Your Number 1 choice for hotel development

“ It has been and continues to be our responsibility to fill the earth with the light and warmth of hospitality”

– Conrad N.Hilton

Hilton Moorea Lagoon Resort & Spa

A variety of brands.A wealth of opportunity.

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Welcome to Hilton Worldwide

The ten brands that comprise the Hilton Worldwide portfolio of brands all have distinct personalities and product offerings, from sumptuous luxury to value-for-money.

We have selected six of these brands to be the focus of our expansion. You’ll find out more about them in the following pages.

With offices worldwide, our Development team can offer a combination of extensive local knowledge, international experience and the invaluable support of a truly global company.

We look forward to working with you.

Patrick Fitzgibbon Andrew Clough Senior Vice President Development, Senior Vice President Development, Europe & Africa Middle East & Asia Pacific

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Our development proposition by brandWe’ll work closely with you to determine the best opportunity for your development project.

We will help you choose the most appropriate Hilton Worldwide brand for your location, from the luxury Waldorf Astoria to the focused-service Hampton by Hilton.

Doubletree by Hilton Qingdao/Chengyang

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Welcome to Doubletree

• The contemporary conversion brand of choice within the upscale, full-service segment

• Flexible for new builds and conversions in a range of sizes and locations

• Focus on caring for the environment, education and the local community

doubletree.com

We love having you here™

• A new kind of economy hotel: upper mid-scale quality for a value price

• Competition-smashing occupancy, rate and RevPAR* premiums

• Simple ‘kit of parts’ set up allows flexibility and ensures quality control

* RevPAR = Revenue per available room

hampton.com

The Luxury of Being Yourself®

• The modern-world choice for today’s sophisticated traveler

• Focus on personalized service and destination-enhancing experiences

• The choice of developers seeking to express and celebrate individuality

conradhotels.com

When tomorrow’s a big day, stay HGI tonight

• Products and services informed by precise market research and direct customer feedback

• An inviting service-focused offer with a residential atmosphere

• The freedom of guest self-sufficiency, supported by 24-hour service, offers value, independence and flexibility

hgi.com

Extraordinary places. A singular experience.

• More than twenty landmark hotels and resorts worldwide

• Each one offering the exquisite style and accommodations that define luxury

• A duplicable and adaptable model for premium elite properties

waldorfastoria.com

A brief summary

The Global Leader in Hospitality

• A global range of upper upscale properties from our core brand

• Ideal for new build opportunities in areas with high traveler volumes

• Instantly recognizable brand; invaluable, trusted reputation for quality

hilton.com

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Why choose Hilton WorldwideEvery hotel within the Hilton Worldwide portfolio of brands is powered by The Hilton Engine. The Hilton Engine is a suite of industry leading tools and resources that support and drive our hotels.

Comprising Distribution, Sales & Marketing, Global Brand Services, OnQ Technology and Hilton HHonors, it is what sets us apart from the competition and ensures the continued success of our properties.

Distribution

• Network of 9 Reservation Centers providing 24-hour multi-language global coverage: over 35 million telephone calls handled annually generating over $3 billion per year

• Over 20 industry leading proprietary websites generating in excess of over $4 billion per year

• Distribution agreements with key global and local intermediaries

Sales & Marketing

• 30 International Sales Offices• Global size and presence gives increased

negotiating power, higher level access and more influential customer relationships

• Specialist global Corporate, Leisure, MICE and Global / Specialist Travel Agent sales teams enable manning reductions of property based sales managers

Global Brand Services

• Quality Assurance – Protecting brand values through comprehensive on-site evaluations

• Market Research – Providing actionable insights into customer needs, expectations and market behavior

• Brand Training – Providing all brand required and optional educational opportunities in order to instill consistency in brand standards

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Sales & Marketing

Tech

nology – OnQ

Distribution

Glo

bal Brand Services

Hilton HHonors

Technology - OnQ

• A unique suite of integrated hospitality management applications that automate all business and property management functions in a hotel – designed for Hilton, by Hilton

• Enhances customer loyalty; enabling consistent guest recognition across all Hilton Worldwide hotels before, during and after a stay

Sales & Marketing

Tech

nology – OnQ

Distribution

Glo

bal Brand Services

Hilton HHonors

Hilton HHonors

• Award-winning guest recognition and reward program – providing on average over 40% of a hotel’s occupancy

• The lowest cost program in the industry• 25 million members spread over 230

countries and territories of which 9 million stay with us more than twice a year

• Drives RevPar premiums by exposing more inventory to the demand using centralized distribution channels, feeding third party distributors, advanced purchase opportunities and reservations

• Optimizes productivity; reducing workload redundancies and providing the industry’s most robust business intelligence reporting system

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Trianon Palace Versailles. The Waldorf Astoria Collection

Extraordinary places. A singular experience.

