hipaa privacy compliance for e-health sites michael rozen, md chief privacy officer vp, consumer...

100
HIPAA Privacy Compliance for E-Health Sites Michael Rozen, MD Chief Privacy Officer VP, Consumer Affairs WellMed, Inc.

Upload: chase-thomas

Post on 27-Mar-2015

221 views

Category:

Documents


2 download

TRANSCRIPT

Page 1: HIPAA Privacy Compliance for E-Health Sites Michael Rozen, MD Chief Privacy Officer VP, Consumer Affairs WellMed, Inc

HIPAA Privacy Compliance for E-Health Sites

Michael Rozen, MD

Chief Privacy Officer

VP, Consumer Affairs

WellMed, Inc.

Page 2: HIPAA Privacy Compliance for E-Health Sites Michael Rozen, MD Chief Privacy Officer VP, Consumer Affairs WellMed, Inc

“We are in the very early stages of health care informatics—just climbing out of the primordial cyber soup to blink like kids at the future and all its potential.”

Howard BellWriter, Healthcase InformaticsFeb, 2000

Page 3: HIPAA Privacy Compliance for E-Health Sites Michael Rozen, MD Chief Privacy Officer VP, Consumer Affairs WellMed, Inc

Who Is On The Web

Chronically IllRecently DiagnosedFriends & FamilyWorried WellHealth Savant

US Adults on Web

114 Million 86 % looking for health

Harris Interactive2000

Page 4: HIPAA Privacy Compliance for E-Health Sites Michael Rozen, MD Chief Privacy Officer VP, Consumer Affairs WellMed, Inc

New Patient - New Attitude

Better educated

Technology-savvy

Self-directed

Expect quality service

Less loyal

Higher expectations

Page 5: HIPAA Privacy Compliance for E-Health Sites Michael Rozen, MD Chief Privacy Officer VP, Consumer Affairs WellMed, Inc

New Patient – New Needs

11%

12%

15%

16%

19%

23%

24%

32%

36%

38%

59%

0% 10% 20% 30% 40% 50% 60%

Health insurance co or Health Plan

Hospitals

Physicians

Medical societies

Media

Pharmaceutical companies

Government sponsored

Support/Advocacy groups for specific diseases

Research institutions

Medical journals

Online Services

- Harris Interactive

Page 6: HIPAA Privacy Compliance for E-Health Sites Michael Rozen, MD Chief Privacy Officer VP, Consumer Affairs WellMed, Inc

The Opportunity

64% looked for health information online

50% want information from doctor’s office

46% would use a site offered by a health plan

42% welcome information from a hospital site

- CyberDialog, Cybercitizen Health

Page 7: HIPAA Privacy Compliance for E-Health Sites Michael Rozen, MD Chief Privacy Officer VP, Consumer Affairs WellMed, Inc

Consumer-Centric Healthcare Management

Page 8: HIPAA Privacy Compliance for E-Health Sites Michael Rozen, MD Chief Privacy Officer VP, Consumer Affairs WellMed, Inc

Average Time

Health Savant 32 MinutesWellMed User 19 Minutes

Doctor/Patient Visit 9 MinutesBreaking Health News 51 SecondsDTC 30 Seconds

One goal is to use the time consumers spend onthe Internet to increase the value of the 9 minutesthey spend with the doctor

Page 9: HIPAA Privacy Compliance for E-Health Sites Michael Rozen, MD Chief Privacy Officer VP, Consumer Affairs WellMed, Inc

eHealth

Non Traditional Stakeholders

Connectivity

Data Empowerment

Interactivity

Up close and personal

Page 10: HIPAA Privacy Compliance for E-Health Sites Michael Rozen, MD Chief Privacy Officer VP, Consumer Affairs WellMed, Inc

eCare

Traditional stakeholders

Using electronic medium to deliver care

32 % Employers using Internet to Administer health benefits

Page 11: HIPAA Privacy Compliance for E-Health Sites Michael Rozen, MD Chief Privacy Officer VP, Consumer Affairs WellMed, Inc

The InternetDoctor-Patient Relationship

What are features of it?

What are boundaries?

Who has jurisdiction?

Who provides oversight ?

Licensure, Credentials, Remuneration?

Professional status?

Page 12: HIPAA Privacy Compliance for E-Health Sites Michael Rozen, MD Chief Privacy Officer VP, Consumer Affairs WellMed, Inc

What Constitutes a Valid Internet Prescription?

Proximity?

Evaluation?

Diagnosis?

Remuneration?

Interaction? Licensure?

Oversight?

Jurisdiction?

Page 13: HIPAA Privacy Compliance for E-Health Sites Michael Rozen, MD Chief Privacy Officer VP, Consumer Affairs WellMed, Inc

Personally Identifiable Health Information

How do you protect consumer privacy, set proper consumer expectations, build trust, provide connectivity, interactivity and be profitable

What is the consumer’s /patient’s expectation of privacy and confidentiality?

Page 14: HIPAA Privacy Compliance for E-Health Sites Michael Rozen, MD Chief Privacy Officer VP, Consumer Affairs WellMed, Inc

“The right to be left alone…”

Louis Brandeis

The right to be left alone is the most comprehensive of rights…” Olmsted v. United States 1928

CommunicationTechnology 1890: Photography Cheap Printing

Page 15: HIPAA Privacy Compliance for E-Health Sites Michael Rozen, MD Chief Privacy Officer VP, Consumer Affairs WellMed, Inc

“You already have zero privacy. Get over it.”

Scott G. McNealy

CEO, Sun Microsystems, Inc.

