hiroki murakami planner resume 2015
TRANSCRIPT
HIROKI MURAKAMI
[email protected] // 617.606.0468 // BK hirokimurakami.com // @hnmurakami TLDR – analytical thinker, intuitive decision maker. Background mostly in digital/social/editorial. Slightly eccentric, opts to nerd out. Always dreamed of writing ads. I’d like to work for you. Current cultural obsessions – modern masculinity, dad 2.0s, sharing economy, bi-racial identity, millennial Muslims, normcore, tech enabled “human-ness”, weirdness going mainstream.
EDELMAN
Digital – jr brand planner 09.2014 – present
EDELMAN
Digital – strategy/account 05.2012 – 08.2014
MULLEN
Intern – social influence 09.2011 – 05.2012
TNGG.CO
Intern – business, editorial, reporter 09.2011 – 12.2011
EMERSON
Class of 2012 B.S. marketing communications
- Won multiple pitches, pitched to c-suite
- Written creative briefs/briefed creatives for
fortune 500/50/10 brands
- Deep understanding of digital/social/paid
analytics methodologies
- Hands-on experience conducting primary
- Adept at mining secondary for insights
- Adept at creating audience segments
- Ability to balance macro/micro trends and
quant/qual data points in insights
- Developed numerous key insights decks
- Hybrid account/strategy role
- Helped concept and lead the NY office’s
largest campaign that year (as client’s lead
creative agency)
- Helped sell and operationalize analytics and
paid media services
- Worked on Grey Goose AOR pitch (won)
- Millennial marketing for the DoD
- Wrote internal tech/innovation IP and
knowledge management
- Wrote editorial and comms strategies for
regional non-profits
- Millennial-issues news startup syndicated on
HuffPo, USA Today, Boston.com
- Helped manage operations, trained writers
on how to use social, ran web analytics,
banner revenue
- Wrote millennial news for HuffPo and others
- Graduated in 3 years, Dean’s list scholarship
- Had 8 internships
- 2nd place regionally, American Advertising
Federation national college competition
- 3rd place, Emerson’s entrepreneurship
competition, received funding