hireme - assessments for employee selection, development, retention and succession planning
TRANSCRIPT
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Pearson TalentLens India Hire.Me Launch Campaign
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Teaser E-mailers
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Hire.Me Teaser E-mailer 1
1st week of May
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Hire.Me Teaser
E-mailer 24th week of May and 1st week of June
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TalentLens Thought Paper on Mobile Recruitment
Highlights:• Driven by agency
“Thought Starters”• Focus Interviews
with Talent Acquisition Leaders
• Candidate perspectives
• Industry trends• Talks about Versant
App• Details Hire.ME
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Thought Paper Pre-release Campaign Landing Pagewww.talentlens.in/mobilerecruitment/
Soon to be released book your copy now!
Remained a download page for the Thought
Paper, once it was available
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Thought Paper Social Media Paid LinkedIn Campaign – Sponsored Update
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Hire.Me 2-fold Sell Sheet
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Hire.Me Organic Social Media promotions on Company Accounts
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Hire.Me at People Matters Talent Acquisition Conference, Mumbai, 9th June, 2016
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We were a diamond sponsor of the event that saw about 600
delegates attending
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People Matters Talent Acquisition League
Example: Email signature banner of all employees interacting with Country’s HR
Multiple points of branding for Pearson TalentLens
• Magazine ad• Emailers• Website home page banners• Social media banners• Awards trophy• Email signature
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Standees for the Talent Acquisition Conference
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Tweet chat for conference promotions
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Social Media Amplification of our Participation in the Event
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Social Media Amplification of our Participation in the Event
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Our Display Booth at the Conference
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Delegate Kit Inserts
Mobile-shaped cards with instructions to download the app and log in details, clipped to Hire.Me sell sheets that were placed in each delegate kit
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Giveaways at the booth and master class
Branded boxes with Hire.Me branding and On-the-go adapters to play on the theme of how mobile recruitment enables one to recruit anytime, anywhere.
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Our Masterclass on Mobile Recruitment: Promotion by People Matters
Social Media
Emailer to their database
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Glimpses from the Masterclass by Rajeev Menon, Advisor, Pearson TalentLens
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Tweets During the Masterclass
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Tweets During the Masterclass
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Discussions with Delegates at Our Booth
Mobile Phone entrance
Hire.Me looped video being played at the stall (and conference area screens)
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Press Release
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Press Release page on website
Link: http://talentlens.in/2016/06/08/pearson-talentlens-partners-with-assessment-innovation-to-create-hire-me-mobile-recruitment-solution/
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Press ReleaseHigh-lighted on website home page
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Press Release on Social Media
Shared with 3 leading HR magazines:• People
Matters• Human
Capital• People and
Management
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Up next…
• Post event emailers to all with Thought Paper• Hire.Me e-mailers to our database• Organic and Paid LinkedIn campaigns for Mobile
Recruitment Thought Paper• Continue creating buzz on Social Media• Thought leadership marketing with content in
form of articles – 7-10 pieces, from “Thought Starters”
In general, lead nurturing for leads acquired in the pre, launch and post launch stages, acquiring new leads from new campaigns
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Thank You!