1999

Page 16: HIPAA Privacy Compliance for E-Health Sites Michael Rozen, MD Chief Privacy Officer VP, Consumer Affairs WellMed, Inc

Privacy Protection at Commercial Web Sites

93% of commercial web sites collect at least one type of personal identification

Less than 10% of sites encompass all five principles

One third of sites post no privacy policy

Only 19% disclose steps taken to safeguard data

Examples of abuse are widespread

Privacy Rights ClearinghouseBeth Givens, Director 1999

Five Principles for Privacy Protection:Notice, Choice, Access, Security, Enforcement

Page 17: HIPAA Privacy Compliance for E-Health Sites Michael Rozen, MD Chief Privacy Officer VP, Consumer Affairs WellMed, Inc

Privacy Among Top Shopping Sites

Only a third of surveyed sites guaranteed not to send visitors’ personal information to third parties

31% of sites have privacy policies that appears to give owner the right to send personal details to third parties

eMarketer, July 2000Top 101 Consumer Websites

Page 18: HIPAA Privacy Compliance for E-Health Sites Michael Rozen, MD Chief Privacy Officer VP, Consumer Affairs WellMed, Inc

Amazon: “Personal info may be shared”

“Dear Customer,We have just updated Amazon.com's privacy

policy and, because privacy is important, we wanted to e-mail you proactively in this case and not just update the policy on our site, as is the common Web practice. Thanks for being a customer and allowing us to continue to earn your trust.

To read the updated Privacy Notice, visit: http://www.amazon.com/privacy-notice”

Associated Press, Sep. 1, 2000

Page 19: HIPAA Privacy Compliance for E-Health Sites Michael Rozen, MD Chief Privacy Officer VP, Consumer Affairs WellMed, Inc

The fine print

"As we continue to develop our business, we might sell or buy stores or assets. In such transactions, customer information generally is one of the transferred business assets," the company said. The company also said that "in the unlikely event that Amazon.com Inc., or substantially all of its assets are acquired,customer information will of course be one of the transferred assets."

Page 20: HIPAA Privacy Compliance for E-Health Sites Michael Rozen, MD Chief Privacy Officer VP, Consumer Affairs WellMed, Inc

Consumer Attitudes

86 % favor opt-in privacy policies that require permission for use

54 % view website tracking of users as invasion of privacy

Only 27 % feel that website tracking is helpful

54% have provided personal information to use a Web site.

48% have bought online using a credit card

55 % have sought health information

43 % have sought financial information

36 % went to support-group sites or medical information sites

27 % say they will never divulge personal information online

The PEW Internet and American Life Project,

2000

Page 21: HIPAA Privacy Compliance for E-Health Sites Michael Rozen, MD Chief Privacy Officer VP, Consumer Affairs WellMed, Inc

Medical Record Privacy Concerns

78% of Doctors withhold information from patient record due to privacy concerns

87% of Doctors reported having had a patient request to withhold information from their records

Association of American Physician and Surgeons

Page 22: HIPAA Privacy Compliance for E-Health Sites Michael Rozen, MD Chief Privacy Officer VP, Consumer Affairs WellMed, Inc

Regulatory Environments

Federal

State

International

Governing Agencies

Industry self regulation

Consumer Expectations

Court of Public Opinion

Sectoral Laws

Unleveled playing field

“Safe Harbor”

HHS, FTC, FDA, SEC…

Hi Ethics, OPA

Page 23: HIPAA Privacy Compliance for E-Health Sites Michael Rozen, MD Chief Privacy Officer VP, Consumer Affairs WellMed, Inc

Fair Information Practices

1965 House of Representatives Subcommittee1973 HEW “The Code of Fair Information Practice Principles”1974 Federal Privacy Act

Notice (awareness)ChoiceAccessSecurityData Integrity

1998 FTC defacto standards for privacy protection on the Internet

Page 24: HIPAA Privacy Compliance for E-Health Sites Michael Rozen, MD Chief Privacy Officer VP, Consumer Affairs WellMed, Inc

Important Regulations

COPPA-Children’s Online Privacy Protection Act of 1998 FTC

HIPAA-Health Insurance Portability and Accountability Act of 1996

Gramm-Leach Bliley Act (GLBA)

Page 25: HIPAA Privacy Compliance for E-Health Sites Michael Rozen, MD Chief Privacy Officer VP, Consumer Affairs WellMed, Inc

FTC Children Online Survey

212 Commercial children web sites

89% collected personal information

24% posted privacy policies

10% provided comprehensive privacy policy

1% required parental consent

March, 1998

Page 26: HIPAA Privacy Compliance for E-Health Sites Michael Rozen, MD Chief Privacy Officer VP, Consumer Affairs WellMed, Inc

Children’s Online Privacy Protection Act

of 1998Child-Individual under age 13

Collection-Includes direct or passive…”actual knowledge”

Release of Personal Information-”sharing, selling, renting, or any other means of providing personal information to any third party.”

Provide Notice

Inform Parents

Obtain Parental Consent

Allow ReviewEstablishes Rules

Page 27: HIPAA Privacy Compliance for E-Health Sites Michael Rozen, MD Chief Privacy Officer VP, Consumer Affairs WellMed, Inc

NamePhysical AddressEmail address or online contact informationTelephone numberSocial Security numberPersistent identifier (cookie,etc.) Information concerning a child …

“Personally Identifiable Information”

Collected Online

Children’s Online Privacy Protection Act of 1998

Page 28: HIPAA Privacy Compliance for E-Health Sites Michael Rozen, MD Chief Privacy Officer VP, Consumer Affairs WellMed, Inc

Purpose of Administrative Simplification Privacy Regulations

1. Protect and enhance consumer rights:

access to their informationcontrolling inappropriate use

2. Improve quality by restoring trust

3. Improve efficiency and effectiveness by creating national framework for health privacy protection

Page 29: HIPAA Privacy Compliance for E-Health Sites Michael Rozen, MD Chief Privacy Officer VP, Consumer Affairs WellMed, Inc

HIPAA Components

Electronic Transaction (65 FR 50312) Aug 17, 2000

Privacy (65 FR 82462) Dec 28, 2000

Unique identifier for Employers (63 FR 25272) May 7, 1998

Unique identifier for Providers (63 FR 32784) Jun 16, 1998

Security (63 FR 43242) Aug 12, 1998

Unique identifier for health plans ?????

