2332 Second Avenue North | Birmingham, AL 35203 | 205.458.9566 | HipBrandGroup.com

Experience You Can Bank On.Brand Focused Marketers

Whether you want to raise brand awareness, generate leads or drive revenue, you need a vibrant

presence in today’s marketplace. HipBrand Group builds customized marketing programs for companies

throughout the Southeast: We create brand positioning, advertising, digital tools, interactive campaigns

and social business programs using the communications channels and creative strategies that work.

We do this by tapping customer insights, tailoring the creative to each channel and employing the latest

technology. The result is a seamless experience for users and full measurability for you.

Unlike some boutique shops our experience is firmly grounded in solid, traditional marketing principles.

From local, regional and national Addy awards, our team members have worked extensively for many of

the South’s leading brands and companies over the last 25 years. We love what we do, and love getting

it right. We find inspiration and success in working directly with accomplished people like you. We’ve

learned a great deal more over the years and we’re pretty certain you can’t find a group as highly experi-

enced and creatively talented anywhere. Especially not a team with such deep and integrated expertise

in branding, digital marketing and public relations. Oh, and did we mention we’re humble, too?

But don’t take our word for it. Peruse this agency overview and get to know us a bit through our bios

and our work. Learn that we provide attentive service and strategic thinking. Then agree that together

we’ll create results oriented communications that resonates deeply within each community you serve.

Experience You Can Bank On.The Team

Julie White

For over two decades, Julie has provided public relations-focused branding and marketing services to

companies across the Southeast. Julie is a content strategist who develops targeted, relevant and mean-

ingful online and offline communications solutions.

She has served as national PR director for Bass Anglers Sportsman Society and as director of account

services and public relations for leading Alabama marketing agencies.

Her key clients include Samford University, UAB Comprehensive Cancer Center, Superior Bank, Porter

Capital Corp., Birmingham Area Chamber of Commerce, Grow Alabama, RealtySouth and Jones Walker.

Scott Schablow

Scott creates smart online marketing ideas for successful brands to grow revenue & profits. As a web

strategist he helps brands understand how to integrate digital technology, social media and traditional

marketing.

Prior to Hip Brand Group, Scott served as VP Interactive for 10 years at Luckie & Company, which in

1998 merged with Scott’s interactive agency, Schablow/Beaumont. Scott was also a Capitol Hill TV news

correspondent in Washington, D.C.

His key brand accounts include Regions Bank, Blue Cross Blue Shield, AT&T, Little Debbie Snacks,

Moore’s Marinade, LouAna Cooking Oil, Bonnie Plants, Alabama Public Television and McWane Science

Center.

Experience You Can Bank On.The Team

Michael Alfano

Michael’s work as senior art director and creative director at leading agencies and his own design studio

with over 120 clients has won numerous regional, national and international awards. He is an industry

professional who has worked with just about every type of business from small upstarts to Fortune 500

Companies.

This wide range of experience and a multi-disciplined skill set enables Michael to help clients communi-

cate their brand effectively to key target audiences across a full range of media.

Although he is best known for his engaging graphic design and illustration, Michael produces innova-

tive work which effectively communicates his client’s brands and business culture helping them achieve

goals and new benchmarks of success in the marketplace. Key clients have included SouthTrust Bank,

the Helen Keller Foundation, Collateral Mortgage, Superior Bank, Pepper Place Saturday Market, Sloss

Real Estate Group, Regions Bank and Retina Specialists of Alabama.

Chris Elliott

Chris has had a successful 16-year career as an online designer, using his broad experience in almost

every medium as Creative Director for numerous companies in the advertising, software, usability and

design industries.

Previously, Chris was a principle partner, and Creative Director for Triptych Design New Media and

KickMail, as well as serving as Creative Director for Intermark Interactive.

Key clients have included Children’s Hospital, Toyota, Green Resource Center for Alabama, DAXKO, Big

Oak Ranch, Baptist Health System and Balch and Bingham.