Luxury

Each property in the Waldorf Astoria Hotels & Resorts portfolio is as singular and defining as the brand’s elegant namesake – The Waldorf=Astoria New York. From classic elegance to modern grandeur, each hotel and resort is a true landmark of world-class style and rich service traditions that define international refinement and luxury, attracting guests from all over the world.

The unparalleled service and global sophistication that defines Waldorf Astoria, in combination with the global infrastructure and commercial services of Hilton Worldwide, ensure that Waldorf Astoria Hotels & Resorts is without equal when considering the construction and branding of a luxury international hotel.

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Waldorf Astoria Hotels & ResortsBringing Waldorf Astoria to life – world class resourcesCentral to our growth strategy is educating developers and investors on the resources available through Hilton Worldwide. The world class resources of Hilton Worldwide enable the ongoing development of luxury features combining key Waldorf Astoria design elements with indigenous flair. We see ourselves as true partners in the development process and will leverage Hilton Worldwide’s vast network of resources to ensure the success of your hotel.

The Global Design Services team is an integral part of the Hilton Worldwide Architecture and Construction team. The team is a focused group of architects and interior design experts whose main purpose is to lead the design process for all new Waldorf Astoria constructions, renovations and conversions. Global Design Services provides owners with a fully integrated design response from concept to completion.

The Restaurant Group is charged with developing food & beverage concept solutions for Waldorf Astoria Hotels & Resorts. Their remit is the creation of bespoke solutions, the development of established concepts and to provide a conduit to third party restaurateurs and celebrity chefs to help hotels increase their food & beverage visibility.

The Spa Group is a specialist team of regionally located spa experts whose mission is to provide owners with fully integrated development and operational spa solutions. Services include feasibility analysis, concept and business model creation, spa planning, design guidelines and support, pre-opening and launch services, standard operating procedures and specialist spa management resources.

Hotels opening soon

Syon Park Hotel, London. The Waldorf Astoria Collection

Waldorf Astoria Jerusalem, Israel

Waldorf Astoria Shanghai, China

Waldorf Astoria Berlin, Germany

Waldorf Astoria Beijing, China

Waldorf Astoria Beverly Hills, USA

Waldorf Astoria Montreal, Canada

Rome Cavalieri. The Waldorf Astoria Collection

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The promise With a legacy that reaches back over 110 years, Waldorf Astoria Hotels & Resorts is a collection of experiences born in the 21st century drawing on its architecture, design and signature elements with a promise that each experience will be delivered through legendary service.

The guestThe Waldorf Astoria guest seeks a brand with a culture of service and design that reflects the quality and detail of his or her own home and those of friends and associates. Comfort, supported by seamless access to any indulgence and every necessity, is paramount. The Waldorf guest chooses Waldorf Astoria for its legendary and anticipatory service, inspirational environments filled with excitement and ambience and sophisticated style and comfort. Waldorf Astoria reflects the guest’s personal lifestyle and exceeds his or her expectation for perfection.

The brandOur vision is global, our hospitality gracious and our commitment to absolute quality unwavering. Waldorf Astoria Hotels & Resorts has three key brand pillars.

Unparalleled Service – The touch of Waldorf Astoria is anticipatory – the highest degree of service, personalized to the guest’s occasion, genuine, unobtrusive and discrete.

Inspirational Environments – Our guests are filled with the excitement of being in the world’s most unique and magical locations. Our hotels play host to exclusive events and special occasions for our guests to attend, enjoy – or simply join in the ambience.

Sophisticated Style and Comfort – The furnishings and features of our guestrooms combine residential comfort and ease with technology and access to luxury brand amenities to surprise and delight our guests.

The Bentley London. The Waldorf Astoria Collection

The Luxury of Being Yourself ®

A global contemporary luxury brand, the uniqueness of Conrad lies in the individuality of each of its inspiring hotels and resorts. This individuality is what sets Conrad apart from its competitors and enables the brand to form a strong and lasting emotional bond with all of its stakeholders. Conrad welcomes developers and owners who want to make a distinctive statement with their hotel choice.

With hotels and resorts across five continents, in the world’s gateway cities and most sought-after resort destinations, Conrad brings genuine and personalized attention to each guest.

Conrad Tokyo

Luxury

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Conrad Values

All Conrad Hotels & Resorts exemplify the brand’s core values: contemporary luxury presented through exclusive offerings and the highest service standards, a warm attitude embodied by attentive team members and vibrancy felt through a stylish approach to cultural traditions. Most of all, Conrad Hotels & Resorts are united by an unwavering pursuit of excellence.

