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HIGH LEVEL BUSINESS/BRAND THEMES
Robern – Bring your vision to life with luxury styling and storage
solutions for every room in your home
ALL ROBERN PRODUCTS FEATURE:
Quality craftsmanship: Crafted in Bristol, PA from the finest materials
since 1968
A marriage of technology and style: Careful attention to detail
creates a perfect fusion of form and function
• Unparalleled beauty - A commitment to timeless sophistication and
elegant minimalism
• Innovative functionality - every feature thoughtfully designed to
simplify your life
Flexible solutions that empower personal expression: Highly
personalized styling solutions meet your design preferences, space
needs, and the demands of everyday routine
ROBERN’S 2016 NEW PRODUCT THEMES:
Modularity
Primary: Cartesian modular vanity system
Statement-making design
• Primary: Balletto transitional console vanity with hidden side storage
• Secondary: Mainline Cabinets, Mirrors and Sconces
Integrated Lighting
Primary: InLine Lights
Primary: AiO with Audio
Secondary: Entice
KEY THINGS ABOUT NEW PRODUCT VISION
• Significantly expanding our lines of vanities
• Focused in integrating lighting into all of our product solutions – medicine cabinets, mirrors, and vanities
• Robern medicine cabinets, mirrors, vanities and lighting can add luxury to your home beyond the bathroom – think of Robern for your bedroom, hallway, or any styling space within your home.
ELEVATOR PITCHBalletto console vanity provides a distinct aesthetic for your bathroom while offering a wide variety of hidden storage for small or larger spaces. Choose finishes based on your design preferences and personalized storage features that matter most to you.
KEY BENEFITS• Conveys a sense of style that is both transitional and contemporary (based on a ballet dancer’s leg and the heel of a stiletto)• One-of-a kind hidden storage solutions provide discreet storage for cotton, waste, literature or makeup and toiletries • Withstands wet and moist environments due to the aluminum and glass construction• Provides task and way-finding light by using the night light option
FEATURESDrawer options and storage:• Plumbing, full and tip out drawer options• Slow close• In-Drawer Electrical Outlet• Organization kit - Adjustable drawer dividers provide storage right where you need it and prevent items from moving or sliding in the drawer.
Choose from a wide array of colors and finishes:• NEW! Chrome, Brushed Nickel, or Black finishes available for console legs• Stock, classic or special order glass colors (13 options total)• Add-on accessories such as vanity tops and sinks (choose from 3 stone vanity tops or white glass with integrated sink)
PRICE: Starting at $2449.00 LIST
AVAILABILITY: Taking orders January 19, 2015
Balleto Transitional Console Vanity with Hidden Side Storage
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ELEVATOR PITCHCartesian modular vanities offer limitless solutions, enabling you to create personalized configurations that fit your unique design preferences, storage needs and the demands of your space.
KEY BENEFITS• Limitless custom vanity solutions - Customize around your own needs. Modular design allows you to add or upgrade your existing vanity or night stand and add new features to infinitely expand the functionality.• Withstands wet and moist environments due to the aluminum and glass construction• Provides task and way-finding light by using the night light option
FEATURESDrawer options and storage:• Plumbing, full and tip out drawer options• Slow close• In-Drawer Electrical Outlet• Organization kit - Adjustable drawer dividers provide storage right where you need it and prevent items from moving or sliding in the drawer.
Choose from a wide array of colors and finishes:• Stock, classic or special order glass colors (13 options total)• Add-on accessories such as vanity tops and sinks (choose from 3 stone vanity tops or white glass with integrated sink)
PRICE: Starting at $649.00 LIST
AVAILABILITY: Taking orders January 19, 2015
Cartesian ModularVanity System
ELEVATOR PITCHInLine Task Lighting enhances Robern’s M Series medicine cabinets with precision dimmable task lighting and contemporary, modular design. InLine Task Lighting delivers the right light to support your exact styling needs.
KEY BENEFITS• Contemporary & versatile design. Designed specifically to pair with M Series cabinets, InLine lights are flush with M Series doors for a clean look. InLine lights and M Series cabinets can be configured in multiple ways to best fit your needs.• Integrated task lighting allows for precision grooming. Dim lights or adjust color temperature to simulate the lighting of your day ahead.• Energy efficient LED’s duplicate natural light, and outlast incandescent and fluorescent bulbs.• Withstands wet and moist environments due to the aluminum and glass construction
FEATURESLigthing• All models are dimmable. • Available in Warm White (3000K), Natural White (4000K) and Variable color temperature (adjustable between 3000K and 4000K).• ETL damp location listed to UL U.S. and Canadian standards.
Ganging with medicine cabinets• InLine and M Series cabinets available in 30” and 40” heights.
PRICE: Starting at $749.00 LIST
AVAILABILITY: Taking orders NOW!
ELEVATOR PITCHAiO brings all of Robern’s most popular medicine cabinet features into one.
KEY BENEFITS• Innovative convenience: AiO combines dimmable task lighting, integrated electrical and USB outlets, and magnetic storage into one medicine cabinet so you can have a styling space that’s as efficient and convenient as possible for you and your needs.• Easy to install and control. Conveniently built into the face of the cabinet door, a one-touch control lets you operate or dim the task lights inside and outside the cabinet with a touch of a finger.• Robern Audio (Optional). Enjoy music, news or podcasts directly from your AiO cabinet. Connect any Bluetooth®-compatible device for a quality sound experience enhanced by the glass of the mirror.• Clean, contemporary design achieves a minimalist yet functional styling space. Two vertical LED task light panels are integrated seamlessly into the design of the cabinet, eliminating the need for additional task lighting that can clutter your styling space.