Standards for Claims attachments ?????

Standards for COB ?????

Page 30: HIPAA Privacy Compliance for E-Health Sites Michael Rozen, MD Chief Privacy Officer VP, Consumer Affairs WellMed, Inc

HIPAA Privacy History

Aug. 21, 1996 HIPAA, Public Law 104-109

Aug. 21, 1999 Congressional Deadline

Oct. 29, 1999 HHS Draft Issued

Nov. 3, 1999 64 FR 59918

Feb.17, 2000 End comment Period

Dec. 20, 2000 HHS Final Privacy Rule

Dec. 28, 200065 FR 82462

Feb.26, 2003 Compliance Date (2004 smaller plans)

Page 31: HIPAA Privacy Compliance for E-Health Sites Michael Rozen, MD Chief Privacy Officer VP, Consumer Affairs WellMed, Inc

HIPAA Privacy Overview

Establishes a set of basic national privacy standards

Sets a floor for privacy ground rules

Seeks to balance need of individual with needs of society

“Privacy is a fundamental right”

Page 32: HIPAA Privacy Compliance for E-Health Sites Michael Rozen, MD Chief Privacy Officer VP, Consumer Affairs WellMed, Inc

Components of Final Privacy Rule

Consumer control over Health Information

Boundaries on Medical Record Use and Release

Ensure Security of Personal Health Information

Establish Accountability for Medical Record Use and Release

Balance Public Responsibility with Privacy Protections

Special Protection for Psychotherapy Notes

Page 33: HIPAA Privacy Compliance for E-Health Sites Michael Rozen, MD Chief Privacy Officer VP, Consumer Affairs WellMed, Inc

Consumer Control over Health Information

Patient Education on privacy protections

Ensuring patient access to their medical records

Receiving patient consent before information released

Ensuring consent is not coerced

Providing recourse if privacy protections are violated

Page 34: HIPAA Privacy Compliance for E-Health Sites Michael Rozen, MD Chief Privacy Officer VP, Consumer Affairs WellMed, Inc

Boundaries on Medical Record Use and Release

Ensuring health information is not used for non-health purposes

Providing minimum amount of information necessary

Ensuring informed and voluntary consent

Page 35: HIPAA Privacy Compliance for E-Health Sites Michael Rozen, MD Chief Privacy Officer VP, Consumer Affairs WellMed, Inc

Establish Accountability For Medical Record Use and Release

Civil Penalties

Federal criminal penalties

Page 36: HIPAA Privacy Compliance for E-Health Sites Michael Rozen, MD Chief Privacy Officer VP, Consumer Affairs WellMed, Inc

Balancing Public Responsibility with Privacy ProtectionsProvides guidelines allowing disclosure:

Oversight of health care system-quality assurancePublic healthResearch-IRBJudicial and administrative proceedingsLimited law enforcementEmergency circumstancesFor deceased identification or cause of deathFor facility patient directoriesNational defense and security

Page 37: HIPAA Privacy Compliance for E-Health Sites Michael Rozen, MD Chief Privacy Officer VP, Consumer Affairs WellMed, Inc

Changes from Proposed Regulation

Provide coverage to all individually identifiable health information held by a covered entity

Requires consent for routine use and disclosure - Health providers obtain general consent for treatment, payment and health care operations accompanied with detailed notice

Allows disclosure of full medical record for treatment

Protects against unauthorized use of medical records for employment purposes

Page 38: HIPAA Privacy Compliance for E-Health Sites Michael Rozen, MD Chief Privacy Officer VP, Consumer Affairs WellMed, Inc

Changes from Proposed Regulation

Enforcement – OCR

“Business associate”

Clearinghouses are not subject to certain requirements in the rule when acting as business associates of other covered entities.

Minors-federal privacy right attached to consent for treatment right

Marketing and fund raising use of information

Page 39: HIPAA Privacy Compliance for E-Health Sites Michael Rozen, MD Chief Privacy Officer VP, Consumer Affairs WellMed, Inc

Covered Information

In final rule, scope of protection extended to all individually identifiable health information in any form, electronic or non-electronic, held or transmitted by a covered entity.

Page 40: HIPAA Privacy Compliance for E-Health Sites Michael Rozen, MD Chief Privacy Officer VP, Consumer Affairs WellMed, Inc

What is Medical Record?

No accepted standard definition

Page 41: HIPAA Privacy Compliance for E-Health Sites Michael Rozen, MD Chief Privacy Officer VP, Consumer Affairs WellMed, Inc

What is Health Information?

The Health Insurance Portability and Accountability Act of Aug, 1996. HR 3103, PL 104-191.

‘‘(4) HEALTH INFORMATION.—The term ‘health information means any information, whether oral or recorded in any form or medium, that—

‘‘(A) is created or received by a health care provider, health plan, public health authority, employer, life insurer, school or university, or health care clearinghouse; and

‘‘(B) relates to the past, present, or future physical

or mental health or condition of an individual, the provision of health care to an individual, or the past, present, or future payment for the provision of health care to an individual.”

