hippos innovation research

Download HIPPOS Innovation Research

Post on 26-Jan-2015

104 views

Category:

Business

0 download

Embed Size (px)

DESCRIPTION

 

TRANSCRIPT

  • 1. HIPPOS Innovation Researchone stop solutionin innovation

2. HIPPOSINNOVATION RESEARCH 3. 3CLASSIC WAY of asking questions What is your intention? Typical reactive feedback triggerHIPPOS Innovation Research Division is a partnership with Winkle Amsterdam 4. ASK YOURCONSUMER!HIPPOS Innovation Research Division is a partnership with Winkle Amsterdam 5. ANSWER...HIPPOS Innovation Research Division is a partnership with Winkle Amsterdam 6. REALITY... HIPPOS Innovation Research Division is a partnership with Winkle Amsterdam 7. 7HIPPOS WAY of addressing questions Lets think together about you in this context Typical pro-active feedback triggerHIPPOS Innovation Research Division is a partnership with Winkle Amsterdam 8. 8One stop solution From early stage to success stories Research is not about the techniques and tools but about MINDSET We have the ability to discover what consumers really need NOT whatthey say they want (emotional behavior is conducted by oursubconscious mind) We believe that emotions play an important role throughout the entireconsumer decision process Flexible, tailored and ready to implement solutions One stop solution HIPPOS: isolate insight, test & validate it, proposesolutions, test them, implement and measureHIPPOS Innovation Research Division is a partnership with Winkle Amsterdam 9. 9One Stop SolutionClients Business businessGrowth problemConsultancy CreativeImplementationprocess multidisciplinaryprocessConsumerINSIGHT DESIGNEXPERIENCEInnovation Research We consider EMOTIONS throughout the process.HIPPOS Innovation Research Division is a partnership with Winkle Amsterdam 10. 10HIPPOS Innovation Research One Stop Solution A partnership with Winkle Amsterdam Researchers and experienced marketing professionals together Innovative, tailored approach to each projectHIPPOS Innovation Research Division is a partnership with Winkle Amsterdam 11. 11Our most successful toolsCo-create in whitePredict behavior Identify marketspaceSpot growthwins Awesome UX Emo Score - FacialLead User Community Opportunity ScanCodingScreener Toolkit Strategy & Design95% of consumers willFind & prioritize your Get feedback on Quantitative Emotions drivetell you what youbiggestyour ideas based on expertise to helpconsumers. We drivealready know. For real opportunities forthe emotional you validate and emotions throughinnovation, engage the growth.reactions which optimize for marketdesign.5% with the big ideas drive peopleswins. Fast, smartUser experience is keyjust crazy enough todecision making.and actionable isin buying decision.work: LEAD USERShow we roll.HIPPOS Innovation Research Division is a partnership with Winkle Amsterdam 12. A SELECTION OF OURSOLUTIONS1. Lead User Community2. Opportunity Scan3. Emo Score4. Screener ToolkitPlease allow us a couple more minutes to explain ourinnovative services in details. 13. LEAD USER COMMUNITY 14. 14Co-create in white spaces Tap into your most ingenious consumersLead User Community HIPPOS Innovation Research Division is a partnership with Winkle Amsterdam 15. OPPORTUNITY SCAN 16. 16Spot Growth Where will growth come from? Opportunity ScanHIPPOS Innovation Research Division is a partnership with Winkle Amsterdam 17. EMO SCORE 18. 18Predict behavior How do people really feel?Emo Score with Facial Coding HIPPOS Innovation Research Division is a partnership with Winkle Amsterdam 19. SCREENER TOOLKIT 20. 20Supporting during Innovation cycle From ? to consumerCO? lead userCreative forum communityexploring newSCREENER agencyNS TOOLKITStrategy and insights, explore new ideas design,implementationUMER INNOVATION PATH HIPPOS Innovation Research Division is a partnership with Winkle Amsterdam 21. 21Identify market wins Generate, validate, refine repeatScreener toolkit HIPPOS Innovation Research Division is a partnership with Winkle Amsterdam 22. 22Identify market wins Contd HIPPOS Innovation Research Division is a partnership with Winkle Amsterdam 23. 23ABOUT Winkle HIPPOS Innovation Research Division is a partnership with Winkle Amsterdam 24. 24HIPPOS Innovation Research Division is a partnership with Winkle Amsterdam 25. 25HIPPOS Innovation Research Division is a partnership with Winkle Amsterdam 26. 26HIPPOS Innovation Research Division is a partnership with Winkle Amsterdam 27. 27Turning ideas into values, making new things happen Winkle1,400 new ideas 110,000 consumers31+ markets 30 different categories HIPPOS Innovation Research Division is a partnership with Winkle Amsterdam 28. 28Solutions to create value in innovationHIPPOS Innovation Research Division is a partnership with Winkle Amsterdam 29. 29 Some of Winkles clientsBeing part of educational excellence at 30. 30NEW TOOL! Winkle VOX beta version HIPPOS Innovation Research Division is a partnership with Winkle Amsterdam 31. 31ABOUT HIPPOS HIPPOS Innovation Research Division is a partnership with Winkle Amsterdam 32. 32One Stop SolutionClients Business businessGrowth problemConsultancy CreativeImplementationprocess multidisciplinaryprocessConsumerINSIGHT DESIGNEXPERIENCEInnovation ResearchWe deliver EMOTIONS throughout the process to create great customer experiences.HIPPOS Innovation Research Division is a partnership with Winkle Amsterdam 33. 33HIPPOS projects overtime HIPPOS Innovation Research Division is a partnership with Winkle Amsterdam 34. 34TEST US.Lets identify your most importantbusiness problem or opportunity and getthe insight to solve it.HIPPOS Innovation Research Division is a partnership with Winkle Amsterdam 35. 35HIPPOS Innovation Research A partnership with Winkle (Amsterdam)Mihail Stanciu Strategy & Innovation Director mihail@hippos.rowww.hippos.ro 60 Vaselor street, 4th floor,021255, Bucharest, Romania.HIPPOS Innovation Research Division is a partnership with Winkle Amsterdam 36. 36 INNOVATION SELECT INSIGHT RESEARCHSMARTESTTARGET TESTINNOVATION IMPLEMENT LEADONE-STOP-SOLUTIONHIPPOS Innovation Research Division is a partnership with Winkle Amsterdam 37. Awesomely cheers!

Recommended

View more >