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THE ULTIMATE HOME SELLER’S GUIDE

HIRE A REAL ESTATE AGENT

Suggest home improvements that will yield a high ROI

Share insider knowledge on industry and local market trends

Strategically price and market your home for maximum exposure

Negotiate the best deal and terms on your behalf

Simplify the entire process for you, including negotiations, inspections, title issues, etc.

Show your home and keep you informed and updated at all times

Assist in finding service providers (appraisers, inspectors, contractors, etc.)

Promptly present and evaluate each offer with you

Manage contracts, paperwork, and transactional details

Offer advice, education, and guidance to serve your best interests

Complete the transaction and sell your home per your agreement

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Working with a top, experienced real estate agent is crucial to the successful sale of your home. A good agent will protect your interests and resolve any problems that arise, ensuring a stress‐free process. You can rely on a good real estate agent to:

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MOVING Consider packing up and moving out of your home before you prepare it for sale. Many people elect to rent or lease a temporary residence while they prepare their home for sale. This gives you the freedom to paint, repair, and/or renovate your home without much inconvenience to you and your family. With all your furniture removed, you can also stage your home. Professionally staged homes show much better, increasing your chances of selling faster and for a higher sale price.

Moving is stressful, so here are a few tips to ease the process and get you started:

Reserve a mover and confirm moving date and costs

Before you begin packing, create an inventory list of all items

Order packing materials: boxes, tape, bubble wrap, markers, etc.

Number and label boxes on the sides for visibility when stacked

Divide and sort all your items into 4 piles:

KEEP, DONATE, SELL, TOSS

Pack a few essentials you’ll need for the near-term and put them aside

Arrange special transportation for plants, pets, and cars

For long-distance moves, you can enlist the help of a Relocation Specialist or relocation company

If your home will be vacant while it's on the market, keep paying for utilities so you have electricity, water, etc. during showings

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THE ULTIMATE HOME SELLER’S GUIDEPREPARING YOUR HOME FOR SALE

Consider hiring a cleaning service to do the prep-work for you

Host a garage sale and/or sell items you don’t need on sites like Craigslist.org

Flooring: shampoo, vacuum, and clean carpets and rugs (or replace them); wax and refinish hardwood floors

Bathroom: wash or replace shower curtains; treat any mildew or mold; clear vanity tops of all personal toiletries

Kitchen: clean countertops and store away small appliances; remove artwork and magnets from the refrigerator; don't pack too much food in the refrigerator; empty trash to eliminate odors

Dust off furniture, light fixtures, blinds, and other surfaces

Wash windows; wash (or replace) worn window curtains

Organize closets and storage space - buyers like to peek inside during Open Houses!

Keep beds made and consider buying new bedding

Store away magazines, books, children's toys, games, etc.

Remove family photos and any potentially offensive items

Place valuable items like jewelry and money in a secure place

CLEAN, DECLUTTER & DE-PERSONALIZE

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CURB APPEAL - LANDSCAPING

Weed, mow, rake, and water the lawn; trim bushes and trees

Store away garden tools and neatly wrap the hose

Power wash your driveway to remove any oil stains

Add flowering plants to the front yard

Remove debris from the gutters and the roof

Clean ponds, fountains, and pool

Clean barbeque grill and any outdoor furniture

Buy a new welcome mat for the front door

Replace exterior lighting fixtures and hardware

Replace house numbers -be sure they're visible from the street

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Get a home inspection done early so you have the opportunity to identify and address/fix any problems that may cause delays in the sale of your home if discovered later by the buyer's inspector.