Page 42: HIPAA Privacy Compliance for E-Health Sites Michael Rozen, MD Chief Privacy Officer VP, Consumer Affairs WellMed, Inc

What is a Personal (Consumer) Health Record?

The Personal Health Record is an online, location-independent application where an individual can store and manage her own health information and/or the health information of her care dependents in a private, secure and confidential environment.

ASTM SubcommitteeConsumer Health Record

Page 43: HIPAA Privacy Compliance for E-Health Sites Michael Rozen, MD Chief Privacy Officer VP, Consumer Affairs WellMed, Inc

“Individually Identifiable Health Information”

‘‘(6) INDIVIDUALLY IDENTIFIABLE HEALTH INFORMATION.—

The term ‘individually identifiable health information’ means any information, including demographic information collected from an individual, that—

‘‘(A) is created or received by a health care provider, health plan, employer, or health care clearinghouse; and

‘‘(B) relates to the past, present, or future physical or mental health or condition of an individual, the provision of health care to an individual, or the past, present, or future payment for the provision of health care to an individual, and—

‘‘(i) identifies the individual; or

‘‘(ii) with respect to which there is a reasonable basis to believe that the information can be used to identify the individual.

Sec. 1171, No. 6, pg. 89

HIPAA, 1996

Page 44: HIPAA Privacy Compliance for E-Health Sites Michael Rozen, MD Chief Privacy Officer VP, Consumer Affairs WellMed, Inc

Designated Record Set

Certain records maintained by or for a covered entity that are always part of a covered entity’s designated record sets and to include other records that are used to make decisions about individuals.

The means of retrieval of a record is not a defining criteria.

Page 45: HIPAA Privacy Compliance for E-Health Sites Michael Rozen, MD Chief Privacy Officer VP, Consumer Affairs WellMed, Inc

Creation of De-identified Information

164.502(d) permits a covered entity to use protected information to create de-identified information, whether or not the de-identified information is to be used by the covered entity. It is not subject to privacy rules unless re-identified.

Page 46: HIPAA Privacy Compliance for E-Health Sites Michael Rozen, MD Chief Privacy Officer VP, Consumer Affairs WellMed, Inc

Data Aggregation

Term defined to permit business associate to combine protected health information for creation of data for analyses that relate to health care operations of the respective covered entities.

Page 47: HIPAA Privacy Compliance for E-Health Sites Michael Rozen, MD Chief Privacy Officer VP, Consumer Affairs WellMed, Inc

Aggregate Data vs.

Personally Identifiable Information

“Who owns the data?”

“Who has a rightto the data?”

Page 48: HIPAA Privacy Compliance for E-Health Sites Michael Rozen, MD Chief Privacy Officer VP, Consumer Affairs WellMed, Inc

Indirect treatment relationship

Relationship between healthcare provider and individual in which provider delivers health care to the individual based on the orders of another health care provider and the health care services, products, diagnosis, or results are typically furnished to the patient through another provider, rather than directly.

Page 49: HIPAA Privacy Compliance for E-Health Sites Michael Rozen, MD Chief Privacy Officer VP, Consumer Affairs WellMed, Inc

Consent

Covered health care providers who have a direct treatment relationship with an individual are required to obtain a general consent from the individual in order to use or disclose the protected health information for treatment, payment and health care operations.

Providers may condition treatment on patient’s providing consent.

For psychotherapy notes, for most purposes, an individuals authorization is required.

Page 50: HIPAA Privacy Compliance for E-Health Sites Michael Rozen, MD Chief Privacy Officer VP, Consumer Affairs WellMed, Inc

Authorization

Required for all disclosures and uses not expressly exempted in the regulation.

Can not condition services or payment on receipt of authorization

Page 51: HIPAA Privacy Compliance for E-Health Sites Michael Rozen, MD Chief Privacy Officer VP, Consumer Affairs WellMed, Inc

Marketing (authorization required)

Communication about a product or service a purpose of which is to encourage recipients to purchase or use the product or service

Three exceptions:-Marketing the organization-Part treatment or health of individual-In the course of managing the treatment of individual or directing to recommending other treatments, etc.

Page 52: HIPAA Privacy Compliance for E-Health Sites Michael Rozen, MD Chief Privacy Officer VP, Consumer Affairs WellMed, Inc

Employers

Not covered entities under the privacy regulation

Are subject to federal disability nondiscrimination laws

ADA, 42 U.S.C. 12111-15 or more employees

Governs transmission to covered entity

Can use medical information for insurance purposes

Page 53: HIPAA Privacy Compliance for E-Health Sites Michael Rozen, MD Chief Privacy Officer VP, Consumer Affairs WellMed, Inc

Clinical Laboratories CLIA, 42 U.S.C. 263a

and reg 42 CFR part 493

Require clinical labs to disclose test results/reports only to authorized persons as defined by State Law. Federal law defines it as the person who orders the test. Under this law, a clinical lab may be prohibited from providing the individual who is the subject of the test result access to this information. Under HIPAA, then the lab is exempted from reporting the result to the patient.

If the clinical lab operates in a state in which the term authorized person is defined to include the individual, then the lab would have to provide the individual with these rights.

Similarly, research labs that do not report patient specific results for diagnosis prevention or treatment are exempted from providing patient access under HIPAA.

Page 54: HIPAA Privacy Compliance for E-Health Sites Michael Rozen, MD Chief Privacy Officer VP, Consumer Affairs WellMed, Inc

Disclosure Authorization

If a federal law requires a covered entity to disclose a specific type of information, the covered entity would not need an authorization. The covered entity must determine if the disclosure is mandatory rather than merely permissible.

