highlights of station events, programming & community...
TRANSCRIPT
Highlights of Station
This report highlights the seminars, events, informative content, educational development and professional services provided by Vegas PBS during the past six months.
January — June
2015Semi-Annual Report
Events, Programming & Community Impact
8.2 1 | P a g e
Student & Youth Services
On February 9, Ready To Learn (RTL) staff met with Laura Bumba from the Girl Scouts of Southern
Nevada. They demonstrated how the Girl Scout Super Troop curriculum designers can access teaching
materials available from Vegas PBS to supplement their health curriculum. Using the Watch, Play,
Explore, Share Transmedia framework, staff modeled how to plan a lesson to complement the topic of
“Healthy Eating," incorporate a variety of video clips, interactive stories, and hands-on activities from
PBS Learning Media and the PBS KIDS Lab. This summer the Girl Scouts are going to test a new
Vegas PBS curriculum that will be implemented during the upcoming 15-16 school year.
On February 24, Coordinators Charles Sinicki and Craig Cuddihy presented to UNLV Educational Pre-
Service students on the various resources that Vegas PBS provides. Over 28 students attended this
training. Dr. Karen Grove emphasized the need for new teachers to have a variety of technology skills,
including access to the Common Core Standards.
On March 20, Debra Solt and Cary Huddleston participated as Mock Student Interviewers at the CSN
2nd Annual Speed Networking Event. During the event they met with 23 college students and discussed
internship opportunities with Vegas PBS.
On April 11, Coordinator Chuck Sinicki attended the Girl Scout LEAD conference held at the Alexis
Park Hotel, where Girl Scout leaders discussed plans for the upcoming Girl Scout year. Additionally,
The Vegas PBS Keeping Kids Fit program held eight Workshops for 112 Girl Scouts during the month
of April.
8.2 2 | P a g e
On April 16, Jami Miller hosted a Vegas PBS information booth at the Career and College Expo event;
sponsored by the Pearson Community Center. The event exposed 150 high school junior and seniors to
potential careers, and training opportunities where they could receive workforce certifications through
Vegas PBS.
On April 21, The Vegas PBS
Described and Captioned Media
Center (DCMC), in collaboration with
CCSD Low Incidence Disabilities
Team (LIDT) Deaf and Hard of
Hearing Department, hosted the 2nd
Annual Spring Fling event. This
awards ceremony and luncheon
recognizes graduating seniors, and
high school students who are deaf and
hearing impaired. A motivational
speech was provided by Crystina
Scott of ASL Communications, along
with an overview of the DCMC library and history of PBS and Closed Captioning. Spring Fling was
funded by Vegas PBS DCMC, CCSD LIDT, SAUCE restaurant and ASL Communications, and
concluded with raffled prizes, and a surprise dedication for retiring teacher, Susan Ladrie- Mackey by
her students. The event attracted 68 CCSD students and 30 professionals.
During the month of May, 63 Girl Scouts from eight Girl Scout troops attended several Fitness and
Nutrition workshops, as part of the Keeping Kids Fit initiative. The Girl Scouts learned about physical
fitness, various exercise activities that
make fitness fun, and how to read
nutrition facts and proper portion sizes.
The Keeping Kids Fit initiative will be the
summer pilot for the Women’s
Engagement Council’s pre-teen health
month, which will take place next year.
On May 15, in collaboration with Sue
Johnston, of CCSD Low Incidence
Disabilities Team Vision Impaired
Services Department; the DCMC hosted a
field trip for four blind & visually
impaired students. Five teachers, who
work and assist with the students regularly, were also in attendance. New accounts were created and
media was selected by the students and also their teachers.
8.2 3 | P a g e
On May 30, Jami Miller joined 7 Executives from Caesars Entertainment, and 3 Coordinators from
Teach For America at Chaparral HS. The collaboration connected high school seniors and their families
to workforce training, and certification programs that are available through Vegas PBS, which will help
the seniors qualify for the current job opportunities at various Caesars Entertainment properties. This
was the capstone event for a yearly dropout prevention effort targeting credit deficient students. The
career histories & past professional experiences of current Caesars Entertainment Employees were
discussed, the students received a Profile evaluation, and tuition waived access to Vegas PBS GOAL
affiliate courses. 8 students who were in participation for this program completed their courses during
the 2014-2015 academic school year.
During the month of June, Vegas PBS taught the Leaders in Training (LIT) at the Boys and Girls Club
Downtown Clubhouse, on how to implement Martha Speaks Reading Buddies curriculum to
approximately 20 first and second grade students. LIT is comprised of middle and high school students
who are trained to become leaders within their clubhouses for the summer.
On June 3, Vegas PBS trained the Andson Foundation and YMCA staff on how to facilitate the Martha
Speaks Reading Buddies, and Design Squad curriculum to approximately 250 students across 4
Southern Nevada YMCA locations. In addition to the staff trainings, Vegas PBS has provided program
materials, ongoing support, and will collect an assessment of data from the student participants.
