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Hinduism in the News

American-born Geshe Michael Roach, a fully ordained Buddhist monk, is in

Varanasi for a discussion on ‘How to Use the Great deas of the Bha!a"adGita for Business and #ersonal $uccess%&

Before headin! towards Banaras Hindu Uni"ersity, Roach s'oke to iamin

about the influence of the Bha!a"ad Gita in his life& He said that the Gita is

one of the !reatest classics of world literature which can chan!e a 'erson

makin! them calm, focused and successful&

He added that des'ite bein! an American, he has 'ersonally e('erienced

chan!es in his life after followin! the Gita&

$'eakin! further, Roach said, )*urin! my childhood, my mother was

dia!nosed with cancer, which was a difficult 'hase in my life& +hat time, an

ndian !irl in my class ad"ised me to "isit ndia& n ./, when was 0,

"isited ndia and studied the classics of ndia for 01 years&2 

 )After readin! the Gita, realised the need to 'romote its teachin!s and

formed the Andin nternational 3or'oration in association with three friends&

+he 3or'oration%s 'rofits soared to 014 million dollars and had o"er 4,444

workers& After reachin! this hi!h, which sold it to American business

ma!nate 5arren Buffet in & 5ith the money recei"ed, formed the

 ‘*iamond 3utter nstitute% to fulfill my dreams of 'romotin! the teachin!s of

the Gita& +he nstitute now has "arious centres across the !lobe,2 he said&

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The beginning of the Asian Classics Input Project

n 0446, Roach used the 'rofits of his business to establish the Asian 3lassic

n'ut #ro7ect to 'romote and 'rotect +ibetan lan!ua!e and manuscri'ts&

Under the 'ro7ect, "arious ndian and +ibetan manuscri'ts were translated

into 8n!lish& Until now, as many as 04,444 manuscri'ts ha"e been

translated and 'ut them online for free&

His best-sellin! business and 'ersonal success book, +he *iamond 3utter,

has been translated into more than /4 lan!ua!es around the world&

Meanwhile, Roach, after his stint in Varanasi will "isit Ban!alore on 9ebruary

0, :ew *elhi on March 0 and finally Ahmedabad on March ;&

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