HOME INSPECTION

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HOME IMPROVEMENT

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Consult with your agent to determine which home improvement projects will yield the highest ROI

Repaint interior with neutral colors - they appeal to most buyers

Remove old, dated wallpaper

Fix light fixtures and switches and replace old light bulbs

Patch up holes in walls from artwork and repair cracks

Make sure windows and doors open, close, and lock securely

Make sure the AC and the heat work

Repair leaky faucets and toilets

Inspect smoke detectors, security alarms, and sprinkler system

Repair or replace the roof if necessary


TIPS FOR PRICING A HOME

Analyze comparable listings and sales of similar homes in your neighborhood over the past 6 months

Search the internet for similar homes in your local market and look at Days on Market and compare list-to-sale-price ratios; adjust for variances

Tour active listings nearby and adjust your price accordingly

Set price based on market conditions and trends

FACTORS AFFECTING HOME VALUE

Industry trends and local market conditions - Buyer’s market? Seller’s market?

Square footage and lot size

Number of bedrooms/bathrooms

Age and condition of home – Is it a fixer-upper? Has it been renovated? Is it a historical home? New construction? The condition of your home can be a deal-maker or deal-breaker.

Location – city, state, and neighborhood; proximity to public transportation, freeways, schools, libraries, shopping, downtown, etc.

Amenities – pool, spa tub, walk-in closets, gourmet kitchen, hardwood floors, etc.

THE ULTIMATE HOME SELLER’S GUIDEPRICING YOUR HOME

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Overpricing or underpricing your home can negatively impact its sale. A well-priced home will generate competitive offers and ensure a quick sale, so enlist the services of your real estate agent to strategically price your home.

Your real estate agent should have strong local neighborhood knowledge and will help you strategically price your home. S/he should give you a Comparative Market Analysis (CMA) that serves as a guide to set an accurate value for your home. You can also do your own research:

$

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Street and home signage

High-end, full-color marketing brochures and flyers

Professional photography

Virtual home tour

Professional home staging

Social Media: facebook, twitter, LinkedIn, YouTube, etc.

Property listing on web portals (zillow, trulia, realtor.com, etc.)

Print advertising in local newspapers and magazines

Direct mail: postcards and flyers

Dedicated property website

Email newsletter to network and/or blog post

Your agent should employ proven marketing techniques to sell your home for the highest sale price in the shortest time. Some ways your agent can market your home to maximize exposure to potential buyers are:


MARKETING YOUR HOME

For Sale

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Introduce accent colors via accessories (pillows, throws, etc.)

Place fresh, new towels and hand soap in bathrooms

Add mirrors in rooms to give the illusion of more space

Place a table runner and formal dining setting on your table

Display fresh flower arrangements throughout the home

DECORATE


SHOWING YOUR HOME

HOME STAGING

Consider hiring a professional Home Staging company to showcase your home's best features and impress buyers. Studies show that buyers pay more for staged homes, so it's likely you'll recoup your costs and command a higher sale price.

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Keep your home accessible and ready for frequent showings

Allow a lockbox on your door so the buyer's agent can enter your home using a unique code instead of a key

Stay away during open houses so buyers feel comfortable touring your home and giving feedback to your agent

Open drapes and blinds and let the light in

Set a comfortable temperature for the home

Play soft background music to drown out any nearby traffic noise


SHOWING YOUR HOME

OPEN HOUSE

Eliminate any odors (pets, food, cigarette); Use an air‐freshener or scented candles

Offer refreshments like sodas, water, cookies, etc.

If you're moving out before putting your house on the market, be sure the lights, AC, and heat are working


EVALUATING OFFERS

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If your home is priced and marketed correctly, offers should start to roll in. Your agent will help you evaluate each offer and approach each one as an opportunity to negotiate.

ACCEPT, REJECT, COUNTER-OFFER

You have 3 choices when you get an offer for your home: Accept, Reject or Counter-Offer

Multiple offers: Don't be tempted to take the highest offer - it's not always the best one!

Don't reveal your personal circumstances - it may compromise your position and end up costing you thousands!

Proposed offer price

Pre-approval or pre-qualification letter

Contingencies (financing, appraisal, inspections, repairs, etc.)

Earnest money deposit

Proposed closing date

Expiration date of offer

For each offer, carefully review and evaluate:



A lot can happen in a real estate transaction and a deal can often fall through at the last minute. A good agent should be able to manage any complexity that may arise to avoid delays and ensure a smooth process.

