hidden problem of 404 errors
DESCRIPTION
Matthew Edgar, SpringTrax's founder, gave this presentation about the hidden problem of 404s affecting websites at Creative Connections on November 1, 2013.TRANSCRIPT
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The Hidden Problem Of 404s
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What is a 404?
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What Is A 404?
?
Your Website
YOUR VISITOR
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404 Error
YOUR VISITOR
Your Website
What Is A 404?
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Facebook Twitter Google Bing Shared links Forums Bookmarks Direct access
Some of the ways… Offline ads Online ads E-books Emails Newsletters Your website Another site Blogs
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What’s the problem with 404s?
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404s are inevitable.
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404s are inevitable. That isn’t the problem.
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What’s the problem with 404s?
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74% of people leave due to 404s.
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404s cost you customers.
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What do 404s cost you?
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Crawl tools?
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Crawl tools? Are not enough.
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Facebook Twitter Google Bing Shared links Forums Bookmarks Direct access
The ways to find a 404 Offline ads Online ads E-books Emails Newsletters Your website Another site Blogs
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Facebook Twitter Google Bing Shared links Forums Bookmarks Direct access
Where Crawl Tools Look Offline ads Online ads E-books Emails Newsletters Your website Another site Blogs
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Your site (17%) Somewhere else (83%)
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Crawl Tool Alternatives
strx.co/404compare
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Google Webmaster Tools
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Is it every 404?
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How important are 404s?
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Find every 404 your visitors encounter from every source.
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Visits To 404 Page 2.07% of visits
Total Error Pages
69 different errors
Marketing Agency
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404s Can Affect Any Site
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Visits To 404 Page 2.7% of visits
Abandonment Rate
85% exit rate
Online Retailer
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404s Can Affect Your Site
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Find every 404
Check Out Your Site
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Find every 404
Visitors to 404 pages
Check Out Your Site
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Find every 404
Visitors to 404 pages
Resulting loss
Check Out Your Site