On June 9 and June 11, Coordinator Chuck Sinicki hosted a booth at the NV Gear-Up event, which was
held at Chaparral High School. Chuck provided resources to nearly 150 students on Homework Hotline,
PBS Learning Media, and the American Graduate Initiative.
During the month of June, 85 Girl Scouts attended six fitness and nutrition workshops that were
conducted by Vegas PBS staff as part of the Keeping Kids fit initiative.
8.2 4 | P a g e
Performing Arts: Concerts & Special Appearances
On January 30, 48 Vegas PBS donors attended the six-time Grammy Award winner and three-time
Academy Award winner Burt Bacharach performance live at the Smith Center. Bacharach, the
American singer, songwriter,
composer, record producer and pianist,
has written more than 73 US and 52
UK Top 40 hits. Bacharach is known
for his collaborations with Dionne
Warwick, Marty Robbins, Tom Jones,
and The Carpenters, among numerous
other artists that he’s worked with
throughout the years.
On January 31, Jackie Evancho
performed live at the Smith Center. 47
donors were in attendance for this
event.
On February 4, the PBS Kids
animated cartoon Dinosaur Train performed a live concert that was held at the Smith Center. This
popular children’s program created by Craig Bartlett explores the prehistoric world of dinosaurs,
jungles, swamps, volcanoes, plant life, and oceans; 48 donors purchased tickets through Vegas PBS for
this event.
On February 14, UNLV Ham Hall
welcomed Midtown Men in Concert.
24 Vegas PBS donors were in
attendance.
On February 22, 40 donors attended
the Mandalay Bay Michael Jackson
concert performance.
On March 7, 74 donors attended the 2
Cellos performance which was held
live at the UNLV Ham Hall.
On March 27, the DCMC welcomed
Rachel Coleman for a Signing Time! Meet & Greet event. This popular program explores the fantastic
world of sign language, and is targeted towards children aged one through eight. On March 28, the
Flamingo Library hosted the Signing Time! Meet & Greet Show. 38 Vegas PBS members attended this
event.
8.2 5 | P a g e
On April 11-12, Vegas PBS hosted a Donor Appreciation Event, whereby 21 Donors received 2 concert
tickets to see Toni Bennett and Lady Gaga perform at the Palms.
On May 1, The Joe Bonamassa performance attracted 178 Vegas PBS donors in attendance.
On May 3, The Moody Blues
performance concert attracted 50 PBS
donors.
On May 6, & May 13, Las
Vegas welcomed rock music group
Journey. The group is best known for
their iconic song “Don’t Stop Believin,”
and has had a career success which has
spanned 5 decades. The concert and
Meet & Greet event attracted 50 donors.
On May 16-17, Vegas PBS
hosted a two day Catalina trip for 38
donors.
On May 16, 31 donors attended the International Contemporary rock music star Bryan Adams live
performance at Mandalay Bay.
On June 12-13, 24 Vegas PBS members
attended Texas native Steve Tyrell’s
concert performance. This American
producer is best known for his
collaborations with Burt Bacharach, Hal
David, and Dionne Warwick.
On June 20, Frank Sinatra Jr. performed
live at the Smith Center giving
audiences a visual multi-media
experience. Through the use of stories,
songs, photos, and videos that reflect his
many memoirs of his iconic father. 37 donors were in attendance for this event.
On June 6-27 The Texas Tenors performed live at the Suncoast Showroom. 193 donors were also in
attendance for this concert event.
Throughout the month of June, 20 donors purchased concert tickets to see the Cirque du Soleil
performance of “O”.
8.2 6 | P a g e
Volunteers
From January to June Volunteer Specialist Amanda Gordon successfully placed community volunteers who
contributed 2, 221 volunteer hours for Vegas PBS’ Membership department, Workforce Training & Economic
Development department, and also for the Educational Media Services department.
8.2 7 | P a g e
Campus Tours & Visitation
From January to June, 374 individuals received a community tour of our Educational Facility; many tour groups
were comprised of boy & girl scouts who were using the tour to earn a merit badge. The Vegas PBS Workforce
Training & Economic Development Lab received 3,746 community visits.
22%
13%
5%
19%
34%
7%
374 Individuals Participated in a Community Tour
January February MarchApril May June
0 200 400 600 800
January
February
March
April
May
June
591
542
680
653
633
647
3,746 Computer Lab Visitations
8.2 8 | P a g e
Described and Captioned Media Center (DCMC)
The DCMC shipped 4,632 pieces of media resulting in a 135% increase over Last Year shipments
0
100
200
300
400
500
600
700
800
900
January February March April May June
712647
821760
836 856
319 339 366309
249
388
This Year VS. Last Year Shipments
TY LY
0 200 400 600 800 1000 1200 1400
Tactile Braille Book
Compact Disc
Equipment
Captioned VHS
Computer Software
Word CD
Kit
Captioned CD
Daisy CD
Audio Book CD/Print/Braille Pkg
Audio Book CD
Flashcards
Braille Book
Playaways
Braille Boardbook
Descriptive Video
Book
Captioned DVD
Educational Game
4
6
6
8
12
13
29
34
45
67
71
109
129
315
429
552
619
883
1301
DCMC Shipments Jan-June 2015
The DCMC established 105 new clientele relationships.