Experience You Can Bank On.The Team

Meg Holmes

A graduate of the Portfolio Center, Meg is a senior level copywriter with a reputation for highly

conceptual work that has appeared in The One Show, National and Regional Addys and Show South.

Meg’s favorite concept is actually the business itself. Where else can you be paid to put Albert Einstein’s

signature on a baseball, dress Icarus in a business suit, or have a farmer grow fields of talk?

Meg has worked on big name clients such as Little Debbie and Toyota, big hearted clients such as the

Associated for Retarded Citizens, and one client, the Vulcan statue, that was just big.

She has been contracted by major agencies to develop work for such high-profile clients as Red

Mountain Bank, Subway Restaurants, McWane Science Center, Southern Museum of Flight and

the Birmingham Zoo, and such critical projects as pitches, rebranding campaigns and new product

launches. She has worked with leading agencies such as Intermark Group, The Slaughter Group, BLR,

Totalcom, Cayenne Creative and Luckie & Company.

Grant Tatum

Led by a passion for design and craftsmanship tempered by 18 years of experience, Grant is a creative

designer with success advertising, design and publishing. He has worked with national, regional and

local businesses (including finance, telecom, and healthcare) to develop brand messaging in all media.

Grant has worked with agencies such as Luckie & Company, Lewis Communications and BIG. Key

account experience includes Regions Bank, AmSouth Bank, AT&T, Gulf Power, Tiffen Motorhomes and

Little Debbie Snacks.

Experience You Can Bank On.The Team

Freida Pierce

Freida has extensive experience providing media planning and buying services to a well-established

client base. With over 20 years experience in the advertising industry, Freida has handled multi-media

campaigns including television, cable, radio, outdoor magazine, newspaper and internet.

For 13 years Freida was Director of Media Buying for O2 Ideas and SlaughterHanson Advertising in

Birmingham, Alabama.

Key clients have included Talladega Superspeedway, Visionland, Bruno’s Memorial Golf Classic,

Alabama Tourism & Travel Department, Golden Flake, Alabama Power Company, AmSouth Bank and

Superior Bank.

Evan Keller

Evan has never met a programming challenge that he couldn’t conquer. His 15 years experience develop-

ing rich internet applications doesn’t begin to describe the high level of problem solving and innovation

that he brings to each application he works on.

As the senior application developer at Luckie & Company for 12 years Evan has engineered powerful

online tools designed for the end user in mind.

Key clients include Regions Bank, Balch & Bingham, Alabama Tourism & Travel Department, Bayer

Advanced, Little Debbie and AT&T.

Experience You Can Bank On.The Services

HipBrand Group professionals have a 25-year history of creating successful brands, strategic messaging

and effective positioning within the marketplace. We are uniquely qualified to distill the essence of your

brand’s benefits and develop a meaningful brand presence that drives home your unique selling points

across traditional and emerging digital marketing channels.

Unlike traditional agencies, our flexible organizational structure encourages collaborating with a com-

pany’s internal executive and marketing teams as well as with external agencies or consultants already

in place.

Experience You Can Bank On.The Services

HipBrand Group can work with your in-house marketing team and with your existing agency on specific project needs; or we are available to serve as an agency of record to provide turnkey communications solutions and management.

StrategyIntegrated media marketing

Offline and online strategy

Marketing planning

Content creation

Message development

Performance orientation

B to B relationship building

Media planning & buying services

BrandingBrand strategy

Brand positioning

Brand identity

Advertising strategy

Event branding

Logo design

Print collateral

Brand guide creation

Digital MediaMarketing-driven web sites

Microsites

Inbound marketing strategy

Search engine optimization

Email marketing

E newsletters

Analytics and usability

Mobile Applications

Public RelationsExpert positioning with the media

Press releases & media kits

Online news rooms

Shareholder relations

Corporate or internal events

Articles & blogging

Executive speaking

Videos and training

Social MediaSocial networking set up

Facebook and twitter page design

Social business campaigns

Social management and training

Corporate social media portals

Analysis & data mining

Blog design and management

Client Partners

HipBrand Group prides itself on its diverse client list. We have developed exceedingly successful marketing initia-tives for everything from natural gas to snack cakes. Check out our work at hipbrandgroup.com (click on each client row for larger images of work and a short case study).