Page 55: HIPAA Privacy Compliance for E-Health Sites Michael Rozen, MD Chief Privacy Officer VP, Consumer Affairs WellMed, Inc

EU Safe Harbor

“We believe they are essentially consistent and that an organization complying with our privacy regulation can fairly and correctly self-certify that it complies with the Principles.”

Questions regarding compliance and interpretation will be decided based on U.S. Law

Page 56: HIPAA Privacy Compliance for E-Health Sites Michael Rozen, MD Chief Privacy Officer VP, Consumer Affairs WellMed, Inc

EU Data Exportation

Members can only export data if the destination country “ensures an adequate level of protection” for such data, or if some exception applies to the particular transfer

Page 57: HIPAA Privacy Compliance for E-Health Sites Michael Rozen, MD Chief Privacy Officer VP, Consumer Affairs WellMed, Inc

Safe Harbor Privacy Principles

Intended solely for use by US organizations receiving personal data from EU for the purpose of qualifying for the safe harbor and the presumption of “adequacy” it creates.

If an organization joins a self regulatory privacy program that adheres to the Principles, it qualifies for the safe harbor.

Approved by EU Member StatesMay 31, 2000

Page 58: HIPAA Privacy Compliance for E-Health Sites Michael Rozen, MD Chief Privacy Officer VP, Consumer Affairs WellMed, Inc

U.S. “Safe Harbor Principles”

Notice Informed Consent

Choice “Opt-out”

Sensitive “Opt-in”

Onward Transfer Third Parties

Security Protection “Reasonable

Data Integrity Accurate, current

Access Unconditional v Reasonable

Enforcement Recourse & Penalty

Page 59: HIPAA Privacy Compliance for E-Health Sites Michael Rozen, MD Chief Privacy Officer VP, Consumer Affairs WellMed, Inc

Notice

“THIS NOTICE DESCRIBES HOW MEDICAL INFORMATION ABOUT YOU MAY BE USED AND DISCLOSED AND HOW YOU CAN GET ACCESS TO THIS INFORMATION. PLEASE REVIEW IT CAREFULLY”

Covered entities must describes all uses and disclosures of protected health information they are permitted or required to make without authorization including those uses and disclosures under consent requirements.

Page 60: HIPAA Privacy Compliance for E-Health Sites Michael Rozen, MD Chief Privacy Officer VP, Consumer Affairs WellMed, Inc

Notice

Additionally, covered entities have to disclose those activities they may want to contact the individual

-providing appointment reminders

-describing/recommending treatments

-providing health benefit information

-soliciting funds

Direct treatment providers must provide notice at time of first service delivery either in person or electronically. Under final rule, a covered entity that maintains a web site describing the services and benefits it offers must make its privacy notice prominently available through the site. Individual has right to request paper notice.

Page 61: HIPAA Privacy Compliance for E-Health Sites Michael Rozen, MD Chief Privacy Officer VP, Consumer Affairs WellMed, Inc

Patients/consumers are not covered entities and

therefore HIPPA does not offer privacy protection to the individually identifiable

health information they maintain/hold about

themselves or their family.

Page 62: HIPAA Privacy Compliance for E-Health Sites Michael Rozen, MD Chief Privacy Officer VP, Consumer Affairs WellMed, Inc

Gramm-Leach-Bliley (S.900)

-Deregulation of Financial Service Organizations

-Act pertains to “Customers’ nonpublic personal information.”

Page 63: HIPAA Privacy Compliance for E-Health Sites Michael Rozen, MD Chief Privacy Officer VP, Consumer Affairs WellMed, Inc

Gramm-Leach-Bliley (S.900)

-Accurately, clearly and conspicuously disclose to consumers, at the time relationship is established and not less than annually after that, the organizations’ privacy policy for disclosing customers non-public information

-Provide the Consumer the right to “opt out” of disclosures of their nonpublic personal information to non-affiliated third parites (limited exceptions…)

-Establish appropriate security and confidentiality measures for customer records and information

Page 64: HIPAA Privacy Compliance for E-Health Sites Michael Rozen, MD Chief Privacy Officer VP, Consumer Affairs WellMed, Inc

Medical Financial Privacy Protection Act (H.R. 4585)

Goal: Prevent financial institutions from sharing medical financial information without an individual;s consent and prohibit the use of medical information in making credit decisions.

The bill requires a specific and separate consent for mental health information, HIV information, genetic information and abortion information.

Representative Leach Chairman, House Banking and Financial Services Committee

Page 65: HIPAA Privacy Compliance for E-Health Sites Michael Rozen, MD Chief Privacy Officer VP, Consumer Affairs WellMed, Inc

Medical Financial Privacy Protection Act (H.R. 4585)

-“Opt-in” Consent for health information

-Prohibit disclosure of Information about IIHI -Personal Spending Habits

-Notice and Consent for Aggregate data disclosure to third party

-Exempt use for customer service

-Prohibit re-disclosure and re-use by third parties

-Prohibit requesting of health information from a third party to make a loan or credit decision

General Rules for Use of IIHI Representative Leach Chairman, House Banking and Financial Services Committee

Page 66: HIPAA Privacy Compliance for E-Health Sites Michael Rozen, MD Chief Privacy Officer VP, Consumer Affairs WellMed, Inc

The Prime Directive

The actions of an eHealth or eCare Web site do not allow an individual to be identified with their unique health characteristics without the individual’s opt-in authorization.