Educational Games contributed to approximately 1/3 of all DCMC shipments.
8.2 9 | P a g e
Veterans Workforce Services
On March 18, Annie Emprima-Martin coordinated a Veterans Hiring Event at Vegas PBS, that 107
Veterans attended; 28 employers participated, offering jobs starting at $15.50 per hour, along with 12
resource vendors serving local Veterans and their families.
On March 18-19, Cary Huddleston & Annie Emprima-Martin staffed a booth at the Stand Down for
Veterans at the Cashman Center. The
Event Served 823 Veterans, Cary
provided counseling services to 41
Veterans and collected 21 GOAL
referral forms for follow-up. Annie
counseled 13 Veterans and collected 8
additional referrals.
On April 8, Jami Miller hosted
the monthly Red Cross Veteran
Employment Networking meeting,
which connected 12 veterans
interested in becoming franchise
entrepreneurs to the services of Vegas
PBS, and our community partner
FranNet.
On April 15, Cary Huddleston hosted the Employer Support of the Guard and Reserve (ESGR)
Committee Meeting at our Vegas PBS Educational Technology Campus. During the event Cary
provided Workforce Assessment Training services to 13 veterans.
On May 13, Jami Miller hosted the monthly Red Cross Veteran Employment Networking Meeting.
Wayne Williams, Director of Recruitment and Applications for the Clark County School District
presented, and also provided counseling services to 8 veterans to further assist them with their future
career aspirations.
On May 27, Annie Emprima-Martin hosted the Employer Support of the Guard and Reserve (ESGR)
monthly meeting, which was held at the Vegas PBS Educational Campus. Annie provided Workforce
training services to 24 veterans who were in attendance.
On May 28, Vegas PBS, Beyond Yellow Ribbon, and Faunta Finley (Bureau of Reclamation) hosted a
federal resume writing course. 16 Veterans participated in the event and received training on how to
navigate USA jobs.gov to find federal employment, and also learned how to create and file an online
resume.
8.2 10 | P a g e
Website Statistics
0.00
2.00
4.00
6.00
8.00
10.00
12.00
14.00
16.00
18.00
January February March April May June
Vegas PBS 2.59 2.50 2.64 2.58 2.57 2.96
VOD 2.06 1.88 1.50 1.77 1.58 0.85
PBS Localized Traffic 3.30 2.80 2.70 3.20 3.00 2.90
PBS Localized Traffic KIDS 0.00 0.00 16.20 12.60 11.20 11.50
GOAL 5.35 5.31 5.29 5.28 5.19 5.19
Veterans Coming Home 2.91 2.53 2.22 1.75 1.29 1.08
3.84 Average Website Pages Viewed Per Session
0
20,000
40,000
60,000
80,000
100,000
120,000
140,000
160,000
180,000
January February March April May June
Veterans Coming Home 52 157 359 355 743 703
GOAL Learn Center 34,549 31,590 37,512 34,218 32,501 34,450
PBS Localized Traffic KIDS 0 0 36,359 34,936 43,178 35,132
PBS Localized Traffic 55,957 54,972 54,265 48,973 46,478 39,531
VOD 6,857 6,539 7,851 6,653 7,792 10,066
Vegas PBS 21,488 19,860 24,015 19,245 19,575 16,742
823,653 Gross Estimated Unique Viewers Jan-June
8.2 11 | P a g e
0
20,000
40,000
60,000
80,000
100,000
120,000
140,000
160,000
January February March April May June
Vegas PBS 38,625 36,403 44,150 36,546 36,378 26,299
VOD 9,036 8,900 10,818 8,813 9,948 12,746
PBS Localized Traffic 89,209 88,344 87,163 83,564 74,721 63,888
PBS Localized Traffic KIDS 0 0 114,145 116,301 145,224 104,360
GOAL 51,806 52,223 62,911 57,073 53,798 57,425
Veterans Coming Home 91 181 390 367 757 706
1,583,309 Website Sessions from Jan-June
0 500,000 1,000,000 1,500,000 2,000,000 2,500,000 3,000,000
January
February
March
April
May
June
781,896
733,910
2,640,637
2,226,586
2,342,443
1,842,729
January February March April May June
Series1 781,896 733,910 2,640,637 2,226,586 2,342,443 1,842,729
10,568,201 Website Page Views Jan-June
8.2 12 | P a g e
Community Engagement
On March 23, Vegas PBS Ready To Learn staff installed a “Preschool to Career Connection Area” in
the lobby of the Consulate of El
Salvador. The area was anchored by a
PBS KIDS Lab carpet, and features
PBS KIDS-themed books and toys, in
addition to information on Transmedia
and the Vegas PBS GOAL workforce
development program. Consul
General, Tirso Sermeño, was thrilled,
and also shared that the area would be
a perfect way to share Vegas PBS
resources with families; who on busy
days may wait up to two hours before
receiving services.
On March 24, the EMS department hosted a screening for the American Graduate special “School
Desegregation in Southern Nevada,” where nearly 100 people attended. A panel discussion with Dr.
