highlighting local businesses by carlie kollath wells
TRANSCRIPT
Highlighting local businessesWhat’s worked for me
Carlie Kollath Wellsfreelance reporter in New Orleans
Fayetteville, Ark.April 2013
map of NEMS
Tupelo
Northeast Mississippi Daily Journal
Photos via Northeast Mississippi Daily Journal
Biz Buzz business blog
BizBuzz.Djournal.com
Popular posts
Drive-by feature
Post when signage goes
up.
Include opening date.
Link to previous coverage.
If more than 2 people ask you what a building
is, post a picture and tell people what it
is.
You may have to do this more
than once.
Post before & after pictures.
Good way to use reader-submitted pictures.
new business
Show inside & outside of building.
Good for new biz.
Include:owner, phone,
hours, address,
directions, menu, prices
Full post with photos: http://bizbuzz.djournal.com/2012/12/28/oishi-restaurant-now-open-in-tupelo/
Parties, ribbon cuttings and open houses
Homegrown
Runs every Sunday.
Short profile of a local business.
restaurant profile
Questions we askName of business? Owners?
Previously doing what? Established when?
Address? Phone?
Hours? Employees?
Website? Facebook? Twitter?
Business advice? Biggest challenge?
retail profile
service profile
