hispanic marketing in the digital age
DESCRIPTION
Grupo Parada is a marketing consultant firm that specializes in connecting brands with the U.S. Hispanic and Latin American digital markets. Call us today and see how we can magnetize your brand! (877) 762-6322 Ext 801 Grupo Parada es una empresa mercadotecnia que especializa en conectar tu marca con los mercados latinos de los EE.UU. y Latino America. Tel (877) 762-6322 Ext 801 Visit Us at: http://www.grupoparada.com/ Facebook: https://www.facebook.com/grupoparada Twitter: https://twitter.com/grupoparada Google+: https://plus.google.com/u/0/105225839916482226268/posts Email: [email protected]TRANSCRIPT
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Hispanic Marketing in the Digital Age
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Hispanic Marketing in the Digital Age
AGENDAMARKETING DIGITAL
Conceptos
Arquitectura digital• Dominios• Websites• Telefonia
Promoción• Google PPC• Facebook• LinkedIn• Pinterest
Mediciones• Trafico• Comportamiento• Optomizacion
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Hispanic Marketing in the Digital Age
USO DEL INTERNETES EL MEDIO MAS USADO EN EL DIA
Sources: National People Meter Sample, comScore
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Hispanic Marketing in the Digital Age
Objetivos del Marketing Digital
• Atraer mas visitantes al sitio• Convertir dichos visitantes en compradores• Incrementar ventas• Disminuir costos de adquisición de clientes
– El sitio web no es mas que otra herramienta de mercadeo.
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Hispanic Marketing in the Digital Age
ONLINE MARKETINGINLANET PROCESS
Estrategia
ConstrucciónPromoción
Pruebas
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Hispanic Marketing in the Digital Age
Estudio de mercado en internet
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Hispanic Marketing in the Digital Age
Estudio de mercado en internet
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Hispanic Marketing in the Digital Age
Estudio de mercado en internet
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Hispanic Marketing in the Digital Age
LOS MOTORES DE BUSQUEDA
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Hispanic Marketing in the Digital Age
STRATEGIC MARKETINGCOMPETITIVE RESEARCH
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Hispanic Marketing in the Digital Age
Search
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Hispanic Marketing in the Digital Age
Internet Marketing
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Hispanic Marketing in the Digital Age
Youtube
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Hispanic Marketing in the Digital Age
DIGITAL MARKETINGWEBSITE ENGINEERING / BLUEPRINTS
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Hispanic Marketing in the Digital Age
DIGITAL MARKETINGWEBSITE ENGINEERING / DOMAIN
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Hispanic Marketing in the Digital Age
DIGITAL MARKETINGWEBSITE ENGINEERING / HOSTING
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Hispanic Marketing in the Digital Age
DIGITAL MARKETINGWEBSITE ENGINEERING / WEBSITE CONSTRUCTION
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Hispanic Marketing in the Digital Age
DIGITAL MARKETINGAFFORDABLE MARKETING STRATEGIES
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Hispanic Marketing in the Digital Age
DIGITAL MARKETINGSEARCH ENGINE MARKETING
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Hispanic Marketing in the Digital Age
• You can't manage what you can't measure.
ANALYTICS & CONVERSIONMEASURE THE IMPACT OF YOUR ONLINE STRATEGIES
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Hispanic Marketing in the Digital Age
Preguntas Frecuentes
• Es muy costoso poner mi sitio en internet?• Necesito un sitio web para hacer internet
marketing?• Como puedo hacer para poner mis
productos / servicios en internet?• Que pasos debo seguir?
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Hispanic Marketing in the Digital Age
Es muy costoso poner mi sitio en internet?
• Sitios web como autos. Depende de las caracteristicas y de la funcionalidad de estos.
• Dominio: Nombre de su compania en internet : 20 dolares / año
• Hosting: 25 mensuales• Construccion de paginas : X 2500-3500• Medio de Pago: Paypal gratuito.
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Hispanic Marketing in the Digital Age
Necesito un sitio web para hacer internet marketing?
• No necesariamente. Usted puede hacer internet marketing sin tener un sitio web . Por ejemplo: En un salón de belleza, tomar los correos electrónicos de cada cliente, cuando las ventas están bajas, les envían un email diciéndoles de una promoción de la temporada.
• Subcontratar anuncios publicitarios por intenet.• Pague solo cuando llaman.
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Hispanic Marketing in the Digital Age
Como puedo hacer para poner mis productos / servicios en internet?
• Decidirse.• Buscar un buen socio de internet [El constructor de su pagina ]• Planificar
– Estudio de datos y tendencias– Sitio web, correo electronico, boletin de noticias, publicidad en banners
• Ejecutar– Implementar estrategia web usando tecnicas avanzadas [web estandares]
• Medir– Evaluar la estrategia web tomando en cuenta los objetivos del negocio.
• Trafico, usabilidad, accesibilidad, funcionalidad, estandares, texto• Ajustar
– Realizar los cambios necesarios
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Hispanic Marketing in the Digital Age
INLANET DIGITAL MARKETINGBASED IN NEW YORK, NY
Hispanic Internet Marketing Agency
that assists companies in connecting with
U.S. Hispanic & Latin American Online Markets
http://www.inlanet.com
Marcelo R. Rodriguez [email protected]
(877) 762-632 ext 803