Clients we have worked with

Baptist Health Centers

PhysiciansFirst

BlueCross and Blue Shield of Alabama

Viva Health

UAB Comprehensive Cancer Center

Hospice Services of Alabama

Bessemer Carraway Medical Center

Kirkwood by the River

Children’s Hospital

Ascension Corporation

Trinity Health

SouthernCare Hospice

AT&T

Bayer Advanced

Little Debbie Snacks

Superior Bank

Pine Belt Wireless

Aliant Bank

Jones Walker

Continental Moving Company

Bear Creek Glass

Herrington Architects

Mercedes Marathon

Highmark Solutions

Brookmont Realty Group

Jefferson Title Corp.

Better Business Solutions

John M Wood Family Law Center

Samford University

Cumberland School of Law

First Alabama Bank

Southern Research Institute

Samford University School of Business

Lakeshore Crossings Business Park

Sloss Development Group

Bass Anglers Sportsman Society

HengerRast Mortgage

Wood & Shaw LLC

Grow Alabama

Realty South

PointClear Solutions

Balch & Bingham

Ad agencies we have worked with

Hodges & Associiates

Modern Communications Group

Slaughter Hanson

Intermark Group

Lawler Ballard Advertising

RmeadowsCorpComm

Holland & Holland

Fitz Martin

Panorama Public Relations

Forte Media Group

Luckie & Company

BLR Agency

o2 Ideas

Media planning and buying services

AmSouth Bancorporation

Bruno’s Supermarkets

• Bruno’s

• Food World

• Food Max

Alabama Power Company

Books-A-Million

Taco Bell

Visionland/Alabama Adventure Amusement Park

Cellular One

Sheraton Hotels

First Commercial Bank

National Bank of Commerce

Superior Bank

Public relations and crisis communications

Superior Bank

Pine Belt Wireless

Vista Engineering

VEAR Inc.

Continental Moving Company

Porter Capital Corp.

Better Business Solutions

Herrington Architects

Jefferson Title Corp.

Adatech

Production Plus

Johnson-Rast & Hays

Grow Alabama

The Redmont Hotel

RealtySouth

Vulcan Breweries

Norwood Clinic

US Unwired

Capital Partners Leasing

Daniel Corp.

Bass Anglers Sportsman Society

Brookmont Realty Group

Metropolitan Development Board

Birmingham Chamber of Commerce

Birmingham Historical Society

Operation New Birmingham

Browning Ferris Industries

The City of Birmingham

Alabama State Fair

Mobile College

Openings, launches, events

RealtySouth (JR&H & Brigham Williams merger)

Concord Center Opening

Production Plus studio opening

Berkley on Highland condo opening

Michelson Laser Vision at the Summit

Lange, Simpson, Robinson & Somerville

Magic City Brewery Opening

Capital Partners Leasing Bayou Bash

The First Commercial Bank Building

Somerby at University Park

Birmingham Business Fair

Unity Breakfast

Shades Creek Parkway Building

Mercedes Marathon

Do Dah Day

Senior Bowl

City Stages

Birmingham Jam

Jefferson Title “JT JAM”

2332 Second Avenue North | Birmingham, AL 35203 | 205.458.9566 | HipBrandGroup.com

Work We Have Done: Kirkwood by the River

Work We Have Done: Regions Bank

Work We Have Done: Pinebelt

Work We Have Done: Lakeshore Crossings

Work We Have Done: Superior Bank

Work We Have Done: Children’s Hospital

Work We Have Done: Herrington Architects