Page 67: HIPAA Privacy Compliance for E-Health Sites Michael Rozen, MD Chief Privacy Officer VP, Consumer Affairs WellMed, Inc

Evolving Issues

Data Interchange

Messaging

Email

Ubiquitous Wireless Connectivity

Decision Making Support

Data Interpretation

Closing the Loop to Physician Desktop

Consumer Claims-Processing Support

Page 68: HIPAA Privacy Compliance for E-Health Sites Michael Rozen, MD Chief Privacy Officer VP, Consumer Affairs WellMed, Inc

RELEASES AUTHORIZATIONS

For release of personally identifiable information, the user must explicitly authorize such release. The authorization must state:

Purpose for release

Information to be shared

Who information shared with

Duration of authorization

Provide user opportunity to revoke authorization at any time

Data Interchange

Page 69: HIPAA Privacy Compliance for E-Health Sites Michael Rozen, MD Chief Privacy Officer VP, Consumer Affairs WellMed, Inc

Tailored Communication

Deliver personalized content, tailored advertising, relevant information

Personal Health Manager Home Page

Tailored email

Secure instant messaging

Targeted ecommerce

Access and pre-qualification to appropriate clinical trials

Problem: Content of the electronic message may allow an individual to be associated with their unique health characteristics and thus their privacy violated.

Page 70: HIPAA Privacy Compliance for E-Health Sites Michael Rozen, MD Chief Privacy Officer VP, Consumer Affairs WellMed, Inc

Push Wellness (Opt-out)Pull Disease (Opt-in)Secure The Unmentionable

Email and Messaging

WellMed’s Philosophy

Page 71: HIPAA Privacy Compliance for E-Health Sites Michael Rozen, MD Chief Privacy Officer VP, Consumer Affairs WellMed, Inc

Creating Dialogue with Patients: Effective and Efficient Communications

33% of Internet health site visitors would switch doctors based on ability to communicate over Internet (CyberDialogue)

Estimated that 55-65% of doctors will use Internet in 2000 (up from < 20% in 1997)

Page 72: HIPAA Privacy Compliance for E-Health Sites Michael Rozen, MD Chief Privacy Officer VP, Consumer Affairs WellMed, Inc

Physicians Want to Email Patients

High Interest14%

Not Interested47%

Neutral13%

Some Interest26%

How Interested Are You How Interested Are You in Being Able to in Being Able to

Communicate More With Communicate More With Patients Using E-mail?Patients Using E-mail?

40% Express 40% Express Some Interest Some Interest in More Patient in More Patient E-mail ContactE-mail Contact

Source: Jupiter Analysis; The Cozint Report, (5/00); n=800 (US only)

Page 73: HIPAA Privacy Compliance for E-Health Sites Michael Rozen, MD Chief Privacy Officer VP, Consumer Affairs WellMed, Inc

Dr. Doolittle, Online at Least

89 % of US Physicians are Internet users

Average 6 hours/week onlinePersonal 61%

Patient Clinical 8%

General Clinical 15%

Administrative 16 %

28% Access information for a FEW patients

52% Sometimes use computers to receive lab results

33% Work in practices with their own web site

Harris Interactive April 03,2000Emarketer.com

Page 74: HIPAA Privacy Compliance for E-Health Sites Michael Rozen, MD Chief Privacy Officer VP, Consumer Affairs WellMed, Inc

E/M Codes for email-responses

CPTPay by Health PlanFirst Care out of Chicago-TPA

Page 75: HIPAA Privacy Compliance for E-Health Sites Michael Rozen, MD Chief Privacy Officer VP, Consumer Affairs WellMed, Inc

Messaging Functions

Appt. RequestsRefillsBillingSend lab results, etc.

Value Add-Health ManagementProactive message from Doc to Pt

(structured data)Pt to Doc alert about abnormal results

Page 76: HIPAA Privacy Compliance for E-Health Sites Michael Rozen, MD Chief Privacy Officer VP, Consumer Affairs WellMed, Inc

Wireless Reminders

Supplies health information directly via cellular or digital technology

Offers 24-hour access to personal health information without a computer

Helps individuals organize and comply with treatment plans including prescription medications, fitness routines and nutrition protocols

Personalizes information and content

Page 77: HIPAA Privacy Compliance for E-Health Sites Michael Rozen, MD Chief Privacy Officer VP, Consumer Affairs WellMed, Inc

Wireless Statistics

Digital cell phone users, put at 32 million in 1999 by Jupiter Communications

Smart phones, predicted to be at 800,000 by end of 1999 by Jupiter Communications, but up to 76 million by 2003

Page 78: HIPAA Privacy Compliance for E-Health Sites Michael Rozen, MD Chief Privacy Officer VP, Consumer Affairs WellMed, Inc

People Want Wireless Email

75% of wireless usage involves retrieving emailSolomon-Wolff

Almost half of mobile device users want to retrieve email via wireless

Jupiter Communications

49%

31%

26%

22%

0% 20% 40% 60%

E-mail messages

Telephone directorysearch

Personal or businessreminders

Local services info.