Opening soon:Conrad Seoul, South Korea

Conrad Beijing, China

Conrad Bangalore, India

Conrad Naviti Island, Fiji

Conrad Bimini Resort & Casino, Bahamas

Conrad Los Micos, Honduras

IndividualityThe uniqueness of Conrad lies in the individuality of each hotel and resort. Each property stands alone as a dynamic reflection of its destination city, and genuinely celebrates the distinctiveness of every team member and guest.

Contemporary LuxuryThe luxury of Conrad is based around guests’ lifestyles and tastes, wherever they are in the world. Guests can enjoy:

• Luxurious bedrooms with modern technologies for the business and leisure traveler

• Spacious bathrooms and luxury bath products

• Pioneering culinary concepts in cosmopolitan bars and restaurants

• Meeting facilities and business oriented services

• An oasis to retreat and recharge

• Contemporary art with a local influence

All features are delivered and presented according to the highest service standards: Conrad Service Standards.

By focusing on the individual, Conrad offers guests a world of style, service and connection, inviting each to enjoy the unique opportunity and luxury of being yourself.

The World of Conrad Hotels & ResortsWhen you join the world of Conrad, you become a part of an emerging international luxury hotel brand that enjoys the enviable support and resources of the world’s biggest name in hotels. When we enter into a project with partners, the goal is nothing less than creating a hotel of distinction and elegance, designed to outperform its competitors in every respect and increase in value year on year. As a trusted partner with Conrad Hotels & Resorts, you’re investing in a legendary heritage of excellence.

Conrad Hotels & Resorts

Conrad Maldives

Conrad Maldives

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Conrad Tokyo

As an upper upscale brand, Hilton hotels are primarily new build properties best suited to capital or gateway cities, centers of commerce and congress, and major airport locations. With upwards of 300 rooms per hotel, our hotels offer business travelers the extensive meeting facilities and service levels that you would expect from the name Hilton.

Upper Upscale

The Global Leader in Hospitality

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Hilton London Metropole

Hilton Values

Our reputation remains unrivalled by our closest competitors. Independent research* repeatedly underlines that Hilton is the world’s most recognized hotel brand, so it’s no surprise that Hilton literally is the hotel brand on everyone’s lips. We take pride in this fact and understand that our brand is one of our most prestigious assets. Hilton has become the undisputed leader in global hospitality.

Trusted reputationTo our customers, Hilton means outstanding hotels in an unparalleled choice of desirable locations. Guests enjoy world-class facilities and services, backed by our global brand standards. Throughout more than 530 hotels and resorts in 76 countries across six continents, we have a trusted reputation for quality, professionalism and expertise. We always strive to better this, staying ahead of the competition and implementing fresh and innovative ideas.

Keeping Hilton No.1In addition to our city center, convention and airport hotels plus self-contained resorts, we have world-renowned business, conference and leisure facilities, which consistently attract international industry awards. We are constantly striving to offer a richer and more relaxed guest journey 24/7 – from the first connection all the way to check out.

Innovative ideasThroughout our history we have been leaders in innovation – from pioneering the concept of airport hotels, to introducing the first hotel gift shop. We are still market-leaders when it comes to product innovation. By talking to our customers and continually investing in research, we are able to create a better and more consistent experience for our guests.

The best products for business and leisureSupported by products such as the award-winning global meeting product, Hilton Meetings, and Hilton Journey Ambassador, Hilton is maintaining its position as the ‘world’s leading business address’. The Hilton iPhone app enables global travelers to book reservations and stay connected with Hilton while on the go. The Hilton Serenity bed and our Hilton Clock Radio/MP3 Player mean that guests experience standards of rest and relaxation higher than ever before. Guests can also vacation in our resort properties; totally unique self-contained resorts combining superior accommodation and service with magnificent facilities and exotic locations.

Attracting the top peopleA brand such as ours attracts the very best talent. Behind our success are bright, loyal Hilton Team Members who have all been nurtured through our highly respected training and recognition schemes.

*Source: BDRC Hotel Guest Surveys (over 14,000 business and leisure travelers

interviewed across 39 markets)

Hilton

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Hilton Beijing Wangfujing

Hilton Kuala Lumpar

Hilton Sydney

Our upscale, full-service brand, Doubletree by Hilton, is ideally suited to both new build and conversion opportunities, with the flexibility to fit locations from airport and metropolitan areas, to gateway cities and vacation destinations worldwide.

