Go Evergreen! Higher Ed Content That Stands

The Test Of Time

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Go Evergreen! Higher Ed Content

That Stands The Test Of Time

Go Evergreen! Higher Ed Content That Stands

The Test Of Time

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1) What makes content Evergreen?

2) Topics For Evergreen Content Development

3) Targeting Student Personas

4) Providing Actionable Advice: “How To” & “Top 10”

5) Examples of “How To” & “Top 10”

6) Supporting students versus program promotion

7) Examples of supportive evergreen content

8) Subtle branding, higher impact

9) Evergreen branding example

Overview

Source: Higher Education Marketing – Higher Education Evergreen Marketing: The Gift That Keeps On Giving

Go Evergreen! Higher Ed Content That Stands

The Test Of Time

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1. Substantial Evergreen Content Should Be:

Evergreen

Content

Timeless

Consistently Actionable

Enduringly Informative

Perpetually Relevant

Endlessly Search-worthy

Source: Higher Education Marketing – Higher Education Evergreen Marketing: The Gift That Keeps On Giving

Go Evergreen! Higher Ed Content That Stands

The Test Of Time

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2. Topics For Evergreen Content Development

Finding funds for school

Coping with exam stress

Starting the year off right

Connecting with college resources

Selecting the right program

Succeeding at group work

Improving communication skills

Source: Higher Education Marketing – Higher Education Evergreen Marketing: The Gift That Keeps On Giving

Go Evergreen! Higher Ed Content That Stands

The Test Of Time

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3. Targeting Student Personas

Understand your target audiences

Isolate concerns

Identify motivations

Anticipate interests Shape Evergreen content around these insights

Source: Higher Education Marketing – Higher Education Evergreen Marketing: The Gift That Keeps On Giving

Go Evergreen! Higher Ed Content That Stands

The Test Of Time

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4. Providing Actionable Advice: “How To” & “Top 10”

Short lists are easy to scan and absorb

Quick tips and guidance supports lead generation

and helps current students

Easy to update periodically

Can be in the form of videos, blogs, articles

Source: Higher Education Marketing – Higher Education Evergreen Marketing: The Gift That Keeps On Giving

Go Evergreen! Higher Ed Content That Stands

The Test Of Time

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5. Examples of “How To” and “Top 10” University of Alberta: Social Media Sharing

Source: Higher Education Marketing – Higher Education Evergreen Marketing: The Gift That Keeps On Giving

Go Evergreen! Higher Ed Content That Stands

The Test Of Time

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Evergreen examples John Cabot University: Blog Content

Source: Higher Education Marketing – Higher Education Evergreen Marketing: The Gift That Keeps On Giving

Go Evergreen! Higher Ed Content That Stands

The Test Of Time

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Evergreen examples Everest College: Website Content

Source: Higher Education Marketing – Higher Education Evergreen Marketing: The Gift That Keeps On Giving

Go Evergreen! Higher Ed Content That Stands

The Test Of Time

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6. Supporting Students Versus Promoting Programs

Higher ed evergreen focuses on student needs & success, rather than overtly promoting programs

Makes an emotional connection by providing pertinent information with a broad appeal & lasting relevance – helping serve current students and generate new leads

May include FAQs, Testimonials, Industry Resources, Career Guidance, Tutorials

Source: Higher Education Marketing – Higher Education Evergreen Marketing: The Gift That Keeps On Giving

Go Evergreen! Higher Ed Content That Stands

The Test Of Time

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7. Examples of supportive Evergreen content Academy of Applied Pharmaceutical Sciences: Publishing Student Testimonials

Source: Higher Education Marketing – Higher Education Evergreen Marketing: The Gift That Keeps On Giving

Go Evergreen! Higher Ed Content That Stands

The Test Of Time

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8. Subtle Branding Makes Higher Impact

Evergreen content is highly student-centered, so subtle branding is best

Consistent visual branding helps schools “show, not tell” about their commitment to students

Using strategically placed logos and coordinated colours aligns evergreen content with its source: a trustworthy, supportive college

Source: Higher Education Marketing – Higher Education Evergreen Marketing: The Gift That Keeps On Giving

Go Evergreen! Higher Ed Content That Stands

The Test Of Time

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9. Evergreen Branding Example: Niagara College: FAQ

Source: Higher Education Marketing – Higher Education Evergreen Marketing: The Gift That Keeps On Giving

Go Evergreen! Higher Ed Content That Stands

The Test Of Time

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Questions? 1.514.312.3968

info@higher-education-marketing.com

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