Page 79: HIPAA Privacy Compliance for E-Health Sites Michael Rozen, MD Chief Privacy Officer VP, Consumer Affairs WellMed, Inc

Customized Connectivity

Page 80: HIPAA Privacy Compliance for E-Health Sites Michael Rozen, MD Chief Privacy Officer VP, Consumer Affairs WellMed, Inc

Hi-Ethics Principles

Reliable online informationResponsible online advertisingPrivate and secure personal health

information

Page 81: HIPAA Privacy Compliance for E-Health Sites Michael Rozen, MD Chief Privacy Officer VP, Consumer Affairs WellMed, Inc

A group of major commercial ehealth sites

Hi-Ethics sites reach more than 30% of Internet audience in general

More than 60 million visitors have visited Hi-Ethics sites

Projected 2000 revenues are 2/3 of total eHealth companies1

1 Includes 22 eHealth companies designated by Wit Capital, January 31, 2000

Page 82: HIPAA Privacy Compliance for E-Health Sites Michael Rozen, MD Chief Privacy Officer VP, Consumer Affairs WellMed, Inc

14 Hi-Ethics Principles

1-3 Privacy and Confidentiality

4-6 Advertising and Commerce

7-9 Quality of Health Information

10-11 Best Practices for Professionals

12-14 Disclosure and Feedback

Page 83: HIPAA Privacy Compliance for E-Health Sites Michael Rozen, MD Chief Privacy Officer VP, Consumer Affairs WellMed, Inc

Privacy and Confidentiality

Must conform with Fair Information Practices

Protection for Health-Related Personal Information “opt in”

Privacy in Relationships with Third Parties

Provide customers with meaningful choice

Page 84: HIPAA Privacy Compliance for E-Health Sites Michael Rozen, MD Chief Privacy Officer VP, Consumer Affairs WellMed, Inc

Advertising and Commerce

Disclosure of Ownership and Sponsorship

Identifying Advertising and “Sponsored” Content

Promotional Offers, Rebates and Free Items or Services

Page 85: HIPAA Privacy Compliance for E-Health Sites Michael Rozen, MD Chief Privacy Officer VP, Consumer Affairs WellMed, Inc

Quality of Health Information

Accuracy and Reliability Editorial Policy

Authorship and Accountability and Date

Validation for Self-Help Services

Page 86: HIPAA Privacy Compliance for E-Health Sites Michael Rozen, MD Chief Privacy Officer VP, Consumer Affairs WellMed, Inc

Best Practices for Healthcare Professionals

Clarity of Relationships

Professionalism

Qualifications

Page 87: HIPAA Privacy Compliance for E-Health Sites Michael Rozen, MD Chief Privacy Officer VP, Consumer Affairs WellMed, Inc

Combination of Law and Industry Self Regulation

Independent

Multi Faceted

Multi Tiered

Page 88: HIPAA Privacy Compliance for E-Health Sites Michael Rozen, MD Chief Privacy Officer VP, Consumer Affairs WellMed, Inc

CAV Program

Truste will administer Independent implementation, evaluation and dispute resolution

Hi Ethics will maintain the code and interpretation

Web site does not need to belong to Hi Ethics to obtain the seal

Annual Renewal

Feedback and Monitoring

Page 89: HIPAA Privacy Compliance for E-Health Sites Michael Rozen, MD Chief Privacy Officer VP, Consumer Affairs WellMed, Inc

Multi Faceted

Privacy Audit

Financial Audit

Security Audit

Professionalism compliance

Editorial Policy compliance

Advertising Policy compliance

Evaluation of third party relationships

Page 90: HIPAA Privacy Compliance for E-Health Sites Michael Rozen, MD Chief Privacy Officer VP, Consumer Affairs WellMed, Inc

Multi Tiered

1. Adopt Hi Ethics Principles2. Perform Self assessment 3. Publicly announce compliance4. Independent assessment5. Voluntary participation in “Hi

Ethics Seal Program”6. Join Hi Ethics

Page 91: HIPAA Privacy Compliance for E-Health Sites Michael Rozen, MD Chief Privacy Officer VP, Consumer Affairs WellMed, Inc

The key is Setting proper customer

expectations

And then delivering on them

Page 92: HIPAA Privacy Compliance for E-Health Sites Michael Rozen, MD Chief Privacy Officer VP, Consumer Affairs WellMed, Inc
Page 93: HIPAA Privacy Compliance for E-Health Sites Michael Rozen, MD Chief Privacy Officer VP, Consumer Affairs WellMed, Inc

References

IEEE Privacy Statement http://www.ieeeusa.org/forum/POSITIONS/healthinfo.html

Cybercitizen Health Study www.cyberdialogue.com

Children’s Online Privacy Protection Rule

http://www.ftc.gov/os/1999/9910/childrensprivacy.pdf

Proposed Standards for Privacy of Individually Identifiable Health Information

Summary: http://aspe.hhs.gov/adminsimp/pvcsumm.htm

Full Reg: http://aspe.os.dhhs.gov/admnsimp/pvctemp.htm

Security and Electronic Signature Standards http://erm.aspe.hhs.gov/ora_web/plsql/erm_rule.rule_text?user_id=&rule_id=81

WellMed Privacy Statement

www.WELLMED.com/privacy

Privacy and Human Rights

www.epic.org

Page 94: HIPAA Privacy Compliance for E-Health Sites Michael Rozen, MD Chief Privacy Officer VP, Consumer Affairs WellMed, Inc

References

California Healthcare Foundation Privacy Report

http://ehealth.chcf.org

HIPAA

US Health & Human Services on Administrative Simplification - http://aspe.hhs.gov/admnsimp/

 Proposed Standards for Privacy of Individually Identifiable Health Information

Summary: http://aspe.hhs.gov/adminsimp/pvcsumm.htm

Full Reg.: http://aspe.os.dhhs.gov/admnsimp/pvctemp.htm

 

HIPAAcomply - http://www.hipaacomply.com/

FTC HIPAA Response

Summary http://www.ftc.gov/opa/2000/02/hhsmedpriv.htm

Letter http://www.ftc.gov/be/v000001.htm

Page 95: HIPAA Privacy Compliance for E-Health Sites Michael Rozen, MD Chief Privacy Officer VP, Consumer Affairs WellMed, Inc

References

Security and Electronic Signature

Security and Electronic Signature Standards http://erm.aspe.hhs.gov/ora_web/plsql/erm_rule.rule_text?user_id=&rule_id=81

US Encryption Policy, Jan 14, 2000 http://www.cdt.org/crypto/admin/000114cryptoregs.pdf

HCFA’s Internet Security Policy http://www.hcfa.gov/security/isecplcy.htm

HCFA’s Internet Policy FAQs http://www.hcfa.gov/security/fq011399.htm

State Laws

California senate bills are:

AB 416 Personal information: disclosure.