Sonya Horsford, Eva Simmons and Helen
Toland immediately followed the screening.
On April 20, Vegas PBS Ready To
Learn staff installed a “Preschool to Career
Connection Area,” in the Consulate of
Mexico’s Office of Civil Registration. The
area was anchored by a PBS KIDS Peg + Cat
carpet, which features PBS KIDS books, toys,
information on Transmedia content, and the
Vegas PBS GOAL workforce development
program.
On April 23, Vegas PBS Ready To Learn
staff met with the new Youth and Family
Senior Director for the YMCA of Southern
Nevada, Erica Stegall. The PBS KIDS out
of school curriculum was presented,
including Martha Speaks True Stories. Ms.
Stegall is enthusiastic to utilize PBS
Transmedia curriculum for implementation
at four YMCA locations this summer;
additionally the Vegas PBS staff will train
the YMCA and Andson staff on how to
demonstrate the curriculum.
8.2 13 | P a g e
Desert Meadows AHEC
On February 25, Desert Meadows AHEC collaborated with the Nevada Geriatric Education Consortium
to host the Geriatric course on Exploring Options as the Disease Progresses seminar. The event reached
8 community participants.
On March 10 – April 17, Cary
Huddleston represented Desert
Meadows AHEC at various CCSD
schools, and conducted 9 Teen
Education and Careers in
Healthcare (TEACH) presentations
reaching 753 students.
On March 16, Cary Huddleston
represented Desert Meadows
AHEC at the Health Occupations
Student Association (HOSA) State
Leadership Conference (held at The Rio Hotel). Cary served as a Technical Extemporaneous Writing
competition judge, whereby 650 Students participated in the conference. Cary Huddleston evaluated
student Healthcare Essays and helped determine the final 3 students who would move on to the National
HOSA Competition.
On March 16-April 24, Cary
Huddleston conducted various
community based AHEC meeting
workshops in collaboration with the
College of Southern Nevada,
Standards of Excellence, Lincoln
County Workforce, Northwest Career
College, and the College of Southern
Nevada. Throughout these events,
services were provided to 54
individuals.
On March 19, Cary Huddleston represented Desert Meadows AHEC and GOAL at the Desert Rose High
School College & Career Day in Clark County School District. During the event Cary served
approximately 450 students.
On March 25, Cary Huddleston represented Desert Meadows AHEC as a Training Vendor at the
Healthcare Symposium & Hiring Event, which was held at the One Stop Career Connections Center.
During the event Cary serviced approximately 521 Job Seekers and provided counseling services on
continuing education training through Vegas PBS online GOAL courses.
8.2 14 | P a g e
On April 1, Cary Huddleston collaborated with the Nevada Geriatric Education Consortium to host the
Desert Meadows AHEC- How to Work with
Patients with Dementia and their Families
seminar. The complimentary geriatric seminar
was held at the Vegas PBS Educational
Technology Campus, and included guest speaker
Donna Costa, DHS, OTR/L, FAOTA (Toura
University Nevada). Donna provided
consultations to 12 attendees.
On April 8, The Nevada Geriatric
Education Consortium, partnered with Cary
Huddleston to host a Desert Meadows AHEC –
Foods For Thought; Boasting Brain Power
through Proper Nutrition seminar. Sari
Dennis of PCRM (My Wellness Counts)
served as the guest speaker during this event,
and provided consultations to 12
participants.
On April 22, Cary Huddleston hosted Desert
Meadows AHEC - The Caregiver Journey:
Loss, Grief and Love at the Vegas PBS
Educational Technology Campus, in
collaboration with the Nevada Geriatric
Education Consortium. Mary Shapiro, MSG
(Senior Director, LLC) was the guest speaker and reached 10 participating caregivers.
On May 1, Desert Meadows AHEC presented the Caregiver Conference, at the Vegas PBS Educational
Campus, as part of the Nevada Geriatric Consortia grant. The conference provided professional
development lectures to 21 professionals.
On May 19, Cary Huddleston represented Desert Meadows AHEC at Robert Taylor Elementary School
during their Career Day Event. Cary distributed 80 RTL bookmarkers, 80 I love Vegas PBS stickers, to
80 students regarding the potential career opportunities within the health care industry.
On May 27, Cary Huddleston represented DM AHEC for the American Lung Association Presentation,
which was held at the Asian Community Resource Center; 8 community representatives were in
attendance and each briefed their respective programs.
On June 24, Cary Huddleston represented Desert Meadows AHEC at the Nevada Geriatrics Education
Consortium sponsored Falls Conference, and provided services on continuing education credits for 68
Healthcare professionals; and 8 business leaders at the Asian Community Resource Center.
8.2 15 | P a g e
Community Recognition
On March 10, Debra Solt and Annie Emprima-Martin attended the Employer Support of the Guard and
Reserve (ESGR) employer recognition event, which was held at Creech Air Force Base. Debra received
the Above and Beyond Award in recognition for the work that Vegas PBS is doing with Veterans.
Annie received The Seven Seals Award for going above and beyond in serving Veterans throughout her
position at Vegas PBS.
