‘High 5’ to Blogging for BusinessBy Camas MediaJune / 2015

http://www.camasmedia.com/

BUYING, BEGGING, BUGGING AND NOW BLOGGING FOR BUSINESS

• Along with buying, begging and bugging it is time for building.

• Content marketing is an important aspect to reach out to a large audience.

• Having a company blog plays a big role in this area.

• So if you do not have a blog yet, get going!

David Meerman Scott, a marketing speaker, once remarked: “You can buy attention (advertising). You can beg for attention from the media (PR). You can bug people one at a time to get

attention (sales). Alternatively, You can earn attention by creating something interesting and valuable and then publishing it online for free.”

HAPPY BLOGGINGWe are listing out some helpful tips to help you rock your blog with some content marketing strategies.

1) Have style

•For a successful blog, you need to grab and retain.

•A set, stable style is essential.

•Your style should be most suitable to the image you want to propagate. •It could be funny, formal or casual, anything that will hold your audience.

•Content is very relative. Choose a style that defines your business the best and stick to it.

•For more than one writer working on your blog, style book is essential.

HAPPY BLOGGING

2) Create a strategy

•Have something substantial to say each time you write a blog. Large word count is a myth.

•It is important that the content be informative, has a message to share and material to explore.

•Without a credible content strategy, your blog will be lost in a sea of words...literally!

•Have a detailed content creation strategy with subjects, period and actual calendar.

•The more you plan in advance, the better it will be.

•Meet deadlines or you will lose readers.

HAPPY BLOGGING

3) Proofread

•Always proof read Blog before publishing.

• Grammatical errors, typos, misused words, etc. create a very negative impression with the reader.

• At times, it is difficult for the writer to spot mistakes in his write-up. Hence, it is important that it goes through a second layer of checking.

• Few minutes of proof read will prevent embarrassment online.

• Mistakes will make your company appear unprofessional and sloppy.

• Having an Editor in place can also help with a team of writers.

HAPPY BLOGGING

4) Design matters

• Spend on the design of blogs like websites. A good look and feel will pay off later.

• When you are faced with the choices of templates, choose wisely.

• Limit the sidebars, popup and other unnecessary details. Maintain an uncluttered blog.

•Have social media buttons, which would make it easier for your reader to share.

HAPPY BLOGGING

5) Make it conversational

• Reader will share your blog only if it is gripping, convincing and people can relate to it.

• A blog post should be able to generate conversations/discussions. • Avoid saying something controversial

if you are not a gossip page.

• The key is to offer an opinion that is unique. Keep your writing exciting.

ABOUT CAMAS MEDIA

In one sentence

Camas Media is an online perception management company that creates content driven digital experiences for a new type of consumer. To know more about us connect with us on

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