Varying in size from 100 to 1,000 rooms, with meeting and event space from 1,000 to 60,000 square feet, every Doubletree by Hilton offers the full range of contemporary, upscale services and amenities required to meet marketplace needs.

Welcome to Doubletree.Upscale

Doubletree by Hilton Beijing

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Doubletree Values

With a growing collection of contemporary, upscale hotels and resorts in more than 200 locations worldwide, Doubletree by Hilton hotels are distinctively designed to provide genuine comfort to today’s business and leisure travelers. From the millions of delighted guests who are welcomed with a warm chocolate chip cookie at check-in, to the advantages of the award-winning Hilton HHonors guest reward program, every guest receives a truly satisfying stay wherever their travels take them.

The Doubletree by Hilton guest experienceDoubletree by Hilton hotels treat guests to accommodations that celebrate a sense of place, with a unique combination of contemporary style and a refreshingly caring and relaxed approach to hospitality. The inviting comfort of the Sweet Dreams® by Doubletree sleep experience, the fresh appeal of the Doubletree by Hilton Breakfast buffet, the room-to-stretch in Doubletree Fitness by Precor® workout facilities, and Doubletree by Hilton’s upscale amenities and services combine to provide an atmosphere for guests that is both energizing and relaxing.

A culture of CAREDoubletree by Hilton’s CARE culture defines the way hotel team members engage with each other, with guests and with their communities through caring, attentive, responsive, empowered service that goes beyond the expected. The CARE culture’s timeless values make it possible for team members to deliver the Doubletree by Hilton Brand Promise: to provide exceptionally warm and caring service, where guests feel welcome and appreciated.

As an extension of the CARE culture to local communities, Doubletree by Hilton has created Teaching Kids to CARE, an award-winning partnership connecting hotels with local schools. Through Teaching Kids to CARE, Doubletree by Hilton empowers young people to take simple steps to appreciate, conserve and preserve the earth’s resources.

The support you need to succeedWhether your opportunity is for a new build, or to convert an existing full-service property, Doubletree by Hilton is the smart way to grow your business. From the moment you break ground or begin planning a renovation, you can draw on the kind of support that has made Doubletree by Hilton the leader in its competitive tier, as evidenced by dramatic increases in RevPAR Index and ADR, and the largest increase in customer satisfaction scores of any brand in the upscale segment.

This positive momentum points to significant growth potential on a global scale for Doubletree by Hilton owners in the years ahead.

Doubletree by Hilton

Doubletree by Hilton Huaqiao/Kunshan

Doubletree by Hilton Beijing

Doubletree by Hilton Milan

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Hilton Garden Inn Luton North

When tomorrow’s a big day, stay HGI tonight.

Mid-Market

Hilton Garden Inn is our award-winning, mid-priced hotel brand that continually strives to ensure today’s busy travelers have everything they need to be their most productive on the road. This is primarily a new-build hotel proposition with a service-focused brand, offering highly functional, complimentary amenities such as fitness centers, internet access, 24-hour business centers, a full service restaurant and lounge, as well as a revolutionary sleep experience – the Garden Sleep System™. Ideal locations are those with high levels of business and transient travelers.

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Inspiring new strategy – same winning values

Hilton Garden Inns are designed to be warm and inviting, yet highly functional, providing an average of 150 quality guest rooms and desirable facilities. We offer guests the attentive hospitality and quality facilities they want at the price they can afford, all while maximizing flexibility and controlling costs.

Delivering the strategyThe core proposition of Hilton Garden Inn is built on five main concepts:

Sleep Deep – Our Garden Sleep System combines soft linens, a cozy duvet and a state-of-the-art bed that conforms to body contours and allows guests to adjust mattress firmness for a totally customized experience. Designed to last up to 20 years, with replaceable and recyclable parts, the system offers fantastic value for money to both the guest and investor.

Work Smart – Each guest room doubles as a mobile office, with its spacious desk and ergonomic Mirra® chair by world-renowned designer Herman Miller. Complimentary Wi-Fi, remote secure printing and a 24-hour business center allow our hotels to offer an invaluable level of service to the busy, value-focused traveler while meeting and function rooms generate additional revenue.

Eat Well – An easy-to-operate, full service restaurant offering cooked-to-order breakfast exceeds customer expectations, while evening room service plus the in-room fridge and coffee maker/hot water kettle support those on a busy schedule or guests with children – satisfying the current trend for flexible working hours and personalized experiences.

Stay Fit – Our flexible model allows for an optional swimming pool to drive additional business through your doors, while the fitness center offers complimentary access to jet lagged and time-poor guests. Our innovative Stay Fit Kit™ enables guests to enjoy an isometric / core body workout in the comfort of their own room, in their own time.