On May 14, at the CCSD Board Meeting, EMS Coordinator Chuck Sinicki received honor and
recognition as being a member of the Each One Read One working group. Each One Read One is a
district-wide collaborative reading program in Clark County, which brings a new book to elementary
schools each year and encourages all children to read and discuss them with their classmates.
On May 20, Annie represented Vegas PBS at the Employer Support of the Guard and Reserve (ESGR)
Breakfast with Governor Brian Sandoval in Carson City. Vegas PBS was recognized as one of
Nevada’s nominees for the Secretary of Defense Employer Support Freedom Award. This award is
given to employers for their
outstanding support of employees
serving in the Guard and the Reserve.
On May 21, Vegas PBS and the
Nevada Office of the U.S. Small
Business Administration presented the
2015 Small Business Awards (SBA)
Luncheon at the Gold Coast Hotel &
Casino. Eleven businesses were
recognized, fourteen lenders, and four
other individuals for their previous
contributions made to assist small
businesses, and in stimulating
Nevada’s economy. Nearly 260 individuals were in attendance for this celebratory event.
Family Engagement
On February 21, Ready To Learn staff hosted a Mobile Lab at the Cashman Center for the Take Back
the City Event. The inaugural event was organized by the Las Vegas Metropolitan Police Department,
in order to combat the rise of crime in the community and to empower residents. The family-friendly
event featured over 200 organizations promoting topics ranging from safety to education. The RTL
booth provided an engaging and hands-on experience by demonstrating PBS KIDS Transmedia content
to over 100 families. It also served as an example that demonstrated the efforts that are presently in
place to support preschool to career educational initiatives; by promoting the Vegas PBS Global Online
Advanced Learning (GOAL) workforce development resources to residents.
8.2 16 | P a g e
On March 5, Ready To Learn Project Facilitator Mayte Heredia, presented at the National Association
for Bilingual Education (NABE) parent institute at Bally’s Hotel and Casino. During two, 30-minute
roundtable sessions, 30 parents were provided with a demonstration on PBS KIDS Transmedia
resources, including the PBS KIDS Lab and
Mobile Learning Program apps.
On March 18, Ready To Learn
Coordinator Jessica Carroll presented and
demonstrated PBS KIDS Transmedia for
CCSD Trustee Patrice Tew’s PAC meeting
at Darnell Elementary School. 20 parents in
attendance participated in a hands-on
demonstration using the theme of non-
standard measurement. Using content on
the PBS KIDS Lab, parents were shown
how to navigate through the website to find
activities, games, videos, and books to
complement the theme. Parents were also provided with an overview of all the Vegas PBS services,
including the GOAL workforce development program.
Vegas PBS Ready To Learn staff hosted a PBS KIDS Transmedia Mobile Lab at Snyder, Harris, West
Prep and Lake Elementary Schools during the month of March. The Mobile Labs took place after school
during several events that were tailored to providing designated parent resources, reading, and or
math. Overall, approximately 150 families sampled free math-related Mobile Learning Program apps,
including Cyberchase, ShapeQuest, Cyberchase 3D Builder, and PBS Parents Play and Learn apps, in
addition to interacting with the PBS KIDS Lab.
On March 27, the Vegas PBS Described and Captioned Media Center hosted an Open House with
Rachel Coleman, co-creator and host of the
popular children’s broadcast series, Signing
Time! This series teaches American Sign
Language to children of all ages. Over 75
parents, children and specialists throughout
our community were in attendance.
On April 15, Jami Miller hosted a Vegas PBS
booth at the Family Learning Resource
Academy (FLRA) Community Resource
Fair. In which 14 community partners
highlighted training and resources for 53
multilingual families, leading to English
proficiency and career certifications.
On April 18, Vegas PBS hosted a hands-on PBS Kids Mobile Lab, which showcased the PBS Parents
Play and Learn app at the Nevada National Guard’s Annual Military Spring Fling. The Mobile Lab
attracted over 100 children accompanied by 75 parents. Families also made Elmo puppets and learned
8.2 17 | P a g e
about Sesame Street’s Military Families Near and Far app. The annual event was open to all branches of
the military and featured food, activities, and entertainment, provided by local and national community
organizations.
On April 25, Vegas PBS hosted a Mobile Lab and provided services to approximately 150 parents at the
annual Parent Resource Expo, a component of the Nevada PTA Convention. The booth provided hands-
on experience with PBS KIDS Transmedia
content, and also served as an excellent
example of how Vegas PBS supports
preschool to career educational initiatives.
Families in attendance also had the
opportunity to learn about Vegas PBS
Global Online Advanced Learning (GOAL)
workforce development resources, as well
as the Vegas PBS Described and Captioned
Media Program (DCMC).
On April 25, Vegas PBS Ready To
Learn participated in "Semana de
Educacion Financiera," at the Consulate of
Mexico to complement the event’s theme of family financial education. Vegas PBS demonstrated
Sesame Street’s bilingual For me, For You, For Later website and the mobile app, which is designed to
teach families the first steps to spending, sharing, and saving (sesamestreet.org/save). 25 participating
parents reviewed the website and mobile app.