Disclose all known home defects to buyers. Most states have property disclosure forms.

The following contingencies may be attached to an offer:

Buyer securing financing

A title search to ensure there aren't any claims against the title

Contractual promises, such as repairs and buyer incentives

Title Insurance to protect against any mistakes and errors

Buyer's home inspection and final walk‐through

Home appraisal requested by lender to ensure the home's sale price justifies the loan amount

Buyer selling their home first - you can counter with a “Removal of Sale Contingency”

DISCLOSURES & CONTINGENCIES

EVALUATING OFFERS


CLOSING EXPENSES

REAL ESTATE AGENT COMMISSIONS

Congratulations! You are about to close on the sale of your home! As the seller, you will likely be paying the entire commission, to be split between the buyer's agent and yours. This is covered in your signed Listing Agreement.

TRANSFER TAX:

Your county or city may require you to pay transfer taxes as a percentage of sale price. Transfer tax varies depending on state, county, and city.

CLOSING COSTS OR CREDITS TO THE BUYER

You might have agreed to pay various standard costs associated with closing the deal, such as escrow fees, home appraisal cost, recording and transfer of the property, Homeowners and Title Insurance, and more.




CLOSING EXPENSES

CAPITAL GAINS TAX

Consult your tax advisor on this topic to get specifics

If you're selling your primary home and you earn less than $250,000 on your home sale (or $500,000

if you're married and filing jointly), you will not owe capital gains tax. If you earn more, research to see what you owe.

If your property is an investment property, then you're obligated to pay the capital gains tax unless you are doing a 1031 exchange

Many sellers buy a home warranty on the buyer's behalf. This is a service contract (cost: ~$500) that covers repairs to appliances and certain systems within the house for the first year of ownership.

HOME WARRANTY FOR THE BUYER

MOVING COSTS

While it may be tempting to save some money by asking friends and family to help you move, it's best to hire a moving company to take care of all your moving needs. Research and reserve a reputable mover and confirm your moving date, costs, and other details.

If you're moving long-distance, consider enlisting a Relocation Specialist or relocation company to assist you



CLOSING/ESCROW

HOME INSPECTION, INSURANCE & APPRAISAL

Prepare home for buyer's final walk‐through and home inspection

Once the deed is recorded or title has transfered, call your home insurance company to request a pro‐rated refund on your policy

The buyer's lender will request an appraisal to ensure the home's sale price justifies the loan amount. If the appraisal comes in lower

than the sale price, the buyer has to secure additional funds to cover the gap between the loan and the sale price or may ask you to renegotiate the contract.

UTILITIES, NEWSPAPERS, AND MAGAZINESMake a list of phone numbers for your utility companies and cancel them in a timely manner

Cancel newspaper/magazine subscriptions a week or more in advance to stop them from piling up

HOUSE/MAILBOX KEYS & REMOTES

The buyers will probably change the locks but you should leave behind all keys (house, gate, mailbox) and remotes.


Set aside manuals for major appliances for the new buyer

Leave receipts from contractors or warranties in a drawer

Leave any codes for the security alarm or other home systems


APPLIANCE MANUALS, RECEIPTS AND WARRANTIES

CLOSING/ESCROW

FINAL CHECKS

Pat yourself on the back...you're almost done!

Double check your closets, drawers, storage, and garage to make sure you don't leave anything behind

Close windows and drapes/blinds

Lock all the doors

If you still have electricity, turn everything off, including the lights

Save closing documents for reporting the sale on federal and state tax forms

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ABOUT UPNEST

UpNest is an online real estate marketplace that matches home buyers and sellers with top, local agents who compete for their business. Buyers and sellers receive personalized agent quotes offering competitive rates and services. Our no-obli-gation service is fast, free, and guarantees the best value. To learn more, please visit www.upnest.com.

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©2015 UpNest, Inc. Reproduction of this eBook without permission is prohibited.

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