Treat Yourself – The 24-hour Pavilion Pantry™ Today’s traveler demands a degree of pampering. Evening room service adds a touch of indulgence unusual at a mid-scale hotel. Your guests can enjoy an in-room movie with ice-cream or other comfort food snacks from the 24-hour Pavilion Pantry.

Invest in a winning brandA successful member of the Hilton Worldwide portfolio of brands with a proven track record of guest satisfaction, Hilton Garden Inn offers fantastic investment opportunities, with quality and great value hotels that attract an ever-growing and loyal customer base.

Hilton Garden Inn

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Hilton Garden Inn Luton North

Hilton Garden Inn New Delhi/Saket

Hilton Garden Inn Milan/Malpensa

Hampton by Hilton Corby

We love having you here™

Economy

Our value hotel proposition, suited primarily to new build opportunities, Hampton by Hilton provides our guests with a high level of added value whilst being affordable. Aimed at value-wise business travelers and families, ideal locations include those close to airports, on the outskirts of city centers and near to corporate parks. Our amenities include free hot breakfast, free high-speed internet access, friendly service and the Hampton 100% Satisfaction Guarantee.

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Hampton by Hilton is an economy hotel brand with a mid to upper midscale finish, offering quality facilities, a focus on service and a unique guest experience. We build a better guest room, design a better hotel and offer better value than our competitors.

Hampton by Hilton. It’s a new type of hotel experience that combines unexpected style and quality with an emphasis on service and value. A product that offers vast opportunities for success in the global marketplace.

Strong. Simple. Successful. To us, these three words define the Hampton brand – both as it stands today as well as in the future. These words also describe our commitment to helping you reach peak performance. That’s why, for every property, we provide the marketing tools, appropriate support and sales assistance to prepare you for success, not only in the short-term, but the long-run as well.

Service Hampton by Hilton team members provide service that is friendly and casual, but professional and comfortable. The team is enabled to share a genuine and lasting connection with guests that defines who we are and what we stand for.

Value A clear package of benefits, bundled into and supported by an attractive price, offers guests an unrivaled value for money incentive and elevated customer experience. The prime enabler for segment-leading rates and market share.

Consistency Our experience, expertise and ability to draw on the resources and vast market knowledge inherent within the Hilton Worldwide portfolio of brands, ensures that we offer a consistent and high quality guest experience every time.

Hampton 100% Guarantee Friendly service, clean rooms, comfortable surroundings, every time. But what does our guarantee mean to you? We’re so confident in our high spec hotels and team members training, it’s reassurance we can give without risk. Positive payout ratio via increased loyalty and word of mouth proves this guarantee is a huge revenue driver for you, while driving your team members to excel.

Hampton by Hilton

Hampton by Hilton Corby

Hampton by Hilton Corby

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Hampton by Hilton Liverpool/John Lennon Airport

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Americas

One huge opportunityWherever you are in the world, we have highly skilled members of our Development Team available to discuss your project opportunity.

Their specialist local knowledge and commercial market experience means that whatever your requirement, we can help you invest in the best way possible – and welcome you personally into the Hilton Worldwide portfolio of brands.

Key

over

585,000rooms

over

3,500hotels

over

80countries

Opening Soon: Hilton Surfers Paradise

Opening Soon: Hampton by Hilton Derby City Centre

Santo Domingo

São Paulo

Miami

Atlanta

Southbury

Virginia

Swampscott

Québec

Austin

Northridge

Vancouver

Memphis

Chicago

London

Hilton Development Offices

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Europe & Africa

Middle East & Asia Pacific

Opening Soon: Conrad Dalian

Opening Soon: Hilton Garden Inn Samara

Opening Soon: Doubletree by Hilton Quanzhou

10brands

Opening Soon: Waldorf Astoria Berlin

Sydney

Singapore

Mumbai

Cape Town (Opening Q4 2010)

Shanghai

Tokyo

New Delhi

Dubai

Istanbul

Moscow

RomeBarcelona

Frankfurt

WarsawLondon

Paris

© 2010 Hilton Worldwide

hiltondevelopment.com

Hilton Development Offices

Europe & AfricaMaple Court, Reeds Crescent, Watford, Hertfordshire, WD24 4QQ, UK Tel +44 (0)20 7856 8137 development.europe @hilton.com

Middle East & Asia Pacific103 Penang Road, #09-01/07, Vision Crest Commercial, Singapore 238467 Tel +65 6833 9888 development.singapore @hilton.com

Worldwide Headquarters7930 Jones Branch Drive, Suite 1100 McLean, VA 22102, USA Tel +1 (703) 833 1000