On April 25, Vegas PBS Ready To
Learn hosted an “Explore the
Outdoors” seed-planting booth for the
annual Dia De Los Ninos event. This
event was designed to advocate the
importance and awareness of literacy
amongst children of all linguistic and
cultural backgrounds. During this event
the RTL staff reached 100 children and
provided services to 75 parents.
On May 2, Vegas PBS hosted a hands-
on PBS Kids Mobile Lab at the Las
Vegas Science and Technology
Festival, which showcased a wide variety of PBS KIDS educational mobile apps. The Science and
Technology Festival attracted over 7, 250 attendees. Vegas PBS distributed nearly 350 free Apple and
Android redemption codes to the families that visited the labs.
8.2 18 | P a g e
On May 2, Vegas PBS hosted a PBS Kids Mobile Lab at the Pre-K Family Fun Fair. The Curious
George make-and-take activity was
demonstrated, along with the PBS Parents Play
and Learn app, and Sesame Street’s Breathe,
Think, Do app. Curious George story books
were distributed to 218 families that were in
attendance.
On May 13, RTL staff hosted a PBS
KIDS Transmedia mobile lab at Hickey
Elementary School, for the Bring Your Own
Device (BYOD) Technology Night.
Approximately 40 families co-played Mobile
Learning Program apps; including Cyberchase,
ShapeQuest, Cyberchase 3D Builder, The
Electric Company Party Game, Martha Speaks Story Maker, and PBS Parents Play and Learn apps.
On May 14, Vegas PBS Ready To Learn staff hosted a PBS KIDS transmedia mobile lab, and
distributed summer learning resources at the United Way of Southern Nevada’s annual “Flip Through
Summer 2015” event, which was held at the Las Vegas Springs Preserve. This event encourages
summer reading and provides families with resources to prevent summer learning loss. Approximately
300 families visited the Vegas PBS booth during the event.
Throughout the month of June, Vegas PBS conducted thirteen workshops to promote the annual “Club
Read!” summer program at various Las Vegas Clark County Library Locations. The workshops utilized
Martha Speaks Reading Buddies and Peg + Cat curriculum to provide summer learning ideas to reach
276 children and 177 parents.
8.2 19 | P a g e
Program Viewership: KLVX – Historical Gross Rating Points – Whole Day
Year-to-date, Vegas PBS’ Whole Day GRP’s (Live +7 Days) increased by 10.92% over Last Year.
Employment, Professional & Educational Development
On February 11, Ready To Learn staff facilitated a Transmedia mini-workshop for 40 elementary
classrooms and PE teachers, in which nutritional guidelines from myplate.gov, portion sizes, and added
table sugar limits were demonstrated. Teachers also received training on the Watch, Play, Explore,
Share Transmedia framework to create their own lessons addressing health, wellness, and nutrition.
On February 11 and February 25, Chuck Sinicki provided professional development (PDE 2627) to 18
educators on the various services that Vegas PBS has to offer. A specific emphasis was placed on
incorporating videos from various Vegas PBS Video Streaming services into educational presentations.
On February 13, Staff Development Day at Dell Webb MS, Coordinator Craig Cuddihy provided
training on Vegas PBS OnePlace. Vegas PBS OnePlace is a federated search engine that provides
teacher’s access to over 1 million Common Core Standards media resources. Over 60 teachers received
the training; some individual teachers had Vegas PBS resources posted on their "my.ccsd" webpages
immediately after the session.
On March 4, Ready To Learn Coordinator Jessica Carroll facilitated a training for eight nurses
encompassing early childhood literacy strategies and PBS KIDS Transmedia. The goal of the Healthy
2,222.2
1,874.1 1,787.11,585.6 1,483.0 1,422.7
2,126.2
1,952.21,795.0 1,894.8 1,955.2
1,784.2
January February March April May June
This Year VS. Last Year Monthly Historical GRP's
2015
2014
8.2 20 | P a g e
Start Initiative is to strengthen families and improve childhood development through a home visit
approach, where nurses visit families before and after pregnancy. The training acquainted nurses with
early literacy strategies to use within the home environment, and also introduced them to creative
methods to encourage daily readings to infants, toddlers and preschoolers. The session ended with a
demonstration of PBS KIDS Transmedia resources designed to strengthen early literacy and math
skills, including the PBS KIDS Common Core Standards.
From Jan-June, Vegas PBS Ready To Learn staff facilitated two, 50-minute PBS KIDS Transmedia
trainings at the New Teacher Symposium. Fifteen teachers were guided through the process of using
the PBS KIDS Lab & Learn websites to create their own Watch, Play, Explore, Share lessons. Mobile
Learning Program apps were also available for teachers to try. Teachers who wanted to implement
their own Watch, Play, Explore, Share lessons were encouraged to submit their lesson plans to Vegas
PBS, in order to receive a set of books that would complement the themes of their lessons.
On March 12 and March 26, Craig Cuddihy provided professional development (PDE 2627) to 16
educators on Vegas PBS OnePlace; with a specific emphasis on incorporating videos from various
Vegas PBS Video Streaming services into educational presentations.
