história da vinícola espanhola gonzález byass
TRANSCRIPT
1835
Manuel M. Gonzalez founds his own wine Company He looked after his Company for more than 50 years
Beginning of 20th century
González Byass began to produce and sell Lepanto in 1908 and Soberano in 1913.
Lepanto is the only Brandy 100% de Jerez, which is harvested, distilled and aged
in Jerez, archiving an unbeatable quality.
1988
The González family buys the shares of the Byass family, after over 100 years of partnership. The company is still owned by the founder’s family, now in 5th and 6th
generation.
1981 1983 2000 2006 2008
Beronia VilarnauFincaMoncloa
FincaConstancia
Viñas del Vero
More than 30 years ago the adventure of representing the winemaking diversity
of Spain began with one fundamental premise; maintain and develop the unique
personality of each winery.
80’ – 00’
2001 - 2011Gónzalez Byass strategy focuses on the development of National and International
distribution. Having its own distribution in Spain, Mexico, UK, USA and it also has an office
in China. González Byass has products in over 102 countries around the world.
MISSION
To produce and sell throughout the world quality wines which represent Spain’s oenological diversity, together with a range of premium spirits.
Our aim is to ensure that our consumers enjoy a wide range of products and efficient, speedy and approachable service through broad based distribution.
To be open to collaborate with agents that can help us maximise the value we deliver to our shareholders, employees, customers and consumers.
To help those who work with us to develop themselves, we respect the natual environment and we improve the socio-economic environment, with which we have a close historic bond.
VISION
For González Byass to be a wine family with wineries that are leaders in their field in Spain’s best-known D.O.s and which enjoy worldwide distribution.
VALUES
- Pride in being part of González Byass - Team work
- Innovation - Results focused
- Lively communication - To work in pursuit of excellence, attention to detail
- A commercial spirit
VIÑAS DEL VERODIRECTORTECHNIAL
DIRECTOR MARKETINGDIRECTOR
INTERNATIONALSALES
DIRECTOR
C.E.O
NATIONALSALES
DIRECTOR
FINANCIAL DIRECTOR
72 52 11 34 107
TOTAL 423
H.R. DIRECTORSUPPLY CHAIN
DIRECTOR
19 5919
WINERY
25 BERONIA 11 VILARNAU 10 FINCA CONSTANCIA
46
BOARD OF DIRECTORS
OwnHectares
ControlledHectares
TOTAL
Jerez Vino de Jerez 461 543 1.004
Finca Moncloa Vino de la Tierra de Cádiz 43 0 43
Viñas del Vero D.O Somontano 632 430 1.062
Finca Constancia Vino de la Tierra de Castilla 200 0 200
Beronia D.O.C Rioja 20 850 870
Vilarnau D.O Cava / Penedès 15 70 85
Vineyards
23
The biggest selling Fino in the world. TIO PEPE is more than wine, it is a symbol of Andalusia and Spain, it is «Sol de Andalucía embotellado»
TIO PEPE was an inspiration for contemporary artists, like Picasso
The London Nº1
Galeria Kaufhof, MunichHilton ice bar, Cologne
Gin Masterclass, Oporto
Julius Meinl am Graben,Vienna
Bartender competition, China Promocion, Shanghai
Our oenologist around the world
Antonio Flores, UK
Antonio Flores, Holland
Matias and Damiá, Japan
Eva Plazas, Germany
Enjoy a delicious menu created by three Michelin starred Belgian
Chefs with Viñas del Vero.
Brussels Gastronomic Tram
TOP 100 WINES IN TOP 100 WINES IN TOP 100 WINES IN TOP 100 WINES IN THE WORLDTHE WORLDTHE WORLDTHE WORLD
(Nº.36)(Nº.36)(Nº.36)(Nº.36)
1ST Winery in Spain
7TH Winery in the World
World Association, Wines & Spirits, World Association, Wines & Spirits, World Association, Wines & Spirits, World Association, Wines & Spirits, Writers and JournalistsWriters and JournalistsWriters and JournalistsWriters and Journalists
Wines
La revista, Wine in China, galardonó éste Palo Cortado
con 96 puntos96 puntos96 puntos96 puntosliderando así el
Top 100 Top 100 Top 100 Top 100 y convirtiéndose
en el mejor vino mejor vino mejor vino mejor vino del añodel añodel añodel año.
• Tio Pepe is the Fino leader worldwide 12% Market share.
• Beronia in Spain is the 4th Rioja wine in the on trade.
• Lepanto, the only Brandy de Jerez still distilled in Jerez.
• Viñas del Vero leader of D.O. Somontano. And 4th Best-Seller Spanish wine in Mexico.
• Finca Moncloa, restoring lost traditions.
• Finca Constancia, the creation of new wine concept: “Vino de Parcela” (Plot Wine)
• Vilarnau, small and vanguards cava linked to the image of Barcelona.
• Chinchón, leader brand of aniseeds in Spain and Mexican market.
• Druide Mystical Vodka, a new challenge.
• The London Nº1, the success of a new brand. Launch in 2005