high context vs low context covert and implicit messages internalised much non-verbal coding...
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High Context vs Low Context
• Covert and Implicit
• Messages internalised
• Much non-verbal coding
• Reactions reserved
• Distinct ingroups and outgroups
• Strong Interpersonal bonds
• Commitment high
• Time open and flexible
• Overt and explicit
• Messages plainly coded
• Details verbalised
• Reactions on the surface
• Flexible ingroups and outgroups
• Fragile Interpersonal bonds
• Commitment low
• Time highly organised
High Context vs Low Context
“High Context” vs. “Low Context” Cultures
• Hall (1976) describes as being either high or low context cultures
• High – have strong interpersonal bonds and extensive networks with members of their in-group.
• Low – compartmentalize their personal relationships; they prefer lots of background information
The Face, Hands, Touch• Face – primary transmitter of emotional cues (Happy,
sad, frustrated)• Hand – hand movement is primary means of showing
intensity• Touch – Hall (1983) says it is the most fundamental
part of the human experience. Include such things as hugging, kissing, shaking hands, and clasping shoulders.– High context cultures – touch is an intrinsic part of
communication– Low context cultures – NOT intrinsic part of
communication
Space
• How much space do people need?• High Context Cultures – prefer close distances
when speaking to one another• Low Context Cultures – prefer far away
distances when speaking to one another• Most common misunderstanding of
communication across cultures.