On March 18, a new TeacherLine Spring Semester began with 45 teachers seeking graduate credits in
content areas that would directly impact their classrooms. Vegas PBS was able to offer Tuition
Scholarships which helped to increase course enrollments. Courses are completed online and offer up-
to-date techniques and best practices. The classes continue to exhibit popularity amongst Clark County
School District teachers.
On March 21, Vegas PBS held its second
Transmedia professional development
class for seven CCSD Title I and Zoom
Pre K teachers. Teachers who
participated in this professional
development were given the opportunity
to apply for a mini-grant through PBS to
receive up to two iPads for their
classrooms. To apply for the grant,
teachers had to submit a detailed
reflection of their own “Read, View, Do,
Explore” lessons. Additionally, teachers
also had to provide a detailed plan on
how they would incorporate Transmedia into a family engagement session to encourage co-play and
exploration of their resources.
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On April 15, Debra Solt and Jami Miller met with Alisa Ochoa Branch Manager of Decton, to assist her
with employing 200 part-
time positions for the VIP
tent hosted by Chef
Wolfgang Puck, for the
Rockin Rio music festival.
On April 9, Craig Cuddihy
provided training to over 20
teachers on Vegas PBS
OnePlace at Coronado High
School. Vegas PBS
OnePlace is a federated
search engine that provides
teachers access to over 1
million Common Core
Standards media resources.
This training event was also
part of the CCSD Onboarding training that is offered to new educators.
On April 14 and April 28, EMS Coordinator Mark Nelson offered a Professional Development
Education (PDE) course on advanced video streaming techniques and uses; whereby 17 CCSD
educators earned one credit towards renewing their teaching licenses.
On April 15, a new TeacherLine spring semester began with 41 teachers seeking graduate credits in
content areas that directly impacted their classrooms. Vegas PBS was able to offer Tuition Scholarships
to these educators.
On April 20, Ready To Learn staff facilitated a Transmedia mini-workshop for 39 elementary
classroom and PE teachers; in which nutrition guidelines from myplate.gov, portion sizes and added
table sugar limits were demonstrated. Teachers also received training on the Watch, Play, Explore,
Share Transmedia framework, to create their own lessons addressing health, wellness and nutrition.
On May 1, Craig Cuddihy provided training to over 30 Striving Readers Comprehensive Literacy Grant
Coaches. Craig conducted a video streaming session, distributed handouts, and also demonstrated the
OnePlace Server Database List. Content from PBS LearningMedia "Between the Lions,” was one
example that demonstrated how video can work in collaboration with captions, to allow students to
enhance their reading capabilities.
On May 4, Jami Miller hosted a Vegas PBS booth at Congressman Joe Heck’s Career Fair, to present
workforce training programs, and service options to over 400 dislocated workers. 56 vendors attended
the event which offered over 5,500 job opportunities.
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On May 20, Chuck Sinicki demonstrated Google Apps for Education to 36 teachers from various
schools within CCSD that are currently enrolled in the pilot program for this app. Google Apps for
Education was designed to improve time management, increase classroom communication,
productivity, and organization for educators. 100 schools are currently enrolled in this pilot program
which will officially launch during the upcoming 2015-16 school year.
On May 27, the Vegas PBS Described and Captioned Media Center hosted a staff meeting for Easter
Seals of Southern Nevada. An overview of DCMC services and materials were provided to five
specialists who work with blind and
visually impaired children throughout
the community.
On June 4, Vegas PBS staff
collaborated with the Adult Education
department to coordinate the American
Graduate Celebration, which was held
at the Thomas & Mack center. Over 40
staff members and 14 volunteers
celebrated 1,425 adults who earned their
High School Diploma, or their High
School Equivalency Certification using
GOAL Courses. Vegas PBS also
distributed AG Champion materials to
approximately 700 event attendees.
During the month of June, Coordinator Craig Cuddihy partnered with the Instruction Design &
Professional Learning (IDPL) department, to conduct 3 training sessions to reach 60 educators on
Vegas PBS OnePlace at Chaparral High
School. Vegas PBS OnePlace is a free
resource for educators to access online
resources that are aligned with the Nevada
Academic Content Standards.
During the month of June,
coordinators Mark Nelson and Charles Sinicki
provided two PDE 2627 courses that reached
62 educators. PDE 2627 provides an overview
of the multitude of services Vegas PBS has to
offer, and also instructs teachers on how to
incorporate videos from Vegas PBS into their
presentations as part of their lesson plans.
Teachers who attend this PDE course earned 1 credit toward their license renewal.
8.2 23 | P a g e
On June 11, Vegas PBS held the third Transmedia professional development course for seventeen
CCSD early childhood teachers. Teachers who participated in this course have the opportunity to apply
for a mini-grant to receive up to two iPads for their classrooms. To apply for the grant, teachers must
submit a detailed reflection of their own “Read, View, Do, Explore” lessons, and give a detailed plan
on how they will incorporate Transmedia into a family engagement session to encourage co-play and
exploration.
