  Are:    

     Historic  Waitsfield  Village  Business  Associa5on,  Inc.    We  are  composed  of  local  business  owners  including  retail,    restaurants,  property  owners,  and  professional  services  in      the  Historic  Waitsfield  Village  .    

 What  We  Are:    

 Mutual  Benefit  Nonprofit  Corpora5on:  Formed  solely  for  the  benefit    it’s  members.    

 Mission  Statement:    

 To  unite  local  businesses  and  address  issues  common  to      the  Waitsfield  Village  Center  in  an  effort  to  make  our  community    a  beIer  place  to  live,  work  ,  and  do  business.  

 Note:  We  are  not  a  charity  or  501  (c  )  (  3  )  

             HWVBA    

Why  Organize:    

 

 As  an  organized  Business  Associa5on  we  can  advocate    effec5vely  together  versus  going  it  alone.     Pooling  some  of  our  available  marke5ng  resources  will  allow  for  an  effec5ve  use  of  our  limited  budgets  to  reach  a  greater  customer  base  and  drive  consumers  to  our  business  district.  

 Together  we  can  make  a  difference  in  our  community  and  make  the  Waitsfield  Village  a  beIer  place  to  live  ,  work  and  conduct  business  

                                               HWVBA  

   GOALS  :     The  WVBA  promotes  responsible  respec\ul  residency,  and  recognizes  the  value  of  local  businesses  to  the  economic  health  and  vibrancy  of  our  neighborhood.  

      The  WVBA  encourages  the  par5cipa5on  of  residents  and  business  leaders  in  promo5ng  neighborliness  and  crea5ng  and  preserving  a  safe,  well-­‐maintained  and  thriving  community.               The  WVBA  encourages  the  Mad  River  Valley  community  to  show  patronage  to  local  businesses.  In  addi5on  to  the  convenience  of  purchasing  goods  and  services  locally,  you  are  helping  to  support  local  families  and  keep  money  and  jobs  in  our  community.  

           

Source:  North  East  Neighbors  &  Business  Associa5on                                                                                                                                                                                HWVBA    

Historic Waitsfield Village Business Association, Inc. COMMITTED AND PARTICIPATING MEMBERS

All Things Bright and Beautiful payment pending

Artisans Gallery paid

Bridge Street Butchery paid Bridget's Widgets paid

Complexions paid Emporium paid

Mad River Glass paid

Madsonian Museum payment pending Mint paid

The Green Closet paid

Waitsfield Pottery paid

Sweet Spot paid Waitsfield Wine Shop paid Village Grocery paid

Mad River Garden Center paid

Maple Sweet paid

Lincoln Peak Mgt. paid Broadleaf Design paid

A Right Cut paid Butternut Computer Systems paid Fitwerx paid Moosewalk Studios paid

Another Man’s Treasure paid

4orty Bridge Boutique paid

Workaway $125 VT Fee $50 due

Peasant Paid

PENDING: Clearwater David Garten One Percent Maclay Architects Universal Micro Bourne energy.    NEED TO SPEAK TO : Dance Studio Luminosity Valley Players Pale Morning Canoe Riverways Quilt shop Sculptor Raylar Car Service Chiropractor (Corrine) CORPORATE PARTNERS- NOT SPOKEN TO YET WAITSFIELD TELECOM CABOT CHEESE NORTHFIELD BANK JAMESON INSUREANCE  

January  2014  Income  Statement:    Revenue:  

 23  Paid  Members  @  $175      $4025    1  Corporate  Partner  TD  Bank      $175  

     Total:          $4200  

       Expenses:  

 Design  Bistro/Veronica  Wirth      $2240      Website  Design  and  Development      Web  Hos5ng        

     Credit  Card  Fee:        $4.80  

   Ending  Balance:          $1955.20      Note:  Payment  Pending  on  5  Businesses    

2014  Preliminary  Budget      Revenue      Membership  Fees                            40  members    $175/Year    $7,000    Corporate  Partnerships            5      $1000/Year    $5,000    Events          $2000      $2,000        Total                $17000      Expenses      Crea5ve  Services  

 Web/Social  Media            $3000  Adver5sing                    Print              $10000  Misc.                $4000    

Job  Descrip5on:      Technology  /  Social  Media  Internship  for  Non  Profit  Business  Associa5on:      Individually  tutor  small  businesses  with  varying  levels  of  proficiency  on  how  to  establish  and  maximize  social  media  presence  as  well  as  for  the  benefit  of  the  Business  Associa5on  as  a  whole.        Responsibili5es:      -­‐  Comfortable  teaching  many  different  ages,  personali5es  and  skill  levels  -­‐  Current  knowledge  on  how  to  u5lize  social  media  for  Small  to  Medium  size  Businesses  -­‐  Generate  insight  into  Associa5on  performance  and  provide  recommenda5ons  for  improvement    -­‐  Discover  trending  topics,  Associa5on  needs,  and  interests  of  members  across  social  media,  adjust  content  and  messaging  accordingly.    -­‐  Develop    marke5ng  strategies  for  the  group  to  drive  traffic  to  the  Associa5on  and  business  media  sites      Qualifica5ons:      Currently  enrolled  in  college  Business  related  Social  media  experience    Strong  verbal  and  wriIen  communica5on  skills  In  depth  understanding  of  social  media  channels  related  to  SMB's:  Blogs,TwiIer,Facebook,  Tumblr,  Instagram  

Valley  Guide  &    7Days  Ads  

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