FEATURESMedicine cabinet• Available in single- and double-door configurations, three widths, and recessed or surface-mount installation.• Premium construction - anodized aluminum frames and our patented Safeseal® gasket to ensure a quiet, moisture and dust-resistant interior.• 3-mirror design - Mirrored interior simplifies your styling routine – access your personal items and use the mirror at the same time.Integrated lighting• Interior and external task lighting use energy efficient LEDsAccessories• Magnifying mirror - Use the small magnifying mirror to perform detailed grooming tasks. • Adjustable Shelves - Configure the interior of your cabinet to accommodate essential items of varying heights
PRICE: Starting at $1799.00 LIST, Robern audio version starting at $2200.00 LIST
AVAILABILITY: Taking orders NOW!
InLine Task Lights
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AiO (All-in-one) Medicine Cabinetwith or without Audio
ELEVATOR PITCHIntroducing Mainline medicine cabinets and mirrors, Robern’s newest decorative collection. Choose from 4 sophisticated frame profiles and 7 frame finishes that match Robern’s decorative vanities and sconces to create a space that communicates timeless elegance while achieving superior functionality.
KEY FEATURES & BENEFITSFrame• Finishes include Satin Nickel, Brushed Nickel, Brushed Black, Brushed Bronze, Chrome, Polished Nickel, and White
Medicine cabinet• Premium construction - anodized aluminum frames and our patented Safeseal® gasket to ensure a quiet, moisture and dust-resistant interior.• 3-mirror design - Mirrored interior simplifies your styling routine – access your personal items and use the mirror at the same time.• In-cabinet electrical outlet
Accessories• Magnifying mirror - Use the small magnifying mirror to perform detailed grooming tasks. • Adjustable Shelves - Configure the interior of your cabinet to accommodate essential items of varying heights• Safety lock box – offers secure storage for valuables
PRICE: Starting at $699 LIST
AVAILABILITY: Taking orders January 19, 2015
Mainline Medicine Cabinets & Mirrors
ELEVATOR PITCHEntice portable magnification mirror, designed for use with Robern’s M Series medicine cabinets, features 5X magnification and LED lit framing in a compact design that can be used in your styling space or on the go.
KEY FEATURES & BENEFITSPortable• Compact design can be used anywhere - on any countertop or simply attach magnetically to your medicine cabinet door.
Functional• 5x magnification mirror is paired with LED task lighting that has three brightness settings.• Recharge the magnification mirror with a docking station mounted in your M Series cabinet or charge anywhere via a USB cord.• Rechargeable battery lasts up to 2 1/2 hours• LED light automatically turns off after 15 minutes, saving battery life if the mirror is not in use
PRICE: Starting at $449 LIST
AVAILABILITY: Taking orders January 19, 2015
Entice Magnification Mirror
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THE NEW ROBERN.COM IS NOW LIVE!
Offering a clean, modern design, easy-to-navigate functionality and a
content-rich site experience that educated and inspires specifiers and
homeowners.
FEATURING
• Product SKU builder
• Easy to use across all devices (PC, Smartphone and Tablet)
• Schedule an Appointment feature, which will allow users to directly schedule an appointment with their local opted-in showroom.
• Help Me Choose tool, which offers homeowners a simple questionnaire to guide them through the selection process.
• All Inclusive Specification Tool: One-stop site for specifier needs including CAD files (to come), sizing charts, installation instructions and spec sheets.In addition, users will have access to case studies and CEU training for additional learning elements.
Please email the Marketing Team with any ideas, feedback or
questions to [email protected].
ELEVATOR PITCHIntroducing Mainline sconces, part of Robern’s newest decorative collection. Choose from 6 metal finishes that match Robern’s decorative medicine cabinets, mirrors, and vanities to deliver impact to any part of your home.
KEY FEATURES & BENEFITS• Fixture finishes include Satin Nickel, Brushed Nickel, Brushed Black, Brushed Bronze, Chrome, and Polished Nickel• Uses energy-efficient compact fluorescent bulbs• UL Certified for damp locations• Complies with California Title 24 Section 6 energy requirements
PRICE: Starting at $549 LIST
AVAILABILITY: Taking orders January 19, 2015
Mainline Sconces
> SECONDARY PRODUCT LAUNCH
ROBERN BRAND AMBASSADOR PROGRAM
Robern Brand Ambassadors share valuable insights into the ever-
changing world of bathroom design and construction by showcasing
their projects featuring Robern’s craftsmanship, elegance and
innovative functionality.
Throughout the year, Brand Ambassadors will collaborate with Robern
on blog posts and social media initiatives to educate consumers and
fellow industry-related professionals about Robern brand.
Brand Ambassadors will also have access to discounted product,
training programs, industry events and networking opportunities with
other professionals.
Robern will seek to add 13 more ambassadors in 2016. If you believe
that your work qualifies you to become a Robern Brand Ambassador,
follow @Robern on Twitter with hashtag #Ambassador.
CARTESIAN DESIGN COMPETITION
SUBMIT YOUR DESIGN SOLUTION
Imagine having limitless of vanity designs to choose from. Robern
has an open design program that allows architects and designers
to create their own design solution and submit for a chance to have
your configuration made, created and featured on the website and in
literature. Submit a unique design using the Cartesian modular system
for a chance to be featured and credited.
Visit robern.com/opendesign for more details and to enter.