On June 16, Lieutenant Governor Mark Hutchinson invited Debra Solt and Cary Huddleston to attend
the official launch of the Western Governors University of Nevada. During the launch event, Debra and
Cary networked with more than 20 professional leaders on economic development, and also on
educational and training programs that are offered through Workforce.
Throughout the month of June, the Workforce Department participated in several community outreach
activities. On June 11, Cary Huddleston represented the Workforce Department at the monthly Nevada
Hispanic Business Group “Buenos Dias Las Vegas,” networking meeting, and met with 12 business
leaders on economic development within the Hispanic Community. On June 24, Jami Miller
highlighted workforce training and resources for 35 community partners at the quarterly Program
Coordinating Committee meeting, hosted by the Southern Nevada Regional Housing Authority.
5
7
8
12
15
16
17
17
18
20
20
30
35
36
39
40
41
45
60
60
62
200
400
700
0 100 200 300 400 500 600 700 800
Easter Seals
Transmedia Professional Development
Healthy Start Initiative
Hispanic Business Group
50-Minute PBS KIDS Transmedia
Vegas PBS OnePlace
PDE: Advanced Video Streaming
Transmedia PDE: Early Childhood Teachers
Professional Development 2627
OnePlace: Coronado HS
Western Governors University of Nevada
Striving Readers Coaches
Program Coordinating Committee
Google Apps for Education
Transmedia Workshop
Transmedia mini-workshop
TeacherLine Semester
TeacherLine Spring Semester
Staff Development Day
IDPL
PDE: 2627 Course Training
Rockin Rio Festival
Joe Heck Career Fair
American Graduate Celebration
Employment, Professional & Educational Development
Vegas PBS provided 1,903 Employment,
Professional & Educational Development Events
from January-June 2015
8.2 24 | P a g e
Highlights of Community Impact
Community Impact Impact Totals
Volunteers 384
Campus Tours & Visitation 4,120
DCMC 4,632
Veterans Workforce Services 3,372
DM AHEC 2,655
Family Engagement 1,838 Employment, Professional & Educational Development 206,758 Performing Arts: Concerts & Special Appearances 961
Informative Content 467,219
Student & Youth Services 151,042
Standard Impact Metrics (SIM)
The Standard Impact Metrics (SIM) is a series of performance measurements used to analyze, and report the
effectiveness of non-profit, or volunteer derived services or events, and the impact it has on a community.
Standard Impact Metrics: Vegas January-June 2015 Impact Totals
Community Impact Total (CIT) – Total # of services provided from informative trainings, events, seminars, and Online/Web-based content. 842,981
Quantifiable Events (QE) – Total # of monthly events which produce or generated computable results. 88
Quantifiable Service Categories (QSC) – Total # of services provided and segmented into relevant categories. 10 Succession of Event Services (SES) – The measureable timeframe for recording or tracking the effectiveness of services or events, examples include: daily, monthly, quarterly, semi-annually, or annually. 181 Days
Average Daily Impact (ADI) – Calculates the ratio between the Community Impact Total, and the Succession of Event Services. 4,657
Daily Impact Goal (DIG) - A performance rubric obtained from the total population within a community, divided by a single calendar year (365 days). 5754
Quantifiable Impact Score (QIS) – An overall computed score which integrates two performance calculations; the Average Daily Impact and the Daily Impact Goal. This overall score is utilized to measure the effectiveness of services provided within a community over a succession of time. 80.9%
8.2 25 | P a g e
Viewership Gross Metrics (VGM)
The Viewership Gross Metrics (VGM) is a series of performance measurements used to analyze the estimated
gross viewers and gross households within a specific metered market.
Viewership Gross Metrics: Vegas PBS January – June 2015 Impact Totals
Semi-Annual Gross Viewership (SGV) -Total # of estimated gross program viewership within a specific market. 45,873,774
Semi-Annual Gross Households (SGH) -Total # of program viewership by Households within a specific market. 28,671,109
Succession of Program Viewership (SPV) -The measureable timeframe for recording or tracking gross program viewership. Examples include: daily, monthly, quarterly, semi-annually or annually. 181 Days
Average Daily Viewership (ADV) -Calculates the ratio between the Semi-Annual Gross Viewership, and the Succession of Program Viewership. 253,446
Average Daily Household Viewership (ADHV) – Calculates the ratio between the Semi-Annual Gross Households and the Succession of Program Viewership. 158,404
Website Gross Metrics (WGM)
The Website Gross Metrics (WGM) is a series of performance measurements used to analyze and report the
historical number of page views for an organization within a specified time frame.
Website Gross Metrics: Vegas PBS January – June 2015 Impact Totals
Semi-Annual Page Views (SPV) -Total # of actual page views within a specific market 10,568,219
Semi-Annual Website Sessions (SWS) -Total # of website sessions within a specific market. 1,583,309
Succession of Website Views (SWV) -The measureable timeframe for recording or tracking website viewership. Examples include: daily, monthly, quarterly, semi-annually or annually. 181 Days Average Daily Website Viewership (ADWV) -Calculates the ratio between the Semi-Annual Page Views, and the Succession of Website Views 58,388