BILL NUMBER: AB 416 CHAPTERED 09/28/99 CHAPTER 527

 SB 19 Medical records: confidentiality.

BILL NUMBER: SB 19 CHAPTERED 09/28/99 CHAPTER 526.

Page 96: HIPAA Privacy Compliance for E-Health Sites Michael Rozen, MD Chief Privacy Officer VP, Consumer Affairs WellMed, Inc

References

Privacy Journal’s ranking of states Privacy Protection: www.townonline.com/privacyjournal

October 1999

“The State of Health Privacy: An Uneven Terrain” Health Privacy Project 7/24/99. http://www.healthprivacy.org/resources/statereports/preface.html

OECD

Guidelines on the Protection of Privacy and Transborder Flows of Personal Data, September 23, 1980, Council of the OECD. www.oecd.org/dsti/sti/it/secur/prod/PRIV-EN.htm

Privacy Protection on Global Networks, OECD Ministerial Conference, Ottawa, October 7-9, 1998. www.oecd.org/dsti/sti/it/secur/act/privnote.htm

Electronic Commerce OECD Policy Brief, No. 1,1997. www.oecd.org/publications/pol_brief/9701_pol.htm

Page 97: HIPAA Privacy Compliance for E-Health Sites Michael Rozen, MD Chief Privacy Officer VP, Consumer Affairs WellMed, Inc

References

Safe Harbor

Safe Harbor: Draft International Safe Harbor Privacy Principles Issued by the U.S. Department of Commerce http://www.ita.doc.gov/td/econ/Principles1199.htm.

Working Party On the Protection of Individuals with regard to the Processing of Personal Data 5146/99/EN/final Letter Adopted December 3,1999.

March 17, 2000 U.S. Department of Commerce latest Draft http://erm.aspe.hhs.gov/ora_web/plsql/erm_rule.rule_text?user_id=&rule_id=81

Page 98: HIPAA Privacy Compliance for E-Health Sites Michael Rozen, MD Chief Privacy Officer VP, Consumer Affairs WellMed, Inc

References

Global

Privacy & Human Rights 1999. Country Reports. http://www.privacyinternational.org/survey/

None of Your Business; Peter P. Swire & Robert E. Litan; Brookings Institution Press: 1998.

UK Data Protection Act of 1998; http://www.open.gov.uk.dpr.htm/

Privacy and Human Rights-An International Survey of Privacy Law s and Developments; 1999; Electronic Privacy Information Center and Privacy International; ISBN 1-893044-05-X; www.epic.org

Children’s Online Privacy

Children’s Online Privacy Protection Rule; 16 C.F.R. Part 132 RIN 3084-AA84; Agency Federal Trade Commission Final Rule ; http://www.ftc.gov/os/1999/9910/childrensprivacy.pdf

New Rule Will Protect Privacy of Children Online Press Release; FTC http://www.ftc.gov/opa/1999/9910/childfinal.htm

Page 99: HIPAA Privacy Compliance for E-Health Sites Michael Rozen, MD Chief Privacy Officer VP, Consumer Affairs WellMed, Inc

References

Fair Information Practices

Five Principles http://www.iss.stthomas.edu/lc/fair_information_practices.htm

Code of Fair Information Practices http://www.epic.org/privacy/consumer/code_fair_info.htm

Privacy Act of 1974 Law ftp://ftp.cpsr.org/cpsr/privacy/law/privacy_act_1974.txt

The citation for the report is as follows: U.S. Dep't. Of Health, Education and Welfare, Secretary's Advisory Committee on Automated Personal Data Systems, Records, computers, and the Rights of Citizens viii (1973).

WellMed Privacy Statement http://www.wellmed.com/wellmed/aboutus/privacy.html

Other Sources

Tunitas Group - http://www.tunitas.com/

Health Privacy Project - http://www.healthprivacy.org/

Arthur Anderson - http://ww3.knowledgespace.com/Healthcare/

Page 100: HIPAA Privacy Compliance for E-Health Sites Michael Rozen, MD Chief Privacy Officer VP, Consumer Affairs WellMed, Inc

References

WEDI - http://www.wedi.org/

AHIMA - http://www.ahima.org/

Washington Publishing Company - http://www.wpc-edi.com/HIPAA_40.asp

IEEEPrivacy Position Paper - http://www.ieeeusa.org/forum/POSITIONS/healthinfo.html

Cybercitizen Health Study - www.cyberdialogue.com

FTC Advisory Committee on Online Access and Security - http://www.ftc.gov/acoas/

Hi Ethics - www.hiethics.com

eHealth Ethics Code- www.ihealthcoalition.org/ethics.html

AMA Web Guidelines- http://www.ama-assn.org/about/guidelines.htm

Department of Commerce: Elements of Effective Self Regulation for the Protection of Privacy and Questions Related to Online Privacy. http://www.ntia.doc.gov/ntiahome/privacy/6_5_98fedreg.htm

Institute for Health Care Research and Policy -Georgetown University: www.healthprifvacy.org

Final Rule: Privacy Standards. http://aspe.hhs.gov/admnsimp/